Intelligent Bra with Sensors

Vertical Breast Displacement Discovery

Scientists have developed an intelligent material to test where fabric is most strained on a woman to make a better bra.

After putting well-endowed women on a treadmill, the inventors at University of Wollongong in Australia found shoulder pain to be the worst ailment. They also discovered what they like to call "vertical breast displacement."

Implications - The way that the scientists knew which area of the body was strained most on a woman wearing a bra was through sensors that were built into the fabric of the bra. These fabric sensors provide a way for designers to directly assess any changes that need to be made to individual areas of the bra.

Intelligent Bras
Intelligent materials and sensors in bras provide opportunities for personalized and more comfortable lingerie design.
Body-mapping Sensors
Body-mapping sensors provide insights for creating custom-fit clothing and accessories to reduce discomfort and pain.
Fabric Innovation
Advancements in intelligent fabrics provide opportunities for developing functional and comfortable wearables for various industries.

Sectors Adopting This

Lingerie Industry
Intelligent bras and materials can disrupt the lingerie industry by creating more personalized and comfortable products.
Sportswear Industry
Body-mapping sensors can revolutionize sportswear design by providing data on areas of discomfort and strain during physical activity.
Healthcare Industry
Intelligent fabrics and sensors can be used in healthcare settings to monitor patients and provide data for personalized treatment plans.
SCORE
3.0 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 35%
Activity 48%
Freshness 8%