These March 2015 social media innovations indicate how incorporating social features is moving off the screen and becoming a more prevalent part of the smart objects you might encounter in everyday life. Shareability also continues to be an integral app component.
Many existing and well-established platforms are introducing new elements. This is seen with YouTube's 360-degree video sharing platforms and multi-camera streaming as well as Facebook's cyber security platforms and Vine's kid-friendly video apps. Brands continue to leverage social media with innovative and interactive campaigns, such as Dove's #SpeakBeautiful, 'Mr. Mucinex Reads Sick Tweets' and #SecretSomm mysterious wine giveaways. Smart objects are also reflected in March 2015 social media ideas, like interactive social apparel developed by MIT, funds-seeking synced skipping ropes on Kickstarter, Sugr Cube gesture-controlled speakers and digital boxing gloves that also have social media capabilities.
Top 50 Social Media Trends in March
From Inspirational Sports Campaigns to Group Dating Sites:
Alyson Wyers — Mar 28, 2015 — Social Media
50
Introvert-Inspired Emojis
Introjis is a Series of Emoticons Designed for the Less Communicative
49
Storytelling Social Campaigns
Gap's Instagram Video Marketing Campaign is Short, Sweet & Strange
48
360-Degree Video Sharing Platforms
YouTube Partners with Giroptic to Introduce a New Video Format
47
Inspirational Sports Campaigns
Nike's #BleedBlue Campaign Spurs Indians to Share Their Stories
46
Twitter-Activated Vending Machines
Gary Lineker Gives Tweeters Free Walkers Crisps Bags
45
Competitive Selfie Games
The Pickle App Pits People Against Each to See Who Rises to the Challenge
44
Fortune-Telling Fries
Fast Food Marketing Campaign Involves Divination by French Fries
43
Start Up-Supporting Campaigns
Jack Daniels' Independence Project Turns Dreams into Realities
42
Social Music Apps
The Sounds App Optimizes Visual Social Media Platforms for Audio
41
Synced Skipping Ropes
The Sophia Fitness Tracker Stores Your Stats and Encourages Live Challenges
40
Cheap Fun Campaigns
This KFC Marketing Campaign Shows Amusement at No Cost
39
Learning Language Apps
English Tutoring App Connects Teachers and Students from Around the World
38
Handsome Literary Accounts
The 'Hot Dudes Reading' Instagram Offers Some Studious Eye-Candy
37
Interactive Social Apparel
MIT Invented Social Textiles to Make Social Media More Tangible
36
Digital Boxing Gloves
The Puncho Tracks the Strength of Its User and Shares Stats Through an App
35
Techie Kicking Games
This Hi-Tech Shuttlecock Tracks Players' Activity and Shares It
34
Cinematic Tissue Campaigns
This Kleenex Tissues Campaign Reenacts Famous Scenes from Pop Culture
33
Viral Snap Series
Snapchat Launches a New Program Through the Discover Feature
32
Mysterious Wine Giveaways
Twitter's Secret Somm CA Anonymously Gifts Wine to Diners
31
Livestreaming Fashion Apps
Japan's LINE App Features Exclusive Burberry Fashion Content
30
Gesture-Controlled Speakers
Sugr Cube Sound System Responds to Taps, Pats and Tilts for Commands
29
Moodboard Tool Purchases
A Pinterest Buy Button is in the Works to Make Pinned Items Shoppable
28
Extended Social Media Videos
Instagram Offers Infinitely Looping Videos to Accommodate Advertisers
27
Social Travel Shops
Conrad Hotels Lets Its Guests Make a Travel Booking Through Instagram
26
Multi-Camera Streaming
YouTube's Latest Feature Allows You to Watch Videos From Multiple Angles
25
Medication-Managing Apps
Mango Health Turns Taking Pills into a Rewarding Game
24
Puzzle Photo-Sharing Apps
The Swapatask Requires Users to Solve a Code to Receive a Photograph
23
Direct Imaging Apps
ScreenPop Cuts Out the Middle Man
22
Social Paywall Services
PayOrShare Offers Readers a Flexible Social Currency Paywall Option
21
Uplifting Beauty Campaigns
Dove's #SpeakBeautiful Encourages Kind Words on Social Media
20
Kid-Friendly Video Apps
The Vine Kids App Provides Content Curated for Children
19
Group Dating Sites
Grouvly is a Group Dating Service That Lets You Bring Along Friends
18
Social Travel Bookings
Stayful's #Tweetstay Helps to Arrange an Easy Travel Booking
17
Social Fantasy Leagues
