Japanese women are becoming more aggressive when it comes to getting married, therefore this bra puts spouses on the marital clock before they can see her 'girls'.
If an engagement ring is inserted into the special slot, the countdown stops and The Wedding March is played. The bra also has holders for the marriage contract seal and a pen for pre-nups.
Implications - The simple function of a bra has transitioned into quirky designs that many brands are going for in showing their whimsical side. Females who love dressing up are looking to up their fashion standards with undergarments so that they feel stylish inside and out. When it comes to style, brands should take everything into consideration in terms of design aesthetic -- even when it comes to undergarments.