These premium alcohol innovations range from aromatherapy cocktail blends to academic whiskey tastings. The latter, Jameson's Academy Experience, consists of both an exclusive whiskey tasting and warehouse visit and is designed to help turn drinkers into knowledgable connoisseurs.
Other premium alcohol experiences to take note of include gin-themed boutique hotels like The Distillery -- located in London's Notting Hill neighbourhood -- along with Grey Goose's sky-high mixology experience. The brand's Memorial Day event invited vodka lovers to participate in an interactive cocktail-making session while on board a Blade helicopter.
When it comes to premium spirits that are challenging tradition, standouts include Christmas pie-flavored spirits, citrus craft tequilas and light cocktail blends that are served in edible bubble form. Furthermore, innovations like portable mixology kits, fashion-branded mini bars and even artisanal drink garnishes all target lovers of luxury while further illustrating how a love of fine beverages is an extension of consumers' lifestyles.
50 Premium Alcohol Innovations
51
Mobile Cocktail Bars
This Vintage Trailer Was Re-Purposed to Function as a Moving Bar
50
Tech Brand Vodka Gifts
The Google Campus Warsaw Offers Complimentary Vodka for Visitors
49
Specialized Vodka Bottles
Grey Goose's New Vodka Branding Diverts from the Company's Usual Designs
48
Collaboration Liquor Flasks
The Macallan x Urwerk Flask is Crafted with Swiss Precision
47
On-Demand Champagne Deliveries
Moët & Chandon is Launching Summer Champagne Delivery in London
46
Lewis Bag Whiskey Packaging
This Whiskey's Branding Was Inspired by 19th-Century Bars
45
In-Office Champagne Buttons
London's 40 Beak Street Will Be Built to Offer Champagne on Demand
44
Cocktail Garnish Kits
The Spice Lab's Botanical Kits Feature Gin, Vodka and Rum Ingredients
43
Edible Alcoholic Bubbles
The Bubble Lick Edible Bubbles are a Creative New Cocktail Garnish
42
Edible Cocktail Fragrances
Alice & the Magician Offers Fragrances that Enhance Food and Drinks
41
Portable Fashion Mixology Bars
The Ralph Lauren Polo Bar Mixology Box Can Go Just About Anywhere
40
Cephalopod Rum Bottles
Kraken Black Spice Rum is Now Offered in a Limited-Edition Vessel
39
Mixology-Inspired Fragrance Sets
The Scents in Commodity's 'Cocktail Kit' are Meant to Be Layered
38
Cocktail Smoking Bar Equipment
The Crafthouse Cocktail Smoking Box and Gun Infuses Woody Flavors
37
Scented Smokey Shaken Cocktails
Lifted Spirits' 'The Wild East' Cocktail Features a Smoked Glass
36
Wrestler-Shaped Tequila Bottles
Mucha Liga's Packaging Resembles the Head of a Masked Luchador
35
Rapper Whiskey Labels
Drake is Set to Release His Own Whiskey Label Titled 'Virginia Black'
34
Contemporary Rice Wine Fridges
The Nendo Sake Master Cellar Minimizes Oxidization
33
Gin Train Tastings
Tanqueray and Belmond British Pullman are Offering Onboard Gin Tastings
32
Luxe Suitcase Travel Bars
The Louis Vuitton Portable Bar Serves Whiskey From a Wearable Tote
31
Celebratory Champagne Branding
These Champagne Bottles Celebrate the Alcohol's Usual Purpose
30
Anti-Aging Gin Drinks
'Anti-AGin' from Bompas & Parr Boasts Age-Defying Botanical Ingredients
29
Gourmet Jelly-Making Kits
Dow Design Ltd Offered a Creative End-of-Year Gift to Its Clients
28
Pop-Up VR Bars
The House of Peroni Event Featured Immersive Works of Art
27
Anniversary-Celebrating Liquor Branding
Rezangyal Released Packaging for Its 10th Anniversary
26
Boozy Advent Calendars
The Premium Whisky Advent Calendar Offers a Scrumptious Snifter Daily
25
Collaborative Cocktail Tastings
