These IKEA branding innovations range from interactive furniture catalogs to bedside cinema experiences that let shop visitors experience the brand's bedroom product range. The Swedish furniture brand is known for offering modern furniture that is affordable thanks to its flat-packed design that requires self-assembly.
Despite of being one of IKEA consumers' woes, the idea of assembly ultimately saves money and has even been a topic in some of the furniture brand's most popular ads. Whether poking fun at assembly disasters, using virtual reality software to market their latest catalog or offering a vegetarian version of their famed meatballs, IKEA is always pushing marketing boundaries.
Some IKEA branding standouts from past years include the retailer's numerous art installations along with a heartwarming animal adoption campaign that featured rescue dogs in comfy room settings. Others range from virtual wedding ceremonies to a recent stunt that served customers breakfast in bed.
25 IKEA Branding Innovations
From Interactive Furniture Catalogs to Bedside Cinema Experiences:
Jana Pijak — May 13, 2015 — Marketing
25
Phone-Charging Furniture
IKEA is Incorporating Qi Technology into Some of Its Convenient Designs
24
Furniture Store Cafes
Tokyo's IKEA Lotus Collection Cafe is a New Place to Eat IKEA Food
23
Worldwide Wakeup Infographic Sites
IKEA's Life at Home Studies Morning Rituals Across the World
22
Comfort-Focused Cinemas
IKEA's Movie in Bed Event Replaced the Traditional Seats with Big Beds
21
Interactive Mobile Catalogs
IKEA PS 2014 on the Move Was Presented in Full on Instagram
20
Furniture Store Sleepovers
This Year's Sleepover at IKEA Promotion Was Posted on Airbnb
19
Familial Home Ritual Campaigns
IKEA's #Houserules Has Families Share Their Unique Home Rules
18
Re-Imagined Logo Illustrations
Selki Alimam's IKEA Man Portrays Him as Different Cartoons
17
Virtual Wedding Ceremonies
The IKEA Online Wedding Lets You Plan and Hold Your Nuptials On the Web
16
Multiplied Duplicate Art Projects
Alexis Jemus Made a Clone Army in IKEA
15
Catalog-Sharing Campaigns
The IKEA Social Catalogue Campaign Had Its Fans Digitize Pages
14
Storytelling Furniture Ads
IKEA's Billboards Shows Scenarios for Leafing Through Its Catalog
13
Self-Deprecating Furniture Ads
The IKEA Assembly Fail Billboards Riff on Its Own Reputation
12
Sustainable Swedish Meatballs
IKEA Meatballs Will Now be Meatless to Reduce Their Carbon Footprint
11
Zodiac Furniture Recommendations
IKEA's Campaign Uses the Chinese Zodiac to Make Suggestions
10
Augmented Reality Catalogues
The 2014 IKEA Catalogue and App Virtually Display Decor
9
Flat-Packed Furniture Companies
Karton Group Brings Low-Cost Cardboard Furniture to the Masses
8
Furniture-Shopping Dog Adoptions
Ikea's Home for Hope Advertises Rescue Dogs in Room Displays
7
Furniture Store Feline Experiments
IKEA Let 100 Cats Run Rampant in 'Herding Cats' Experiment
6
Cosplayer Bedroom Makeovers
IKEA Singapore Provides a Bedroom Makeover for an Epic Cosplayer
5
Furniture-Building Races
Buzzfeed Challenges Couples to Build IKEA Furniture as Fast as They Can
4
Frightening Furniture Ads
IKEA's Paranormal-Inspired Furniture Commercial Has a Freaky Bed
3
Hypnotic Furniture Stunts
IKEA's Furniture Ad Spellbinds a Real Couple with Hypnosis
2
Alternative Vegetarian Meatballs
IKEA is Launching a Vegetarian Version of Their Swedish Meatballs
1
Gigantic Furniture Installations
IKEA's Big Furniture Setup Lets Adults Play Like Little Kids
Related Ideas
Cozy 60s-Inspired Seating Solutions
The IKEA DYVLINGE Swivel Armchair Revives a Classic Design
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Timeless Furniture Designs
Friends & Founders Embraces Scandinavian Tradition and Craftsmanship
