Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Vanity Fair Supports 'The Vassarettes' Who Rock Out in Underwear

 - Feb 25, 2009   Updated: Jun 1 2011
References: thevassarettes & brandfreak
Vanity Fair Inc. has a bra-brand called the Vassarettes. They apparently also have an all-female band by the same name. Vanity Fair Inc. had a band competition and the winners get to rock out in nothing but their bras. The band consists of Emily (vocals, bass), Erin (vocals, guitar), Kai Elle (vocals, keytar) and Alexa (drums). Meet the gals at

Implications - Sexuality in the media is not uncommon, but its connotation has shifted from objectification to empowerment with the turn of the 21st century. As such, many companies are finding it much easier to advertise using scantily-clad women as it now has crossover appeal of the male and female demographic.