LoveBook is a new website that aims to harness the power of Facebook's marketing platform to find you a significant other. The idea is brilliantly simple: Why join a dating site when you can launch a targeted Facebook ad? For a small fee (a marketing budget) LoveBook's team will create an advertisement about you targeted at people who share similar interests.
LoveBook's price point appears to be $15 and it's not known how much of a cut the service takes. Those who have advertised on Facebook know that you have to be specific with your targeting when working with a budget that small. Still, the idea is highly original and could signal a new shift in online dating. Why create a new community of people when you can advertise singles in an already established one?
What Makes This Trend Stand Out
- Facebook Marketing for Dating
- Using Facebook's marketing platform for dating services can be a disruptive innovation opportunity
- Targeted Advertising for Singles
- Developing targeted advertisements for singles can be an effective way to disrupt the online dating industry.
- Innovative Online Dating Service
- New online dating services using innovative marketing strategies can provide a unique solution to traditional dating platforms.
Sectors Adopting This
- Online Dating
- Online dating services can leverage targeted advertising using social media platforms to reach potential customers and disrupt traditional dating industries.
- Social Media Marketing
- Marketing agencies can provide new innovative services to clients looking for more effective advertising options for their products and services.
- Advertising and Marketing
- Disruptive startups can create a new niche within the advertising and marketing industry by offering targeted advertising solutions for singles.