Minister Group Teaches Teams How to Mix the Perfect Cocktail
24
3D-Printed Drink Garnishes
Matthew Biancaniello Enhances Cocktail Garnishes with Shapely Designs
23
Gin-Themed Hotels
'The Distillery' Hotel Will Have Offer a Gin Museum and Bars
22
Smart Wine Cellars
Panasonic's Sake and Wine Storage Cellar Suggests Recipes and Pairings
21
Fruit-Infused Whiskeys
These American Born Bourbon Whiskeys Feature Fresh Flavorings
20
Aromatherapy-Inspired Cocktails
Bartender Jose Rivera's Lavender Drink is Gently Fragrant
19
Negroni-Flavored Potato Chips
Lidl's 'Deluxe with Love Negroni' Chips Taste Like the Cocktail
18
Basil-Based Cocktail Sugars
Artisan Sugar's Basil Gin Cocktail Garnish is Organically Sourced
17
Academic Whiskey Tastings
Jameson's Academy Experience Includes a Tasting and Warehouse Visit
16
Portable Mixology Kits
West Elm's At-Home Barware Set Features Cocktail-Crafting Essentials
15
Story-Centric Mixology Apps
The Liquor Cabinet App Tells the Story Behind Each Drink
14
Branded Father's Day Barbecues
Treaty Oak Distilling's June Cookout Serves Artisanal Spirits
13
Wood-Labelled Gins
This Apple Gin Comes in a Bottle That Combines a Modern Look with a Rustic One
12
Mixology-Based Travel Experience
The Grey Goose Mixology Experience Takes Vodka to New Heights
11
Spirit-Based Advent Calendars
These Alcoholic Advent Calendars Feature Different Brands of Booze
10
Premium Tequila Trios
The Tequila Corralejo Brand Now Includes Three Premium Expressions
9
Christmas Pie-Flavored Spirits
This Seasonal Sipsmith Gin Comes in a 'Mince Pie' Variety
8
Vanilla-Flavored Whiskies
The New Crown Royal Vanilla is Infused with Madagascar Bourbon Vanilla
7
Fur-Wrapped Gin Bottles
The Little Dipper Design Repurposes Used Object for a Cozy Detail
6
Citrus Craft Tequilas
Dulce Vida's New Spirits Introduce Artisan Flavors Like Lime and Grapefruit
5
Members-Only Cocktail Bars
The Toronto Temperance Society Caters to Craft Cocktail Lovers
4
Six-Ingredient Gin Spirits
Willibald Farm Distillery Uses Few Botanicals in Its Barrel-Aged Gin
3
Conceptual Emoticon Tequilas
This Tequila Concept Features a Contemporary Design
2
Romantic Poet-Honoring Whiskys
Speyside Distillery Offers a Malt Drink in Tribute of Lord Byron
1
Historic Hotel Cocktail Books
The Waldorf Astoria Bar Book Provides Recipes for Mixologists
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Summer-Ready Scotch Whisky Cocktails
Glenfiddich Highlights Refreshing Summer Cocktail Recipes
New Year Whiskey Pop-Ups
Glenfiddich Offers a New Year Iteration of Its Single Malt Scotch Whisky
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Luxury Private Label Spirits
The Harvey Nichols Christmas Drinks Range 2023 is Holiday-Ready
AI-designed Whiskey Bottles
No Two Bottles from the Label 5 City Lights Edition are Alike
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Luxury Whiskey Cocktails
Redemption Whiskey Boasts a Series of Delicious Cocktails
Coffee-Infused Whiskeys
The Macallan Harmony Collection Smooth Arabica Combines Coffee and Whiskey
Refreshed Boozeless Beverage Ranges
Liquid Intelligence Zero-Proof Line Introduces aēlo
Deluxe Distillery Anniversary Spirits
These House of Suntory Whiskies Celebrate 100 Years
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Rich Single-Malt Whiskies
Tomintoul Single Malt Scotch Whisky Arrives as a New Alcohol Option
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Alcohol Alternative Tinctures
Apothékary Launches the Limited-edition Free Spirit Minis Gift Set
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Retrospective Multisensory Installations
