These inventive social media campaigns are effective ways to interact with fans, reward them and drive up your brand's number of followers. Every brand's social media strategy varies slightly, but these campaigns are awesome sources of inspiration. Whether you're launching a scavenger hunt across multiple social networks, or simply asking fans to "like" a page in order to trigger a positive action, social media campaigns are a dynamic way to get your brand's name to spread virally.
One of the most rewarding parts of getting fans to participate in a social media campaign is recognizing their efforts to get a brand's attention. A prime example of this is Wendy's 'Pretzel Bacon Cheeseburger Love Songs' campaign, which turned tweets from users into a humorous ode to burgers.
42 Inventive Social Media Campaigns
From Social Media-Based Shops to Facebook Tourism Tactics:
Laura McQuarrie — Jul 30, 2013 — Marketing
41
Facebook Appreciation Ads
The Altoids Facebook Campaign Lets You Celebrate Your Individuality
40
Social Media-Fueled Motto Campaigns
This Ted Baker SS13 Campaign Encourages Tweeting Taglines
39
Hunky Holiday Campaigns
Isaiah Mustafa Brings Christmas Cheer as the Old Spice MANta Claus
38
Social Media Street Sign Ads
A Safe Driving Campaign Incorporates Social Media Icons with Signs
37
Crowdsourced Social Media Drawings
The 'Create My Tweet' Campaign Promotes the Samsung Galaxy Note
36
Crowdsourced Model Casting
'I am Levi's' Instagram Campaign Searches for Next Star
35
Social Media-Based Shops
The Kellogg's Social Media Shop Exchanges Cereal for Instagram Photos
34
Real-Time Coffee Product Promos
Nescafe Trades Beans for Likes in Creative Facebook Campaign
33
Confidence-Seeking Promotions
The Dove 'Who Inspired You?' Campaign Encourages Self-Esteem
32
Facebook Tourism Tactics
Obermutten Campaign Posts Fan Profiles on Village Wall
31
Redefined Role Model Campaigns
Dove Social Media Campaign Aims to Expose Girls to New Role Models
30
Social Media Singing Sites
The ‘Tweet Your Tweet’ Website Features a Bird to Sing Twit
29
Social Media Criticizing Campaigns
These Crisis Photos Features the Effects of Social Media
28
Aqua-Saving Social Media Campaigns
The 'Close the Tap' Campaign Looks to Preserve Resources
27
Imitation-Busting Ads
Volkswagen’s ‘Original Click’ Campaign is Web-Savvy
26
Zero-Cost Social Photo Promos
Tribal DDB Instagram Campaign Builds Awareness of Agency
25
Unfollowable Social Media Accounts
Abarth's Twitter Marketing Campaign is 'Too Fast to Follow'
24
Personalized Social Media Profiles
The Schweppes Facebook Application Makes Customization Easy
23
Social Bromance Campaigns
Win a “Bro-cation” With Pepsi Max Australia ‘Top Mates
22
Virtual Red Carpet Campaigns
L'Oreal Paris India Helps Girls Everywhere Walk the Carpet at Cannes
21
Mariachi Band Campaigns
The Doritos 'Join the Tour' Social Media Contest is Musical
20
Musically Charitable Alcohol Ads
This Smirnoff Europe Ad Works with Disabled People to Raise Money
19
Cosmetic Social Media Campaigns
The Nars Satin Lip Pencil Collection Pinterest Project is Online
18
Instagram Denim Campaigns
The 'InstaShoot SS13' by Paper Denim & Cloth Relaunched the Brand
17
Facebook-Guided TV Campaigns
The 'Suits Recruits' Social Media Experience is Launching
16
Profile-Promoting Pop Dispensers
The Pepsi Like Machine Trades Free Cans for Facebook Likes
15
Phone-Trapping Beer Glasses
The 'Offline Glass' Forces You to Choose Between Your Phone or Beer
14
Jet-Setting Subway Stunts
The Fastweb Fastline Campaign Brought Italians to Tokyo in Seconds
13
Social Media-Controlled Tennis
The 'Tweet & Shoot' Campaign Lets Fans Lob Balls Using Twitter
12
Gift-Giving Pinterest Campaigns
Kotex Delivers Gifts to Pinners for 'Women's Inspiration Day
11
Social Media Prosecution Campaigns
The Trial by Timeline Analyzes Facebook to Reveal Your Crimes
10
Music-Themed Social Shopping
Diesel 'Calvi on the Rocks' Facebook Campaign is Interactive
9
Polar Bear PSA Petitions
The WWF All for Bear Campaign Succeeded with a $0 Media Budget
8
Emergency Contraceptive Deliveries
The Durex Condom Delivery Program Brings Protection When Needed
7
Crowdsourced Car-Capturing Videos
This Lexus Ad Campaign Stitched Together People's Instagram Pics
