The Distillery is an upcoming hotel located in London's Notting Hill district that aims to be a gin theme park of sorts.
The restaurant is backed by the brand 'Portobello Road Gin' and the entire space is inspired by the alcohol, even its exterior decor. The hotel will be home to Portobello Road Gin's distillery and will also feature two bars, a gin museum and 'The Ginstitute,' -- a service that offers lessons in the history of gin while teaching visitors how it is made, and allowing them to craft their own cocktails.
The wide-ranging approach that The Distillery is taking to fully immerse visitors in the gin-making experience provides a new source of income for its backing brand, and also functions as one large promotional opportunity.
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