Bio-based materials company HyperNatural has launched its limited-edition Wearable Wellness Tee — a gender-neutral, loose-fit graphic shirt that marks the brand's first apparel release designed for both men and women.
The Wearable Wellness Tee is made from a blend of 60% organic cotton and 40% Hyper-Cool Jade viscose infused with jade stone minerals and chitin derived from crab shells. The product is built on the premise that consumers diligently read ingredient labels on food, supplements, and skincare products, yet rarely scrutinize the materials that come into contact with their skin throughout the day, despite the fact that approximately 95% of performance apparel is made from synthetic plastic fibers.
All in all, HyperNatural's Wearable Wellness Tee is entirely free from petroleum-based synthetics. The jade stone minerals create a cooling sensation against the skin, while crab shell chitin naturally resists odor.
Image Credit: HyperNatural
What's Driving This Trend
- Bio-based Performance Apparel
- Plant and mineral-derived textiles are reframing activewear around skin-contact ingredients, creating space for petroleum-free performance claims in everyday clothing.
- Ingredient-conscious Fashion
- Consumer scrutiny of labels is extending from food and skincare into apparel, signaling potential for transparent material storytelling as a premium differentiator.
- Gender-neutral Wellness Basics
- Loose-fit unisex garments with functional wellness benefits reflect a shift toward inclusive essentials that combine comfort, performance, and sustainability.
Who This Affects Most
- Sustainable Fashion
- Bio-based fabric innovation is expanding sustainable fashion beyond aesthetics, allowing brands to compete on material science and reduced synthetic dependency.
- Wellness Products
- Wearable formats are broadening the wellness category by embedding cooling and odor-resistant properties into daily-use apparel.
- Textile Manufacturing
- Natural additives such as jade minerals and chitin point to new manufacturing pathways for performance fabrics without conventional plastic fibers.
