These March 2015 social media innovations indicate how incorporating social features is moving off the screen and becoming a more prevalent part of the smart objects you might encounter in everyday life. Shareability also continues to be an integral app component.
Many existing and well-established platforms are introducing new elements. This is seen with YouTube's 360-degree video sharing platforms and multi-camera streaming as well as Facebook's cyber security platforms and Vine's kid-friendly video apps. Brands continue to leverage social media with innovative and interactive campaigns, such as Dove's #SpeakBeautiful, 'Mr. Mucinex Reads Sick Tweets' and #SecretSomm mysterious wine giveaways. Smart objects are also reflected in March 2015 social media ideas, like interactive social apparel developed by MIT, funds-seeking synced skipping ropes on Kickstarter, Sugr Cube gesture-controlled speakers and digital boxing gloves that also have social media capabilities.
Top 50 Social Media Trends in March
From Inspirational Sports Campaigns to Group Dating Sites:
Alyson Wyers — Mar 28, 2015 — Social Media
50
Introvert-Inspired Emojis
Introjis is a Series of Emoticons Designed for the Less Communicative
49
Storytelling Social Campaigns
Gap's Instagram Video Marketing Campaign is Short, Sweet & Strange
48
360-Degree Video Sharing Platforms
YouTube Partners with Giroptic to Introduce a New Video Format
47
Inspirational Sports Campaigns
Nike's #BleedBlue Campaign Spurs Indians to Share Their Stories
46
Twitter-Activated Vending Machines
Gary Lineker Gives Tweeters Free Walkers Crisps Bags
45
Competitive Selfie Games
The Pickle App Pits People Against Each to See Who Rises to the Challenge
44
Fortune-Telling Fries
Fast Food Marketing Campaign Involves Divination by French Fries
43
Start Up-Supporting Campaigns
Jack Daniels' Independence Project Turns Dreams into Realities
42
Social Music Apps
The Sounds App Optimizes Visual Social Media Platforms for Audio
41
Synced Skipping Ropes
The Sophia Fitness Tracker Stores Your Stats and Encourages Live Challenges
40
Cheap Fun Campaigns
This KFC Marketing Campaign Shows Amusement at No Cost
39
Learning Language Apps
English Tutoring App Connects Teachers and Students from Around the World
38
Handsome Literary Accounts
The 'Hot Dudes Reading' Instagram Offers Some Studious Eye-Candy
37
Interactive Social Apparel
MIT Invented Social Textiles to Make Social Media More Tangible
36
Digital Boxing Gloves
The Puncho Tracks the Strength of Its User and Shares Stats Through an App
35
Techie Kicking Games
This Hi-Tech Shuttlecock Tracks Players' Activity and Shares It
34
Cinematic Tissue Campaigns
This Kleenex Tissues Campaign Reenacts Famous Scenes from Pop Culture
33
Viral Snap Series
Snapchat Launches a New Program Through the Discover Feature
32
Mysterious Wine Giveaways
Twitter's Secret Somm CA Anonymously Gifts Wine to Diners
31
Livestreaming Fashion Apps
Japan's LINE App Features Exclusive Burberry Fashion Content
30
Gesture-Controlled Speakers
Sugr Cube Sound System Responds to Taps, Pats and Tilts for Commands
29
Moodboard Tool Purchases
A Pinterest Buy Button is in the Works to Make Pinned Items Shoppable
28
Extended Social Media Videos
Instagram Offers Infinitely Looping Videos to Accommodate Advertisers
27
Social Travel Shops
Conrad Hotels Lets Its Guests Make a Travel Booking Through Instagram
26
Multi-Camera Streaming
YouTube's Latest Feature Allows You to Watch Videos From Multiple Angles
25
Medication-Managing Apps
Mango Health Turns Taking Pills into a Rewarding Game
24
Puzzle Photo-Sharing Apps
The Swapatask Requires Users to Solve a Code to Receive a Photograph
23
Direct Imaging Apps
ScreenPop Cuts Out the Middle Man
22
Social Paywall Services
PayOrShare Offers Readers a Flexible Social Currency Paywall Option
21
Uplifting Beauty Campaigns
Dove's #SpeakBeautiful Encourages Kind Words on Social Media
20
Kid-Friendly Video Apps
The Vine Kids App Provides Content Curated for Children
19
Group Dating Sites
Grouvly is a Group Dating Service That Lets You Bring Along Friends
18
Social Travel Bookings