Connected Automotive Furniture Pieces
The Volvo Lifestyler Trolley by PDF Haus is Adaptive
Multifunctional Sleek Furniture
Hoek Home Presents the Modular FLEX Furniture Designs
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Flexible Workplace Furniture Collections
The IKEA MITTZON Office System Has 85 Products
Innovation-Focused Furniture Design Collectives
Haworth Launches DesignLab to Push Innovation
Invisible Furniture Capsules
IKEA's Invsbål Campaign and Capsule are a Playful April Fool's Joke
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
Accessible Smart Home Solutions
These IKEA Smart Home Sensors Come in Three Models
Ultra-Sophisticated Sofa Designs
Fogia Boasts a Range of Sofa Designs with Swedish Sensibilities
Ultra-Cozy Contemporary Furniture Collections
The Barba Collection by Fogia, Sweden is Stunning
Inconspicuous Pet Furniture
Pilar Pirez Manfredi Designs the TAIPEI Pet Furniture Collection
Multifunctional Modern Furniture
Alessandro Stabile's D-Segno Brand Offers Contemporary Furniture
Uplifting Pet Products
IKEA's UTSÅDD Collection Brightens the Lives of Pets & Their Owners
Retro Vibrant Furniture Series
IKEA Unveils the Nytillverkad Collection Nodding to its Past
Colorfully Saturated Home Collections
IKEA and Raw Color Co-Create the TESAMMANS Collection
Affordable Pet-Specific Products
Swedish Retailer IKEA Launches its First Pet Collection, UTSÅDD
Reconfigurable Furniture Designs
Qbit Furniture Adapts to Changing Needs
Ergonomic Multi-Use Desk Furniture
The 'Kabinett' Desk Supports Productivity, Storage and More
Supersized Holiday Meatballs
IKEA's Turkey-Sized Meatball Weighs 4.5 Kilograms
Stunning Scandinavian Seating Collections
Gestalt New York Taps the Work of Skovgaard Jensen
Iconic Furniture Releases
Fasetti is Reimagining Olof Ottelin's Jumbo Lounge Chair
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Conscious Experimental Furniture Designs
Vaarnii's Whimsical Furniture Was Presented at Tableau
Scandinavian Design-Inspired Chair Collections
The Ornäs Chair Collection Exudes Elegance
Halloween-Themed Decor Collections
The IKEA KUSTFYR Collection is a First from the Brand
Flatpack Advent Calendars
IKEA's VINTERFINT Advent Calendar Shares the Joy of Assembly
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Luxury Hotel Furniture Lines
The Luxury Hotel Group Aman Launches Its Debut Furniture Line
Dynamic Swedish-Made Furniture
Mizetto Presents its Summer Collection of Bright Designs
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Interior Design Concept Guides
IKEA Unveils its Inaugural Style Guide on Home Design
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Alternative Energy Illuminators
The IKEA x Little Sun 'SAMMANLÄNKAD' Collection is Elegant
Incredibly Vibrant Homeware Collections
IKEA's Nytillverkad Captures One's Eye Immediately
Staff Uniform-Made Home Collections
IKEA's VÄXELBRUK Collection Upcycles Worker Uniforms
Slow Living Decor Collections
Livøm Blends Scandinavian Minimalism and Canadian Design
Gaming-First Furniture Collections
Ikea's 'Brännboll' Collection is Minimalist And Comfortable
Blue Floating Bed Frames
Pinto Editions and Le Lit National Develop a Chic and Modern Bed Frame
Nature-Inspired Collaborative Designs
Marimekko and IKEA Join Forces on the BASTUA Collection
Festive Showroom Eateries
Seasons Eating's at IKEA Opens Roomsets for Holiday Hosting
Curated Home Decor Platforms
Cribsi Offers Warm and Modern Home Decor
Furniture Retailer AI Chatbots
IKEA Launches the BILLIE Chatbot To Tackle Customer Inquiries
Retail Furniture Market Expansions
H&M Home Broadens Out to the US Market with a Distinctive Range
Parenting-Inspired Furniture Campaigns
Al-Futtaim IKEA Launched the Proudly Second Best Campaign
