This collection of fairytale themed photography celebrates the third Once Upon a Time season premiere on ABC Sunday night. The television series places beloved fairy tale characters like Snow White, Prince Charming and Rumplestiltskin in modern times, while also featuring magical locations like Wonderland, the Enchanted Forest and Neverland. Last night's Once Upon a Time season premiere largely took place in Neverland, with appearances by Peter Pan and the Lost Boys.
This series also features Peter Pan, in addition to models inspired by other classics such as Sleeping Beauty, Alice in Wonderland, Robin Hood, Rapunzel and Beauty and the Beast. These photo shoots take place in dark woods, bewitching gardens and other whimsical woodland areas. While the majority of these shoots are fashion focused, other photographical expressions are present.
It will be interesting to see which fairytale characters represented in this collection will be making appearances in Once Upon a Time season 3.
69 Fairytale Photography Series
65
Demure Fairytale Fashions
The Maciej Bernas Papermint Editorial Plays Dress-Up
64
Fairytale-Inspired Lookbooks
Free People November 2012 Catalogue Features German & Danish Folklore
63
Dark Queen Photoshoots
The Lost Kingdom by Ekaterina Belinskaya is Cinematically Regal
62
Victorian Fairy Tale Couture
This 'True Cinderella' Editorial Features Fairy Tale Costumes
61
Haute Disney Princesses
Famed Fashion Houses Design Gowns for Iconic Characters
60
Disneyfied Celeb Photography
Annie Leibovitz's Let the Memories Begin Series is a Fairy Tale
59
Countryside Fairy Tale Captures
The Harper's Bazaar UK December 2012 Issue Stars Josephine Skriver
58
Formal Fairy Tale Photography
'A Bottega Veneta Fairy Tale' by Burak Isseven is Enchanting
57
Fairytale Fashionista Spreads
The Giselle Bundchen Harper's Bazaar Spread Glows With Glamour
56
Fairy Tale Infant Photography
Wendi Riggens Photographs Babies in Precious Fable-Like Scenarios
55
Nautical Girly Lookbooks
The Nadine Schloen SS13 Lookbook is Ravishingly Retro
54
Scarytale Photography
Miwa Yanagi's ‘Fairytales' Series Will Keep You Up At Nigh
53
Fairytale Queen Fashion
The Iris Van Herpen 2012 Collection is Fantastically Royal
52
Fainting Forest Fairy Photography
Parker Fitzgerald Captures Intimately Desolate Moments in Nature
51
Enchanting Fairy Tale Photography
This Stunning Series Focuses on Mythical Female Models
50
Creepy Heroine Photography
Matt Hoyle's 'Fairy Tales' Takes a Realistic Approach to Classic Storie
49
Romantic Forest Photography
The Rebecca Iannacone Cosmopolitan Armenia Photo Shoot is Stunning
48
Tragic Fairytale Couple Photography
The Jeff Bark for i-D Magazine Editorial is Dark
47
Entranced Garden Editorials
The Codie Young for Lula #13 Shoot is Snow White-Inspired
46
Medieval Bridal Photography
The Ali Larrey 'Brides' Photoshoot is Delightfully Decadent
45
Reimagined Fairytale Art
The Fantasy-Filled Photography of Emily Nathan
44
Peter Pan-Like Photoshoots
The Natural Lines Vogue China Editorial is Fierce in the Forest
43
Teen Takes On Fairy Tales
Zac Efron and Vanessa Hudgens in "Sleeping Beauty"
42
Fairytale Fashion Ads
Meltin Pot Campaign
41
Whimsical Fairy Tale Shoots
The Down the Rabbit Hole Moda&Styl Shoot Channels Alice in Wonderland
40
Magical Fire Fly Photography
Photographer Yume Cyan Captures a Spectacular Seasonal Sight
39
Apocalyptic Kid Captures
The Promised Land Series Blends Peter Pan's Lost Boys with 'Mad Max'
38
Modern Fairytale Photography
Liisa Härmson Tells a Love Story with Her Romantic Photos
37
Fashionable Fairytales
Alexandra Zaharova & Ilya Plotnikov Create Couture Heroines
36
Charming Autumn Captures
Sven-Anton Svensson's 'A Walk in the Park' Shoot is Sophisticated
