October 2017 games trends reveal more intimate gaming practices, as well as games that are endorsed by well known institutions and celebrities.
With eSports now being an industry in its own right, the mattress brand Casper wanted to get in on the action by offering an in-bed gaming event. It did so in a partnership with the eSports organization Fnatic, and allowed professional gamers an even more relaxing way to play than they are accustomed to.
In recent years, the comedian Kevin Hart has been dominating the movie industry and he can now be seen in the mobile strategy game Gold Ambush – a partnership he got involved with because of his children's love for the game.
Top 40 Game Trends in October
40
Aerobatic Paper Planes
This Bluetooth Paper Plane Can Perform Acrobatic Aerial Stunts
39
Athlete Vision Training Glasses
The Swivel Vision Athletic Training Goggles Put Focus on the Game
38
Unconstrained Virtual Sports Cars
The Ultimate Vision Gran Turismo Imagines Tomorrow's Sports Car
37
Anime-Inspired Terrariums
These Pokémon Terrariums Encourage Collectors to Catch Them All
36
Modular Video Walls
LEDskin is a Compact, Portable Component Making Up Big Screens in Multiples
35
Theme Park Engineer Games
The ThinkFun Roller Coaster Challenge Logic Game is Educational
34
Lawn Game-Inspired Furniture
Poppin Furniture Created a Table That Doubles as a Game of Cornhole
33
Augmented Reality Scavenger Hunts
Verizon's Virtual Hunt Will Reward 256 Players with an iPhone 8
32
Celebratory Beer Cups
Bud Light's Light-Up Beer Glass Celebrates NFL Team Touchdowns
31
Sports Material Joystick Covers
The 'JoyTops' Incorporate Stylish Customization onto Joysticks
30
Remote Claw Games
Taito's Crane Game is Played Online, with Toys Delivered to Winners
29
Inclusive Card Game Redesigns
Mattel's Uno Cards Now Feature Color Icons for Colorblind Players
28
Smart Toothbrushing Companions
RoBoHon Teaches Kids to Brush Their Teeth with 'GUM Play'
27
Gigantic Backyard Soccer Games
The Giant Inflatable Soccer Dart Board is an Oversized Outdoor Game
26
Kindergarten Classroom Bots
'Keeko' Has the Intelligence of the Average Five Year Old
25
Combative Fantasy Games
Game of Thrones: Conquest Introduces a Mobile Game for Fans
24
Intimate Social Card Games
'You Think You Know Me' Challenges Perceptions of Friendships
23
Hearing Impaired Eyewear Attachments
The 'Peri' Eyeglasses Accessory Translates Noise into Light
22
Augmented Sudoku Apps
The Magic Sudoku Helps You Navigate Particularly Difficult Puzzles
21
Chip-Embedded Footballs
All NFL Footballs Will Be Equipped with Data-Collecting RFID Chips
20
Crowdsourced Decision-Making Apps
'Deemr' Lets Users Provide Input on Others' Decisions
19
Ring-Embedded Bath Bombs
Sanrio and Fragrant Jewels Created These Hello Kitty Bath Bombs
18
Total Entertainment Streaming Boxes
The Apple TV 4K Streams Content in a Stunning Format
17
Auto Brand eSports Partnerships
The New League of Legends BMW Partnership Targets Millennials
16
Anime-Inspired Game Systems
Nintendo is Releasing a 2DS XL Designed to Look Like a Pokeball
15
FPS Training Platforms
'Aim Lab' is a First-Person Shooter Built by Neuroscientists
14
Furniture-Previewing Apps
'IKEA Place' is an Augmented Reality App for Viewing Decor
13
Trailblazing Electric Trucks
The Fuso eCanter is the First Ever Series Production Electric Truck
12
Alzheimer's-Tracking VR Games
Sea Hero Quest is a Virtual Reality Game App For Fighting Dementia
11
Auto-Swiping Dating App Devices
The 'Tinda Finger' Swipes Right on Over 6,000 Profiles an Hour
10
In-Bed Gaming Events
Mattress Brand Casper Partnered with eSports Organization 'Fnatic'
9
Comedian-Starring Strategy Games
'Gold Ambush with Kevin Hart' is Set in a Medieval World
8
AR Battlefield Games
'The Machines' Introduces a Competitive Multiplayer Gaming Experience
7
App-Connected Jerseys
NikeConnect Can Be Accessed Through NBA Team Jerseys
6
Emotive Bot Toys
Anki's Cozmo Fuses Robotics, AI, Game Design and More
5
In-Game Burger-Ordering Services
Burger King's #BurgerClan Helps eSports Players Place Orders
4
Expressive Unisex Socks