Therapy-Encouraging Furniture Campaigns
BBDO and IKEA Present the Couch Counseling Campaign
Branded Design Exhibitions
The MUJI IS Exhibit is Running in New York Between May 18th & June 4th
Tailor-Made Furniture Ranges
Last Ditch Design's Capsule Balances Aesthetics and Functionality
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Ultra-Sophisticated Furniture Showrooms
Lazzoni Recently Opened Its First Showroom in the UK
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Immersive Living Room Concepts
Moooi Presents an Immersive Journey for Milan Design Week
Low-Cost Monitor-Mounted Lamps
The IKEA LAGERGÄNG Fits Neatly onto a Computer Screen
Inviting Contemporary Auto Dealerships
Rivian’s Spaces Aims to Disrupt the Auto Retail Space
Furniture Brand Price Reductions
IKEA New Lower Prices Includes Over 1,500 Products
Transforming Imaginative Furniture Designs
The Kiddie Couch Encourages a Sense of Play
Stylish Modular Pet Beds
FÜZI PETS Introduces Modular Pet Beds with Stylish Standards
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Retro Ready-to-Assemble Furniture
Ree Drummond's New Line Boasts her Signature Vintage Style
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Tailgating SUV Functional Kits
The SUV Kit By VanLab is Inspired by the Functions of IKEA
Immersive Flagship Tech Stores
Bang & Olufsen Inaugurates Its Flagship Store on New Bond Street
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Workplace-Integrated Store Locations
IKEA Hosts Hej!Workshop Coworking Space in its Store
Leftover Wood-Constructed Furniture
Alexander Lervik Creates Furniture From Leftover Materials
Malleable Furniture-Like TVs
This TCL Flexible OLED Display Offers a Smooth Visual Experience
Eco-Friendly Scandinavian Furniture
These VERK Furniture Designs Prioritize Swedish Sustainability
Repairable Flat-Pack Sofas
Takt Launches the Spoke Sofa During 3 Days of Design
Cost-Conscious Portable Air Purifiers
IKEA's Dajlien Air Purifier Enhances Home Wellness Routines
Minimally Sourced Decor Collections
Sabine Marcelis Designs the VARMBLIXT Capsule for IKEA
Modular Plant-Friendly Furniture
The Blå Station BOB Corner Sofa is Endlessly Reconfigurable
Japanese Joinery Decor Collections
The IKEA SÖTRÖNN Collection Was Created with Hiroko Takahashi
Stylish At-Home Workout Lines
IKEA's Home Workout Collection Blends Seamlessly into the Home
Space-Themed Home Decor Collection
IKEA Introduces its new Cosmic AFTONSPARV Collection
Connected Retailer Light Strips
The IKEA Ormanäs RGB LED Strip Works with Smart Home Setups
60s Vintage-Tinged Decor Collections
IKEA Continues to Grow the Nytillverkad Collection
Housing Crisis Presentation Campaigns
IKEA Woks with Shelter to Create Four Real Life Roomsets
Automotive Brand Decor Collections
The Bugatti Home Collection Was Unveiled for Milan Design Week
Housewares Retailer Design Apps
The Wayfair Decorify App Digitally Transforms Spaces for Shopping
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Plant-Based Meatball Trees
IKEA's Veggieball Christmas Tree Creates a Plant-Powered Centerpiece
Robotics-Equipped Deliveries
Swedish Grocer ICA & Cleveron are Revolutionizing Parcel Delivery
Peaceful Holiday Ads
IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
Sustainable Furniture Capsule Shops
Light and Dwell Open up a Store of Furniture Designs
University Starter Kits
IKEA Canada Curated a $99 Kit with Dorm Room Staples for Students
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Sleek Artful Accessible Furniture
ThirdKind Presents its Abigail Collection of Furniture
Versatile Nesting Furniture
Cozmo Debuts the 'Cosy Armchair' and the 'Cosy Cutout Nesting Tables'
Danish Design Exhibitions
