As part of Tokyo Design Week, Perrier-Jouët is launching a multi-sensory event at the Trunk Hotel that gives guests the chance to transport themselves from the heart of Japan’s busy capital city to Épernay, France via virtual reality.
The experience dubbed 'Art of the Wild' is a fusion of nature, digital media and art. Within the physical space, guests will be treated to an immersive setting that captures the feel of an enchanted urban garden.
By putting on a VR headset, guests may dive deep into Eden, the secret cellar where the Maison's most prized vintages are kept. Those who take the opportunity to explore the virtual underground world and its dreamy garden will have the chance to win a trip to Perrier-Jouët's Maison Belle Epoque.
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Perrier-Jouët's 'Eden' VR Experience Transports Guests Underground
- By: Laura McQuarrieMay 11, 2018