Watsons partnered with the Pantone Color Institute to create Watsons Evergreen, an official brand colour introduced to mark the retailer’s 185th anniversary. The vivid blue-green hue was designed to evoke vitality, care and reassurance while reflecting both the company’s heritage and its future-facing identity.
The colour will appear in a global campaign rolling out across 16 markets in Asia, Europe and the Middle East. Watsons Evergreen will be incorporated into customer and community activations, alongside a curated product range, helping unify the retailer’s visual assets, communications and in-store experiences across regions.
For consumers, a named signature colour can strengthen brand recognition and make assortments and messaging feel more cohesive. The partnership reflects a broader trend of retailers using proprietary colours as strategic branding tools to communicate wellbeing, reinforce trust and build an emotional connection with customers at scale.
Image Credit: Watsons
What Makes This Trend Stand Out
- Proprietary Brand Colors
- Retailers are turning signature hues into recognizable assets that unify packaging, campaigns, store design and digital touchpoints while strengthening emotional recall.
- Wellness-led Visual Identity
- Color systems associated with vitality, care and reassurance are creating new ways for brands to signal wellbeing without relying solely on product claims.
- Global Campaign Cohesion
- Region-spanning visual assets give multinational retailers a scalable method for maintaining brand consistency while adapting activations to local markets.
Sectors Adopting This
- Retail
- Named color identities offer retailers a differentiated branding layer that can connect assortments, loyalty experiences and store environments under one cohesive signal.
- Beauty and Personal Care
- Curated product ranges built around distinctive brand colors can make wellness, self-care and trust cues more visible across crowded beauty shelves.
- Branding and Design
- Collaborations between brands and color authorities are expanding the role of color strategy into proprietary intellectual and experiential brand systems.
