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Victoria's Secret 'VS Wish'

 - Oct 23, 2008   Updated: Jun 8 2011
References: thesun
Victoria's Secret has introduced a $5,000,000 bra in a promotional campaign for their new fragrance called VS Wish.

Brazilian supermodel Adriana Lima rocks the ultra expensive, cleavage-enhancing undergarment which is said to contain 3,575 black diamonds, 117 one carat round diamonds and 34 rubies.

So, if you have 5 million bucks lying around, and you're cleavage-impaired, why not go for this bejeweled push up bras?

Implications - Extravagance is continually being embraced within society, perhaps even more so now that society is at the tail-end of the recession. Through indulging in expensive goods, consumers feel reassured that they have survived the economic downturn. Businesses should continue to create high-end products because there is an existing and identifiable market for opulence.