Since romantic endeavors can often leave you feeling vulnerable, and online dating can be a scary world to throw yourself into, Grouvly is a group dating service that lets you bring your friends along for the ride.
The service launched early this year in Hong Kong, allowing groups of three to arrange dates with another group of three. The site makes use of Facebook and makes matches based on shared interests reflected on the social networking site. From there, Grouvly sets up a time and venue for the group meetup. Instead of having to worry about coordinating a date night, Grouvly takes care of everything for a fee of about $20 per person. Taking the pressure off of online dating, the service describes itself as more of a "social club."
Key Themes Behind This Trend
- Group Dating
- Opportunity for dating apps to integrate group settings and create more social experiences for users.
- Social Club Services
- Businesses can expand their services beyond online dating to offer group outings and activities for members.
- Facebook Integration
- Opportunities for companies to leverage Facebook data for matching users based on shared interests and mutual connections.
Where This Applies
- Online Dating
- Companies can innovate by creating new features and settings that cater to the needs of users who are new to online dating.
- Social Networking
- New social networking services can emerge that provide a platform for group gatherings and social activities.
- Event Planning
- Opportunity for businesses to offer event planning and coordination services for group outings and social events.
