Dark and enchanting like a magical forest in a fairytale, model Shu Pei could easily be deemed a fairytale princess in the Vera Wang Fall 2013 campaign. She is clad in glamorous gowns, after all. As though waiting for her prince charming to find her, she waits quietly and beautifully amidst the green foliage. This refreshing backdrop allows the elegant ensembles to really stand out.
The Vera Wang Fall 2013 campaign was shot by American photographer Carter Smith with creative direction by MODCo Creative. The Chinese beauty showcases pieces from the label's bridal, ready-to-wear, Simply Vera and Black by Vera Wang collections. Whether modelling a classic ball gown or an oriental-like ensemble, she is utter perfection.
What's Driving This Trend
- Dark-and-enchanting-fashion
- Opportunity to create fashion campaigns inspired by magical and fairytale-like concepts.
- Nature-inspired-fashion
- Opportunity to incorporate natural elements and greenery into fashion advertisements to create a refreshing backdrop.
- Multi-collection-brand-campaigns
- Opportunity to feature multiple collections from a brand in a single fashion campaign.
Who This Affects Most
- Fashion
- Fashion industry can explore new creative concepts to captivate their audience and increase brand exposure.
- Photography
- Photographers can experiment with different backdrops and themes to create visually stunning fashion campaigns.
- Advertising
- Advertising agencies can help fashion brands develop innovative campaign ideas that resonate with consumers.
