Victoria's Secret ‘Fantasy Bra' for 2006
Fashion Spy — October 17, 2006 — Fashion
References: luxist
Last year, Victoria’s Secret launched its first multi-million dollar Fantasy Bra. Guess what… nobody ever bought it. But, that hasn’t stopped VS from launching the next Fantasy Bra.
This year Victoria’s Secret has a $6.5 million bra studded with over 2,000 Hearts on Fire diamonds and a 10-carat diamond brooch as a centerpiece.
Victoria’s Secret Fantasy bra continues to prove that making any product overly luxurious will garner traffic and exposure.... But boosting sales, on the other hand, is another question.
This year Victoria’s Secret has a $6.5 million bra studded with over 2,000 Hearts on Fire diamonds and a 10-carat diamond brooch as a centerpiece.
Victoria’s Secret Fantasy bra continues to prove that making any product overly luxurious will garner traffic and exposure.... But boosting sales, on the other hand, is another question.
Trend Themes
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$6.5 Million Bras — Opportunity for luxury brands to create extravagant and highly-valued products to attract attention and generate buzz.
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Multi-million Dollar Fantasy Bra — Opportunity for lingerie brands to create exclusive and high-end collections to capture the imagination and desires of consumers.
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Luxurious Product Marketing — Opportunity for businesses to utilize the concept of luxury to drive brand awareness and visibility.
Industry Implications
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Luxury Lingerie — Opportunity for the luxury lingerie industry to create unique and opulent designs to cater to high-end clientele.
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Jewelry — Opportunity for jewelry industry to collaborate with fashion brands and create high-value diamond encrusted pieces.
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Marketing and Advertising — Opportunity for marketing and advertising agencies to develop creative campaigns that highlight extravagant and luxurious products.
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