These freaky bras are probably unlike any you've seen in your lingerie drawer (or that of your significant other, sister, friend, or mother). From fire-spitting bras to ones that promise to help the wearer maintain her chaste state, unusual and freaky bras are clearly the next direction in unmentionables.
There are even a handful of freaky bras marketed to men. Click through the slideshow below to see these and more bizarre negligee collections.
Implications - This pattern of interesting undergarments is one to look at from a business perspective. Underwear is not new on the market and its function always remains the same; however by making alterations, companies can turn old products into new creations. Businesses can profit by deviating from the standard.
54 Freaky Bras
51
Intentionally Uncomfortable Underwear
Torture Bras for Modern Masochists
50
Porn Star Branded Lingerie
Katie Price (Jordan) Launches New Line
49
$6.5 Million Bras
Victoria's Secret ‘Fantasy Bra' for 2006
48
Pin-Up Fashion
Wonderbra Signs Dita von Teese
47
Brazil Underwear Day
Bus Station Hosts Underwear Fashion Show & Go
46
Peek-a-Boo Bras
Peep Show Lingerie Reveals the Essentials, Obscures the Rest
45
$4.5 Million Bra Sets
The Victoria's Secret 'Experience' Set
44
Recycled Chopstick Bra
"My Hashi Bra"
43
Boxing Glove Bras
‘Dance Party Unmentionables' Makes Dangerous Big Bow Panties
42
$3 Million Bras
Victoria's Secret 2009 Fantasy Bras Defy the Recession
41
Beer-Filled Bra
The Wine Rack
40
Rollercoaster Bra Testing
Ultimo & Alton Towers Resort Cross-Marketing Promo
39
Chastity Bras
Japanese Marriage Bras Don't Unlock Unless a Ring is Inserted
38
Chest-Cooling Camisoles
Uniqlo's Moisture-Wicking Bra Top is Hot in Japan
37
Cupcake Bra Ads
Kelly Brook Gives Calendar Girls a Fresh Face
36
Eco-Friendly Underwear
The Bra Bag
35
Brazen Burlesque Bras
The Dita Von Teese Wonderbra Collection Offers Stylish Support
34
$5 Million Dollar Bras
Victoria's Secret 'VS Wish'
33
Braziers As Wearable Art
The La Perla Dragon Bra
32
Hair Bras
Miranda Kerr Goes Bare on Rolling Stone for Australian Habitat
31
The G-String of Bras
Spanx Bra-llelujah
30
Transformer Lingerie
Cover Cleavage With a 'Figs' Bra
29
Fire-Spitting Bras
Lady GaGa's Incendiary MuchMusic 2009 Performance
28
Post-Surgery Undergarments
Di Murini's Mastectomy Bras Provide Both Comfort and Luxury
27
Floral Bras
‘Dance Party Unmentionables' Picks Flowers Over Fabric For Chest Coverage
26
Cage-Inspired Bras
Enclosed Coop Underwear
25
Light Up Clothes & Bras II
Phillips Lumalive Fashion (Update)
24
Seamless Lace
New Victoria's Secret Embrace Push Up Bra
23
Crimson Burlesque Queens
The Dita Von Teese Wonderbra Collection Sizzles
22
$1.35 Million Lingerie
Bra With 100 Glittering Diamonds
21
Male Breast Support
Bras For Men
20
Fearsome Bras
