Bright and bold colors attract the attention of consumers; however, pastel packages can also do the trick. Soft hues stand out in the market as they project the idea of being fresh and natural: two characteristics that consumers are looking more and more to incorporate in their lives. Also, pastels relate to babies, which once again ties with the idea of the product being organic and pure.
Colors like baby blue, soft pink, canary yellow, light green and violet are some of the most favorite tonalities used for packaging. From bottles to labels, these soft-hued packages are calming and attractive. For hair and body products, light colors give out the image of being gentle with the skin and environment. For food articles, especially pastries and candy, pastels seem to enrich the sweet flavor, in addition to make them look cute.
Pastel packages are no longer for only babies, as they are becoming more and more trendy in the market. For a source of inspiration, check out these pretty pastel packages.
38 Pretty Pastel Packages
37
Candy Stripe Snack Packaging
Noisette Cafe Branding Channels a French Boulangerie
36
Nintendo Creature Tablet Covers
This Yoshi iPad Case has a Cartoony Charm
35
Diet Coke Plus
Coca Cola to Launch Vitamins Enhanced Soda
34
Fashionable Soda
Coca-Cola is Raising Money for Charity With Couture Bottles
33
Illustrated Style Branding
Percy and Reed Dry Shampoo Packaging Speaks to Aspiring Designers
32
Classy Breakfast Packaging
Niklas Hessman Cleverly Designs the Upp Package
31
$4,000 Purse Coolers
Veuve Clicquot Globalight
30
Innovative Baby Bottles
Adiri Natural Nurser is Like a Breast
29
Soapy Sewed Cleansers
The Love Lee Soap Sewing Kit Makes Bath Time Fun
28
Disguised Wedding Invites
Twig & Thistle Creates Adorable Matchbook Save the Dates Cards
27
Mini Footprint Merchandizing
Otarian Packaging Addresses the Restaurant's Eco-Friendly Interest
26
Delectable Lozenge Branding
Aroxa Packaging Infuses Clinical Pills with a Flush of Color
25
Leafy Matrix Merchandizing
Earthwise Packaging Creates a Prominent Pattern on the Shop Shelf
24
Pretty Pink Packaging
The Zen Tea Package Design by Konrad Sybilski is Soft and Calming
23
Cash-Scented Perfumes
'His Money' Cologne Motivates You to Work Harder for Those Bills
22
Romantic Water Bottles
The Bottlegreen Limited Edition Sparkling Presse Range
21
Couture Icon Cola Bottles
Karl Lagerfeld Diet Coke Bottles Add Fashionable Flair to Soft Drinks
20
Divine Detergent Branding
Vara Shampoo Packaging Communicates Smooth Contents
19
Peppy Pastel Product Branding
Hemkop Supercharges Their Line With Vibrant Packaging
18
Patterned Marinade Marketing
Kitchens of Africa Packaging Has a Tasteful Textured Aesthetic
17
Precious Pastel Packaging
This Redesign of Simple Works is Deliciously Soothing
16
Animated Bottle Branding
Chin8neri Packaging Gives a Vintage Beverage New Flavor
15
Sailboat Soap Branding
Petit Bateau Packaging Embodies a Floating Bath-Time Form
14
Candy Wrapper Cleansers
The Murphy and Daughters Soap Packaging Will Satisfy your Sweet Tooth
13
Earthy Skin Product Packaging
Pangea Organics Skincare Gives Consumers Naturalistic Creams
12
Pirate Manicures
On Stranger Tides OPI Nail Polish is Inspired by the Carribean Ocean
11
Puzzling Prismatic Packaging
Frusion by Interbrands is Awesome Visual Trickery
10
Carbonated Wine Drinks
Vignette Wine Country Soda Sweetened wth Juice of Wine Grapes
9
Adorable Avian-Adorned Packaging
Suavinex Brands Their Selection of Products with Cutesy Birds
8
Sweet Striped Branding
Baru Packaging is Sugar-Coated with Scrumptious Swirls
7
Silken Seaweed Branding
Seathalasso Packaging Embodies the Purity of Aqueous Ingredients