35
Sultry Red Riding Hood Remixes
Cristina Carra Caso Celebrates the Brothers Grimm 200th Anniversary
34
Ethereal Outdoor Photography
'Like a Dream' by Sara Berntsen Shows a Magical Woodland World
33
Fairytale Nomad Editorials
The 'Irish Gypsy' by Emily Soto for En Vie Magazine is Dreamy
32
Kaleidoscopic Fairytale Fashion
The September L'Officiel China by Michelle Du Xuan Radiates
31
Princess-Like Beauty Shoots
The Fashion Gone Rogue 'Sortilege' Editorial Stars a Fresh-Faced Lada
30
Mystical Forest Photography
'Wald' by Jurgen Heckel is Magical and Mysterious
29
Fantasyland Wedding Pictorials
The Washingtonian Bride & Groom S/F 2011 Issue is Romantic
28
Evil Queen Fashion
Darkling by Elizaveta Porodina is Fit for Sleeping Beauty's Maleficent
27
Enchanting Forest Fashion Ads
The Vera Wang Fall 2013 Campaign Stars a Nature-Loving Shu Pei
26
Rural Redhead Shoots
The Taylor McCutchan Editorial is Forest Fairytale
25
Equestrian Bridal Editorials
The Natascha for Mantilla Bride Shoot is Wildly Romantic
24
Fairytale Formalwear
WSJ's 'Dream Weavers' Showcases Soft, Etheral and Feminine Evening Gowns
23
Bound Beautorials
Rebecca Chandler ThePop.com Photo Spread is Sinfully Steamy
22
Botanical Beauty Photoshoots
My Own Secret Garden by Koty 2 is Part Illustration, Part Photography
21
Enchanted Fairytale Editorials
The Marina Stenko Series Re-Interprets Modern-Day Queens
20
Darkly Dream-Like Editorials
The German Madame 'Fairytales' Photoshoot is Utterly Surreal
19
Fairy Tale Photography
The Sleeping Beauty in the Wood Series is Sweetly Romantic
18
Snow White Lace Editorials
Nikole Luna Puts on Snowy Trimmed Gowns in Sunday Style Australia
17
Punk-Fairytale Photoshoots
Natalie Keyser for Figaro Japan June 2012 Wears Intriguing Attire
16
Fantastical Fashion Fairytales
The CR Fashion Book 'Lucho and Juliet' Editorial is Creepy-Chic
15
Stylish Weaponry Shoots
Francois Sagat Gets Fierce for Das Magazine
14
Eerie Forest Kidtography
'Wander and Wonder' with Jeremy Blincoe's Work
13
Rapunzel-Themed Photoshoots
The Stefan Dani Snapshots are Reminiscent of Folk Tales
12
Sultry Somber Editorials
The 'Earth Move Under My Feet' Editorial Boasts Gothic Fashion
11
Bodacious Sleeping Beauties
The Madame Figaro China April 2013 Issue Boasts Fairy Tale Inspiration
10
Sleeping Beauty Editorials
This Benjamin Kaufmann Series Stars a Languid Flaviana
9
Edgy Whimsical Fashion
The Grazia China September 2013 Stars Ladylike Nymph Liu Wen
8
Fairytale Exterior Lighting
This Outdoor Garden Chandelier Makes Parties Magical
7
Fairytale-Inspired Menswear
The superNova. AW13 Lookbook Takes Cues from 'Snow White'
6
Terrifically Toned-Down Shoots
The Ilva Hetmann for Tiger Magazine Editorial is Eerily Edgy
5
Fantastical Carousel Photography
Takeshi Suga's Series Depicts Whimsical Living Merry-Go-Rounds
4
Modern Sleeping Beauty Shoots
The Yulia Leontieva ‘Dazed & Confused' Spread
3
Whimsical Wonderland Captures
These Photos by Kirsty Mitchell Have a Magical Fairytale Feel
2
Modernized Fairy Tale Ads
Sky Broadband Invites You to Live 'Happily Ever After'
1
Fairy Tale Dreamworld Photography
Journey Through Metamorphosis with This Raw Butterfly Fashion
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Avant-Garde Princess Dolls
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Whimsical Film-Inspired Bags
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Visual Show-Inspired Displays
Saks Fifth Avenue Transforms its NYC Flagship for Just Like That
Sophisticated Contemporary Apparel Collections
Represent Debuts the 'Dream On' Collection for SS26
Series-Inspired Newspaper Pop-Ups
Peacock Featured a Custom Newsstand for ‘The Paper’
Whimsical Halloween Decor Ranges
