The June 2018 interactive marketing ideas turn to everything from unexpected partnerships and cutting-edge technology to customization to create highly engaging experiences for consumers of all ages.
To drum up excitement ahead of the release of the newest Star Wars film, LEGO set up an interactive mall campaign that challenges fans to put their block-building skills to the test.
Social media plays an integral part in interactive marketing, especially when it comes to targeting Millennial and Gen Z consumers. Some of the most notable interactive social media campaigns include Burger King Spain's use of Instagram Stories for a burger customization stunt and Snapchat testing augmented reality shopping ads with partners like adidas, King and Clairol. Knowing that consumers are often on the hunt for photo opportunities, Netflix is hosting its 'Because You Watched' installation with this in mind.
Top 35 Interactive Trends in June
35
Streetside Jewelry Brand Campaigns
The #TiffanyBlue Campaign Coats NYC Streets in an Iconic Color
34
VR Graffiti Activations
The Las Vegas Tourism Board Created a Virtual Experience to Boost Visits
33
Streaming Service Pop-Up Exhibitions
Netflix's 'Because You Watched' Lets Fans Step Into Show Sets
32
Sensory Whisky Labs
The Glenfiddich Aroma Lab Helps Consumers Tap Into Scent and Taste
31
Interactive AR Messengers
The New AR Facebook Messenger Camera Effects Create Engaging Experiences
30
Sensory VR Spas
Luxury Escapism's 'Oddly Satisfying Spa' Takes Cues from a Viral Hashtag
29
Custom Luxury Driving Shoes
Individuals Can Order a Pair of Their Own #BuickStyle Driving Shoes
28
AR Toy Previews
Argos Launched Augmented Reality LEGO Models Via Its App
27
Celebratory Wedding Breakfasts
Kellogg's is Hosting a Cereal-Inspired Royal Wedding Celebration
26
Cola-Dispensing Armchair Campaigns
Coca-Cola Share Chairs Promote Its 'Share a Coke' Campaign
25
Customer-Centered Inclusive Campaigns
Primark Taps into Its Customer Base for a Heart-Warming Ad
24
Branded Out-of-Office Generators
Corona's 'Wooohooo' Creates Celebratory Email Replies
23
Life-Saving Print Ads
This Ad Hopes to Combat Carbon Monoxide-Related Deaths
22
Color-Changing AR Hair Ads
Clairol and Snapchat are Testing Shoppable Augmented Reality Ads
21
Delayed Flight Vending Machines
Kit-Kat's Airport Vending Machine Rewards Travelers with Candy
20
Clean-Air Bars
Ketel One Vodka is Launching an Eco, Plant-Filled Drinking Space
19
Sci-Fi Interactive Mall Campaigns
LEGO Star Wars Honors the Film with High-Tech Gesture Sensors
18
Globally Inspired Rice Pop-Ups
The 'Tilda Rice-taurant' Offers a World of Meal Inspiration
17
Robotic Museum Guides
The Smithsonian is Introducing Pepper as a New Guide for Guests
16
Pizza Brand Beer Deliveries
Pizza Hut Will Now Deliver a Six-Pack of Beer with Its Pizzas
15
Boozy Theme Park Tours
Disney Springs is Highlighting Its Fine Restaurants with a Bourbon Trail
14
Superhero Movie Reward Partnerships
7-Eleven Benefits from the Deadpool Marketing Campaign
13
Aspiring Influencer Training Trips
VISA is Sending Someone on a Free Trip to Thailand or Spain
12
Social Media Burger Personalization
Burger King Lets You Customize Your Own Burger Via Instagram
11
