Experiential pop-up shops can range from creative mall activations to live product demonstrations and branded beauty bars.
Perhaps the most visible and nostalgic example of an immersive, brand-driven pop-up would be the Pepsi Taste Challenge. A one-of-kind and highly shareable experience, such marketing techniques take the face-to-face value of a regular pop-up and elevate it to that of a memorable, sensorial event. Given that individuals are likely to remember such interactions positively and can often serve as crucial introductions to seemingly inaccessible product ranges, immersive pop-ups and creative mall activations are highl lucrative investments for any company.
Above all else, experiential pop-up shops serve as relationship-building interacting with individual consumers, which is particularly important when attempting to woo the discerning millennial consumer demographic, who are more likely to be drawn to brands with which they share values.
28 Experiential Pop-Up Shops
From Scent-Driven Mall Activations to Greek Yogurt Taste-Offs:
Rebecca Byers — Jul 9, 2015 — Marketing
28
Coveted Luxe Streetwear Pop-Ups
A New Louis Vuitton and fragment design Collection Was Released
27
Floating Fitness Studios
The Nike Crystal Coliseum was a Pop-Up for Training Classes
26
Glamorous Beauty Pop-Ups
Benefit Recently Held a 1950s-Inspired Pop-Up Beauty and Cocktail Bar
25
Mobile Champagne Bars
Veuve Clicquot's Pop-Up Bar Concept Offers Luxury On the Go
24
Shipping Container Pop-Ups
Taco Bell Opens Up an Eco-Friendly Store at SXSW
23
Virtual Vino Pop-Ups
This Virtual Wine Vending Machine Pop-Up is Inside a Subway Station
22
Beauty Brand Lifestyle Pop-Ups
The Cabin West Pop-Up Includes a Hair Salon and Curated Bookshop
21
Brand Expansion Pop-Ups
Coco and Cowe Celebrates Launch of Online Shop with a Whimsical Pop-Up
20
Giant Shoebox Installations
Nike Dropped a Gigantic Shoebox on a New York City Street Corner
19
Roving Bicycle Bars
The Travelling Gin Company's Mobile Bar Quenches London's Thirst by Cycle
18
Polluted Art Galleries
This Pop-Up Gallery Exclusively Features Art Made with Air Pollution
17
Experiential Co-Branded Retail
AwesomenessTV and STORY Team Up for a Pop-up Retail Experience
16
Pop-Up Toy Shops
Walmart's Holiday Helper Toy Shop Lets Shoppers Test Out the Top Toys
15
Greek Yogurt Taste-Offs
Yoplait Yogurt Competes with Chobani for Customers' Approval and Affection
14
Experiential Pop-Up Stores
This Dyson Pop-Up Store Lets You Test Out Vacuum Cleaners
13
Lipstick-Shaped Shops
Chanel's Rouge Coco Japan Pop-Up Features Multi-Levels of Interaction
12
Clothing Repair Pop-Ups
The Patagonia Worn Wear Truck is Travelling Across the US Fixing Gear
11
Surreal Poolside Pop-Ups
The Shinebright Studio Showcases Creative Talent
10
Folksy Pop-Up Bars
The Mumford & Sons Pop-Up Bar Launches a New Album and an Exclusive Beer
9
Cobranded World Cup Pop-Ups
The Nike World Cup Pop-Up Shop Celebrates the Women's Tournament
8
Scent-Driven Mall Activations
This Air Wick Life Scents Pop-Up is a Full-On Sensory Experience
7
Male Pampering Pop-Ups
The Pop-Up Bottega Veneta Barber Shop Debuts the Brand's Shave Line
6
Footwear App Pop-Ups
The SNKRS Station Promotes the Brand's SNKRS App
5
Pop-Up Floral Shops
Calvin Klein's NYC Location Hosts a Temporary Shop for Floral Arrangements
4
8-Bit Pop-Up Bars
The Super Mario Bros Bar Celebrates the Blooming of D.C.'s Cherry Blossoms
3
Virtual Reality Pop-Ups
The VOID Center Gives Participants a Full Body and Mind Virtual Experience
2
Pop-Up Aquarium Nightclubs
Ripley's Beach Bash was Hosted at the Toronto Aquarium
1
Kind Skincare Pop-Ups
London's Simple Skincare Pop-Up Accepts Kindness as Payment
Related Ideas
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Biodegradable 3D-Printed Pop-Up Cafes
The Nescafé Dolce Gusto Neo Store is Eco-Focused
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Streaming Service Restaurants
The Netflix Bites Pop-Up Serves Dishes from Netflix Series
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
Champagne-Branded Holiday Popups
The Art of Gifting from Moët & Chandon is Open at Holt Renfrew
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Live-Painting Sneaker Experiences
The Martell Sneaker Atelier Turns Brainwaves into Unique Styles
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
Maternity Clothing Pop-Ups
Bumpsuit Created a Pop-Up Pod for Its First Physical Retail Presence
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Poolside-Inspired Swimwear Pop-Ups
Willo Perron Creates the SKIMS Pop-Up Space in London
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Immersive Wellness Experiences
Othership Pioneers Emotional Wellness With Immersive Experiences
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Celebratory Soda Diners
The 125 Pepsi Diner Revisits Iconic Creations of the Last Century
In-Store Beauty Sampling Kiosks
Ulta Beauty and SOS are Partnering to Promote Product Discovery
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Provocative Spread Pop-Ups
The Marmite Dark Room Entices Gen Z to Experience an Iconic Spread
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Floral Champagne Pop-Ups
The Perrier-Jouët House of Wonder is an Ethereal Ode to Flowers
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Premium Athleticwear Pop-Ups
Reigning Champ Announces Pop-Up in Toronto’s Yorkdale Centre
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Retrospective Multisensory Installations
Cointreau's Experiential Townhouse Shares Brand Heritage
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Airport Skincare Pop-Ups
The Sol de Janerio Delícia Drench Pop-Up Was at Charles de Gaulle Airport
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Gut Health Museums
