World of Hyatt x Reese’s Book Club Introduce 'Camp Unwritten'
Debra John — June 26, 2025 — World
References: experiences.hyatt & newsroom.hyatt
World of Hyatt, in partnership with Reese’s Book Club, has launched 'Camp Unwritten,' a limited-time glamping experience that blends literature, luxury, and nature. Hosted at select Under Canvas and ULUM campsites, this immersive series invites travelers to escape into curated retreats inspired by storytelling and set in some of the country’s most picturesque outdoor locations.
Each retreat offers guests the opportunity to connect directly with bestselling authors through fireside chats, book-themed activities, and chef-prepared meals. The series begins at Under Canvas Columbia River Gorge with Alexene Farol Follmuth (Twelfth Knight), where guests will also receive an advance copy of her upcoming novel, Girl Dinner. Later in July, Ally Condie (The Unwedding) will host at Under Canvas Great Smoky Mountains, followed by a finale in August at ULUM Moab, centered around the July 2025 Reese’s Book Club selection.
More than a retreat, Camp Unwritten reimagines the book club experience—offering an intimate, multi-sensory journey that deepens the relationship between reader, story, and setting.
Image Credit: World of Hyatt
Each retreat offers guests the opportunity to connect directly with bestselling authors through fireside chats, book-themed activities, and chef-prepared meals. The series begins at Under Canvas Columbia River Gorge with Alexene Farol Follmuth (Twelfth Knight), where guests will also receive an advance copy of her upcoming novel, Girl Dinner. Later in July, Ally Condie (The Unwedding) will host at Under Canvas Great Smoky Mountains, followed by a finale in August at ULUM Moab, centered around the July 2025 Reese’s Book Club selection.
More than a retreat, Camp Unwritten reimagines the book club experience—offering an intimate, multi-sensory journey that deepens the relationship between reader, story, and setting.
Image Credit: World of Hyatt
Trend Themes
1. Literary-driven Tourism - The trend of literary-driven tourism offers immersive travel experiences that connect readers with their favorite stories and authors in unique locations.
2. Glamorous Camping Retreats - Luxury camping experiences are evolving to include themed retreats that combine high-end amenities with niche interests such as book clubs.
3. Multi-sensory Storytelling Escapes - These retreats showcase a new form of entertainment by blending storytelling with sensory-rich environments, transforming how people engage with literature.
Industry Implications
1. Hospitality and Travel - The hospitality industry is seeing innovations in travel experiences that focus on themed retreats incorporating literature and luxury.
2. Publishing and Authorship - The publishing industry is exploring new avenues for reader engagement by organizing author-led retreats and exclusive book-themed getaways.
3. Luxury Outdoor Experiences - This industry is witnessing a transformation as high-end outdoor experiences blend with cultural and literary pursuits to attract affluent travelers.
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