To promote the 'Dance Party Unmentionables' Big Bow panties on their site, the model was styled using a pair of boxing gloves to cover up her chest.
As if the lingerie wasn't an obvious knockout already. Dance Party Unmentionables is a Toronto-based brand created by designer Regan Brennan. We've seen a number of ways in which boxing is used to add drama and edginess to ad campaigns and editorials; see some of our favorites below.
Implications - Provocative and shocking advertising and imagery that elicits an emotional response from audiences is a smart marketing move for businesses to look into. These types of photography and business advertising attract attention from a wide variety of audiences and therefore benefit businesses looking to expand their target demographic.
Key Themes Behind This Trend
- Provocative Advertising
- Explore the use of provocative and shocking advertising to elicit emotional responses from audiences.
- Dramatic Imagery
- Utilize dramatic imagery to capture attention and expand target demographics.
- Edgy Ad Campaigns
- Embrace edgy ad campaigns that add a sense of drama and intrigue to promotional materials.
Where This Applies
- Lingerie
- Leverage provocative advertising and dramatic imagery in the lingerie industry to captivate a wide range of customers.
- Fashion
- Incorporate edgy ad campaigns and shocking visuals to create buzz and attract attention in the fashion industry.
- Advertising
- Explore the use of provocative advertising techniques in order to create memorable and impactful campaigns across various industries.