Fortsox Introduces Dynamically Designs to Elevate Your Sock Game
3
Collectible Advocacy Cards
Ad Council Created Virtual, Collectible 'Love Has No Labels' Cards
2
Car-Integrated Drone Races
Jaguar's 'Game of Drones' Shows Off the XJL's Spacious Cabin
1
Multiplayer eSports Battle Games
PlayerUnknown's Battlegrounds is Entering the World of eSports
Related Ideas
Gaming-Themed Chocolate Partnerships
Kinder Joy and Nintendo Partnered on a Limited-Edition Range
Premium Gaming Subscription Services
PlayStation Plus Expands Access to Recent Blockbuster Titles
Tarot-Inspired Streaming Campaigns
Netflix Discover Your Future Reveals New Streaming Potentials
Monthly Gaming Giveaway Lineups
Amazon Prime Launches a Prime Gaming April Drop
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Retro Gaming Handhelds
Evercade Nexus Brings Physical Cartridges Back to Portable Gaming
Interactive Fashion Horror Games
The Room by Gentle Monster Reimagines Brand Storytelling
Video Game-Inspired Furniture Catalogue
IKEA Australia Honors A Minecraft Movie with a New Look
Wig-Snatching Games
Exploding Kittens Teased a New Party Game Called 'Snatch Snatch Wig'
Interactive Motorsport-Inspired Gaming Experiences
EB Games Boasts Mario Kart World in Montreal
Game-Honoring Energy Drink Branding
The Red Bull Tetris Can Celebrates the Game's 40th Anniversary
Miniature Phone Beds
The IKEA Phone Sleep Collection Turns Screen Time into a Nightly Ritual
Branded Party-Game Characters
Netflix Adds Overcooked! All You Can Eat With Huntr/x Cast
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
K-Pop Battle Royale Crossover
PUBG Stages a G-Dragon Crossover with Exclusive In-Game and Events
Phygital Baseball Board Games
Base on Board 2.0 Keeps Gameplay Dynamic with E-Ink Dice
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Dedicated Social Event Apps
TikTok Pro Events is Arriving Ahead of the 2026 FIFA World Cup
Gamer-Targeted Donor Campaigns
Virtual Donors Turns In-Game Deaths into Real Registrations
American Football-Focused Venue Initiatives
Topgolf Ligns Itself with the American Football Season
Face-to-Face Game Consoles
Board Merges the Best Features of Board Games and Video Games
Focus-Enhancing Lo-Fi Games
Mooncube Games Has Officially Become Part of the Lofi Girl Ecosystem
In-Car Gaming Collaborations
AirConsole x Audi Partner for Car Gaming, and Includes Pictionary
Co-Branded Game Zones
Hasbro and Amazon are Running the Hasbro Game Zone
Game-Inspired Collectible Toys
Mattel Creations Debuts Two Minecraft Collectibles
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Fashion Gaming App Collabs
Drest x Jimmy Choo Let Gamers Style Paris-Themed Wardrobe Icons
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Multi-Brand Match Games
Mattel Match: Toybox Unlocked Unites Brands Like Barbie & Hot Wheels
Furniture-Inspired Acting Games
Wayfair's Chair-Ades Challenge Puts a Rewarding Spin on Charades
Amateur FPS Tournaments
Riot Games Celebrates VALORANT’s 5th Anniversary with a Creator Tournament
Co-Branded Mattress Collections
Serta Enters a Partnership with Sketchers
Pop-Up Streaming Service Experiences
EE and Netflix Partnered for an Immersive Experience
Hidden Excel Games
Stealth Excel Game Turns A Spreadsheet Into A Secret Gaming Experience
Co-Branded Game Tournaments
Fortnite Announced the 'Stranger Things Cup' with Netflix
Gaming Lifestyle Collections
Toca Boca and MINISO Blend Retail with Digital Rewards
Game-Inspired Y2K Collaborations
FlyQuest Taps Von Dutch to Prove that League Isn't Dead
Enhanced Mobile Gaming Platforms
Samsung Showcased its New Gaming Hub at CES 2026
Romantasy Board Games
The Empyrean Series Inspired Fourth Wing: Rise of the Wingleader
Stylized Fighting Game Launches
Riot Games is Releasing 2XKO On Consoles Worldwide on Jan 20th
Corporate Travel Trends
Navan Reported Its Corporate Booking Data for FIFA World Cup Host Cities
Gaming-Inspired Apparel
Uniqlo Celebrates Honor of Kings’ 10th Anniversary with Graphic Tee Drop
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Survival Strategy Mobile Games
Capcom is Bringing Resident Evil to Phones with 'Survival Unit'
