These examples of heritage marketing make a point to spotlight significant moments, imagery and icons that have become intrinsic to a brand's identity over time.
Consumers craving authentic brand connections are being rewarded with commercials, campaigns and other advertisements that share incredible stories—the kinds that are so good, they couldn't have possibly been crafted by a marketing team. Examples of this include Hudson's Bay telling of the legendary Dr. John Rae and J.A. Baczewski having one of its vodka bottles returned after it was stolen in WWII. Using a flipbook-style animation, Honda even succeeded at condensing its entire history into a two-minute video.
Rather than reinventing the wheel, some brands are even reviving old advertisements in new ways, such as the Nestlé 'Sweet Memories' campaign and the 'Re-Issue Project' from Calvin Klein, which has Kate Moss' young sister model denim pieces she originally wore in the 90s.
31 Heritage Marketing Campaigns
From Nostalgic Basketball Videos to Carmaker Flipbook Ads:
Laura McQuarrie — Mar 16, 2016 — Marketing
32
Legacy-Affirming Adverts
BACARDÍ - Untameable Since 1862 (SPONSORED)
31
Modernized Fast Food Branding
The KFC Redesign Contemporarily Reflects Its Iconic Heritage
30
Surname-Tattooing Soda Cans
Coke's 'Tattoo Can' Campaign Celebrated Hispanic History Month
29
Brand-Curated Restaurant Experiences
Gaggenau's Bistro 1683 Celebrates the Brand's History
28
Culinary Heritage Food Branding
The Reflets de France Packaging Features Photos of Farmers
27
Canadian-Modeled Sneaker Releases
Adidas Originals Have Canadians Modelling the Deerupt Franchise
26
Soda Brand Typefaces
Coca-Cola's 'TCCC Unity' Typeface Was Designed by Neville Brody
25
Sneaker Heritage Festival Venues
The Nike Air Max Con Hong Kong Event Shows the Shoe's History
24
Heritage-Inspired Premium Cereal Lines
Kellogg's New Health-Focused Product Has a Modern Look
23
Redesigned Scout Logos
The UK Scout Association Rebrand Modernizes the Iconic Orginization
22
Geographical Water Bottle Branding
The Highland Spring Waters Branding Speaks of Brand History
21
Nostalgic Denim Campaigns
The Re-Issue Project Revives 90s Calvin Klein Denim with Lottie Moss
20
Rebranded Retro Coffee Cups
Krispy Kreme's New Coffee Cup Design Illustrates the Brand's History
19
Vintage Aristocracy Campaigns
The Polo Ralph Lauren Summer 2014 Advertorial Exudes Sophistication
18
Mythology-Inspired Cocktail Menus
The Dead Canary's 'Cock'tales' Menu Celebrates Welsh Mythology
17
Cognac Heritage Exhibits
The Time Barrel Project Celebrates the Hennessey 250th Anniversary
16
Celebratory Heritage Banquets
Staropramen's Spirit of Prague Event Takes Diners Back to the 90s
15
Nostalgic Chocolate Campaigns
Nestle Hopes to Stir Up Sweet Memories with Its Reminiscence Pack
14
Retro Football Soda Ads
This Pepsi Super Bowl Ad Imagines the Origins of Halftime
13
Heritage-Honoring Beer Branding
The Hall & Woodhouse Badger Beer Range is Playful
12
Historic Brand Campaigns
This Hudson's Bay Commercial Goes Back to the Brand's Roots
11
Heritage Shirt Advertisements
GANT's 'YALE' Heritage Shirts are Celebrated in This Campaign
10
Cultural Restaurant Docs
Panda Express' 'Trailblazers' Marks Asian Pacific American Heritage Month
9
Carmaker Flipbook Ads
Honda's 'Paper' Campaign Shows Its Entire History in a Single Video
8
Sensual Heritage Campaigns
Calvin Klein Celebrates the Original Sexy in Its Latest Campaign
7
History-Celebrating Commercials
The Coors Beer Campaign Focuses on the Rocky Mountain Tradition
6
Historic Alcohol Ads
J.A. Baczewski Tells the Story of a Vodka Bottle Stolen in WWII
5
Classy Cognac Ads
This Grand Marnier Ad Discusses the Importance of Legacy
4
High-Quality Heritage Conserves
The William’s British Conserves Come in Three Varieties
3
Familial Sportswear Ads
Columbia Sportswear's 'Ski Rescue' Ad Stars Brand Martriach Gert Boyle
2
Preparation Heritage Dumpling Packaging
The Zabotoff Meat Dumplings Branding is Ingredient-Focused
1
Nostalgic Basketball Videos
This Basketball Team Video Relives the City's History
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Storytelling-Forward Footwear Campaigns
Vans Unveils the Old Meets Knu Campaign
Nostalgic Neon Rollerskates
The Impala x Barbie Rollerskates Match the Style in the Barbie Movie
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Vibrant Footwear Retro Campaigns
Jack Grealish Stars in the Latest PUMA Palermo Campaign
Car Culture-Inspired Fashion Capsules
The Forever 21 x Ford Line Emphasizes American Heritage
