To promote the 'Dance Party Unmentionables' Big Bow panties on their site, the model was styled using a pair of boxing gloves to cover up her chest.
As if the lingerie wasn't an obvious knockout already. Dance Party Unmentionables is a Toronto-based brand created by designer Regan Brennan. We've seen a number of ways in which boxing is used to add drama and edginess to ad campaigns and editorials; see some of our favorites below.
Implications - Provocative and shocking advertising and imagery that elicits an emotional response from audiences is a smart marketing move for businesses to look into. These types of photography and business advertising attract attention from a wide variety of audiences and therefore benefit businesses looking to expand their target demographic.