Last year, Victoria’s Secret launched its first multi-million dollar Fantasy Bra. Guess what… nobody ever bought it. But, that hasn’t stopped VS from launching the next Fantasy Bra.
This year Victoria’s Secret has a $6.5 million bra studded with over 2,000 Hearts on Fire diamonds and a 10-carat diamond brooch as a centerpiece.
Victoria’s Secret Fantasy bra continues to prove that making any product overly luxurious will garner traffic and exposure.... But boosting sales, on the other hand, is another question.
$6.5 Million Bras
More Stats +/-
$4.5 Million Bra Sets
$5 Million Dollar Bras
$1.3 Million Bras
Inclusive Back-to-School Campaigns
Split-Toed Tennis Shoes