These fruity packaging designs are offering consumers some eye-catching ways to feel more health-conscious about the products they're using.
In this modern day and age, people are often concerned about the dietary ingredients and health effects of certain foods and beverages they consume. That's why marketing a product to consumers that visually seems healthier or nutritious is an inventive way to stand out from competitors. And what better way to market a nutritious product than by showcasing the package with bright and colorful fruits? These creative fruit packaging designs are demonstrating that the visual appearance of a product can have a significant impact on how consumers perceive that particular item.
From juice boxes shaped like slices of fruit to berry-branded goods, these funky fruit packaging designs will definitely catch the eye of any health-conscious consumer.
38 Fruity Packaging Designs
38
Masquerading Food Merchandizing
A Bigger Harvest Packaging Dresses Fruits Up as Vegetables
37
Color-Conscious Branding
This La Tomatina Campaign Will Paint the Town Red
36
Fruit-Shaped Juices
Jooze Juice Boxes Are Designed for the Young at Heart
35
Fruit-Munching Merchandizing
Snack Monsters Packaging Chows Down on its Healthy Contents
34
Simplistic Fruit Packaging
Atipus Creates a Beautiful Brand Identity for Fruita Blanch
33
Vibrant Slice Branding
Strange Fruit Packaging Serves a Taste of Exotic with a Stimulating Look
32
Patterned Petal Branding
Burt's Bees Gud Packaging Gushes with a New Natural Graphic Strategy
31
Berry-Branded Goods
The Patch Packaging Flaunts the Flavor of the Farm's Scrumptious Strawberries
30
Refreshed Fruit Product Packaging
Mirim Seo's 'Ugly Fruit' Makes the Color of Old Fruit Look New
29
Cute Fruity Branding
Summercow Milk Packaging Describes a Hint of Juicy Flavor
28
Flexible Fruit Branding
Bravocado Packaging Demonstrates the Adaptability of One Healthy Edible
27
Fresh Fruity Branding
Be O' Juice Packaging Presents a Pure Image of its Organic Ingredients
26
Hexagonal Seedling Branding
Park Seed Packaging Appeals to Budding Home Gardeners
25
Funky Fruit Branding
SunFeel Packaging Emphasizes the True Solar Exposure of its Farmed Foods
24
Succulent Beverage Branding
'By Hoogesteger' Juice Packaging Highlights a Splash of Color
23
Leaf-Topped Packaging
Nutral Creates Fruit Skin Inspired Designs
22
Literal Fruit-Shaped Logos
This Juice Packaging Concept Scrumptiously Combines Edible and Alphabet
21
Fruit Inspired Office Essentials
The Fruits Block by Ko. Machiyama is Refreshingly Clever
20
Sliceable Snack Cartons
Shake It Up Smoothie Packaging Compartmentalizes its Constituents
19
Fashionably Frozen Treats
These Branded Popsicles by Lara Atkinson Celebrate Luxe Labels
18
Form-Fitting Fromage Branding
Shorf Cheese Packaging Expresses Ingredient Honesty
17
Personified Fruit Branding
The Sabadi Packaging Features a Series of Laid Back Mascots
16
Branded Fruit Handouts
This iStore Fresh Apples Campaign Encourages Healthy Purchasing
15
Full-Bodied Beverage Branding
Kraftig Saft Juice Packaging Seems to Burst with Succulent Flavor
14
Hybrid Bottled Beverages
Flav Water Packs Bold Flavor into Innovative Packaging
13
Sun-Bleached Fruit Branding
Siobhan Cotter Creates Vivacious Packaging for Busy Berry
12
Germinating Juice Branding
Fruit Puree Packaging Mimics the Anatomy of its Primary Ingredient
11
Fruit-Impersonating Packaging
Pineapple Pastry Branding Takes Shape of the Tropical Treat
10
Straw-Strung Wrappers
This Thai Pomelo Packaging Puts a Pesky Plant to Good Use
9
Fruit-Topped Lotion Bottles
This Korean Cosmetic Brand Uses Cute and Compact Packaging
8
Stacked Apple Branding
Cydr Lubelski Packaging Communicates Freshness and Lightheartedness
7
Healthy Shotglasses
The ShotCarver for DIY Fruit Fruity Fun Barware
6
Cute Banana Containers
The ChiquiSafe Fortifies Your Fruit Against Squash-Scale Impact
5
Invitation-Carrying Bananas
The 'Banana Ambassador' Campaign Invites Tourists to Visit Ecuador
4
Health-Boosting Beverages
Crocodile Fresh Fruit Smoothies are Cleverly Branded & Full of Nutrients
3
Soda-Inspired Apple Wine
iC Cider Brands Bottles Similarly to the Iconic Coca-Cola Design
2
Fruit-Infused Branding
The MOJO Yogurt Packaging is Deliciously Juicy and Inviting
1
Fruitful Booze Branding
The Casillero Silva Wine Bottle is as Attractive as It is Delectable
Related Ideas
Soda-Inspired Snack Cups
Snack Pack Dr Pepper Juicy Gels Share an Iconic 23-Flavor Taste
Cigarette-Style Tea Boxes
UnD's Portable Teas are Packaged with a Health Benefit Reminder
Cartoon-Branded Aluminum Water Packaging
B Water & Beverage Debuts New Disney-Inspired Designs
Refreshed Jam Packaging Redesign