Stayful's #Tweetstay Helps to Arrange an Easy Travel Booking
17
Social Fantasy Leagues
Huawei's Twitter Fantasy League Lets Users Manage Teams of Celebs
16
Female Mentorship Platforms
The Glassbreakers App Matches Up Women in Tech for Guidance
15
Post-mortem Social Media
Facebook Users Are Now Granted Control Over Their Accounts After They Die
14
Expedited Inspiration Quotes
Pablo by Buffer Lets You Quickly and Easily Tackle Motivation Monday
13
Video Sharing Music Premieres
Madonna's Brand New Music Video Premiered on Snapchat
12
Aggregated Approval Apps
Starlike Combines Likes from All Social Networks into a Single App
11
Social Media Marketing Dating
LoveBook Launches Facebook Campaigns to Find You 'The One'
10
Video Content Management Tools
The Epoxy Video Publishing Platform Makes Life Easier for YouTubers
9
Location-Sharing Apps
Glympse Tells Friends and Family Where Users are in Real Time
8
Child-Friendly Video Platforms
YouTube Kids Provides a Safe Place for Children to Watch Clips
7
Monetized Photography Apps
EyeEm is a Photo-Sharing Network and Marketplace
6
Commentating Mucus Ads
This Mucinex Video Has Mr. Mucus Reading Tweets from Twitter
5
Confessional Social Media Series
VH1's 'Behind the Tweet' Analyzes Shocking Twitter Moments
4
Nostalgic Video-Making Apps
The Animoto Video App Creates Clips Using Existing Photos and Videos
3
Cyber Security Platforms
Facebook ThreatSecurity Allows Specialists to Share Their Experiences
2
Affordable Fuel Apps
GasBuddy Helps Motorists Find and Share the Cheapest Pumps in the Area
1
Social Media Game Makeovers
InstaDoom Lets You Take Selfies While Shooting Aliens
Related Ideas
Connection Platform Experiences
Facebook Debuts at Stagecoach to Target Younger Audiences
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Group-Centric Social Media Platforms
Chatter Social Has Unveiled Its Version 2 Platform
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Influencer-Driven Consumer Insight Tools
Brilli™ is a New Tool That Disrupts Food Research
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Playful Gen-Z Dating Campaigns
Tinder's 'Crush Feelings' Captures the Essence of Modern Dating
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Social AI Video Lenses
Snapchat Brings Photo-To-Video AI to Lens Studio
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Cross-Platform Aggregator Apps
Flipboard Surf Aggregates Social Media, And More For Browsing
Fashion-Forward Cultural Infrastructure Initiatives
THE FASH APP Debuts Founding Benefactor Circle
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
In-Person Connection Apps
Court is an Empowering New Social App Without Messaging or Swiping
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
24/7 Live Shopping Streams
QVC is Launching an Always-On Shopping Experience with TikTok Shop
Social Insight Tools
Currents AI Turns Social Media Data Into Actionable Business Insights
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
AI Influencer Platforms
Statusphere Raised $18 Million to Scale Micro-Influencer Marketing
AI Social Media Tools
Super Comments Lets You Generate and Schedule AI Posts and Comments
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Dating-Style Bar Discovery Platforms
Heineken® Debuts an Innovative Digital Platform — Bar Dating
Social Media Entertainment Apps
The Instagram Reels Fire TV App Turns Content into Entertainment
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Content Planner Tools
Social Media Content Planner Helps Users Plan And Post On Notion
Offline Dating Experiences
Beyond Debuts Social Club Prioritizing In Person Connections
Virtual Watch Parties
Together Watch Enables Synchronized Streaming And Chat With Friends Online
Communal Social Video Features
Instagram Blend Create Communal Reel Playlists with Friends
Shoppable Reel Features
Meta Expands Reels with Product Tagging on Instagram and Facebook
Creativity-Celebrating Social Media Awards
The Instagram Rings Award Honors Exemplary Creators
Content Creation Tools
AI Social Media Post Generator Creates Platform-Ready Content Fast