Michael's Alice's Adventures Collection Will Arrive for Halloween
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Whimsical Theater-Themed Bookends
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Meadow-Inspired Fashion Campaigns
Chloé Debuts the Fall 2026 Advertising Campaign
Tailored Americana Summer Fashion
ERL Introduces its New Poison Ivy Collection for SS26
Cartoon Duck-Inspired Apparel
The Disney x Karl Lagerfeld Capsule Collection Features Donald Duck
Enchanting Spring-Forward Makeup Capsules
ColourPop Teams Up with Disney for a Tangled Collection
Storytelling-Inspired Exquisite Jewelry Capsules
Tiffany & Co. Debuts Blue Book Hidden Garden
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Gothic Romance Retail Collabs
Bloomingdale's X "Wuthering Heights" Celebrates a Filmic Retelling
Film-Inspired Travel Campaigns
Tourism Fiji Introduces 'Wilson's Happily Ever After'
Throwback Walkie-Talkie Collectibles
Stranger Things Upside Down Capsules Series 3 Thrills Fans
Whimsical Couture Settings
Chanel Spring Summer 2026 Couture Show Staged Amid Giant Mushrooms
Extensive Series Wardrobe Pieces
Primark Reveals an 80-Piece Stranger Things Collection
Series-Focused Makeup Partnerships
L'Oréal Paris Collaborates with the Prime Video Series Elle
Nostalgic Youth Culture Capsules
Coach Presented Its Fall 2026 Line During New York Fashion Week
Dainty Floral Tableware
Pottery Barn Unveils the Midsummer Night’s Dream Line with Cynthia Rowley
Spellbinding Building Block Sets
LEGO® Wicked Sets Arrive Ahead of the Film's Second Instalment
Anime Franchise-Inspired T-Shirts
Studio Ghibli Shines in the new GBL 2025 Spring/Summer Capsule
Soccer Capsules
Palace & Nike Dropped an England Football Collection as Part of the Nike x2 Series
Fashion Campaign Imagery
The Vivienne Westwood FW26 Campaign is a Seasonal Fashion Campaign
Princess-Inspired Personal Care Lines
Bath & Body Works Expands Disney Princess Collection Reach
Portrait Photography Books
Annie Leibovitz Book Compiles Decades of Cultural Portrait Work
Anime-Inspired Graphic Apparel
Studio Ghibli and Uniqlo UT Launch A Whimsical Collection
Magical Animation-Inspired Dolls
Mattel Debuts the Barbie in the Nutcracker Doll Collection
Toronto-Based Winter Experiences
Queens Harbour Unveils 'The White Garden' for the Holidays
Seasonal Photography Showcases
International Photography Exhibition Opens at Saatchi Gallery
Playfyully Surrealistic Fashion Capsules
The Moschino Resort 2026 Collection is Chic & Unexpected
Tribute-Paying Luxury Fashion Campaigns
Mcqueen's Pre-Fall 2025 Campaign is Set in Coach & Horses
Magical Kitchen Collection
The Fantasia Cookware Collection Was Launched by Le Creuset
Cozy Dramedy Skincare
Bliss x Gilmore Girls Inspires Millennial & Gen X Nostalgia
Whimsical Otherworldly Stays
Airbnb Experiences Presents Elphaba’s Retreat with Cynthia Erivo
Reimagined Doll-Inspired Capsules
The Polly Pocket x Cider Collection Features Playful Silhouettes
California-Inspired Luxe Fashion Lines
Tory Burch Presents Its Sunny Pre-Fall 2025 Campaign
Spellbinding Fragrance Capsules
Bath & Body Works Debuts a Disney Villains Fragrance Collection
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Whimsical Cartoon-Themed Cosmetics
The Jo Malone London x Disney Collection is Only at Selfridges
Inaugural Manga-Inspired Trilogies
Pudgy Penguins Debuts Adventures of Pax Pengu & Polly
Whimsical Animation Fragrances
Iconic Characters Inspired Le Monde Gourmand x Alice in Wonderland
Nostalgic Film Merchandise
Disney Celebrates the Toy Story 30th Anniversary with New Collectibles
Fashion Label Beauty Collections
Vol. 1 White Fox The Beauty + Lifestyle Collection Debuts