Freaky Boob Support at the Toronto Burlesque Festival
19
Greasy Undergarments
Bacon Bras
18
Solar Powered Lingerie
Taiyoko Hatsuden Bra
17
Cathedral Arch Bras
Gothic Church-Inspired Lingerie by Marlies Dekkers Is Paradoxical Chic
16
Judicial Lingerie
Japanese 'Jury System Bra'
15
Uplifting Cancer Fundraisers
‘The Artfull Bras Project' Features 49 One-of-a-Kind Bras
14
Glowing Snowflake Bra
Enlighted Lingerie Lights Up
13
$1.3 Million Bras
Underwear With Sapphires and 2,500 Diamonds
12
Intimate Art
The Bra Elevated to Art
11
Carousel Dresses and Cone Bras
Scantily Clad Revelers Go Wild for 'Dazed and Confused'
10
Mega-Branded Models
Kate Moss Launches Fashion Venture With Topshop Owner
9
Massaging Bras
The Intimate Health ‘Brassage' Claims to Kneed Away Toxins
8
Intelligent Bra with Sensors
Vertical Breast Displacement Discovery
7
Bullet Proof Bras
German Breast Protection
6
Life-Saving Undergarments
The Gas Mask Bra Will Save You and a Loved One When Needed
5
Nutritious Negligee
The Cabbage Bra is Edible Support
4
Anti-Radiation Fashion 3
La-La Bras
3
Bra-Branded Bands
Vanity Fair Supports 'The Vassarettes' Who Rock Out in Underwear
2
Underwire Necklaces
The Bra Necklace is Made for Brave Beauties
1
Tech Fashion
NuMetrix Bra Measures Vital Signs
Related Ideas
Unconventional Bridal Collections
LaPointe's Debut Bridal Collection is for the Cool Bride
Celebrity-Starring Swimwear Campaigns
Kim Kardashian Fronts the SKIMS 'Swim Shop' Campaign
Luxury Swim Collections
Bluebella Launches New Swimwear Range Dubbed Swimwear, Redefined
Actress-Approved Swimsuit Ranges
The Pamela Anderson x Frankies Bikinis Collection Arrives May 4
Inclusive Shapewear Collections
The +Body by Julia Haart Shapewear Line Features Powerbondtm 2.0
Empowering Female Shirts
Londre Bodywear Launches Big V Energy Tank for Entrepreneurial Women
Retro Shapewear Swimsuits
Bumpsuit's Shapewear Swim Sculpts and Supports the Body
Adorned Bra Bands
BAXXE Makes Bra Bands That are Meant to Be Seen, Not Hidden
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
Frilled Italian Lingerie Collections
softandwet Makes Beautiful Lingerie with Comfort in Mind
Dainty High-Femme Swimwear
Frankies Bikinis Goes for a Feminine Swimwear Aesthetic for Summer
No-Show Underwear Collections
Siella's No-Show Capsule is Ultra-comfortable and Stretchy
Nostalgic Luxury Sleepwear
The Barbie x Karen Mabon Collection Shares Stylish Retro Prints
Vancouver-Based Inclusive Lingerie
Understance Offers Size-Inclusive, Comfort-Driven Lingerie
Faux-Nipple Climate-Awareness Fashion
SKIMS Presents the New Ultimate Nipple Bra Design
His-and-Her Underwear
SAXX Offers Women Valentine’s Day Gift With 'Upside Down Heart' Pendant
Vasectomy-Inspired Boxers
Twisted Tea Introduces the First-Ever Twisted Tea VasectomUndies.