Activia's What the Gut Museum Educates the Public
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
Plush Footwear Pop-Ups
The Monster Den by On Shares the Joy of Running
E-retailer Fashion Pop-ups
The SHEIN Pop-up Shop Experience Opens March 23 at the Eaton Centre
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Immersive Cleanser Pop-Ups
CeraVe Cleanser Playland Shares the Fun of Facial Cleansing
Virtual Body Care Stores
Tatcha Debuted a Virtual Store Powered by Emperia
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Colorfully Immersive Retail Experiences
Al-Jawad Pike Designs a Athletic Propulsion Labs Store
Lunar Boutique Pop-Ups
Celebrate Lunar New Year at Bayview Village's Lunar Luxe Boutique Pop-Up
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Experiential Kimchi Pop-Ups
The Jongga Flavourverse is an Immersive Destination Devoted to Kimchi
Autumn eCommerce Fashion Pop-Ups
This SHEIN Pop-Up Will Celebrate the Arrival of Fall Fashions
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
In-Store Fragrance Finders
YSL Beauté's Scent-Sation Uses Neuroscience to Personalize Fragrance
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Experiential Fragrance Cafes
The Nina Illusion Café Boosts the Launch of Nina Ricci's New Scent
Metaverse Shopping Malls
Avatly Offers a New Hybrid Shopping Experience for Avatars
Leisure Activity Grocery Stores
The FreshTake Concept Grocery Store Blends Experiences
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Erie Halloween Pop-Ups
Black Lagoon Unveils Eerie 2023 Pop-Up Locations for Halloween Thrills
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Physical Luxe Perfumerie Pop-Ups
CELINE Opens a New Haute Parfumerie Pop-Up in London's Harrods
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
Multi-Sensory Ice Pops
Bomb Pop Extremes Start Off Sour or Spicy and Transition to Sweet
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Hydrating Festival Pop-Ups
evian's Club Hydration Refreshes Festival-Goers
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Forest Bathing Beauty Pop-Ups
Tatcha's Immersive Pop-Up Connects the Senses to Nature
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Pride Skincare Pop-Ups
Kiehl's Celebrates Pride Month with a Pop-up Event at Stackt Market
Adventure Travel Pop-Up Stores
Craghoppers Has Unveiled a Boutique Store in Kildare Village
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Liveable Artful Pop-Up Installations
Julie Cloos Mølsgaard Creates a Pop-Up Hotel Installation
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Sports-Inspired Pop-Up Shop Metaverses
Meetkai Announces Its Partnership with THINK450 at CES 2024
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Honey-Infused Holiday Pop-ups
Gisou Just Opened Up a Christmas Pop-Up Store in London
Plant-Based Pizza Pop-Ups
Daiya's Slice Club in NYC Serves Plant-Curious People
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Immersive Holiday Pop-Up Experiences
Gay Lea Brings Back Its 'Share Joy by Gay Lea' Holiday Pop-Up
Luxury Experiential Event Brands
The Concierge Club Expands to the US Market
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Virtual Oil Tasting Experiences
Corto Lures Consumers in with a Virtual Tasting Experience
TV-Show Christmas Markets
The Emily In Paris Pop-Up In NYC Transported Visitors to Paris
Apothecary-Style Supplement Stores
The New GNC Flagship Boasts a Warm, Open, Inviting Atmosphere
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
NYC-Based Apparel Stores
Aviator Nation Launches its First Pop-Up Shop in New York City
Pop-Up Dog Parks
PetSafe's Unleashed Dog Park is a Destination for People & Pets Alike
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Macaron-Inspired Pop-Ups
Häagen-Dazs' Flavours of Love Spotlights Two New Decadent Flavors
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Archive-Inspired Streetwear Pop-Ups
POST ARCHIVE FACTION (PAF) Boasts a New Pop-Up Experience
Vegan Soft Serve Pop-Ups
The First Oatly Soft Serve Shares Three Oat Milk Frozen Dessert Flavors
Science-Based Skincare Pop-Ups
RéVive's Pop-Up Series Educates Consumers on Bio-Renewal Technology
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
VR-Based Sensory Exhibits
xydrobe and Dr. Barbara Sturm Launch a New Virtual Reality Experience
Sweet-and-Sour Ice Pops
Bomb Pop Launches the 'Extremes' Line Starring Three Fruity Flavors
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Deadstock Concept Stores
size? Launches its Debut Concept Store at Liverpool ONE Shopping Center
Sneaker Pop-Up Cafés
adidas and Pharrell's Samba Café Will Run Between June 22nd and 24th
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Wellness-Themed Rental Pop-Ups
Wander Partners with Good Pharma to Showcase its Offerings
Lunar Beauty Pop-Ups
Armani Beauty Decks Out the Halls of Haikou Mova Mall in Red
Novelty Gelato Pops
Gelatys Serves Uniquely Shaped Gelato on a Stick
Virtual Countryside Experiences
L'Occitane's Virtual Experience Transports Visitors to Provence
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Pop-Up Celebrity Cookie Bakeries
The Cravings x Shopify Bakery and Pop-Up is Only in LA
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Summer-Ready Boutique Shops
Urban Outfitters Unveils a New Dress Boutique Pop Up Opening in April
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Empowering Skin Pop-Ups
La Roche-Posay's Positivity Lab Celebrates Acne Positivity
Exclusive Collab Spreads
The Tasty x PopUp Bagels Collab Shares a Trio of Limited-Time Shmears
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta
Retailer-Rewarding Brand Promotions
This PepsiCo Retailer Competition is Running in the UK