J.M. Smucker Co. Unveils Redesign of the Smucker’s Fruit Spreads
Summer-Ready Healthy Fizzy Drinks
New Flavors from Poppi Arrive in Canadian Markets
Better-For-You Snack Packaging Redesigns
Quinn Snacks Boasts a Comprehensive Packaging Redesign
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
Cleverly Branded Energy Drinks
Fire Brands Targets Gen Z with Playboy Energy Drink
French-Inspired Functional Drinks
Journée Uplifts the Mind-Body with Natural Caffeine & Mushrooms
Multi-Benefit Hydrating Drinks
Crunchy Hydration Helps to Alleviate Stress, Boost Moods & More
Thoughtful Packaging Redesigns
Lidl's Private-Label Focuses on Nutritious Value and Children
Adorable Smoothie-Inspired Lip Treatments
ESW Beauty Debuts Updated Packaging for Its Range
Color-In Hydrating Drinks
Oodles of Doodles' Flavored Water Encourages Creativity
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Kid-Focused Water Brands
Wave Kids Has Introduced an Innovative Approach to Children's Hydration
Sporty Lettuce Packaging
Tesco Made Iceberg Lettuce Look Like a Soccer Ball
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Modern Vitamin-Powered Water Rebrands
forpeople Revitalized the vitaminwater Brand's Aesthetic
Beaded Beverage Carriers
Six Specialty Drinks are Coming to McDonald's This Spring
Functional Juice Drinks
Aldi’s Functional Juice Drinks Support Immune & Gut Health
Vibrantly Flavored Protein Drinks
GORGIE Launches its Fruity 'Protein Energy Drink'
Functional Electrolyte Energy Drinks
Unwell Energy Drinks Come in Four Flavor Options
Cold-Pressed Wellness Juices
Pressed Juicery Launches the New Sparkling Wellness Refreshers
Beaded Drink Carriers
McDonald’s Susan Alexandra Carriers Turn Refreshers into Accessories
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Fruit-Forward Fragrant Bodycare
Bath & Body Works' Fruit Fusion Franchise is Joyful and Hydrating
Fruit-Inspired Cosmetics Collections
Fenty Beauty + Fenty Skin Unveil the Fresh N Icy Fruitz Line
Juice Pouch Purses
The Capri Sun Pouch Purse by Christian Siriano Reimagines Juice Pouch Nostalgia
Protein Juice Boxes
Frosh Boosts Real-Fruit Juices with Whey Protein Isolate
Functional Fruit Gummies
Meiji is Adding New Frubi Gummies Made from Real Juice
CGI Tropical World Campaigns
Tropicana Debuts the Give Life Some Juice Campaign
Functional Bottled Tea Beverages
Evolution Fresh Organic Teas Come Four Varieties
Halloween Juice Prank Editions
The Capri Sun Trick & Treat Pouches Turn Pouch Frustration into Fun
Uplifting Artistic Alcohol Packaging
The Absolut Haring Artist Edition Bottle is Optimistic
Dynamic Fruit Snacks
Welch’s Juicefuls Fusions Offer a Bold New Dual-Flavor Fruit Snack Experience
Minimal Snack Packaging
The Calbee Packaging Redesign Replaces Bright Colors with Monochrome
Wholesale Healthy Juices
Pressed Juicery’s Iconic Smoothies Arrive at Over 500 Costco Locations
Dual-Flavor Fruit Snacks
Welch's Unveils the New Juicefuls® Fusions™Fruit Snacks
Veggie-Infused Snack Products
These New Happy Orchard Products from Rich's are Functional
Rebranded Protein Milkshakes
Nurri Presents a New Vibrant Packaging Design
Soccer-Themed Confection Packaging
Ferrara Honors the U.S. Soccer Federation with New Packaging
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Juicy Energy Drinks
Froosh Energy Drinks Feature Vitamins and Natural Caffeine from Guarana
Snackable Gut-Friendly Shakes
Oat Shaker Shares an Oat and Fruit Snack in a Bottle
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Heritage Grocery Packaging
Bob’s Red Mill Redesigned Its Packaging for Easier Shelf Navigation
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Celebratory Sparkling Beverages
Welch’s Launches Patriotic Limited-Edition Summer Drinks
Paper-Made Juice Packaging
The Tetra Park Tetra Brik Aseptic is Made with Up to 80% Paper
Reduced-Sugar Fruit-Flavored Snacks
SmartSweets' Fruit Flavored Snacks Boast 63% Less Sugar
Spanish Kiwi-Focused Beverages
Vianature Launches the New Kiwi Gold Juice Across Spain
Soda-Inspired Drink Mixes
Jarritos x Taste Salud Teamed Up on Functional Powdered Drink Mixes
Tangy Fruit-Forward Energy Pouches
Mojo Energy Pouches Sour Apple Boasts a Tangy Burst of Energy
Fruit-Focused Foam Toppers
Dairy-Free Fruit Foam Enhances Drinks, Desserts and More
Accessible Juice Drink Packaging
Robinsons Fruit Shoot is Rolling Out NaviLens Technology Support
Branded Packaging Solutions
Custom Packaging Enhances Product Presentation And Brand Identity
Portable Travel-Friendly Supplements
ine+ Nutrition Launches its New Travel Packs for Wellness
Energy Drink Mix Launches
AdvoCare introduced a new flavored energy drink mix Spark Juicy Peach.
Brand Packaging Updates
Coco5’s Packaging Overhaul Turns Passionfruit into a Top-Selling Flavor
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Ready-to-Mix Fruit Juice Drinks
Capri-Sun Squash Comes in Two New Flavors
Heritage Beverage Branding
Schweppes Redesign Updates Packaging and Revives the Skittle Bottle
Fresh Produce Packaging Solutions
American Packaging Corporation Highlights Flexibility
Fruity Protein Chocolate Snacks
Fruitine Covers Freeze-Dried Fruit in Protein Chocolate
Wood Fiber Fruit Packaging
These Metsä Spring Muoto Punnet Products Come in Two Sizes
Oat-Infused Fruit Juices
Youce by Vaihinge Works Well as a Snack or Breakfast Drink
Summer-Forward Beverage Syrups
Monin Spotlights Fruity Summer Flavors
Resealable Exotic Juice Pouches
Capri-Sun Mango & Passion Fruit Has an Eco-Friendly Pouch
Multi-Benefit Wellness Beverages
Interior's Multifunctional Juices Support Whole-Body Health
Cost-Conscious Orange Juices
Tropicana Essentials Juices Feature a Blend of Fruit Juices
Fruity Functional Energy Pouches
Wip Brings Two Indulgent Flavors to Its Energy Lineup
Protein Fruit Snacks
Bel Group and Foodberry are Creating Bite-Sized Fruit and Protein Snacks
Refreshing Juice Branding Initiatives
Kwench Juice Cafe Debuts Refreshingly Refreshing Kwenchers
Refreshing Low-Sugar Juice Drinks
The Sunmagic Juice Inspo Hydration Drinks Come in Four Flavors
Free-From Kids Juice Boxes
Innocent Kids Juicy Water Comes in Two Flavors
Tropical Fruit Punch-Flavored Beverages
Joyburst Has Expanded Its Premium Hydration Beverage Line
Celebratory Non-Alcoholic Beverage
Athletic Brewing Launches Patriotic Packaging for Run Wild IPA
Functional Citrus Hydration Drinks
The JOUS Key Lime Hydrating Fruit Drink is Made with 45% Juice
Clean-Ingredient Refreshers
Clean Juice Sparklers are Bubbly and Made with Fresh-Pressed Juices
Beautifying Hydration Mixes
Cure Hydration's Ingestible Wellness Formulas Launched at Ulta Beauty
School-Compliant Sparkling Fruit Juices
Belvoir Farm FRUiTZ Drinks Have a 100% Natural Recipe
Vitaminized Fruit Smoothies
Froosh's Blended Beverages are Fortified with Vitamin C & D
Giftable Candy Arrangements
Edible Launched New Candy Arrangements Featuring Fruit & Mars Candies
Nostalgic Slushie Treats
ICEE Introduced Slushie Pouches for On-the-Go Convenience
Jiggly Fruit Snacks
Oddball Cups are Plant-Based, Gelatin-Free & Low-Calorie
Bottled Single-Serve Juice Drinks
Capri Sun Bottles are Headed to the Convenience Store Channel
Freshness-Ensuring Berry Packaging
This Oishii Nikko Berry Packaging Promises Freshness
Kid-Friendly Cold-Pressed Juices
Raw Generation's Little Sippers are Colorful, Fun & Nutritious
Free-From Concentrated Juice Drinks
Oregon Fruit Company Real Fruit Refreshers are Flavorful
Private Label Wholesale Juices
The Wholesale Group Core Juices Come in Three Flavors
Naturally Powered Skincare
The New Lush Skincare Range Features 16 Different Fruits & Vegetables
Natural Plant Beverages
WALOVI Unveiled International Cans with Eastern Aesthetics
Indulgent Cosmetic Packaging
Sensorial Food Inspired Albéa's Sugar Rush Packaging Collection
Flavorful Energy Juice Lines
Karviva Beverages Expands Its Portfolio with Karviva Energy Juice
Party-Ready Juice Drink Packs
The Capri-Sun Party Pack Has 20 Servings That Can Be Easily Labeled
Fruity Coconut Refreshment Ranges
The Tropicana Hydrate+ Drinks Targets Mainstream Consumers
Limited-Edition Holiday Juice Branding
Tropicana Festive Packs Bring a Holiday Touch
Premium Wellness Packaging Systems