Cointreau's Experiential Townhouse Shares Brand Heritage
Pre-Mixed Premium Cocktails
MOJT's Ready-to-Serve Bottled Cocktails Cater to Gen Z
Festive Rose Gin Cocktails
Empress 1908 Introduces a Range of Elderflower Rose Gin Cocktails
Wellness Tincture Mocktails
Apothékary's Mocktail Magic Recipes Offer Alcohol Alternatives
Artisan Whiskey Collections
Diageo's Spirited Xchange Collection is Curated and Rare
Fall-Ready Scotch Whisky Cocktails
Glenfiddich Boasts Delicious and High-end Cocktail Recipes
AI-Created Neighborhood Cocktails
Absolut and Ogilvy Canada Made AI-Generated Cocktails
Cannabis-Infused Spirits
Nowadays is the First Nationally Available Cannabis-Infused Spirit
Toronto Cannabis Workshops
The Cannabinista Hosted an Infused Mocktail Workshop in Toronto
Color-Changing Gin Gift Sets
The Empress 1908 Indigo Gin with Two Glass Flute is a Premium Item
Cocktail-Making Holiday Crackers
Fever-Tree Christmas Crackers Pair a Mini Gin Bottle and a Mixer
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Gin Shooter Spirits
WATTSHOT Was Specifically Made to Be Enjoyed as a Shot
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Elegant Bottle Re-Designs
Glendalough Distillery Boasts a New Look for Its Irish Gin
Design-Forward Gin Partnerships
Tanqueray Nº TEN Embarks on a Collaboration with Tastemakers
Immersive Ice Wine Experiences
Inniskillin's Obsession Wins Dinners Explores Award-winning Wines
Flavorful Vodka Shooter Spirits
The Latest Additions to the Absolut Vodka Collection are Tasty
Antihero-Inspired Gin Bottles
Aviation American Gin Created Six Specialty Deadpool Bottles
Espresso Martini Infusion Kits
This Espresso Martini Gift Set Supports Explorations with Flavor
BBQ Cocktail Kits
This Easygoing Cocktail Kit Features a Made-for-Mixing Single Malt
Whisky-Inspired AR Sculptures
State of the art. A.I 02/15/23 Explores the Art of Distillation
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Aromatic Wearable Gins
Sylvan Mist Can Be Spritzed on the Body or a Cocktail
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Canned RTD Tea Cocktails
Owl's Brew Launches the New Flavors and Packs Ahead of the Summer
Nootropic Zero-Alcohol Cocktails
Noot Uses Cognitive Enhancers to Uplevel Drinking Experiences
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
Luxe Aviation-Inspired Cocktail Mixers
The Callum Martini Mixer Has a High-End Function and Form
Vibrant Spirit Collections
Hoxton Spirits Launches the New Packaging and New Spirits
Ultra-Distilled Premium Vodkas
Lex by Nemiroff Pushes the Boundaries of Vodka
Hard Soft Drink Refreshments
Bottlegreen Vodka Spritz Was Created with Edwards 1902
Community-Focused Whiskey Clubs
Jameson Connects is a "Not So Serious" Whiskey Club
Mindful Cocktail Menus
Free Spirited by Loews Hotels Shares Curated No- and Low-Alcohol Beverages
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Alcohol-Free Canned Cocktails
J2O Mocktails Come in Three Delicious Flavors with Natural Infusions
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
All-Natural Color-Changing Spirts
Unicorn Distillery Makes Transformative Vodka & Tequila
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Botanically Brewed Canned Cocktails
Wild Folk's Zero-Proof Cocktails Take Cues from Foraging
Aperitif-Inspired No-Alcohol Spirits
Botivo is a Small-Batch Botanical Drink Inspired by Aperitifs
Edible Cocktail Bites
Bombay Sapphire Teamed Up with UK Bars to Create Gin-Infused Jelly Cubes
Premium Alcohol-Free Refreshments
Savyll Non-Alcoholic Cocktails are Arriving at Sainsbury's