Affordable Intimates Brands
Walmart Launches Joyspun, its New Sleepwear and Intimates Line
Valentine’s Day-Inspired underwear
SAXX Offers Romantic Underwear and Loungewear
Sustainable Period Panties
Newex's Hiphugger Period Panty is Comfortable and Minimalist
Delicate Strawberry Print Bikinis
The New PINK by Frankies Bikinis Line is a Collaborative Drop
Luxury Lingerie Campaigns
Honey Birdette and Ellen von Unwerth Debut Bold 'On the Run' Lingerie Ad
No-Show Plunge Bras
Siella Recently Introduced the No-Show Plunge and Triangle Bras
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Velvety Soft Mens Undergarments
SKIMS Men Features New Snug Comfortable Undergarments
Romantic Size-Inclusive Intimates
Gabi Gregg Unveils a New Intimates Capsule with Playful Promises
D Cup-specific Bras
MINDD is an Intimate Apparel Company Dedicated to Serving D+ Breasted Women
Floral Activewear Capsules
LoveShackFancy Launches its Debut Activewear Collection in Three Styles
Colorful Zip-Front Sports Bras
Ruby Ribbon Offers Its Zip-Up Sports Bra in a New Colorway
Unisex Screen-Printed Apparel
House of Miracles Launches the New Creative Faith Collection
Comfy Organic Cotton Lines
Siella Strikes a Perfect Balance with Its Organic Cotton Undies & Bras
Posture-Correcting Inclusive Bras
Kinflyte Launches on Plus Size Retailer Dia & Co
Penis-Shaped Lipsticks
Isamaya Ffrench Presents a Surprising Duo Lipstick Product
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Dynamic Jewelry-Paired Shapewear
SKIMS Recruits Veneda Carter for a Shapewear and Jewelry Capsule
Fantastical Hyper-Utility Fashion Liness
Outlier's Fall 2024 is Titled IDEAS 7 - Dirty Dirty Jobs
Cheeky Men's Lingerie
Skull & Bones Offers Surprise Openings and Unique Cutouts
Spring-Ready Shapewear Collections
Yummie Shapewear Debuts New Spring Colors and a New Silhouette
Cancer-Symptom Detecting Bras
Love & Nudes Joins McCann Toronto on the Stage Zero Capsule
Lace Leakproof Underwear
Bloomers Intimates Debuts Queen's Lace Her Highness Sneezeproof Briefs
Stunningly Stylish One-Piece Designs
Londre Bodywear Launches a Chic and Comfortable Style
Lightweight Mesh Sarongs
Londre Bodywear Launched a Few Summer-Ready Silhouettes
Chic Lace Slip Shorts
Bloomers Intimates Offers a Diverse Selection of Lightweight Lingerie Pieces
Bold Soda-Themed Intimates
Parade x Coca-Cola Unveil a New Collection of Colorful Intimates
Sustainable Demure Athlesuire
Losano’s Sustainable Collection Has Sets for Lounging and More
Charitable Feasting Trousers
Irn-Bru Debuts a Pair of Festive Feasting Trousers for Charity
3D Contouring Boxers
Manmade's THE BOXER BRIEF Offers Premium Comfort and Fit
Collaboration American Brand Sleepwear
The Macy's x Gap Collection Has Options for Men and Women
Upcycled Bridal Intimates
Love Stories Unveils Bridal Briefs Made from Upcycled Wedding Dresses
Cheeky Wallet Designs
Thomas Finney Designs a Minimalist and Playful Condom Wallet
Hotel-Themed Lingerie Capsules
Fruity Booty Unveils the New Summer 'Hotel Vesuvius' Collection
Eco-Conscious Luxurious Undies
Subset's Cozy Essentials Offers Comfort Without Compromising Style
Chic Mother-Daughter Apparel
The Newest Never Fully Dressed Collection is an Ode to Nostalgia
Live Swimwear Photoshoots
The 2023 Knix Swim Collection Launched with an Unretouched Campaign
QSR-Inspired Apparel Capsules
Chick-fil-A Drops its First Unisex Merchandise Collection
Fire-Proof Technical Sneakers
Salmon Presents the Highly Functional X-ALP gr10k Sneaker
Brazilian Women's Fitness Collections
Trinys Extends Its Offerings to the US Market