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
Brand-Creator Matchmaking Events
Dhar Mann Studios & Brand Innovators Hosted a Speed Dating Event
Youth-Led Holiday Campaigns
Where are You Going? Showcases a Global Portrait of Young Creators
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Social Travel Booking Platforms
TikTok GO Turns Creator Travel Videos Into Bookable Trips
Incentive-Based Athletic Challenges
Gains App Blends Sport, Social & Monetary Incentives
AI-Created Video Feeds
Meta Introduces Vibes as a Social Platform Driven by AI-Generated Posts
Social Content Platforms
WiseContent Helps You Generate, Optimize, and Share Social Posts
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Music Sharing Games
What Song Lets Friends Share Songs And Stories Together Instantly
Unified Social Management
Social Champ Simplifies Multi-Platform Posting & Analytics For Agencies
Social Media Hubs
Unified Socials Centralizes Management Across Multiple Platforms
AI-Powered Custom Timelines
X Introduced Its Grok-Powered Custom Timelines Platform
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Social Video Intelligence Tools
Gain Actionable Brand Insights With Plot’s AI Video Analysis
New Tech Product Announcements
Apple Unveiled New Products at a Recent Event
Expanded Tech Marketplaces
Best Buy Unveils a Digital Marketplace with New Possibilities
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Interactive Content Sharing
STIK App Lets Users Publish Content Directly On Physical Products
Social Media Automation Tools
Olly 2.0 Boosts Engagement Across 15+ Social Platforms With AI
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Searchable Gaming Platforms
Search to Play Helps Users Discover, Track, And Share Video Games
AI-Powered Creator Platforms
Android Added Advanced Mobile Editing and Creator Tools
Multimodal Social AIs
Meta’s Muse Spark Enables Image and Social Awareness
Social Media Schedulers
SocialLater Automates Social Media Posting Across Multiple Platforms
Focused Fashion Feeds
Clone Helps You Stay Updated with Fashion Trends Sustainably
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Digital Touch Platforms
KissTouch Lets Users Send Realistic Feel Kisses And Connect Emotionally
Social Networking Hubs
Internet Social Café Lets Users Explore Cafés and Build Online Connections
Social Food Delivery Apps
The 'Zesty' App from DoorDash Helps Users Find New Restaurants
Proximity-First Friendship Apps
Friending Launched the Friending App to Foster Friendships
Ai-Supported Smart Dating Tools
Facebook Dating Adds an AI Assistant for Swipe Fatigue
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Social Media Creator Initiatives
Snapchat Launches its Gen Z-Focused Creator Connect Service
Social Copy Optimizers
TweetFast Turns Ideas Into Viral Tweets With AI-Powered Suggestions
Ramadan-Focused Tech Campaigns
Hisense Delivers 'Innovation That Brings Us Together This Ramadan'
Brand Discovery Platforms
SmartCustomer by Sitejabber Helps Customers Find New Favorite Brands
Food-Focused Social Platforms
Flavorist Expands Flavorist Food App Access to the General Public
Insightful Short-Form Talk Apps
TED Shorts Allow for Short, Snappy Snippets of Popular Talks
Social Media Growth Tools
PulseUp.top Simplifies Social Media Management & Business Opportunities
AI Community Growth
SocialOne Helps Acquire, Analyze, And Engage Members Across Social Platforms
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Interactive Packaging Content
SmartLinks Debuts a Self-Serve Platform for Product Packaging
Social Media Organizers
Gem Turns TikTok and Instagram Bookmarks Into Searchable Lists
Local Story Creators
Word oh Mouth Lets Users Share Experiences And Support Local Businesses
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Automated Influencer Reporting
Squarednow Streamlines Influencer Reporting With Automated Data
Social Music Platforms
MeloDay Connects Music Lovers Through Interactive Discovery and Sharing
Real-Time Social Chats
Threads introduces live group chats around major cultural events
