When it comes to understanding popular culture, look no further than this list of May 2019 youth ideas, which range from computer brand-inspired sneakers to tween-created kidswear.
More and more brands are turning to the demographic of younger consumers in an effort to better understand their shopping and lifestyle habits. This list includes innovations such as Crayola's monthly Create It Yourself subscription box, which personalizes craft time. Meanwhile, J Crew used the eye of a designer's child in its newest collaboration, offering kids a more authentic line of clothes they'd actually wear.
Another notable venture in this list includes a nostalgic VHS pop-up that was created Marvel Studios. This event was designed with the intention of helping film lovers remember the days of visiting video rental stores.
Top 50 Youth Ideas in May
From Nostalgic Video Rental Pop-Ups to Tween-Created Kidswear:
Ellen Smith — May 26, 2019 — Life-Stages
50
Elegant Basketball-Inspired Footwear
Nike's Air Edge 270 Boasts Velcro Tabs and Orange Hints
49
Inspiring Inventor Toys
Hape's Junior Inventor Toys Encourage Kids to Make Experiments & Errors
48
Child-Targeted Mobile Speakers
The Conceptual JBL Jr Pop is Compact, Lightweight and Durable
47
Imaginative Cardboard Kits
My Little World Helps Kids Create Airports, Villages, Landmarks & More
46
Three-in-One Rocking Toys
The Adaptive Luma Rock & Roller Grows with a Toddler
45
Millennial-Targeted CGI Mascots
KFC Colonel Sanders is Now a Digital Influencer on Instagram
44
90s-Inspired Casual Earthy Fashion
The nonnative Summer 2019 Range Delivers Americana Aesthetics
43
Street Art-Adorning Tees
BEAUTY & YOUTH UNITED ARROWS Spotlights Girl With Balloon With New Tees
42
Candy-Like Slime Toys
ZURU's 'Cotton Candy Cuties' are Stretchy, Fluffy and Scented
41
Retro-Influenced Hip-Hop Sportswear
Extra Butter Unveiled the House Party Collection for SS19
40
Teen Film-Inspired Menus
Twisted London Launched a Glittery, All-Pink Mean Girls Menu
39
Outer Space-Inspired Sneakers
Nike's Topaz Mist Air Flightposite Feature Reflective Tonal Accents
38
Melancholic 90s Nostalgia Sneakers
The New Balance x J. Crew 1400 Sneakers Come in Two Colors
37
Psychedelic Tie-Dye Band Shirts
NOT / APPLICABLE's Tie-Dye Grateful Dead Shirts Honor the 70s
36
Curated Cannabis Publications
Broccoli Mag is Launched by Female Creatives in the Cannabis Space
35
Computer Brand-Inspired Sneakers
The Concepts x Mephisto 'CCM-96' Sneakers Pay Homage to Apple
34
Art Directed Falling Editorials
This Reese Cooper Photoshoot Harbors an Interesting Approach
33
Colorful Hiking Footwear Collections
ROA Introduces Bright Footwear Colorways for the SS19 Season
32
Kid-Friendly Computer Glasses
Pixel Eyewear Created a Line of Protective Computer Glasses for Kids
31
Personalized Kidswear Subscriptions
The Walmart KIDBOX stylebox Offers Curated Clothing for Kids
30
Retro Soccer-Inspired Sportswear
N.Hoolywood Joins Umbro for a Retro Collaborative Capsule
29
90s Cartoon Soda Branding
The 7UP Free Packaging Includes the Iconic Fido Dido Character
28
Sensory-Friendly Furniture
These Pillowfort Furniture Pieces for Kids Consider Sensory Sensitivity
27
Nostalgic VHS Pop-Up Experiences
Marvel Studio's 'Stanley Video' is a Scavenger-Based Film Pop-Up
