The Fashion Gone Rogue ‘Sortilege’ online editorial is fresh and fairytale-like. As though centered around a young, fresh-faced princess, the beauty looks are dewy, simple and utterly romantic. The model’s soft gaze even makes it appear like she is waiting patiently for her charming prince.
Shot by California-born, New York-based photographer Paul de Luna, whose signature style is ethereal and enchanting, the Fashion Gone Rogue Sortilege online editorial is just that. It stars new face Lada Kravchenko. The Russian beauty was styled by Shanna Nicole and Elissa Aimee, who clad her in sparkling jewelry pieces and little else. Makeup artist Carmindy gave her radiant bronze skin while hairstylist Livio Angileri finished the looks with windswept hair.
Key Themes Behind This Trend
- Fairy-tale Beauty
- Opportunity for disruptive innovation in creating beauty products and services that capture the ethereal and romantic essence of fairy tales.
- Dewy Makeup
- Opportunity for disruptive innovation in developing makeup products and techniques that achieve a natural and glowing dewy look.
- Enchanting Photography
- Opportunity for disruptive innovation in creating photography techniques and tools that capture the ethereal and enchanting style showcased in the editorial.
Where This Applies
- Cosmetics
- Opportunity for disruptive innovation in the cosmetics industry to develop products that help achieve the fairy-tale dewy makeup look.
- Fashion
- Opportunity for disruptive innovation in the fashion industry to create clothing and accessories that evoke the enchanting and romantic atmosphere of fairy tales.
- Photography
- Opportunity for disruptive innovation in the photography industry to develop tools and techniques that capture the ethereal and enchanting style showcased in the editorial.