Fritz Hansen Curated EXPRESSIONS of CHARACTER in Copenhagen
Inaugural Luxury Furniture Brands
Karl Lagerfeld‘s Namesake Brand Announces a New Furniture Line
AI Room Designers
IKEA Canada Launches a New AI Room Design Feature for Enhanced Customization
Premium Kitchen Pranks
IKEA Invented "Eureka Spiritis" to Showcase Its Quality Furnishings
Science-Backed Smart Beds
Sleep Number's Smart Beds Use AI to Adjust to Sleepers' Changing Needs
Asia-Honoring Artisanal Handmade Designs
IKEA Presents its MÄVINN Collection Celebrates Asia
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Social Experiment Virtual Apartments
Christoffer Jansson Creates the New Uncanny Spaces Project
Expanding Furniture Collections
Fendi Casa Showcased an Expanding Furniture Collection in Milan
Human Connection-Inspired Furniture
Carl Hansen & Son Joins Rikke Frost on the Sideways Series
Immersive Furniture Company Exhibitions
IKEA Unveils the Future Together Exhibition at MDW
Safety Patent Pledges
IKEA Promotes Safety with Its Patent Pledge Program
Low-Waste Shopping Solutions
ASDA, Avery Berkel & Hanshow are Enhancing Sustainability in the UK
Nordic Versatile Outdoor Furniture
Fritz Hansen Introduces the Tradition Series of Furniture
Bag-Inspired Large-Scale Installations
IKEA's Iconic FRAKTA Bag Takes the Spotlight in Chicago
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Charitable Cozy Furniture Lines
Design Within Reach & Knoll Textiles Boasted the Nick Cave Range
Contemporary Television Artwork
Samsung and Marimekko Unveil a Project for The Frame
Living Plant DIY Chairs
Front/ Highlights Themes of Nature with the Green Hideaway Chair
Smart Home Air Monitors
IKEA Launches Vindstyrka, a Smart Indoor Air Quality Monitor
AR Apartment Platforms
3D Apartment Lets Home Hunters Virtually View Their Furniture in a New Home
Recipe-Recommending Smart Fridges
Samsung's Bespoke 4-Door Flex Refrigerator Offers "AI Vision"
Playful Sustainable Lounge Furniture
The Beam Collection by Neinkamper is Soft and Curvaceous
Bespoke Interior Design Services
IKEA is Offering Online Design Assistance For Homes & Businesses
AI-Enabled Cabinet Capsules
Amin Saadat Designs a New Collection of Dynamic Furniture
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
APPI Eco-Friendly Furniture
Sabai Design is a Sustainable Furniture Disruptor Led by Woman Founder
Sculptural Connected Floor Lamps
The IKEA PILSKOTT Smart LED Floor Lamp is Space-Saving
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Contemporary Debut Furniture Series
Nine United Launches a New Collection of Furniture
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Wilderness-Inspired Furniture Series
Name Place Animal Thing Designs the Habitat Collection
Vibrant Apartment Showrooms
&Tradition Designs the Under One Roof Apartment Showroom
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Sustainable Flat-Packable Hotel Furniture
Fritz Hansen Recently Debuted Its First Outdoor
Thoughtful Wheeling Cabinets
Anna Søgaard's Cabinet on Wheels Emphasizes Mobility in the Everyday
Sustainable Furniture Services
IKEA's As-is Service Connects Shoppers to Gently Used Products
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Expanding Nostalgic Furniture Collections
IKEA's Nytillverkad Collection Launched New Pieces
Life-Exploring Colorful Furniture
Arper Presents Five New Collections of Vibrant Furniture
Dynamically Playful Furniture Collections
Note Design Studio Creates the Wekino with Capsule
Italian Artful Brand Refreshes
Iittala Refreshes its Brand as an Opus for the Glassmaking Brand
Waste-Reducing Eco Partnerships
This Year City Furniture Partnered with Habitat of Humanity
Locally Sourced Furniture Collections
Grayn Presents its First-Ever Collection of Furniture