26
Creative Craft Subscriptions
Crayola's Monthly CIY Box Encourages You to "Create It Yourself"
25
Tween-Created Kidswear
Loeffler Randall's Young Daughter Designed a J.Crew Collab
24
Sporty Sunglasses Collaborations
The Kim Kardashian West Collection for Carolina Lemke is Sporty
23
eSports-Themed Blaster Toys
The Overwatch D.Va Nerf Rival Blaster Replicates the Game Accessory
22
90s-Themed Urban Skate Apparel
The DROORS ATHLETICS Collection Drives Skate Label to a New Angle
21
Kid-Friendly Smoothie Cubes
'Beyond the Highchair Shakables' are Plant-Based Smoothie Starters
20
Protective Kid-Friendly Skincare
ATOPALM Kids Encourages Youth to Form Healthy Skincare Habits
19
Savory Pre-Shelled Pistachio Snacks
The Setton Farms Seasoned Pistachio Kernels are Flavorful
18
Iconic Lipstick Relaunches
RuPaul's Red Viva Glam Lipstick Shade is Making a Celebratory Comeback
17
Mess-Free Drinkable Yogurts
Petits Filous' Yogurt in a Bottle Comes with a Sports Cap
16
Nostalgic Millennial-Targeted Cereals
Magic Spoon Cereal Contains 12 Grams of Protein Per Serving
15
Adventure-Themed Casual Apparel
The YSTRDY’S TMRRW Summer 2019 Range Draws Retro Inspirations
14
Basketball Team-Inspired Sneakers
Reebok's New Instapump Fury OG References the Los Angeles Lakers
13
Vegetable-Packed Rainbow Waffles
Birds Eye's Rainbow Mini Waffles Contain No Artificial Colors
12
Easy-to-Use Electric Toothbrushes
Kangaroo Oral Care is a Colorful Children's Electric Toothbrush
11
Brick Textural Casual Sneakers
Pass~Port and Vans Give the Sid Pro a Unique Textural Makeover
10
Luxury-Themed Skate Sneakers
DC Shoes' Luxe Pack Honors a Legendary Italian Fashion House
9
Song-Inspired Slot Machines
The I Like Big BUCK$ Slot Machine Pays Homage to Baby Got Back
8
Snackable Cheese Rolls
The Babybel Mini Rolls of Cheese Offer a Fun Alternative to String Cheese
7
90s-Inspired Retrofuture Eyewear
Ace & Tate Joins CMMN SWDN on a Cycling-Themed Eyewear Collection
6
Nostalgic Dark Chocolate Campaigns
These Cadbury Darkmilk Ads Recall 80s and 90s Moments
5
Inflatable Backyard Water Parks
Bestway's H2OGO! Collection Has Designs That Blow Up in Minutes
4
Fanny Pack Coolers
Smirnoff Ice Created a Wearable Cooler for Street Parties
3
Youthful Explorer Books
Rand McNally's MapIt! Jr. Line Introduces Geography for Kids
2
Multi-Genre Toronto Music Festivals
Veld 2019 Features a Variety of Hip Hop and Electronic Artists
1
Musical Computer Science Curriculums
CodeScty Teaches Kids Concepts with Original Hip-Hop Songs
Related Ideas
Superhero Lifestyle Collections
Disney Drops Brand Collabs for The Fantastic Four: First Steps
Nostalgic Gamer Streetwear Collections
The New Era x PlayStation Range Has Hats, Hoodies and More
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Cult-Favorite Animation-Inspired Stationery Collections
Sharpie and Elmer's Embrace Toy Story 5
Youth-Focused Luxury Fashion Platforms
&Coach is a New Fashion Platform by Coach, Focused on Gen Z
Next-Gen 90s Dolls
Manhattan Toy is Reviving Groovy Girls for a New Generation of Kids
Gen-Z-Focused AR Campaigns
American Eagle Launched an AE Jeans Try-on Haul Lens
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Fashionable Eyewear Collections