Huawei's Twitter Fantasy League Lets Users Manage Teams of Celebs
16
Female Mentorship Platforms
The Glassbreakers App Matches Up Women in Tech for Guidance
15
Post-mortem Social Media
Facebook Users Are Now Granted Control Over Their Accounts After They Die
14
Expedited Inspiration Quotes
Pablo by Buffer Lets You Quickly and Easily Tackle Motivation Monday
13
Video Sharing Music Premieres
Madonna's Brand New Music Video Premiered on Snapchat
12
Aggregated Approval Apps
Starlike Combines Likes from All Social Networks into a Single App
11
Social Media Marketing Dating
LoveBook Launches Facebook Campaigns to Find You 'The One'
10
Video Content Management Tools
The Epoxy Video Publishing Platform Makes Life Easier for YouTubers
9
Location-Sharing Apps
Glympse Tells Friends and Family Where Users are in Real Time
8
Child-Friendly Video Platforms
YouTube Kids Provides a Safe Place for Children to Watch Clips
7
Monetized Photography Apps
EyeEm is a Photo-Sharing Network and Marketplace
6
Commentating Mucus Ads
This Mucinex Video Has Mr. Mucus Reading Tweets from Twitter
5
Confessional Social Media Series
VH1's 'Behind the Tweet' Analyzes Shocking Twitter Moments
4
Nostalgic Video-Making Apps
The Animoto Video App Creates Clips Using Existing Photos and Videos
3
Cyber Security Platforms
Facebook ThreatSecurity Allows Specialists to Share Their Experiences
2
Affordable Fuel Apps
GasBuddy Helps Motorists Find and Share the Cheapest Pumps in the Area
1
Social Media Game Makeovers
InstaDoom Lets You Take Selfies While Shooting Aliens
Related Ideas
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Dedicated Social Media Devices
The Conceptual Twitter 3D Gadget Features Mechanical Buttons
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Algorithm-Free Social Media Apps
'RTRO' Connects Users in a More Positive Online Environment
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Social Media News Updates
Meta's Threads Update Features a 'Trending Now' Feed for Relevant News
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Social Podcast Exploration Platforms
'Podiscover' Helps Listeners Find Their Next Favorite Show
Gen Z Dating Campaigns
Tinder's 'It Starts with a Swipe' Shows Celebrates How Gen Z Connects
Visualized Social Streaming Features
Spotify and Snapchat are Launching the Share Track Lens
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
AI Mother's Day Campaigns
Showcase is Simplifying Mother's Day Shopping with ChatGPT
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Professional Social Media Games
LinkedIn Released Three Games to Build Connections on its Platform
Decentralized Social Media Platforms
Meta Launched Threads, a Decentralized Alternative to Twitter
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Anti-Scrolling Step Apps
Saucony's Marathumb Challenge Gets Participants Taking More Steps
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
AI-Aided Social Networks
Why Be Real Online when you can BeFake
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Gen Alpha Social Media Apps
'SendIt' is Designed for Youth to Socialize through Games and Chatting
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Realistic Chat-Based Avatars
Whatsapp Partners with Tems for the 'Say More With Avatars' Campaign
Video-Style Chat App Features
WhatsApp Instant Video Messages Enables Quick Communication
Inclusive Digital Platform Experiences
Google Launches More Inclusive Assistance to its Platforms
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Text-Based Social Medias
'Artifact' is an Upcoming Article-Focused Social Media Service
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Running Partner Messaging Apps
Find Your Next Running Partner Through Strava Messaging
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
One-Way Chat Feature Updates
WhatsApp Launches its New Channels Feature Social Update
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Image-Based Alternative Social Medias
'Noteit' is a Snapchat-Inspired App for Gen Alpha Users
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Nostalgic Web Browser Apps
iPod Social Turns Your Browser Into The Beloved Music Player
Bold Dating Campaigns