Bio-Triggered Movie Campaigns
Corazón's Ad Campaign Encourages People to Become Organ Donors
10
Hilarious Spring Cleaning Campaigns
SpongeTowels Polished the Streets of Toronto on April 27th
9
Nostalgia-Inducing Customization Campaigns
Pepsi Boasts a Create-Your-Own-Can Branding Initiative
8
Shortcut-Providing Billboards
The MINI Connected Shortcut Billboards Help to Reduce Travel Time
7
Heat-Mapped Awareness Campaigns
WWF France's Arctic Snap Map Hotspot Highlighted Global Warming
6
Candy Connoisseur Internships
Mars Wrigley is Hiring a Candy Connoisseur Intern This Summer
5
City-Celebrating Soda Cans
The Limited-Edition Coca-Cola Sleek Can Shares AR Experiences
4
Cellar-Exploring VR Experiences
Perrier-Jouët's 'Eden' VR Experience Transports Guests Underground
3
Game-Revisiting Challenges
The Steam Spring Cleaning Event Has Players Rediscover Old Titles
2
Candy-Stuffed Chocolate Bars
Reese's Outrageous Combines Reese's Cups and Reese's Pieces in One
1
Branded Donut Fan Competitions
Entenmann’s is Crowning a Chief Donut Officer on National Donut Day
Related Ideas
Unedited Swimwear Editorials
Ashley Graham's Swimwear Line is Accompanied by an Unedited Editorial
Psychic-Inspired Luxury Campaigns
Gucci Boasts Its New Timepieces & Jewelry in a Mystical Campaign
UV-Activated Energy Drink Cans
Red Bull Launched Canned Energy Drinks for Festival Season
Age-Inclusive Beauty Campaigns
The KKW Beauty Campaign Stars Kris Jenner and M.J. Shannon
Sculpted Ultra-Luxury Convertibles
The Buick Evocador Concept Imagines the Future of the Brand
Vintage West Coast Fashion
Levi's Takes Cues from 1940s Surf Culture for Spring/Summer 2018
Flaw-Accepting Fashion Campaigns
Missguided's #InYourOwnSkin Celebrates Scars, Birthmarks and More
Futuristic VR Gloves
The Zerokey VR Glove Showcases Innovation Through Intelligent Design
Burger-Inspired Soda Cans
DPZ&T Created an Anniversary Can for McDonald's Iconic Big Mac
VR Sneaker Galleries
Six Hundred Four Launched an Experience That Fuses eCommerce and VR
Interactive AR Messengers
The New AR Facebook Messenger Camera Effects Create Engaging Experiences
Storytelling Chocolate Wrappers
Mirzam Monsters' Packaging Layers Black, White & Colored Wrappers
Sensory VR Spas
Luxury Escapism's 'Oddly Satisfying Spa' Takes Cues from a Viral Hashtag
Charming Dipped Sweets
La Diperie Features a Menu That is Incredibly Photo-Friendly
Compact Lightweight AR Glasses
The ANTVR Mix is Compatible with SteamVR
Royal-Referencing Chair Ads
This IKEA Chair Ad Plays on Harry and Meghan's Recent Wedding
All-Vegan Sushi Boxes
ima is Introducing the First Plant-Based Salmon Sushi Alternative to the UK
Remixed Rice Chip Snacks
Crispy Minis Rice Chips Are Sourced From Fruits and Veggies
Cola-Dispensing Armchair Campaigns
Coca-Cola Share Chairs Promote Its 'Share a Coke' Campaign
Optimized Hanging Air Purifiers
The 'CEILI AIR' Purifier Cleans the Air and Offers Illumination
Customer-Centered Inclusive Campaigns
Primark Taps into Its Customer Base for a Heart-Warming Ad
Branded Out-of-Office Generators
Corona's 'Wooohooo' Creates Celebratory Email Replies
Color-Changing AR Hair Ads
Clairol and Snapchat are Testing Shoppable Augmented Reality Ads
Horror-Inspired Streaming Service Ads
