If I didn't actually know for a fact that Durex's condom delivery service was real, I'd swear that it was an internet hoax or perhaps just a funny commercial.
But no, it's real and it's launched to great success in Dubai. Since many people complained to Durex that you can never find a condom when you need one, they'll deliver one to you, apparently in a discreet manner, through their SOS program. Orders can placed simply through an iPhone app or over the Internet. The app is particularly useful, because your phone can tell the app where you are exactly for delivery. Condom Deliveries are available from 4 pm to 4 am, and arrive within an hour of placing an order.
Durex is currently running a Facebook campaign to determine which city will get the condom delivery service next.
What's Driving This Trend
- Contraceptive Delivery Services
- Disruptive innovation opportunity: Develop a platform that connects contraceptive companies with local delivery services to provide convenient and discreet delivery of contraceptive products.
- Mobile App Convenience
- Disruptive innovation opportunity: Create an app that allows users to easily order contraceptive products for delivery and track the progress of their delivery in real-time.
- Demand-driven Delivery
- Disruptive innovation opportunity: Implement a demand-driven delivery model for various products, such as groceries or essential items, to provide faster and more convenient service to customers.
Who This Affects Most
- Pharmaceuticals
- Disruptive innovation opportunity: Develop new methods of delivering pharmaceutical products, such as contraceptives, directly to consumers' homes, bypassing traditional pharmacies.
- E-commerce
- Disruptive innovation opportunity: Create an online platform that specializes in the delivery of health and wellness products, including contraceptive options, to cater to the growing demand for convenient and discreet shopping experiences.
- Delivery Services
- Disruptive innovation opportunity: Partner with contraceptive companies to offer specialized delivery services for their products, targeting customers who value convenience and privacy.