6
Green Baby Gift Boxes
Eco-Friendly Sets Make Great Presents for Environment-Minded Parents
5
Illustrated Bathroom Tissues
The Renova Design Toilet Paper is Colorful
4
Cosmetics for a Cause
Chantecaille ‘Le Tigre' Makeup
3
Pastel Candy Packaging
Ecaro Marshmallow Creates Animal-Shaped Designs for Kids
2
Soothing Shampoo Packages
'Let it Be' Haircare is Presented Like a Quiet Confidant
1
Doggie Desserts
The Original Pup-PIE is a Cake for Your Pet's Sweet Tooth
Related Ideas
Color-Changing Hot Chocolate Drinks
Crayola Presents Colorful Hot Chocolate to TJ Maxx
Pastel-Hued Springtime Cafe Products
The Starbucks Japan Sakura Collection Has Been Updated
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Seaweed-Based Shoe Packaging
Ales Grey & Sway Partnered on Sustainable Footwear Packaging
Sustainable Speaker Packaging
Sonos' Packaging Shares a Premium, User-Friendly Experience
Distressed Dark Tonal Footwear
New Balance Presents a New Set to Join the Protection Pack
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Pink-Hued Shipping Container Homes
These Pink Shipping Container Homes by Ishita Ganguly are Chic
Pastel-Hued Tech Accessories
These New Apple Accessories are for the iPhone and Apple Watch
Pastel Tonal Sneaker Collections
New Balance Unveils a New Range of Tonal 9060 Sneakers
Electric-Hued Luggage Collections
The Away Neon Collection is Available for a Limited Time
Colorfully Saturated Home Collections
IKEA and Raw Color Co-Create the TESAMMANS Collection
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Vibrant Palette Denim Collections
G-Star RAW Presents its Latest Collection for the SS23 Season
Enchanting Body Care Sets
The Lush Holiday Sets are "Un-dupable," Visually Appealing & Functional
Rococo-Inspired Cosmetic Lines
Flower Knows Calls Attention to Its Violet Strawberry Rococo Line
Charm-Like Fragrance Bottles
By Far's Stylish Fragrance Bottles Double as Charms
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Luxe Aromatic Detergents
Bath & Body Works is Venturing into Laundry with White Barn Fabric Care
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Cereal-Scented Nail Polishes
The Nails.INC x Froot Loops Collection Smells Sweet & Fruity
Plastic-Free Mineral Sunscreens
Sunly's SPF Sticks are Packaged in Biodegradable Cardboard Tubes
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Eco-Friendly Soap Packagings
Little Danube is a Vegan Soap Brand with Redesigned Packaging
Pastel Pink Suede Sneakers
The New Balance 580 Sneaker is Getting a Pink Makeover
One-Day Hair Color Kits
The Barbie x Hally Temporary Hair Colors Create Vibrant Wash-Out Looks
Colorful Wallpaper Collections
Farrow & Ball Joins Christopher John Rogers on Carte Blanche
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Colorful Dog Bed Collections
HAY Dogs and Holly Golightly Join Forces on New Designs
Food-Hued Serveware
The Pantone x H&M Home Collab Plays with the Colors of Citrus and Peppers
Pastel Tonal Outdoor Furniture
The BomBom Collection is Designed to Celebrate Lisbon's Tones
Glossy Pink Bag Collections
Barbie x Kipling Features Details Inspired by the Fashion Icon
Compostable Fragrance Caps
EAUSO VERT Created Industry-First Sustainable Fragrance Packaging
Opulent Baby Expansive Collections
Louis Vuitton Presents its First Baby Collection
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Whimsical Semi-Permanent Hair Dyes
Arctic Fox Unveils the New Pastel Hour Collection with New Hues
Retro Breakfast Pasty Packaging
Pop-Tarts Throwback Packs Pay Homage to 1960s Branding
Pink Tonal Lifestyle Sneakers
Barbie Pink Tones Detail the Latest SB Force 58 Sneaker
