Looking at the way these Suavinex products are branded, you'd think the graphics belong on greeting cards since the images make viewers feel all warm and fuzzy inside. With faded pastel colors and little birds plastered everywhere, it's hard not to love these cutesy containers.
The branding for Suavinex products is the work of the Spanish company Estudio Mllongo, and they've really hit it on the head when it comes to getting consumer to be emotionally invested in the product. I mean, who doesn't want to buy something packaged with graphics that look like they belong in a kid's animated movie.
Implications - Consumers gravitate towards products with simple packaging because it invokes a sense of calm and security. As such, corporations that are looking for a competitive edge over their rivals may consider simplifying their product packaging designs in order to satiate consumer demand for elementary branding.
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