Spotify Captures Consumer Attention with a Scary Commercial
Wall-Mounted Air Purifier Lights
The Climapac 'Glider' Offers Illumination, Purification and More
Interactive Paper Cups
Dixie Cup's Kid-Friendly Designs Offer AR Games Through the Blippar App
Censorship-Fighting Billboards
Billboards Beyond Boarders Gives a Voice to Silenced Journalists
Technologically Advanced Hip Hotels
The Form Hotel in Dubai Has Luxe Futuristic High-End Amenities
Highly Stable Underwater Drones
Nemo Boasts an Ultra-High Definition 4K Camera for Sea Exploration
Remaking the Internet
Jaron Lanier's Keynote on Digital Cultures Supports Subscription Models
Oat Milk Ice Creams
Oat Milk Brand 'Oatly' Launched a Five-Flavor Vegan Ice Cream Line
Luxe Private Resort Homes
Amanvari Resort and Residences Offer a Unique and Modern Travel Option
Flavor-Focused Crunchy Snacks
The Hula Hoops 'Flavarings' Have a Light, Crispy Texture
Virtual Beauty Concierges
Target Launched a 'Target Beauty Studio' Powered by YouCam
Empowering Stacked Shoes
Converse's All Star Lifts Support Artists and Empowers the Community
Truffle-Infused Soy Sauces
Sabatino Tartufi's 'Truffle Soy Sauce' Adds an Upscale Twist to Dishes
Thread-Based Shoe Ads
The Mizuno Waveknit Was Advertised with an All-Thread Ad Campaign
Millennial Pink Champagne Sippers
Disney's Millennial Pink Celebration Toast is Picture Perfect
Humorous Action Movie Candies
The Trolli Sour Brite Tiny Hands Candy is Deadpool-Approved
Shoe-Scrubbing Appliances
This Shoe Washing Machine from Haier Freshens Your Favorite Kicks
Branded Avatar Outfits
Hollister Created a Spring Collection of Bitmoji Outfits for Snapchat Users
Fitting Room Ad Campaigns
This American Eagle Campaign Gives All Shoppers the Chance to Be Models
Negotiation-Focused eCommerce Platforms
'Negotiabl' Lets Shoppers Barter Directly with Merchants
Sleek Cartoon Duffel Bags
Disney's Mr. Incredible Bag is the Perfect Gift for Father's Day
Educational AR Toothbrushes
The New Brush Monster Adds AR Icons to Entice Regular Tooth Brushing
Sugar-Free Energy Sodas
The New Thums Up Charged Promises an Extra Caffeinated Experience
Alternative Nut Butter Cups
Justin's Launched Chocolate-Coated Almond and Cashew Butter Cups
Travel-Inspiring Store Lounges
next and Virgin Holidays Collaborated on Relaxing In-Store Settings
Superhero Movie Reward Partnerships
7-Eleven Benefits from the Deadpool Marketing Campaign
Promotional AR Pets
Three's 'Puggerfly' Mascot is the First-Ever Augmented Reality Snapchat Pet
Raw Wood Countryside Hotels
Breitengach Landscape Hotel Was Placed in a Northern France Hillside
Soda-Inspired Cookie Snacks
A Cherry Cola Oreo Flavor Was Unveiled Along with a Range of Others
Inclusive Designer Denim Campaigns
Rag & Bone Jeans Will Now Come in Plus-Size Fits
Frosted Soda Slushies
Burger King is Debuting Frosted Frozen Coke for the Summer Season
Sci-Fi-Referencing Mini Fridges
The Star Wars Mini Fridge is Portable, Convenient & Design-Forward
Social Media Car Experiences
BMW's AR Experience is Available Through Snapchat
Spanish Conservas Bars
Bar Raval Explores Spanish Tinned Seafood and Stunning Design
Meaty Protein-Rich Snack Bars
The Jack Link's Beef Steak Strip Snack Bars Come in Two Flavors