Specsavers Canada Embraces Projected Fashion Trends in 2026
Creative Retail Competitions
Bricks & Minifigs Launches LEGO Clock Design Contest
Playful Cosmetic Collections
The Clinique x Crayola Collaboration Makes Makeup Feel Fun Again
Pop Culture-Inspired Collectibles
Kinder Joy & Stranger Things Launch Funko Pop!® Collection
Luxury Menswear Apparel Pop-Ups
Louis Vuitton's Soho Pop-Up Showcases the Fall/Winter 2025 Vision
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Nostalgia-Driven Apparel Partnerships
The Pacsun x McDonaldland Collection is a Whimsical Revival
Y2K-Inspired Denim Campaigns
Gap Debuts ‘Better in Denim’ with KATSEYE for Fall 2025
Playful Tech Capsules
The CASETiFY x Miffy Series Brings Nostalgic Charm to Tech Accessories
Strategic Beauty-Focused Retail Expansions
Urban Outfitters Supports Yes Day Beauty's Us Debut
Vintage-Inspired Apparel Capsules
Reebok x Kodak Capture Nostalgia With a Fresh Capsule Collection
Luxury Eyewear Pop-Ups
Prada Opens an Immersive Eyewear Boutique at The Grove
Nature Aesthetic Tech Accessories
CASETiFY x Pinterest Drop the 'Wilderkind Collection'
Holiday Animation Capsule
The Kith x Pixar Holiday 2025 Capsule Dropss Character-Driven Streetwear
Community-Driven Shopping Experiences
A TikTok Shop Pop-Up is Coming to Westfield Stratford
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
On-Demand Style Deliveries
Urban Outfitters and DoorDash Partnered Ahead of Graduation Season
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Creator-Led Style Collabs
MAC Cosmetics and Depop are Reintroducing Gen Z Shoppers to Lipstick
Confident Student Campaigns
Find the Fit that Fits You Debuted with an In-Store Simulator
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Brand Anniversary Capsule Collections
Hollister Reissues a Y2K Collection to Mark 25th Anniversary
Shareable Wishlist Templates
Urban Outfitters and Canva Partnered to Simplify Holiday Gifting
New York Streetwear Collections
Gap and Awake NY Launch a 90s-Inspired NYC Culture Capsule
Nostalgic Youth Culture Capsules
Coach Presented Its Fall 2026 Line During New York Fashion Week
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Nostalgic Soda-Brand Streetwear
Market Studios x Mountain Dew Drop an Exclusive Streetwear Launch
Gen-Z-Forward Coffee Apparel
An Urban Outfitters x Dunkin’ Capsule Unveiled for Fall
Immersive Denim-Focused Fashion Pop-Ups
Pacsun Debuts Its Denim Starts Here Campaign
Nostalgic Pink Lifestyle Collections
The SHEIN x Mean Girls Collection Features Statement Pieces
Popular Creative Play Ranges
WeCool Toys Embraces the Minecraft and Harry Potter Franchises
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Pop Culture-Themed Snack Branding
Fan Foods Co. and Poppowls Launch New Licensed Snack Capsule
Sun-Soaked Youthful Fashion Campaign
PACSUN Shoots Its Spring 2026 Capsule in Sun-Soaked Locations
Pop Culture Chocolate Products
These New Kinder Products Embrace Collaborations
Sensory Retail Experiences
Claire’s Launches ASMR-Inspired Stores for Gen Alpha Shoppers
Streetwear-Branded Decor Ranges
The Crate & Barrel x Converse Furniture Collection Has 80 Pieces
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Comprehensive Easter-Inspired Collaborations
