Victoria's Secret has introduced a $5,000,000 bra in a promotional campaign for their new fragrance called VS Wish.
Brazilian supermodel Adriana Lima rocks the ultra expensive, cleavage-enhancing undergarment which is said to contain 3,575 black diamonds, 117 one carat round diamonds and 34 rubies.
So, if you have 5 million bucks lying around, and you're cleavage-impaired, why not go for this bejeweled push up bras?
Implications - Extravagance is continually being embraced within society, perhaps even more so now that society is at the tail-end of the recession. Through indulging in expensive goods, consumers feel reassured that they have survived the economic downturn. Businesses should continue to create high-end products because there is an existing and identifiable market for opulence.