6
Extreme Sports Crew Contests
Record Epic Skills for Nike's 'The Chosen' Facebook Campaign
5
Social-Powered Car Campaigns
The Renault Clio Car is the First Carried by Likes on Facebook
4
Social Media Reality Shows
@SummerBreak Will Broadcast Only Through Online Platforms
3
Social Media Burger Songs
This Wendy's Social Media Campaign Turns Tweets into a Love Song
2
Moment-Sharing Apps
The 'Your Moments' App by Schweppes Makes the Mundane Beautiful
1
Social Media-Powered Vehicles
Mind Drive Has Been Working on a Car Powered by Social Media Posts
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Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Dedicated Social Media Devices
The Conceptual Twitter 3D Gadget Features Mechanical Buttons
Spelling-Error Campaigns
Jimmy Dean's Breakfast Ads Help Child Literacy with Misspelling Scramble
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Educator-Supporting Fruit Snack Campaigns
Welch's 'Give Fruitfully' Campaign is Teacher-Focused
Shareable Golden Biscuits
Nutella's #BiscuitsNBesties Celebrates Social Activity Groups
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Budget-Friendly Restaurant Campaigns
Chuck E. Cheese 'Summer of Fun' Focuses on Accessibility
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Gamified Eyecare Campaigns
LensCrafters Debuts Blinky's Eye Odyssey with Adventure & Eye Care
AI-Powered Digital Marketing Support
Boostrbot Transforms Likes Into Leads
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Influencer Christmas Campaigns
An Influencer Couple from Wigan Launched the Giftmas Tree Project
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Community-Supporting Business Models
Ben & Jerry's' 'Linked Prosperity' Model Drives Positivity
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Ad-Enhancing Feedback Tools
Google Ads Launches the 'Creative Guidance' Campaign Tool for YouTube
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Second Chance Campaigns
eos' Second First Kiss Gives Consumers a Shot at a Do-Over
AI Social Media Management
From Discovery to Post Scheduling – Storefries Does it All
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Snacker Recruitment Campaigns
Daiya's Pizza Pyramid Scheme Invites People to Recruit Their Friends
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
AI-Enhanced QSR Rewards
Wendy's Leverages Artificial Intelligence for its New Rewards Platform
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
AI Social Media Generators
Snowball FATG Can Help Create Viral Social Moments in Seconds
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Friendship Cream Cheese Campaigns
The 'You’ve Got a Friend in Philly' Campaign is Charming
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Concert Ticket Giveaways
Susiecakes Recently Ran a Contest, Featuring Taylor Swift Tickets
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
AI-Powered Marketing Strategies
The M1 Marketing Strategy Generator Will Build a Strategy
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Competitor Tracking Insights
Campana Offers Insights into Your Rivals' Strategies
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Pet-Inspired Proposal Initiatives
Chewy Celebrated Engaged Couples with Their Pets
Social Media-Inspired Bakery Menus
The Panera Roman Empire Menu Follows the Viral TikTok Hashtag
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Cow-Themed QSR Campaigns
Chick-fil-A Debuts a New Virtual Game and Merchandise Collection
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Individual Nugget QSR Campaigns
The McDonald's Chicken McNuggets of Love Promotion is Celebratory
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Video Testimonials Tools
Feedspace to Boost your Business's Credibility in the Market
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Seasonal Entertaining Campaigns
La Brea Bakery and Bread & Butter Wines Partnered for a Campaign
Business Slogan Generators
The Slogan Generator Will Create a Catchy Slogan for Any Business
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Personalized Content Discovery Tools
Bread Allows Users To Discover Social Content and Save it