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Witchy Nail Design Collections
Kiss x Wicked: For Good Shares Styles Inspired by the World of Oz
Storytelling Jewelry Collections
Pandora Wonders Launches with a Debut Line by Harry Lambert
Animated Film Experiences
The Airbnb Smurf Experience Brings the Setting of the Movie to Life
Whimsical Theater-Driven Stays
Elphaba’s Retreat Airbnb Offers a Forest Escape for Wicked Fans
Immersive Cartoon Theme Parks
Six Flags' Looney Tunes Land Brings Classic Characters to Life
Intricately Artistic Fashion Lines
Pacsun and the Metropolitan Museum of Art Drop a Holiday Line
Three-Dimensional High-End Jewelry Collections
Piaget Presents the Sunlight Panorama Collection
Crystal Character Figurines
Swarovski Shrek Home Capsule Turns Movie Characters into Crystal Décor
Star-Studded Fashion Collections
Balenciaga's Winter 2025 Campaign is Shot in the Biarritz Hotel
Pre-Fall Romantic Luxe Outerwear
Moncler Presents London, A Love Affair for Pre-Fall 2025
Spooky Advent Calendars
Igloo Books Launches a New Storybook Advent Calendar With Disney
Whimsical Beauty Collabs
For Good x LoveShackFancy Bring a Fairytale Twist
Comedy Horror Cosmetics
The NYX Cosmetics x Wednesday Collection Creates Fun, Dark Designs
Sci-Fi Forested Moon Outerwear
The Columbia Endor Collection Pays Homage to the Star Wars Location
Animated Pop Revival Shows
Paris Hilton’s Paris & Pups Brings Her Playful Persona to Youtube
Conceptual Memory-Themed Fashion
Paranoid FW25 Explores Identity Through Nostalgia and Nature
Fashion Inspired Romance Campaigns
Burberry Unveiled Its Love, on Repeat Chinese Valentine's Film
Animated Film Pop-Up Tours
MINISO and Disney's Zootopia 2 Launch 'Fun Fur Every You!'
Whimsical Doll Collections
The Wicked for Good Dolls Reimagine Cinematic Characters in Toy Form
Curated Holiday Festivities
Shangri-La Toronto Unveiled its 'Enchanted Wonders 2025' Program
Dairytale Bridal Tributes
Disney Wedding Dresses Evoke Fairy Tales Through Bespoke Bridal Couture
Heritage Football Collectibles
Topps Unveils Its Merlin Premier League 2026
Princess-Inspired Active Apparel
Disney & Her Universe Reimagine Classic Gowns as Workout Dresses
Film-Inspired Limited-Edition Jewelry Collections
8 Other Reasons Taps Wicked: for Good for Inspo
Illustrated Character Capsule
Magniberg Collaborates with Moomin on Limited Apparel Collection
Holiday Hotel Activations
The Orlando World Center Marriott Hosts 'Twelve Nights of Wonder'
Beauty-Branded Holiday Markets
L'Oréal Paris Partners with Toronto's Distillery Winter Village
Movie-Themed Grocery Store Experiences
Asda and Wicked Partnered for Immersive Store Experiences
Classic Fashion Campaigns
Perry Ellis International Marks 70 Years of Its Original Penguin Brand
Buoyant Toy Spots
Tom Holland Stars in LEGO's Imaginative 'Never Stop Playing'
Themed Holiday Fireplace Streams
Netflix Holiday Yule Logs Bring Film Worlds into Festive Ambience
Brick Pirate Animations
Netflix Reveals the LEGO One Piece Animated Special
Animation-Themed Racing Merch
The Disney x Formula 1® Fuel the Magic Campaign is Character-Driven
Optimistic Fashion Brand Runways
Lilly Pulitzer Celebrated Its 'Brand Homecoming' in Florida
Nostalgic Blind Toy Series
The Teletubbies Say Hello Series Nods to Childhood Icons for Collectors
Romantic Star-Studded Outerwear Campaigns
Moncler's Pre-Fall 2025 Campaign is Visually Compelling
Animated Movie Baked Goods
Lola’s and Disney Partnered on a Series of Sweet Treats
Animated Lifestyle Collection
PEACEMINUSONE x Toy Story Reimagines Everyday Accessories
Holiday-Inspired Evening Wear Campaigns
The McQueen Holiday 2025 Collection is Elegant
Storybook Travel Agencies
Dr. Seuss Travel Agency Turns Classic Books into Imaginary Destinations