Culturally Celebratory Whiskeys
Macallan's Distil Your World Mexico Celebrates Day of the Dead
Cask-Matured Gin Spirits
The Islay Cask Matured Gin Range Shares Innovations from The Botanist
Ready-to-Serve Canned Cocktails
Whitebox Cocktails is Launching Three New SKUs
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Sparkling Lavender Mocktails
Blind Tiger's Lavender French 75 Was Inspired by a Historic Cocktail
Premium Cocktail Bitters
The Bitter Club's Debut Bitters are Packaged in Fragrance-Like Bottles
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Non-Alcoholic Tasting Rooms
Wilderton is Opening a Non-Alcoholic Distillery and Tasting Room
Stylish Bar Accessories
These Creative Bar Accessories Will Transform your Drinking Experience
Luxurious 46-Year-Old Spirits
Glenglassaugh Debuted a Special Limited-Edition Scotch Whisky
Versatile RTD Cocktails
Diageo Debuts a Ready-to-Drink Cocktail Line Called The Cockail Collection
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Luxurious 10-Piece Mixology Sets
The Mixology Bartender Kit Helps You to Make Impressive Cocktails
Ultra-Rare Whiskey Sets
The dekantā Acclaim Collection is Priced at $50,000
Low-Waste Sustainable Spritzes
The Sustainable Spritz Eliminates the Need for Single-Use Glasses
Branded Ready-to-Pour Cocktails
These Diageo Ready-to-Serve Cocktails Come in Three Options
All-in-One Artisan Cocktail Kits
The Acid League Ultimate Cocktail Kit Has Premium Ingredients
Premium Whiskey Seltzers
These Whiskey-Based Hard Seltzers are Refreshing & Low in Calories
Luxurious Next-Gen Cognacs
Martingale Cognac Speaks to a Different Generation of Cognac Drinkers
Elevated Negroni Cocktails
Aviation's ‘Upgraded Negroni’ Puts a Fresh Twist On a Classic Aperitif
Refreshing Whisky Cocktails
The Whitebox Whisky Highball Elevates a Classic Whisky Cocktail
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Canned Premium Vodka Cocktails
These Canned Cîroc Cocktails Come in Two Options
Comprehensive Cocktail Smoker Kits
Bark & Barware Aims to Elevate the Mixology Experience
Canned Premium Cocktail Refreshments
Easy Liquor Cocktails Come in Four Delicious Flavors
Premium Vodka Brand Cocktails
Absolut Cocktails Offer Three Takes on Classic Recipes
Twist-and-Mix Cocktails
Glenlivet Twist & Mix Cocktails Feature First-to-Market Technology
Japanese Heritage Canned Cocktails
-196 Canned Cocktails Come in Two Flavors with a 6% ABV
Pink Gin Advent Calendars
The Premium Pink Gin Advent Calendar Shares 12 Colorful Alcohol Samplers
Martini-Inspired Mocktails
Mavrik Launched a Pair of Martini-Style Cocktails Without Alcohol
Hybrid Cask-Aged Whiskeys
The Glenlivet Rum and Bourbon Fusion Cask is a First for the Category
Bar-Quality Canned Martinis
Crystal Head is Sharing Its Own Take on Classic Cocktails
Retro-Modern Martini Kits
Tanqueray Curated a Martini Kit to Celebrate the Palm Royale Premiere
Globally Inspired Cocktail Menus
The Pine Bar's Wanderlust Menu Offers a Journey for the Senses
Branded Cocktail Connoisseur Recipes
Tanqueray Gin Aims to Elevate Your Summer Cocktails
Exclusive Umami-Flavored Whiskeys
Johnnie Walker Debuts a Collaborative Spirit with Kei Kobayashi
Simplified Cocktail Mixers
Fever-Tree Helps Consumers Recreate Bar Experiences at Home
Bar-Quality Canned Cocktails
The Wonderland Canned Cocktails from BrewDog Come in Five Flavors
Extravagant Whiskey Bottle Designs
James Turrell and Lalique's Glass Bottle Retails for 80k
Experimental Herbal Liqueurs
9556 Nights of Exploration is a Limited Jägermeister Expression
Asian-Inspired Cream Liqueurs
Asian Spirits Inspired Creamy Creation's New Range