Peeps' 2026 Spring Collaboration Lineup is Impressive
Fandom-Honoring Building Block Sets
LEGO® Spotlights Iconic Pop Culture Films and Series
Summer-Forward Tech Accessories
'CASETiFY Resort: Hot and Unbothered' Embraces Coordination
Next-Gen Teen Magazines
WYouth is a New W Magazine Publication for Gen Z
Skater-Inspired Fashion Crossovers
Depop x Tony Hawk Launched an In-Game Styles & Exclusive Edits
Connection-Centered Bag Campaigns
Kate Spade's Spark Something Beautiful Stars Gen Z Icons
Affordable Book Retailing Initiatives
SHEIN x Alibris Partner for Gen Z's Interest in Books
Gaming-Inspired Streetwear Ranges
The Kith x Marvel x Capcom Collection is Retro-Inspired
Cheeky Baking Apparel
Betty Crocker Turns Cake Mix Nostalgia Into Wearable Merchandise
Youth Culture-Inspired Back-To-Campus Ads
Urban Outfitters Launches 'All Together Now'
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Design-Conscious Retro-Modern Toy Lines
Little Tikes Launches the Adorable Sweet Spaces Toy Line
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Influencer-Driven Fashion Events
Pacsun Collaborated with Prominent Gen-Z Creators
Chinese Band-Supported Beauty Brands
Maybelline New York Partners with Teens in Times (TNT)
Y2K-Themed Sparkling Water Campaigns
bubly Drops a 2000's Spot and its 'Melted Ice Pop Kit'
Month-Long Sales Competition
Bazooka Brands® Teases The Great Candy Battle: MomTok Edition
Cultural Discovery Partnerships
Depop and Spotify Partnered to Help People Explore Fashion & Music
Nostalgic Film Merchandise
Disney Celebrates the Toy Story 30th Anniversary with New Collectibles
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Hip-Hop Craft Sodas
Jones Soda and Rap Snacks Create Artist-Inspired Craft Beverages.
Curated Gen Alpha Marketplaces
Maisonette Neon Rebels Was Built for Tweens and Teens
Iconic Women-Inspired Fashion Capsules
Yoga Jeans Presents the MUSE Spring/Summer 2026 Collection
Gaming Lifestyle Collections
Toca Boca and MINISO Blend Retail with Digital Rewards
Beauty Store Birthday Parties
Birthdays at Ulta Come with a Gift Bag Curated for Tweens and Teens
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Kid-Friendly Press-On Nails
Pressies by Olive & June are Designed and Fitted for Kids and Tweens
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Sensory Summer Shop Activations
Claire’s Launches Its A Girl SMR at Claire’s Campaign
Streetwear Collector Events
VANDYTHEPINK Pop-Up Offers Exclusive Apparel and Trading Cards
Nostalgic Summer Snacks
Entenmann's Launches Childhood-Inspired Seasonal Treats
Museum-Inspired Spring Fashion Capsules
Pacsun is Partnering with the Metropolitan Museum of Art
Back-To-School Fashion Campaigns
JCPenney Introduced its 'Back-to-It' Campaign
Retrospective Halloween-Inspired Home Capsules
Michaels Unveils a Diverse Halloween Assortment
Tech-Inspired Footwear
The Microsoft Crocs Merge Nostalgia & Pop Culture Through a Playful Design
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Holiday-Ready Fashion Collections
Pacsun is Emphasizing Comfort for the 2025 Holiday Season
Play-Based Family Campaigns
Pirate's Booty Encourages Screen-Free Family Adventures
Cult Film-Inspired Kid's Fashion
Mini Rodini Launches a Capsule, Inspired by the E.T.