Vacation-Themed Children's Sleepwear
The Petit Lem Tropicana Collection Spotlights Vibrant Prints
Revived Retro Animations
The Stranger Things Animated Series Adopts an ’80s Cartoon Look
Festival Wellness Collections
The Grown Alchemist x Tomorrowland Set is a Festival Wellness Range
Television World Crossovers
Netflix Stages a Stranger Things and Sesame Street Crossover
Sci-Fi Date Night-Inspired Lines
Tyler Mcgillivary Boasts the Next Date Night Collection Drop
Empowering Cinematic Fashion Ads
Camilla and Marc Debuts The Power Woman Short Film
Nostalgic Fashion Capsules
Selena Gomez's Throwback Collection Revisits Her Most Iconic Roles
Modern Life-Inspired Fashion Campaigns
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Princess-Themed Lip Glosses
ColourPop Launches the Disney Princess Ultra Glossy Lip Collection
Festive Fairytale Campaigns
Boots' Gift Happily Ever After Celebrates Meaningful Gifting
Whimsical High-Fashion Holiday Campaigns
The Roger Vivier Holiday 2025 Film is Playful and Chic
Film-Inspired Crystalline Figurines
Swarovski Created a Sparkling Set of Minion Figures
Fantasy World Theme Parks
Disney Builds Real-Life Arendelle with World of Frozen
IP Theme Parks
iQIYI Brings Its Streaming IP into Immersive Real-World Theme Park Experiences
Alpine-Inspired Home Decor Lines
Mackenzie-Childs Partners with Gray Malin for a New Range
Film-Inspired Dutch Ovens
Le Creuset Wicked Dutch Oven Collection Arrives in Pink and Green
Pop-Up Mini Malls
The Disney+ Hulu Throwbacks Mini Mall Revisits 90s & Y2K Classics
Invigorating Spring-Ready Fashion Campaigns
Veronica Beard's New Campaign is Called Spring Forward
Striking Desert-Inspired Fashion Films
Jimmy Choo Showcases the Natural Reflection Capsule
Urban Fashion Portraits
The Bianca Saunders x the Midnight Club SS27 Campaign Presents New Looks
Custom Storytelling Audios
'Fairy Tales Narrated With Your Voice' Brings Magic to Bedtime Stories
Fashion Film Campaigns
The Prada FW26 “Simple Stories” Campaign Explores Intimacy
Personalized Present Campaigns
The Wonderbly Everyone’s Got Favourites Campaign is Rolling Out Now
Celebrity-Backed Luxe Fashion Campaigns
Burberry's Holiday Film is Dubbed ’Twas the Knight Before…
Timeless Glamour-Inspired Resort Campaigns
Elie Saab's Resort 2027 Collection Film is Eye-Catching
Film-Centric Fashion Capsules
Rihanna's Fenty Joins Puma on a Special Smurfs Collection
Themed Hotel Bars
Disney Cruise Line Launches Haunted Mansion Parlor at Sea
Fashion Campaign Series
PARCO Fall/Winter 2026 Campaign Explores "NOSTALGIC FUTURE"
Travel Photography Exhibitions
All Within the Detour Highlights Yoshitomo Nara’s Photo Journeys
Luxurious Romantic Resort Collections
The Valentino Resort 2026 Spotlights the Nocturne Collection
Cinematic Puzzle Dioramas
The La La Land LEGO Ideas Project Recreates the Film’s Iconic Poster
Animated Fantasy Films
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Streaming-Inspired Toy Lines
Moose Toys Expands Netflix Stories Into Toy Collections
Gothic Romance Film-Inspired Stationary
Open Sea Design Co. Taps THE BRIDE! for Inspiration
Playful Adventure-Themed Aircrafts
Alaska Airlines Debuts Tiana’s Bayou Adventure Flyer
Collaboration Cartoon Biscuit Ranges
The Biscuiteers x Disney Collection is Tasty and Whimsical
Regal Seasonal Solace Films
The Mother Nature Summer Film Speaks to Healing and Human Bonds
Glowing Whimsical Storybook Lanterns
Lake + Wells Launches the Fabel Lantern with Glowing Features
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
Editorial-Documentary Hotel Series
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Playwright Collectibles
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