The Altoids Facebook campaign lets you celebrate the fact that the mints have been around for a while, and have stayed true to their culture and brand image. By collaborating with ad agency Evolution Bureau, Altoids have created a Facebook page to promote the "Curiously Strong Award," which you can hand out to the friends or 'stars' of your social network.
To promote the Altoids Facebook page, a video commercial was created that showcased all the stereotypes people will usually come across when cruising through their Facebook friends. The commercial is not only an accurate and honest portrayal, but also pretty funny.
I'm sure anyone who is an avid user of Facebook will visit the Altoids Facebook page and hand out awards to their friends.