Collaborative Esports Tour Events
Intel and Team Liquid are Bringing Experiences Global
Football Video Games
EA Sports Revealed Mbappé and Bellingham as Its FC 27 Cover Stars
Branded Button-Masher Games
Jägermeister's Ice Cold Justice Challenges Players to Defend Shots
Screen-Free Interactive Gaming
tonies and Hasbro Turn Classic Board Games Into Audio Adventures
Third-Party Publisher-Focused Presentations
Nintendo's Direct on July 31st will Focus on Partners
Culture Play Card Games
MONOPOLY Deal: KPop Demon Hunters Links Games and Fandom Through Netflix
Mom-Focused Mobile Game Events
Avia Debuts a First-Of-Its-Kind Mom's Week in Solitaire Clash
Game Card Vacation Stays
The UNO Social Club Turns the Card Game into a Themed Vacation Stay
Gamer-Themed Soda Branding
Fanta and Xbox Partnered for Limited-Edition Pack Designs
Gaming Fandom Activations
LEGO® Code Break Arrives in San Diego with a Larger-Than-Life Vault
College Football Games
EA SPORTS Has Revealed the Cover Athletes for College Football 27
AI Sports Research Platforms
Ten Toes Launched Its Ten Beat Sports Fan AI Intelligence Platform
Streaming Service Brainteaser Games
Netflix Puzzled Will Feature Show-Themed Puzzles
Collaborative Esports Tetris Tournaments
Red Bull and The Tetris Company Announce a Tournament
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Esports Cryptocurrency Partnerships
Riot Games Partnered with Coinbase on LoL Esports
Film-Inspired In-App Golf Challenges
Spotify x Happy Gilmore 2 Present a Unique Mobile Game
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
Celebrity-Partnered Game Events
Rocket League Partnered with Deadmau5 for its 10th Anniversary
Outdoor Cooking-Focused Campaigns
Solo Stove Debuts the 'Squash the Beef at the Big Game' Campaign
Gamer Mealtime Campaigns
Telia's Dinner Assassin Helps to Get Teens to the Dinner Table
Personalized Telehealth Service Platforms
Enhanced Reports Success of the Inaugural Enhanced Games
Interactive Party Games
Scano Games Lets Friends Play Real-Time Multiplayer Games On Their Phones
AI-Powered Game Campaigns
G2A.COM Unveils AI-Powered 'Best Gate 2 Play' Campaign
Pop Culture Wedding Collections
A Dynamic Duo Inspired The Engagement Era Collection by The Knot
Halloween Gaming Experiences
The Sandbox Unveiled a Haunted Mansion Experience
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Competitive Global Phydigital Events
Games of the Future 2026 Will Feature More Than 800 Athletes
Timely Soccer Game Covers
The EA Sports FC 27 Ultimate Edition Features Dual Cover Stars
Mobile Sports Simulation Gaming
MLB The Show Brings Team Building and Gameplay to Mobile
Annual Egg-Themed Festivals
Big Green Egg Builds Up Hype for EGGtoberfest 2026
Arcade Football Mobile Games
FIFA Heroes Launched Its Fast-Paced 5v5 Arcade Football Game
Office Strategy Card Games
The Burnout Simulator Game is a 3-6 Player Party Game
Hybrid Athletic Events
Life Time Announced the Introduction of a New Athletic Event — the LT Games
Toy-Themed Real Estate Campaigns
Barbie and Rightmove Partnered for an Immersive Experience
Competitive Autobattler Game Updates
Riot Games Announced Set 15 K.O Collosseum for TFT
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Branded Content Partnerships
LG Electronics and Fantasy Life Renew and Expand Their Partnership
Social-First Hosting Campaigns
Out Host with Hisense Responds to the Rise of Home Viewing Parties
Taxi Driver-Centric Branded Events
Carlsberg Ran the 'Fare Game' Initiative for Taxi Drivers
K-Pop-Inspired Computer Peripherals
Higround and Aespa Fuse K-Pop and Gaming
Experiential Tabletop Launches
MindWare Brings Immersive Game Demos to Gen Con 2026
Mascot Sumo Showdowns
Duolingo Launches Playful Event Featuring Gaming Icons and Cultural Mascots
Hybrid Casual Games
Gravity Launches Ragnarok Monster Kitchen Worldwide
Productivity Co-Working Games
On-Together: Virtual Co-Working Turns Focus Sessions to Shared Play
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
Lifestyle Gaming Ecosystems
Nintendo Extends Music Access Beyond Its Consoles
Mobile Esports Game Expansions