Colorful Back-To-School Fashion Capsules
Vineyard Vines Offers Comfortable Apparel and Accessories
Social-First Retail Commerce
Shoezone expands TikTok Shop through creator-led shopping
60s-Inspired Athletic Wear Capsules
Daughter Lessons Debuts the Cruise Collection
Illustrated Streetwear Capsules
Wasted Youth x TAPPEI Introduces New Artwork Across Apparel
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Designer Blind Box Figurines
Pop Top is a New Range of Collectibles for Kidults
Children's Beauty Products
Olive & June Expands into Kid-Sized Press-On Nails
back-to-school retail campaigns
Target rolls out its back-to-school & back-to-college campaigns
Cinematic Superhero Merch Ranges
Cinemark Theatres Debuted a Series of Spider-Man-Themed Items
Nostalgic Animation Sock Collections
The Stance Toy Story 5 Box Set Commemorates the New Movie
Playful Crayon-Inspired Fashion Lines
Lee & Crayola Launch Colorful Workwear-Inspired Garments
Online Vintage-Focused Storefronts
Pacsun and SPRINGY Debut the PS Vintage Platform
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
Bunny-Motif School Capsules
Psycho Bunny Drops its Back-to-School Collection
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Youth-Led Holiday Campaigns
Where are You Going? Showcases a Global Portrait of Young Creators
Anniversary Brand Collaborations
Jones Soda Marks Its 30th Anniversary with a Crayola Partnership
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Blind Box Fashion Collaborations
Cider Teams Up with POP MART to Unveil a New Collaboration
Tech-Forward Teen Furniture
Rooms To Go Kids' Cloud9 Collection Features Smart, Modular Pieces
Modernized Heritage-Style Campaigns
Brooks Brothers Launches the 'Make It Yours' Campaign
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Low-Cost Back-to-School Campaigns
Target Back-to-School-idays Offers Discounts Up to 30%
Gen Z Dorm Makeovers
Urban Outfitters Launched the Dream Dorm Makeover Contest with HGTV
Pop Culture Wedding Collections
A Dynamic Duo Inspired The Engagement Era Collection by The Knot
Creator-Led Toys
Bonkers Toys Transforms Toys and Colors into a Retail Toy Line
Nostalgic Fashion Capsules
Selena Gomez's Throwback Collection Revisits Her Most Iconic Roles
Colorful Youth Fashion Collections
Joe Fresh and Life at Home™ Have Partnered with Crayola
Teen Equity Initiatives
Evereden's Generation E Granted Equity to Three Gen Alpha Creators
Teen Film Fashion
The Sims 4 Mean Girls Capsule Kit and Clueless Capsule Kit Add Teen-Film Fashion
Interactive Themed Educational Boxes
Enlightened Generation’s Themed Boxes Serve Children
Self-Expression Retail Campaigns
Tillys Marked Ten Months of Its Discover Your Style Campaign
K-Pop Movie Shoe Capsules
Vans Releases a New Collection Themed Around K-Pop Demon Hunters
Nostalgic Console-Joint Fashion
BEAMS and PlayStation Drop Retro Hoodies and Crewnecks This Season
Everyday Fashion Essentials
Nips by Nippies Expands Its Wardrobe Solutions to Target
Tween-Focused Motorsport Capsules
NASCAR x Justice Unveil a Sport-Inspired Apparel Collection
In-Game Sports Experiences
Toca Boca and adidas are Inspiring Tween Girls to Stay Active
Retro Streetwear Capsules
The Wind and Sea Space Jam 30th Anniversary Collection Boasts Sportswear
Collectible Mini Cameras
The Photo Creator Mini Cam Lets Kids Snap Photos Without a Phone
Lifestyle Kids Streetwear
Patta Aw25 Kids Collection Blends Bold Graphics with Practical Comfort
IP-Based Kids Games
Netflix Turns Shows into Play Experiences
Skatewear-Inspired Kids Capsules
Zoo York and Zara Team Up for a New Kidswear Collection
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Collaborative Beauty Events
Stoney Clover Lane X Hello Kitty and Friends Host a Pop-Up Event
Elevated Casual Fashion
RetailMeNot Spotlights Capri Pants as a Versatile Summer Staple
Anti-Algorithm Back-to-School Campaigns
Journeys' Turn It Up Activates Self-Discovery in Gen Z
Layered Online Content Reports
YouTube Defines Creative Maximalism as the Key Point After 20 Years
Streaming-Inspired Toy Lines
Moose Toys Expands Netflix Stories Into Toy Collections
Licensed Character Sneakers
TARANIS Launches Premium Minions Kids Footwear with Universal
Community Fashion Events
Free People Hosts a Charitable Summer Gathering with Film and Activities
Nostalgic School-Themed Retail Campaigns
Shops at Skyview Brings Back Skyview High Summer School