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Internal Social Platforms
Mush Social Enables Private Communication And Engagement For Teams
Decentralized Social Websites
Surf Enables Creator-Owned Platforms
Conversational AI Advertising
Snapchat Introduces AI-Powered Chat-Based Brand Interactions
Social Music Sharing
Faves.fm Lets Users Share, Discuss, And Stream Songs From Friends
Social Challenge Platforms
ChallengeMe Lets You Create and Share Fun Tasks With Friends
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Shoppable Swimsuits
Sports Illustrated Launches Its Shoppable Swimsuits
Speaker Matching Platforms
SpeakUp Connects Speakers With Events And Journalistic Requests
Sports Streaming Platforms
EvoSports Streaming Lets Users Capture And Share Live Sports Moments
Music Mashups Apps
MashApp Music Lets Users Create And Share Custom Song Mashups Easily
Single Post Platforms
My One Post Lets Users Share One Meaningful Post At A Time
AI Marketing Platforms
Coso.ai Automates Branded Social Media Content Creation with AI
Single Cook Connections
Knorr's #ServingSingles Empowers People to Spotlight Foodie Friends
Layered Online Content Reports
YouTube Defines Creative Maximalism as the Key Point After 20 Years
Real-Time Video Matching
Call Me Maybe Connects Singles Through Fast, Fun 15-Minute Video Chats
All-in-One Content Platforms
'Chips' Enables Seamless Content Creation and Community Engagement
Paired-Down Social Media Platforms
Month Friend Boasts a New Experience in the Hyper-Digital World
Screen Time Management
DeepFocus Helps Users Control Screen Use and Build Healthier Habits
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Social Location Sharing
FriendMap Simplifies Location Sharing To Help Friends Connect In Real Time
Digital Review Platforms
Digital Products Enables Simple Consumer Reviews & Brand Insights Online
Creative Analytics Platforms
Superads Delivers AI Ad Insights Across Major Social Media Channels
Digital Focus Tools
Impulse Buddy Introduces Social Accountability For App Usage Control
Influencer Discovery Assistants
SocialiQ 2.0 Automates Influencer Research Right on Social Media
Sports Highlights Platforms
Snack Sports Delivers Curated Highlights Without Social Media Pressure
Private Sharing Apps
Waffle Helps Friends Share Daily Moments And Stay Connected Authentically
Engagement Timing Insights
DontPostYet Uses Live Analytics To Optimize Social Media Posting Times
Tech-Enhanced Marketing Tools
Sprout Social Has Introduced Upgrades to Its Customer Care Platform
AI-Powered Animation Tools
Facebook Adds AI-Powered Animation And Restyle Tools
Simplified Social Platforms
Happy Feed Is A Minimalist Twitter Experience With Fewer Distractions
Smart Content Aggregators
Smashing’s Personalized Article Discovery App Helps Users Stay Informed
Video Repurposing Tools
Video To Social Converts Videos Into Optimized Content For Social Media
Adaptive Notification Systems
YouTube Filters Push Alerts Based on Recent User Engagement
Social Content Automation Tools
ViralMarketer Builds Your 14-Day Social Media Calendar In Seconds
Social Feed Tools
Mirror App Embeds Social Media Feeds Directly Into Websites Without Code
Employee Advocacy Tools
Sharekitt Simplifies Employee Advocacy for Product Launches and Events
Social Workplace Branding Tools
Soshial Helps You Build and Grow a Personal Brand on LinkedIn
Global Sourcing-Focused Innovation Events
Made-In-China.com Hosted the Amazing April 2026 Event
Social Diary Platforms
Truuze Social Networking App Blends Personal Journaling With Social Sharing
AI-Powered Scam Alerts
Meta Launches Scam Protection Features Across Its Social Platforms
Social Gaming Platforms
Dartify Lets You Play Real-Time Online Dart Matches With Friends
Data-Comparing Social Apps
The Mutually App Matches Users Based on Their Digital Footprint
Social Sharing Tools
Social Plus Expands Your Reach With Shared Posts Across Platforms
Social Scheduling Tools
Post Dance Social Media Scheduler Publishes Content Across Platforms
Phone Software Updates
Google Launches March Pixel Drop With New Pixel And Android Features