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28 Experiential Pop-Up Shops

From Scent-Driven Mall Activations to Greek Yogurt Taste-Offs

— July 9, 2015 — Marketing
Experiential pop-up shops can range from creative mall activations to live product demonstrations and branded beauty bars.

Perhaps the most visible and nostalgic example of an immersive, brand-driven pop-up would be the Pepsi Taste Challenge. A one-of-kind and highly shareable experience, such marketing techniques take the face-to-face value of a regular pop-up and elevate it to that of a memorable, sensorial event. Given that individuals are likely to remember such interactions positively and can often serve as crucial introductions to seemingly inaccessible product ranges, immersive pop-ups and creative mall activations are highl lucrative investments for any company.

Above all else, experiential pop-up shops serve as relationship-building interacting with individual consumers, which is particularly important when attempting to woo the discerning millennial consumer demographic, who are more likely to be drawn to brands with which they share values.
6.6
Score
Popularity
Activity
Freshness
28
8-Bit Pop-Up Bars
8-Bit Pop-Up Bars
The Super Mario Bros Bar Celebrates the Blooming of D.C.'s Cherry Blossoms
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27
Virtual Reality Pop-Ups
Virtual Reality Pop-Ups
The VOID Center Gives Participants a Full Body and Mind Virtual Experience
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26
Pop-Up Aquarium Nightclubs
Pop-Up Aquarium Nightclubs
Ripley's Beach Bash was Hosted at the Toronto Aquarium
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25
Pop-Up Floral Shops
Pop-Up Floral Shops
Calvin Klein's NYC Location Hosts a Temporary Shop for Floral Arrangements
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24
Folksy Pop-Up Bars
Folksy Pop-Up Bars
The Mumford & Sons Pop-Up Bar Launches a New Album and an Exclusive Beer
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23
Polluted Art Galleries
Polluted Art Galleries
This Pop-Up Gallery Exclusively Features Art Made with Air Pollution
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22
Clothing Repair Pop-Ups
Clothing Repair Pop-Ups
The Patagonia Worn Wear Truck is Travelling Across the US Fixing Gear
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21
Coveted Luxe Streetwear Pop-Ups
Coveted Luxe Streetwear Pop-Ups
A New Louis Vuitton and fragment design Collection Was Released
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20
Pop-Up Toy Shops
Pop-Up Toy Shops
Walmart's Holiday Helper Toy Shop Lets Shoppers Test Out the Top Toys
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19
Roving Bicycle Bars
Roving Bicycle Bars
The Travelling Gin Company's Mobile Bar Quenches London's Thirst by Cycle
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18
Experiential Co-Branded Retail
Experiential Co-Branded Retail
AwesomenessTV and STORY Team Up for a Pop-up Retail Experience
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17
Footwear App Pop-Ups
Footwear App Pop-Ups
The SNKRS Station Promotes the Brand's SNKRS App
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16
Greek Yogurt Taste-Offs
Greek Yogurt Taste-Offs
Yoplait Yogurt Competes with Chobani for Customers' Approval and Affection
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15
Kind Skincare Pop-Ups
Kind Skincare Pop-Ups
London's Simple Skincare Pop-Up Accepts Kindness as Payment
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14
Lipstick-Shaped Shops
Lipstick-Shaped Shops
Chanel's Rouge Coco Japan Pop-Up Features Multi-Levels of Interaction
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13
Giant Shoebox Installations
Giant Shoebox Installations
Nike Dropped a Gigantic Shoebox on a New York City Street Corner
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12
Cobranded World Cup Pop-Ups
Cobranded World Cup Pop-Ups
The Nike World Cup Pop-Up Shop Celebrates the Women's Tournament
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11
Brand Expansion Pop-Ups
Brand Expansion Pop-Ups
Coco and Cowe Celebrates Launch of Online Shop with a Whimsical Pop-Up
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10
Surreal Poolside Pop-Ups
Surreal Poolside Pop-Ups
The Shinebright Studio Showcases Creative Talent
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9
Experiential Pop-Up Stores
Experiential Pop-Up Stores
This Dyson Pop-Up Store Lets You Test Out Vacuum Cleaners
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8
Male Pampering Pop-Ups
Male Pampering Pop-Ups
The Pop-Up Bottega Veneta Barber Shop Debuts the Brand's Shave Line
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7
Beauty Brand Lifestyle Pop-Ups
Beauty Brand Lifestyle Pop-Ups
The Cabin West Pop-Up Includes a Hair Salon and Curated Bookshop
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6
Shipping Container Pop-Ups
Shipping Container Pop-Ups
Taco Bell Opens Up an Eco-Friendly Store at SXSW
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5
Scent-Driven Mall Activations
Scent-Driven Mall Activations
This Air Wick Life Scents Pop-Up is a Full-On Sensory Experience
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4
Floating Fitness Studios
Floating Fitness Studios
The Nike Crystal Coliseum was a Pop-Up for Training Classes
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3
Virtual Vino Pop-Ups
Virtual Vino Pop-Ups
This Virtual Wine Vending Machine Pop-Up is Inside a Subway Station
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2
Mobile Champagne Bars
Mobile Champagne Bars
Veuve Clicquot's Pop-Up Bar Concept Offers Luxury On the Go
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1
Glamorous Beauty Pop-Ups
Glamorous Beauty Pop-Ups
Benefit Recently Held a 1950s-Inspired Pop-Up Beauty and Cocktail Bar
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