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Retro Sporty Luxe Accessories
adidas Presents a New Series of Nostalgic Retro Accessories
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Car-Branded Sneaker Collaboratioons
Porsche and PUMA Announce New Shoe Silhouettes for 2023
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Brand History-Honouring Capsules
Vans and WP Collaborate on a Head-to-Toe Fashion Collection
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Anniversary-Celebrating Custom Boots
Red Wing Heritage & Urbanstar Celebrate a 20-Year Partnership
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Timeless Boot Designs
Brandle Emerges as a Symbol of Pacific Northwest Craftsmanship
Juxtaposing Artful Denim Capsules
Levi's and Kenzo Join Forces on a New Collection Together
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Hip-Hop Heritage Jerseys
Mitchell & Ness Partners with Brands to Launch a Special Jersey Range
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Motocross-Inspired Eyewear Campaigns
Oakley's New Campaign Celebrates the Iconic MX Goggles
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Summer-Ready Sicilian-Themed Footwear
PUMA Presents the Vintage Palermo Sneaker Campaign
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Footwear Heritage-Honoring Fashion
Clints Celebrates its Footwear Archives in its Latest Capsule
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Automotive Brand Vinyls
The Iconic Playlist Celebrates Mercedes-Benz's Place in Pop Culture
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Consumer-Centric Luxury Car Campaigns
Genesis Motors Canada Recently Unveiled 'Centred Around You'
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
1980s Athletic Club Collections
Miller Lite and Mitchell & Ness Revive Iconic 1980s Capsule
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Rolling Paper Apparel Collections
The Zig-Zag Vintage Collection Pays Homage to the Brand's Legacy
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Reversed-Themed Classic Sneakers
Nike Introduces the New Icon Flip Collection of Sneakers
Co-Branded Footwear Designs
Vans Skateboarding Collaborates with Skate Brand Hockey
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Melody-Inspired Alcohol Campaigns
Usher and Brands Debut the 'Life is a Melody' Campaign
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Retro Archival Chunky Sneakers
adidas Revives Its Harlem Sneakers After Four Decades
Hockey Culture-Inspired Collections
Better™ Gift Shop Pays Homage to Hockey Culture and Toronto
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Hip Hop-Honoring Exclusive Campaigns
Hennessy and cHIP sHOP Join Forces on a New Campaign
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Playful Travel Fashion Campaigns
The FOSSIL Made For This Campaign Celebrates the Brand's Heritage
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Second Chance Campaigns
eos' Second First Kiss Gives Consumers a Shot at a Do-Over
Historic Giftable Homewares
Verve Culture is a Women-Run Business with Stunning Glassware
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Age-Inclusive Father's Day Campaigns
Brooks Brothers' Latest Campaign Celebrates Dads
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Hispanic Heritage Grocer Campaigns
Southeastern Grocers are Celebrating Hispanic Heritage Month
Traditional Latin Dinner Campaigns
Rémy Martin Launches a New Campaign for Hispanic Heritage Month
Nostalgic Coffee Shop Apparel
A Nostalgic Merch Collection is Coming to Tim Hortons' TimShop.ca
Black Heritage-Inspired Campaigns
Converse Launches the Black Joy Campaign and Collection for 2024
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Historic Automotive Art Books
Porsche Presents the New Artifacts Art Book of its Archives
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Inspiring Heritage Campaigns
Comcast's 'Be the Next Story Told' Spot Celebrates Hispanic History
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Football-Inspired Retro Apparel
Umbro Launches the Centenary Collection and Visual Campaign
Branded Film Launches
Oakley Launches Future Genesis and a New Brand Aesthetic
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Heritage Month Sports Campaigns
ESPN's 'Somos' Campaign Celebrates Hispanic Sports Icons
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
History-Honoring Vibrant Coins
The Royal Canadian Mint Engages with the History of Making Change
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic