Meiji is Adding New Frubi Gummies Made from Real Juice
Katherine Pendrill — March 26, 2026 — Lifestyle
References: markettokyo.ecwid & foodbev
The Japanese food group Meiji is looking to meet the demand for more functional and wellness-promoting foods with its new Frubi gummies.
Frubi by Fruit Juice Gummy Blueberry & Pomegranate is a new product from Meiji that aims to deliver beauty-boosting ingredients in the form of a delicious and enjoyable fruit snack. The new Frubi gummies are made from 100% blueberry and pomegranate juices, which are then fortified with a functional blend of collagen, polyphenols, and Meiji’s proprietary ceramide ingredient. The idea is that the gummies give consumers a tasty snack option that promotes skin health and wellness. The name Frubi even combines the words “fruit” and “beauty" to hammer home the benefits for consumers interested in skincare and antioxidant benefits.
Image Credit: Meiji
Frubi by Fruit Juice Gummy Blueberry & Pomegranate is a new product from Meiji that aims to deliver beauty-boosting ingredients in the form of a delicious and enjoyable fruit snack. The new Frubi gummies are made from 100% blueberry and pomegranate juices, which are then fortified with a functional blend of collagen, polyphenols, and Meiji’s proprietary ceramide ingredient. The idea is that the gummies give consumers a tasty snack option that promotes skin health and wellness. The name Frubi even combines the words “fruit” and “beauty" to hammer home the benefits for consumers interested in skincare and antioxidant benefits.
Image Credit: Meiji
Trend Themes
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Functional Snackables — Consumers increasingly prefer snacks that combine indulgence with measurable health benefits, enabling snacks to serve as daily delivery systems for vitamins, collagen and antioxidants.
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Beauty-from-food — A growing appetite for ingestible beauty solutions links dietary choices directly to skin health, positioning food products as credible alternatives to topical cosmetics and supplements.
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Juice-first Formulations — Products crafted primarily from real fruit juices are redefining perceived authenticity and clean-label appeal, elevating functional efficacy while preserving natural flavor profiles.
Industry Implications
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Nutraceuticals — The blending of clinically active ingredients like collagen and polyphenols into familiar food formats expands opportunities for science-backed consumables that blur the line between medicine and food.
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Confectionery — Traditional candy makers are encountering demand for reduced-sugar, ingredient-forward confections that deliver targeted wellness benefits alongside sweetness and texture innovation.
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Beauty and Personal Care — Brands in skincare and beauty are increasingly exploring ingestible formats and partnerships with food manufacturers to provide complementary internal and topical regimens.
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