'Elphaba’s Retreat,' presented by Airbnb Experiences in collaboration with Cynthia Erivo, invites guests into an immersive journey inspired by the magical world of Wicked as the experience transforms Elphaba’s woodland sanctuary into a living work of art just outside Los Angeles.
On December 3, 2025, up to twenty guests will explore this ethereal refuge built from twigs, moss, and forest flora. Over three hours, participants will share a fireside tea with Erivo and a sommelier, enjoy blends infused with wild botanicals, and embark on a guided discovery revealing artifacts, Easter eggs, and secrets from Elphaba’s story. The evening continues with a multi-sensory sing-along and a creative workshop to craft witch’s brooms from natural materials.
Moreover, one additional guest and companion can book an overnight stay from December 6–7, 2025, extending the enchantment through a full day and night within Elphaba’s otherworldly retreat.
Image Credit: Airbnb Experiences
What Makes This Trend Stand Out
- Fantasy Tourism Experiences
- Experiences like Elphaba's Retreat that embrace fantasy elements are transforming traditional tourism by offering immersive, narrative-driven adventures.
- Multi-sensory Events
- Events that leverage multiple senses, such as sing-alongs and hands-on workshops, enhance guest engagement and provide unique, memorable experiences.
- Botanical Infusion Tastings
- Tastings that incorporate wild botanicals are redefining culinary experiences, tapping into trends of natural and sustainable ingredients.
Sectors Adopting This
- Experience-driven Travel
- The blending of narrative storytelling with destination experiences is reshaping the travel industry by prioritizing unique, unforgettable guest journeys.
- Eco-friendly Hospitality
- As accommodations like Elphaba’s Retreat adopt natural materials and elements, the hospitality industry aligns itself with growing eco-conscious consumer values.
- Immersive Entertainment
- The surge in hosting interactive and themed events represents a shift in the entertainment industry towards creating participatory and engaging environments.
