You could call it a new-age, modern Robin Hood, but whatever you decide to label this editorial from Das Magazin, model Francois Sagat showcases all that is hard and rugged. Shot by Rene Habermacher, Kiss and Don’t Tell features Sagat decked out in thin clothing, accessorized by the classic bow and arrow and complimented by the apple.
Francois Sagat's white clothing plays on the notion of innocence, contrasted by the badassness of this shoot. Das Magazin is available online, so be sure to check out the rest of its featured articles.
Key Themes Behind This Trend
- Stylish Weaponry
- Opportunity to create fashionable and functional clothing/accessories that incorporate traditional weapons.
- Modern Robin Hood
- Opportunity to market products/services that promote social justice and equality.
- Badass Innocence
- Opportunity to create edgy, yet delicate designs for clothing and accessories.
Where This Applies
- Fashion Industry
- Target customers who desire clothing that incorporates traditional weapons, while advocating for social justice and equality.
- Outdoor Industry
- Create innovative equipment and gear that caters to customers interested in traditional archery and weaponry.
- Photography Industry
- Develop styled photo shoots using the concept of badass innocence to promote edgy, yet delicate designs.
