Looking at the way these Suavinex products are branded, you'd think the graphics belong on greeting cards since the images make viewers feel all warm and fuzzy inside. With faded pastel colors and little birds plastered everywhere, it's hard not to love these cutesy containers.
The branding for Suavinex products is the work of the Spanish company Estudio Mllongo, and they've really hit it on the head when it comes to getting consumer to be emotionally invested in the product. I mean, who doesn't want to buy something packaged with graphics that look like they belong in a kid's animated movie.
Implications - Consumers gravitate towards products with simple packaging because it invokes a sense of calm and security. As such, corporations that are looking for a competitive edge over their rivals may consider simplifying their product packaging designs in order to satiate consumer demand for elementary branding.
Why This Trend Is Growing
- Simple Packaging Design
- Companies can capitalize on consumer demand for calm and secure products by simplifying their packaging designs.
- Emotionally Engaging Branding
- Brands have the opportunity to emotionally invest consumers in their products through graphics that evoke warm and fuzzy feelings.
- Kid-friendly Packaging
- There is a potential for disruptive innovation in the design of packaging that resembles artwork from children's animated movies.
Industries Being Reshaped
- Consumer Goods
- Simplifying product packaging designs could differentiate consumer goods companies and attract more consumers.
- Graphic Design
- Branding techniques that evoke emotions and create a nostalgic connection with consumers offer opportunities for innovation in the graphic design industry.
- Children's Products
- The use of adorable and whimsical packaging inspired by animated movies can disrupt the children's products industry and appeal to young consumers.