Acne-Prone Skin Kits
Sephora's 'Power of the Petal' Kit Offers a Range of Cleansers, Masks & More
Traditional Yakitori Izakayas
Izakaya Shingen Gives Ottawa a Taste of Traditional Japan
Zesty Cucumber-Infused Beverages
Sprite Cucumber is the Brand's Newest Summer Flavor
AR Soundscape Builders
The Fields App Lets Users Paint 3D Sound Environments
Chinese-Inspired Hidden Bars
Toronto's Mahjong Bar is a Hidden Gem Behind a Bodega
Fast Food-Sniffing Guide Dogs
This Burger King Short Tells the Story of Nathan Tree and His Dog
Pop Super Hero Collaborations
Celine Dion's Ashes Video Promotes the Upcoming 'Deadpool 2'
Hilarious Spring Cleaning Campaigns
SpongeTowels Polished the Streets of Toronto on April 27th
Coffeehouse-Inspired Drinks
The Starbucks Chilled Classic Signature Chocolate is Coffee-Free
Superhero Sequel Pop-Up Bars
Deadpool 2 Pop-Up Bars are Coming to Brooklyn and Los Angeles
Story-Enhancing Social Tools
'Storybeat' Adds Music to the Story Features on Social Media
Nostalgia-Inducing Customization Campaigns
Pepsi Boasts a Create-Your-Own-Can Branding Initiative
Crunchy Dark Chocolate Clusters
Nestlé's New Buncha Crunch Dark is Made with 100% Dark Chocolate
Provocative Clean Beauty Campaigns
Holland & Barrett's Ad Depicts Personal Care Products as Food
AR Teaching Apps
'Hologo' Uses AR to Elucidate Complex Theories
AR Movie Lenses
The Jumanji DVD Uses Snapchat Lenses to Immerse Viewers in a Jungle Enviroment
Luxury Skyline Hotels
The Newest Bulgari Luxury Hotel Will be the First in Tokyo
Social Homeshare Features
Airbnb's Travel Stories Make Experieces on the Platform Shareable
Filter-Free Air Purifiers
The Luft Qi is a Compact Air Purifier Powered by Nanotechnology
TV-Equipped Running Coaches
David Lloyd's 'PTVs' Enhance Personal Training with Digital Screens
Fantasy Movie-Themed Apparel
Gap Kids' Solo Star Wars Clothing Line Has Fun Character Images
Kid-Friendly Chocolate Supplements
Good Day Chocolate Launched Functional Supplements for Kids
Social Media-Savvy Escalators
In an Attempt to Humanize Technology, KONE's Escalator Has Twitter
Non-Toxic Plant-Based Activewear
'Reprise' Makes Plant-Based Clothing from the Wood of Trees
Gamified AR Lenses
Snapchat 'Snappables' Can Be Altered by Touch, Motion and Expression
Low-ABV Botanical Vodkas
Ketel One Botanical Celebrates Natural Fruit & Botanical Essences
Adult Entertainment VPNs
The VPNHUB App Comes Courtesy of Adult Entertainment Giant Pornhub
Indulgent Cake Batter Donuts
Dunkin' Donuts Has Released Some New Summertime Offerings
Accountable Festival Ads
The NXNE 2018 Campaign Takes Ownership of Its Past Downfalls
Shadowy Luxurious Thai Hotels
Plan Architect Breathed Life Into a Six-Storey Hotel in Bangkok
Frozen Soda Slushies
Coca-Cola Frozen is a Sweet Soda Slushie That is Perfect for Summer Sipping
Salted Caramel Chicken Wings
Buffalo Wild Wings' Summer Menu Features Salted Caramel BBQ Wings
Video Interview Coaches
The Prosper Platform Offers Daily Interview Coaching Styled Like Snapchat
Bladed Squeegee Cleaners
The 'Looeegee Squeegee' Trades Dirty Bristles for Sleek Blades
Restorative Milky Serums
Diorsnow's Essence of Light Brightening Milk Serum Repairs the Skin