Chic Streetwear Fashion Collections
Homme+Femme Recently Debuted Its Spring/Summer 2023 Line
Empowering Female Loungewear
Brunette the Label and Girlboss Teamed Up Loungewear Line
Reusable Period Underwear
DIVA Introduces Revolutionary Reusable Period Underwear
Festive Bridal Accessory Lines
Funky Junque Embraces the Most Exciting Parts of Wedding Planning
Body Artwork-Inspired Fashion
Jean Paul Gaultier Presents the Body Tattoo Apparel Designs
Figure-Hugging Leather Swimwear
SKIMS Debuts its Sleek Swimwear Collection Made with Faux Leather
Sustainable Comfort-Focused Bras
ThirdLove Spring Collection Embraces Comfort and Sustainability
Chic Sustainable Underwear Brands
Subset Formerly Known as Knickey, Launches in North America
Hi-Tech Breast-Supporting Sports Bras
RHEON LABS® and adidas Unveil TECHFIT CONTROL BRA
Humorous Period Care Campaigns
Thinx's New Period Underwear is Introduced in an Ad by OBERLAND
Sweat Mark T-Shirts
This Summer Clothing Range Has Printed Designs That Resemble Sweat
Portugal-Inspired Spring Fashion
Drôle de Monsieur Introduces its New Collection for SS23
Ultra-Smooth Comfortable Bras
maurices Launches New Smooth Bliss Wireless Bra
Quirky Chic Sleepwear
Bluebella and Ashley Williams Unveil Game-changing Collaboration
Inclusive Swimwear Collections
Onewith Swim Boasts a Patent-pending Design
Luxurious Branded Undergarments
The New Prada Underwear is Meant to be Worn on Its Own
Spring-Centric Luxe Retro Fashion
Jean Paul Gaultier Unveils the new BURN Collection
Leak-Proof Intimate Collections
Knix Introduces the Sexy Mesh Capsule with Gabrielle Union
Versatile Comfortable Everyday Bras
The Vibrant Body Company Boasts the EveryWear Bra™
Stylish Platform-Branded Merchandise
OnlyFans Debuts a Merchandise Capsule Ahead of Father's Day
Self-Referencing Fashion Collections
For Fall/Winter 2023, UNDERCOVER is Reimagining Old Design
Versatile Maternity Capsules
Savage X Fenty Releases a Maternity Collection Inspired by Rihanna
Jewelry-Adorned Shapewear
SKIMS and Swarovski Collaborate on Sparkling Intimates
Cancer Awareness Nighties
Lusomé Launches the Leslie Nightie in Tribute to Cancer Victims
Wearable Breast Pump Bras
Momcozy is Releasing a Versatile Pumping Bra for Flexiblity and Comfort
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Genderless Corsets
WILDFANG Recently Debuted the Empower 6-Way Corset in Three Colorways
Youthful Undergarment Brands
Maidenform Introduces its Younger, Gen Z-Focused Brand, M
Cozy Wireless Adjustable Bras
Floatley's New Bra is Designed for Women of All Shapes and Sizes
Active Period Underwear
PUMA x Modibodi Supports Maximum Protection and Performance
Holiday Shapewear Collection
Ruby Ribbon Unveils Holiday Shapewear Collection for Style & Comfort
Fashion-Forward Asymmetrical Sports Bras
The Blvck Off Shoulder Sport Bra is a versatile piece
Summery Bikini Drops
Frankies Bikinis' Spring 2024 Collection Will Cure the Winter Blues
Empowering Quality Lingerie
MINDD Bra Releases its Iconic Bra in a Red Colorway
Testicular Cancer Awareness Boxers
SAXX Supports Testicular Cancer Awareness
Comfortable Pregnancy Nighties
Ingrid+isabel's Restful Nightie is Available in Taupe Color
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Posture-Supporting Bras
Kinflyte’s Posture Correcting Bras Offer Long Lasting Health Benefits
Elegant Wrap Robes
JJwinks Debuts New Robes for Those Looking to Take Relaxation Further
Athlete Collaborative Intimates Line
Naomi Osaka and Victoria's Secret Work on a New Collection
Retro Italian-Inspired Fall Fashion
Martine Rose's FW23 Collection is Sexy, Very Sexy