Premium Non-Alcoholic Cocktails
Mocktail Serves Up the Best Parts of Cocktails Without Alcohol
RTD Eco-Conscious Highballs
Crafthouse Cocktails Launches 'Gin & Tonic' and 'Vodka Soda'
Mixologist-Made Cocktail Ranges
The Cultor Canned Tequila Cocktails Come in Four Options
Zero-Proof Catering Companies
Split Offers Alcohol-Free Catering, Education and Menu Consulting
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Alcohol-Free Highball Cocktails
Everleaf and Tayēr + Elementary Created a Juicy, Spicy Mocktail
Space-Aged Bottled Whiskey
Mystic Develops its New Galactic Whiskey with Unique Distilling
Transformative Cocktail Menus
The Metamorphosis Menu Explores Fermentation, Oxidation & More
Inclusive Whisky Stock Photos
The OurWhisky Foundation's Free Photos Update Outdated Stereotypes
Oceanic Gin Martinis
The Aphotic Martini Spotlights a Signature Gin Made with Seaweed
Alcohol-Free Lavender Bitters
These Alcohol-Free Cocktail Bitters Make Calming Drinks
Fiery Non-Alcoholic Spirits
Talonmore Drinks Company Serves Consumers a New Non-Alcoholic Spirit
Personalized Spirit Services
The Oak & Eden Whiskey Customizer Allows for Fine-Tuned Spirits
Barley-Infused Spirits
Crown Royal Unveils Its Noble Collection: Barley Edition
Fizzy Hemp-Infused Mocktails
Better Than Booze Makes Hangover-Free, Award-Winning Drinks
$150 RTD Cocktails
Sunday's Finest Recently Launched the $150 Gold Fashioned
Peated American Bourbons
Buffalo Trace Experimental Collection: Peated Bourbon is Aromatic
Holiday-Ready Whisky Cocktails
Grant's Whisky Introduces Tailored Cocktails for the Holiday Season
Freshly Flavored Scotch Whiskeys
The Glenlivet Brings New Refreshing Flavors to Scotch
RTD Alcohol-Free Spritzes
Abstinence Spirits' Aperitivos are Low-Sugar & Naturally Colored
Romantic Scotch Whisky Cocktails
Glenfiddich Celebrated Valentine's Day with Special Cocktails
Plant-Based Spirit Ranges
The Holistic Spirits Co. is Launching with the Help of Two Experts
Molecular Technology Whiskey Ranges
Stateless Whiskey Features Spirits Fine-Tuned in the Lab
Whiskey BBQ Boxes
Flaviar's Grilled & Distilled Tasting Box Features Whiskey for Pairing with BBQ
Crafty Canned Cocktails
These Cocktails Make Use Of Pristine Vodka and Purpose-Made Gin
Texas Brewery Spirit Ranges
Shiner Spirits Come in Three High-Quality Expressions
Low-ABV Canned Cocktails
These Tattersall Distilling Canned Cocktails Come in Three Varieties
Award-Winning Whisky Collections
DIAGEO Announces Its Latest Distillers Edition Collection
Martini-Inspired Candies
The Sugarfina x Chopin Collection Shares Cocktail-Themed Sweets
Curated Alcohol-free Wine Lists
Six Ivy Collection Restaurants Offer a Low-to-No Alcohol Wine List
Single-Grain Japanese Spirits
ICONIC Spirits Debuts Two Super-Premium Japanese Artisanal Spirits
Glass Spirit Bottles
Halewood Artisanal Spirits Debuts New Packaging and the 'Lemon Citron Spirit'
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Rare Sophisticated Whiskeys
World Whiskey Society Introduces Exclusive Whiskey Collections
Craft Cocktail Infusion Kits
The Gin Bundle from Camp Features 3 Kits for DIY Drinks
Flexible Festive Cocktails
Everleaf x The Alchemist's Serves Can Be Sipped with or Without Alcohol
Premium Private-Import Spirits
Varon Spirits Boasts Elevated and Exclusive Drinking Experiences
Poison-Inspired Cocktails
The Alchemist Serves Drinks from an "Assassin's Teapot"
Liquid Cocktail Garnishes
Crafter’s Sensory Potions Elevate the Cocktail Drinking Experience
Natural Whiskey Refreshment Flavorings
The Synergy Flavors Whiskey Flavor Range is Versatile