Vibrant Performance Football Shoes
Nike Presents the United Pack for Women's World Cup
Sustainably Packaged Yogurt Cups
Yoplait Launches the Sustainable Pure-Pak eSense Cartons
Budget-Friendly Bright Suitcases
MUJI Releases a Hard Carry Suitcase Collection in Bright Colors
Sculptural Beauty Palettes
Little Ondine's Sculptor Contour and Highlight Palettes are Dynamic
Fiber-Based Food Packaging
Hinojosa Unveils the New 'Foodservice' Packaging in Three Formats
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
Cardboard Cosmetics Refill Pouches
Freshly Refills Reduce Cosmetics Industry Waste
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Mono-Material Lipstick Tubes
Quadpack's Emerald is a Mono-Material Packaging Innovation
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Summer-Inspired Coffee Machines
Nespresso & PANTONE Drop an Unforgettable Mediterranean Summer
Whimsical Family Home Renovations
2LG Studio Utilizes a Pastel Color Palette for This London Home
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Spring-Ready Pastel Outdoor Collections
Clare and Industry West Join Forces on a Collection
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Vibrant Freezable Lunch Boxes
Packit® Launches the Playtime Lunch Boxes Line
Nostalgic Cosmetic Cases
Caboodles x Taste Beauty x Hershey's Collaborated on a Beauty Organizer
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Pastel Salmon-Toned Trainers
New Balance Decks Out its 9060 Silhouette in 'Crystal Pink'
Pastel Tonal Acoustic Panels
BAUX Presents the New Origami Acoustic Bio Panel Colors
Turntable-Inspired Palettes
SHEGLAM's Vinyl Pop Color Palette is Made for Mixing and Matching
Paint Brand Marker Shades
PANTONE Joins Royal Talens on a New Capsule of Colorful Markers
Sustainable Soap Bundles
Me Mother Earth Boast the Amber Foaming Soap Pump + Castile Soap Bundle
Branded Bubble Gum Paints
Behr Dropped a Playful, Nostalgic Hubba Bubba Pink Paint Color
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Mother-Specific Self-Care Kits
The Honest Company Offers the Relaxing Self-Care Gift Kit
Suggestive SPF Packaging
Pavise Debuts Condom-Inspired Sunscreen Packaging in the 'Pleasure Pack'
Spooky Pastel-Hued Halloween Decor
Michaels Sweet & Spooky Halloween Decor Collection is Playful
Sour Easter Snack Boxes
The Cadbury Dairy Milk & Sour Patch Kids is Sweet and Tart
Angelic Toilet Paper Packaging
Angel Soft is Swapping Its Photorealistic Baby for an Animated One
Freezable Snack Boxes
PackIt Offers Its Freezable Snack Boxes in a Variety of Patterns
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Sustainable Baby Skincare Lines
'Mini Humans' is Eco-Friendly and Safe for Sensitive Skin
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Sustainable Laundry Packaging
Ecover Launches the Laundry Capsules with Eco-Friendly Packaging
Vibrant Tonal Spanish Apartments
Colombo and Serboli Architecture Designs a Barcelona Apartment
Aluminum Cleaning Bottles
Cleancult Packages Cleaning Solutions in Waste-Reducing Packaging
Street Art-Style Gummy Packaging
These Jolly Rancher Gummies Packs Were Created with Local Artists
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Future-Facing Hair Colors
The Aveda Vibe Collection is Arriving Ahead of Festival Season
Affordable Pregnancy-Friendly Kits
The Honest Company's Pregnant + Pampered Set is Comprehensive
Deep Green Kitchenware Collections
Beautiful by Drew Barrymore Housewares Now Come in a New Color
Color-Coded Fragrances
Helio's Color Collection Shares Playful Skin Scents with Luxe Notes
Pearly Tonal Premium Kitchenware
KitchenAd Adds a New Porcelain White Color Option
Color Palette Generators