Viral Oversized Waistband Hoodies
Unfinished Apparel Aims to Support Mental Health Awareness
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Sleek Sporty Undergarments
Lacoste's Women's Underwear Capsule Is Inspired by the Brand's Legacy
Upgraded Triangle Padded Bras
Siella Adds New Features to Its Signature Triangle Padded Bra
Sustainable Period-Proof Swimwear
The Triangle One Piece from Pantys Boasts Carbon Neutral Fabrics
Bra-Included Women's Apparel
SheBird is on a Mission to Free Women from the Discomfort of Bras
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Luxury Cozy Nightwear
Bluebella Redefines Evening Comfort with Its Latest Sleepwear Collection
Alpaca Fiber Underwear Collections
Paka Introduces a Non-Toxic and Comfortable Underwear Line
Stylish Size-Inclusive Intimates
Arula Makes Intimates for Millennials and Gen Z
Inflatable Spring-Ready Latex Clothing
HARRI's SS23 Capsule of Latex Apparel is Available Now
Comfort-Focused Shapewear Bras
Shapellx Launches a New Shapewear Bra Collection
Breast Cancer Awareness Bras
Decathlon Canada Co-Designs a Sports Bra for Breast Cancer Survivors
Size-Inclusive Pickleball Bras
Glamorise Offers Size-Inclusive Sports Bras for Pickleball Players
Uplifting Underwear Capsules
Monki and BDDF Released a Limited-Edition Underwear Line
Community-Driven Clothing Companies
'Bombas' Makes a Donation for Each Item Purchased
Discrete Reusable Nipple Stickies
Threads Introduces a Wardrobe Staple
Empowering Superhero-Inspired Shapewear
Shapellx Drops Innovate New Shapewear Line, Inner Armour
Versatile Winter-Ready Puffy Wearables
Brain Dead Joins Nanga on a New Set of Puff Products
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
Adjustable Chlorine-Resistant Swimwear
MeUndies' New Sustainable Swimwear Arrives for Summer
Performance-Focused Athleisure Wear
Dick's Sporting Goods Showcases the New 'Inspire' Fabric
Sensual Deodorant Sprays
KS Deodorants' Campaign Shows How Fragrance Fuel Intimacy
Irish Folklore-Inspired Fashion
UNDERCOVER Presents its New Collection for the SS24 Season
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
80s Horror-Inspired Apparel
WACKO MARIA Launches Apparel Inspired by Hollywood Chainsaw Hookers
Cancer-Detecting Smart Bras
Kemisola Bolarinwa Pioneers a Smart Bra to Detect Breast Cancer
Provocative Performance Athleisure
Savage X Fenty Sport Shares Inclusive Sportswear with an Edge
Cozy Luxury Robes
Brikki House Offers a Distinct Take on Luxury Robes with Its Signature 'Robette'
Empowering Female-Focused Apparel
Brunette the Label Drops the 1981 Collection
Ultra-Soft Supportive Bras
Parade Launches Its First Bra Collection with Inclusive Sizing
Neon Pink Swimwear
Londre Bodywear Launches Neon Pink Capsule Collection Ahead of Earth Month
Logo-Centric Fall Streetwear
PICANTE Presents its Latest Collection for the FW22 Season
Bedazzled Womenswear Collections
Bluebella Relaunches Bedazzled Collaboration with Ashish Gupta
Comfortable Fitness-Inspired Scrubs
Fabletics Unveils a New Range of Activewear Scrubs
Inclusive Undergarment Capsules
Primark Launches the Inclusive Magnetic and Velcro Undergarments
Body Sculpt Pocket Leggings
Activewear Brand Franka Launched New Leggings
Supportive Figure-Flattering Dresses
MINDD Bra Releases High-Neck Active Bodywear Dress For Spring
Cozy Cable Knit Apparel
Frankies Bikinis' 'Cloud Knits' Collection is Perfect for the Fall Season
Empowering Women's Loungewear
Protect Your Peace With Brunette the Label's Newest Collection
High-Performance Sports Bras
The On Performance Bra is Designed for High Density Workouts