Tinder's It Starts with a Swipe is Released to Coincide with 'Dating Sunday'
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Meme-Like Social Platforms
Social Platform Spill Launches its Beta with a ‘Meme-Forward’ Aesthetic
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Minimalist Social Media Platforms
Bluesky is a Simple, Minimalist Social Media Platform
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
AI Social Media Management
From Discovery to Post Scheduling – Storefries Does it All
Social Dating App Features
Tinder Now Supports Collaborative Matchmaking with Friends and Family
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
AI-Powered Socialization Apps
The 'BU' App Takes an AI-Driven Approach to Event Planning
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Revamped Freshness Platforms
Mars Announces a New Brand Identity for Its Gums and Mints Brands
Social Media AI Chatbots
Instagram Plans to Incorporate its Own AI Chatbots in the App
Social Reading Apps
Fable is a Social App for Readers That Goes Beyond Book Clubs
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Detail-Providing Dating App Features
Tinder Share My Date Shares Info with Curious Friends
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Meme-Based Dating Sites
Schmooze Helps Singles Find Love Through Memes and Jokes
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Influencer Marketing Platforms
Streams Charts Launches the Influencer Marketing Agency MIRAI
Limited Political Social Medias
Meta's 'Threads' Allows Users to Limit Political Content Shown
MENA-Focused Influencer Platforms
Mitgo Group Debuts the Takefluence Platform for Content Creators
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
AI Social Media Generators
Snowball FATG Can Help Create Viral Social Moments in Seconds
Video-Enabled Dating Apps
The 'Candid' Dating App Lets Users Show Their Personality with Video
Social Media-Limiting Apps
Elqi Intervenes with Meditation to Limit Social Media Time
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Distraction-Free Dating Guides
Hinge Debuted a New Guide to Minimize Distractions While Dating
Simplified Social Sharing Features
Reddit is Announcing its New Shared Link for Text Posts
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Short-Form Gaming Video Apps
'FreshCut' is TikTok for Video Games and Gaming News
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Social Posting Platform Features
Threads Launches the New Send on Instagram Feature
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Niche Interest Social Networks
Spiral Social Was Inspired by Wikipedia Topics
Social Sharing Upgrades
Snapchat Introduces an After Dark Feature for Dynamic Sharing
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Networking Platform In-App Games
LinkedIn is Working on Integrating Games to its Platform
Private Social Media Services
Instagram Now Allows Posts and Reels to be Shared with Close Friends
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Interactive Challenge Platforms
Join and Witness Online Challenges in One Place, at Tigbar
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
Social Video Editing Features
Meta Rolls Out Editing Tools for its Reels To Facebook Users
Privacy-Enhancing Social Features
Pinterest Launches the New Safety Features for Young Users
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Long-Form Content Social Platforms
X Allows Premium+ Subscribers to Create Long-Form Articles
Multiview Streaming Platform Services
YouTube TV Adds New Multi-Viewing Features for March Madness
Real-Time Social Maps
Mapin is a Social Map That Connects the Community Through Content
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Creative Collaboration Clubs
Dazed Has Launched a New Social Media App Called Dazed Club
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
Organized Listed Article Platforms
The Pocket Service Unveils a Plethora of New Features
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space
Personalized Content Discovery Tools
Bread Allows Users To Discover Social Content and Save it
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content