Vibrant Body Co. is a new female-focused brand committed to disrupting the intimates industry by offering 'Certified Clean' intimate apparel. The brand is the brainchild of Ali Schwebel, the previous Managing Partner at BeautyCounter, who aims to help "women think about their First Layer and advocate for new standards of clean in the intimates industry."
Vibrant Body Co.’s Clean First Layer Line includes EveryWear Bra, Underwear, and Tank Tops. Notably, every aspect of each Vibrant Body Co.'s product has met the highest standards of OEKO-Tex 100 and is certified to be free from harmful levels of more than 100 substances known to be unsafe to human health. This includes pesticides, chlorine bleach, flame retardants, formaldehyde, heavy metals, and carcinogenic, allergy-inducing dyes.
Consumers can shop the entire collection online.
What's Driving This Trend
- Clean Intimate Apparel
- Offer OKEO-Tex 100 certified bras, underwear, and tops that are free from harmful substances, presenting opportunities for environmentally-friendly lingerie companies
- Sustainable Underwear Market
- Create a sustainable underwear line that promotes consumer awareness for environment-friendly choices while promoting healthy intimate apparel practices
- Toxin-free Clothing
- Contribute to the growth of toxin-free apparel market for women's intimate wear, joining a rapidly increasing market of consumers seeking eco-friendly and safe clothing options
Who This Affects Most
- Eco-friendly Lingerie Companies
- Produce sustainable lingerie and intimate apparel that embraces natural materials and environmentally conscious consumers
- Sustainable Fashion Industry
- Join the fast-growing fashion industry promoting eco-friendly products in all categories including intimate apparel
- Consumer-focused Companies
- Create advocacy-driven marketing campaigns that encourage conscious consumerism, valuing people's safety and environmental concerns