HMBLE Joined Supercell's Brawl Stars Esports Program
Sleep Product Discounts
Sleep Deals Finds Weekly Discounts on Top Sleep Products
IP-Based Kids Games
Netflix Turns Shows into Play Experiences
Live-Service Action Games
'Destiny: Rising' is a Mobile FPS with Impressive Mechanics
NFL Boardgame Iterations
Hasbro Guess Who NFL Edition Brings Real Players to the Classic Game
Emoji Word Games
Quiz Blitz Turns Emoji Clues Into Addictive Word Challenges
Card Game-Themed Suites
The UNO Social Club in Las Vegas Elevates Game Nights for Kidults
Slumber-Party-Themed Hotel Events
Moxy Hotels x Chloe Fineman Present the 'Bedtime Stories' Series
Gamified Walking Apps
Lawa Gets Players Moving by Turning Real-World Steps into In-Game Power
Grass-Roots Golf Gatherings
HEAD Golf and Links Social Tour Bring Style to Toronto Invitational
Competitive Word Games
Lingo Battle Challenges Players With Quick-Thinking Word Matches
Comedian-Backed Hotel Morning Campaigns
The Great Wake Up Debate Campaign Was Launched by IHG
Survival Game Platform Ports
Netflix is Bringing Squid Game: Unleashed to Chromebooks
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Women-Focused Optimisation Era Studies
KIC Releases Surprising Survey Data About the Industry
Streaming Brand Trivia Games
The Roku Roklue Pop Culture Trivia Game Covers Movies and TV
Condensed Franchise Mobile Gaming
Borderlands Adapted Shooter Gameplay into Short Mobile Missions
Tabletop-To-Digital Franchises
Descent Expands into a Cooperative Tactical RPG Experience
Rhythm Game-Focused Studios
RedOctane Games Launched with a Specialty for Rhythm Games
Racing Strategy Games
Escape Road Combines Racing Thrills With Mental Challenge On Mobile
Engaging E-Soccer Video Games
Betby Announced Two New Soccer Titles for its Portfolio
Cultural Trivia Games
Culture King Turns Cultural Knowledge Into Fast-Paced Competition
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Iconic Title Game Bundles
Humble Announced the 'Play the Legends' Bundle
Gamified Wellness Platforms
HealthGame Turns Healthy Habits Into Fun, Interactive Daily Challenges
Streaming-Inspired Toy Lines
Moose Toys Expands Netflix Stories Into Toy Collections
30-Hour Music Events
The Infinite Now Builds Sleep into the Experience with Beds and Hammocks
Gamified Productivity Apps
Respawn Turns Habits And Routines Into A Game To Boost Discipline
Gaming News Customization Tools
Feed It Games Builds a Custom Gaming News Feed For Your Interests
Corporate Horror Gaming
Mr. Magpie and Behaviour Interactive Turn Office Culture into Suspense
Interactive Entertainment Tools
Quiz Cabin Turns Curiosity to Playable Quizzes & Brain Challenges
Fantasy Sports Apps
bet365 Launched Its Free-to-Play Fantasy Sports App Ahead of World Cup 2026
Sheep-Themed Mattress Collabs
The New Serta Perfect Sleeper Launched with The Sheep Detectives
In-Game Music Experiences
Toca Boca Integrates Music From Major Artists Into Gameplay
Personalized Game Calendars
Steam Maps Upcoming Game Releases to Each Player's Interests
Diversified Esports Events
League of Legends' Nova Series is for Women and Marginalised Genders
Multiplayer Word Games
The New York Times Introduces Crossplay as a Multiplayer Word Game App
Music-Focused Game Collaborations
Fortnite Teams Up with Daft Punk for a New In-Game Collaboration
Puzzle Game Apps
Ahhhh Weekly Crosswords Delivers Social Puzzle Games With Leaderboards
Social Entertainment Apps
BuzzWheel Turns Group Gatherings Into Interactive Challenge Experiences
Musician-Backed Game Cards
bbno$ Partners with Clash Royale for the Latest Evolution Card
Puzzle Strategy Games
Challenge Friends with Strategic and Fun Puzzle Gameplay
Timed Gameplay Trial Features
Google Play Introduced Game Trials for Sampling Game Titles
Real-Time Trivia Games
Trivia Duel Turns Real-Time Knowledge Battles Into Competitive Leaderboards
Interactive Horror Adaptations
Creepshow Brings Anthology Storytelling to PC Gaming
Curated Surprise Game Seasons
Panic Announces Playdate Season Three for Episodic Game Releases
Custom Storytelling Apps
MyHero Creates Bedtime Stories Where Your Child Is The Main Character