This Tool is Perfect For Designers and Creatives
Sustainably Made Pastel Garments
Balmain Unveils a New Capsule Collection with Water Brand Evian
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Peach-Tonal Film Packages
Polaroid Releases a Pastel 'Peach Fuzz' Film Variation with Pantone
Neutral Tonal Spring Streetwear
Carhartt WIP Opts for Neutral Light Tones for SS24 Season
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
Smoothie-Inspired Nail Polishes
Jamba & Color Dept. Made a Limited-Edition Nail Polish Collection
Colorful Functional Luggage Designs
Monos is a New Brand of Playful Luggage Designs
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Sustainable Nappy Packaging
Big Fish Reworks the Bambino Mio Brand's Packaging with Less Plastic
Alluring Pressed Eye-Color Shades
Elate Beauty Introduces Two Shades to Its Pressed EyeColour Line
Paper-Made Product Bundles
Mondi and ATS-Tanner Created Paper Bundle Packaging
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Bright Whimsical Home Accessories
Blue Balcony Design Studio Delivers a Range of Vibrant Decor
Pastel Game Controllers
Nintendo Launched Four New Joy-Con Colors on its Official Store
Neon Tonal Premium Luggage
Away Presents its New Neon Collection of Bright Travelling Goods
Wine-Inspired Hair Colors
Franzia Wines and oVertone Collaborated on Coloring Conditioner Kits
Doll-Themed Pink Paints
Stuart Semple Releases a New Barbie-Inspired 'Pinkie' Paint Color
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Playful Reusable Diaper Designs
Charlie Banana Debuts a New Selection of Reusable Diaper Products
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Subdued Neon Nail Polishes
The Nail.Inc Neon Lite Pastel Neon Nail Polish Set is Vibrant
Elegantly Packaged Perfume Fragrances
Commodity Boasts the Velvet Expressive Perfume on Scentbird
Chocolate-Covered Candy Beans
Kopper's Chocolate Pastel Chocolate Jelly Beans are Ready for Spring
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Pastel Palette Retail Stores
Aro Archive Opens Up a New Store Location in Shoreditch
Pastry-Scented Eyeshadow Palettes
Too Faced's Newest Eyeshadow Palettes Smell Like Pop-Tarts
Liquid Dairy Product Packaging
This Sidel PET Bottle Comes in Several Sizes for Yogurts and More
Colourfully Woven Bath Mats
Cold Picnic Continues to Expand its Organic Bath Mat Collection
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Vegetarian Baby Food Brands
'Peachy' Uses Natural Ingredients and a Gentle Cooking Process
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Bold Limited Edition Palettes
Sephora's Mini Color Shifter Strange Botanicals Eyeshadow is Playful
Colored Printer Software Systems
Epson Debuts a Colored Shipping Label Software Called Label Boost
Cold Brewed Canned Teas
Beachball Packages Premium Organic Cold Brewed Tea in Slim Cans
Miniature Paint Rollers
Mini Paint by Jazeera Paints Helps with Choosing the Right Paint Color
Colorful Molded PET Packaging
Ampacet Debuts the PET Bottles for the 'After the Storm' Collection
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Vibrantly Tonal Dog Collars
Park's Best Creates a New Series of Dog Collars with Graphics
Neon-Colored Portable Bottles
Stanley is Previewing its Upcoming 'Neon Collection' for Spring
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Foaming Aluminum Packaging
Vetroplas and Envases Release a Wide-Neck Aluminum Foamer Bottle
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging
Seasonal Tonal Acoustic Products
Woven Image Presents a Slew of New Colorway Palettes
Pink-Tonal Suitcase Capsules
Away Releases a New 'Island Pink' Colorway for its Travel Accessories