Abox Agency Designs a Premium Naturare Brand Identity
Movie-Branded Juice Drinks
Radnor Fruits Partnered with Disney for a Toy Story 5 Collaboration
Pouch-Packaged Fruit Smoothies
Mott's Fruit Smoothie Pouches are Easy to Enjoy Out of the House
Consumer-Driven Juice Bar Menus
The Latest Clean Juice Menu Focuses on Nutrition and Flavor
Boldly Sour Juice Beverages
Juice Burst Tropical Sour Responds to the Popularity of Tangy Flavors
Vintage Parrot Packaging Refreshes
Heraclis Reintroduced Its Historic Parrot Emblem
Conveniently Packaged Premium Fruits
Fruitist Launches Fruit 'Snack Cups' for On-the-Go Lifestyles
Fruit Juice Candy Mixes
Maynards Bassetts Classic Fruit Mix Features Four Flavors
Antioxidant-Packed Blueberry Juices
IncrediBlu Shares the Natural Sweetness of Pure Blueberry
Functional Functional Health Shots
One Living Enters the Market of Wellness-Oriented Beverages
Antioxidant Energy Drink Mixes
The V8 Energy Drink Mix Comes in Three Flavorful Options
Modern Premium Pet Packaging
Pet 'n Shape Boasts New Packaging for Its Premium Dog Treats & Chews
Sensory Nicotine Pouches
Nordic Spirit Nicotine Pouches Come in a Variety of Bold Flavors
Curated Organic Beverage Menus
Fresh Blends' Menu Caters to People in University, College & More
Single-Serving Snack Pouches
GoGo SqueeZ Singles are Launching into the Convenience Category
Squeezable Fruit Snacks
The 'Clover Krush' Fruit Pouches are Designed For Portable Enjoyment
Hydrating Summer Smoothies
Smoothie King Unveiled a New Category with Three Revitalizing Smoothies
Hydration Line Expansions
Laird Superfood Expands Its Hydrate Drink Mix Line with New Flavors
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Sustainable Luxury Packaging
Silverhand Estate Pairs Premium Wine with Reusable Packaging
Redesigned Skinny Tea Packaging
Skinny Boost Offers Canisters for Its Skinny Tea Line
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Nostalgic Back-To-School Snack Campaigns
Del Monte Highlights Its Range of Peach-Based Products
Jersey-Inspired Juice Boxes
Appl7 & Eve Launched Soccer-Inspired Packaging for the Summer
Functional Coconut Ciders
Fruii's Coconut Cider Drink is a Nutritious, Clean-Label Refresher
Nostalgic Drink Mix Sticks
Fave Organic Drink Mix Sticks Feature Juicy, Real Fruit Powders
AR-Enabled Oat Drink Packaging
Alpro and Appetite Creative Partnered for Interactive Packaging
Modular Wellness Packaging System
Presentable Introduced vial Multivitamin Identity
Party-Ready Grape Punches
BeatBox Beverages' Mystic Grape Meets the Demand for Bold Fruit Flavors
Clean Label Drink Flavors
These New Hydration Drink Flavors from ITS Come in Several Formats
Feel-Good Wellness Juices
The New Nékter Juice Bar Lineup Makes Wellness Approachable & Flexible
Halloween-Inspired Gummy Snacks
Welch's Introduces Two Varities Ahead of Halloween Season
Packaging Anniversary Refresh
King’s Hawaiian Marks 75 Years with a Joyful New Look
Retail-Ready Mango Packaging
The Mission Produce Lidded Mango Carton Supports Four Kilograms
Elegant Energy Drinks
Joyburst's Strawberry Champagne Energy Drink is Something to Celebrate
Fruity Minimal Ingredient Oatmeals
Quaker Oats & Fruit Comes in Two Flavor Options
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Artful Energy Drinks
El Jefe Energy Delivers a Boost with an Unapologetically Different Approach
Snackable Berry Cups
Fruitist Snack Cups are Convenient and Craveable
Design-Led Beverage Packaging
CREALIS Develops Integrated Packaging Solutions for Alcohol Brands