Humorous Flame Grill Ads
Burger King's Flame Grilled Ads Make Fun of Former McDonald's Executives
Meatless Chicken Bowls
The Vegetarian General Tso by Wok Box Features YamChops' Meatless Chicken
High-End Mainstream Chocolates
The Maltesers Truffles are the Brand's First Premium Offering
City-Celebrating Soda Cans
The Limited-Edition Coca-Cola Sleek Can Shares AR Experiences
Vegetable-Based Pasta Substitutes
Mann Packing Makes Veggie Noodles with Kohlrabi and More
Creative AR Discoveries Apps
Assemblr Lets Users Place Their Creations in the Real World
Oil-to-Milk Cleansers
Neighbourhood Botanicals' Face Off Cleanses Without Pulling the Skin
Paid Customer Reward Programs
Aveda's One Time Enrollment Fee is Well Worth the Price
Emotion-Transcending Fashion Ads
The Bottega Veneta Fall 2018 Campaign Explores a Unique Narrative
AR Photo Frame Apps
HP's AR Experience Lets Users Place Virtual Photo Frames
Hybrid Flavor Breakfast Snacks
The New Kellogg's Pop-Tarts Splitz Boast Tasty Flavor Combos
Credit Card Loyalty Programs
MasterCard's App Lets You Spin a Wheel and Win with Every Purchase
Deceptive Deli Campaigns
Greggs Went Undercover at a Gourmet Food Festival as Gregory and Gregory
Updated Social Media Glasses
'Spectacles V2' Improve Upon Snapchat's First Recording Glasses
Self-Built Virtual Reality Holidays
Bastiaan 'Naam' Hooimeijer Uses Google Blocks to Go on Holiday
VR Kitty Campaigns
'CatVR' is an April Fools Gag by Zoos Victoria and the RSPCA
Self-Aware Superhero Marketing
Deadopool and Devour Have Come Together for a Humorous Commercial
Creative Sketching Dating Games
Doodle Date Fuses Two Unlikely Genres into a Humorous Game
Sweat-Revealing Detergent Ads
Omo's Logo is Revealed When Players Sweat Through Their Jerseys
VR-Preserved Historic Spaces
Google's Open Heritage Program Revives Sites with Virtual Reality
Multi-Value Reward Programs
The AAA Membership Provides Emergency Assistance & Shopping Perks
Genderless Body Oils
'The Body' by Neighbourhood Botanicals Boasts Scent That's Suitable for All
NSFW Sneaker Ads
Fila and Skim Milk Created All-Purple Shoes and Promoted Them with an Odd Ad
Elegant Absinthe Gastro Bars
Coq of the Walk Restaurant Offers Fine Dining and Unique Cocktails
Multi-Genre RPGs
'For the King' Blends Multiple Gameplay Styles in a Beautiful Environment
Activity-Enhancing Reward Programs
VIPeak Rewards by the North Face Grants Access to Gear & Trips
Cereal-Crafted Records
Kellogg's Recently Created a Chocolate Frosted Flakes Record
Empowering Bridal Collections
The Pnina Tornai LOVE Collection Explores Courage and Strength
Singer Superhero Crossovers
Celine Dion and Deadpool Recently Teamed Up for a Music Video
Dad-Celebrating Sundae Offerings
Wienerschnitzel is Offering Dads Free Sundaes on Father's Day
Streaming Series-Inspired Lipsticks
Lola Make Up's Liquid Lipsticks Draw from 'Love' on Netflix
Thrifty Movie Ticket Subscriptions
'Sinemia' Has Introduced a Low-Cost Plan for Seeing Movies
Travel Stories Features
Airbnb's Newest Feature Expands Its App as a More Social Space
Social VR Landscapes
'Mozilla Hubs' Create VR Chatrooms Directly Within Users' Browsers
Comical Literary-Inspired Games
'Austen Translation' Turns Dating a Dangerous Games