Many people find themselves looking for convenience in cooking rather than adventure, but the Kitchens of Africa packaging has a grocery store shelf appeal that suggests one can achieve both quite effortlessly within one meal.
The Tridimage design agency took on the project of balancing the brand's visual identity between looks of exoticism and familiarity. Giving sauces like maffe and yassa an accessibility that overpowers the element of mystery, the firm looked to instill soft cultural references like richly patterned textiles and silhouettes of mothers into the kitchen. The result is a collection of five simple labels that retain a fiery flavor that entices the senses. Kitchens of Africa packaging would look at home on the shelves of Western stores, but still stand out with a savory appeal.
Key Themes Behind This Trend
- Convenience Cooking
- The trend of convenience in cooking is growing, providing opportunities for innovative packaging designs that offer both convenience and flavor.
- Exotic Yet Familiar
- Consumers are looking for products that provide an element of exoticism while still being familiar, creating a space for designs that balance cultural references.
- Grocery Store Shelf Appeal
- Packaging designs that stand out on grocery store shelves and entice the senses are in high demand.
Where This Applies
- Food Packaging
- The food packaging industry can take advantage of the trend for convenient, visually appealing designs that convey both cultural references and flavor.
- Sauces and Condiments
- The sauces and condiments industry can explore packaging designs that offer a balance between exoticism and familiarity, creating unique products that stand out on the shelf.
- Consumer Goods
- The consumer goods industry can tap into the demand for packaging designs that provide an element of surprise and sensory appeal, particularly in the food and beverage sector.
