The Victoria's Secret 'Experience' Set
Going Like Sixty — October 12, 2007 — Luxury
References: luxist
Not content to offer only a 'Fantasy Bra', Victoria’s Secret is accessorizing to offer a gift set which includes a luxury bra, thong, garter, cuff bracelet and matching barrette. This over-the-top set is decorated with $4.5 million worth of diamonds, rubies, emeralds, and yellow sapphires on a push up bra.
Selita Ebanks is the model for the campaign, and even she said it was a little on the heavy side at first, but so comfortable after the designers got rid of the wires and raw diamonds that rubbed against her skin.
Selita Ebanks is the model for the campaign, and even she said it was a little on the heavy side at first, but so comfortable after the designers got rid of the wires and raw diamonds that rubbed against her skin.
Trend Themes
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$4.5 Million Bra Sets — Opportunity for luxury lingerie companies to create high-end gift sets with extravagant embellishments.
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Victoria's Secret 'experience' Set — Potential for brands to offer curated lingerie sets that provide a unique and luxurious experience for customers.
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Diamond-adorned Push Up Bras — Disruptive innovation opportunity to incorporate valuable gemstones into lingerie designs for a more extravagant and exclusive product.
Industry Implications
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Luxury Lingerie — High-end lingerie brands can capitalize on the trend of creating extravagant and opulent lingerie sets.
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Curated Gift Sets — Opportunity for companies to curate gift sets with matching lingerie pieces and accessories, targeting customers who seek unique and luxurious experiences.
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Gemstone Jewelry — Jewelry companies can explore collaborations with lingerie brands to create diamond-adorned lingerie pieces, combining the worlds of fashion and fine jewelry.
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