Changing the way free samples are given out on the streets, Pepsi Co has come out with the socially rewarding Pepsi Like Machine.
Essentially a vending machine, this pop dispenser gives away free cans of Pepsi soda whenever you 'Like' their page via a smartphone. If you walk past one and don't have a smartphone with you, you can use the touch-screen interface and log into your Facebook profile from there, choose your favorite type of Pepsi and watch it roll out the bottom.
The Pepsi Like Machine was tested outside a Beyonce concert in Belgium to great success. This type of campaign allows Pepsi to gain a greater social media following and also keep track of exactly who used the vending machine and which type of beverage they preferred.
What's Driving This Trend
- Social Media Engagement
- Opportunities for brands to leverage social media engagement by offering incentives through interactive vending machines.
- Personalized Marketing
- Using interactive touch-screen interfaces to allow consumers to customize their preferences and receive personalized products.
- Data-driven Marketing
- Tracking consumer preferences and behavior through interactive vending machines to inform targeted marketing strategies.
Who This Affects Most
- Beverage
- Disruptive innovation opportunities in the beverage industry to drive digital marketing and customer engagement.
- Retail
- Integration of interactive vending machines in retail environments to enhance customer experience and gather valuable consumer data.
- Advertising
- Utilizing interactive vending machines as advertising platforms to increase brand visibility and social media following.
