From apparel to soap, the February 2020 social good trends highlight the efforts that brands are making to draw attention to the issue of climate change and, in some cases, even reduce the consumer impact on the planet.
One of the most recent effects of climate change has been the massive fires spreading across Australia. To address this specific incident the beauty brand Lush Cosmetics created the Bush Animal Fund, which aims to provide first aid, rehabilitation, and habitat restoration. To collect funding, Lush is donating proceeds of the sales from its koala bear-shaped 'All The Wild THings' soap.
As the February 2020 social good trends reveal, another brand working on raising awareness of climate change is the Swedish circular marketplace Tradera. The brand recently launched the 'Face the Hidden Facts' campaign to highlight the devastating impact of the fashion industry on the planet and how it has exacerbated climate change.
Top 25 Social Good Ideas in February
From Wildlife Rescue Funds to Climate Change-Exposing Apparel:
Katherine Pendrill — Feb 22, 2020 — Social Good
25
Eco-Conscious Baby Brands
Eco Totz Boasts a Range of Grooming Products, Toys, Apparel & More
24
Traditional Gender-Neutral Parkas
Canada Goose Collaborated with Inuit Designers for Project Atigi
23
Mission-Driven Oat Milk Chocolates
Endangered Species Chocolate's New Bars are Made with Real Oats
22
Social Issue Design Projects
Korean Designer Chicho Cheon Relies on Color, Function, & Form
21
Branded Climate-Conscious Funds
Lush's Animal Fund Helps Wildlife Affected by the Australian Fires
20
Climate-Exposing Replica Apparel
Tradera Hid Climate Facts in Replicas of Famous Clothing
19
Charitable Limited Edition T-Shirts
Bungie's Fundraising T-Shirt is Designed for Australia
18
Awareness-Raising Gaming Skins
A Concept Artist Created a Firefighter Skin for Overwatch
17
Charitable Gaming Skins
League of Legends is Donating 100% of Proceeds from Dawnbringer Karma
16
Dog-Inspired Alphabet Drawings
‘An Alphabet of Dogs’ by Cielle Graham is Intricate
15
Social Good Gaming Tournaments
The Sony Foundation & ESL Debut a Call of Duty Gaming Charity Event
14
Philanthropic Livestream Platforms
The St. Jude PLAY LIVE Receives Funding from Gamers Like DrLupo
13
Gaming Mental Health Partnerships
Tdoug Cockle Joins the Gaming Mental Health Charity
12
Awareness-Raising Video Games
Bushfire Rescue Tactics is Jezz Kabanov's Bushfire Recovery Effort
11
Wellness-Supporting Gaming Partnerships
Hitmarker & Gamer Advantage Work Together for Gamer Health
10
Provocative Gender Inequality Ads
Plan International Debuted the Powerful 'Girls First' Campaign
9
Charitable Tournament Partnerships
The Overwatch Twitch Rivals Charity Competition Gains Support
8
Charitable Week-Long Stream Events
Awesome Games Done Quick Breaks Its Fundraising Record
7
Fundraising Gaming Tournaments
UCI Hosted Super Smash Bros Ultimate Tournament for Giving Tuesday
6
Social Good Peanut Butters
Nerdy Nuts Lamington Peanut Butter Supports Australian Wildfire Relief
5
Gamer-Friendly Fundraising Platforms
Streamlabs Solves a Problem in Livestream Fundraising
4
Charitable Beauty Endorsements
Lena Headey Was Named a Global Ambassador for Haircuts4Homeless
3
Actor Safety Initiative Guides
Time's Up Released Guides to Help Actors Navigate Their Rights
2
Charitable One-Week Gaming Bundles
This Limited Edition Humble Bundle Will Go Towards Australia
1
Climate-Awareness Festive Ads
Red Cross' Burnt Christmas Tree Pays Tribute to Fires in Australia
Related Ideas
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Water-Inspired Sustainable Fashion
Craghoppers Unveils a New Collection for the SS23 Season
Pop-Up Reverse Supermarkets
The Give Back Express Invites Shoppers to Buy and Donate Goods
Social Good Sneaker Auctions
Canada Goose Steps Up for Polar Bear Conservation with Auction
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Recycling Plant Fashion Shoots
Stella Mccartney's Spring 2024 Ad Campaign Spotlight Cara Delevingn
Plant-Based School Lunch Guides
Forager Project & Veganuary Debut the Vegan School Lunch Challenge
Fair Trade Beauty Advent Calendars
The Body Shop's Big Advent of Change Gift Set Features 25 Items
Subscription-Based Climate Action Platforms
Ecologi Focuses on Impactful Climate Solutions
Cozy Sustainable Fashion
Good For Sunday Offers Curated Cozies that are Perfect for Fall
Faux-Nipple Climate-Awareness Fashion
SKIMS Presents the New Ultimate Nipple Bra Design
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Eco Mission-Inspired Bracelets
Ecoalition Launches Eco-Friendly Bracelets to Support Its Mission
Earth Day-Honoring Apparel Capsules
Christopher RÆBURN Presents the New Earthkeepers Collection
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
Luxury Skincare Brands
Cozy Earth's Fount Society Emphasizes Natural and Sustainable Products
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Anti-Greenwashing Soap Ads
Navigating Eco-Consumer Irony with Better Climate Store's "Greenwash"
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Holiday-Inspired Conservation Collecction
WWF Launched Its Conservation Collection for Christmas
Mix-and-Match Makeup Brushes
GoBrush's Parts Can Be Customized & Separated for Recycling
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Cosmetic Sustainability Projects
LUSH Fresh Handmade Cosmetics Announces Sustainability Initiative
Endangered Species Shoe Collabs
Cariuma & National Geographic Spotlight Endangered Species
Eco-Friendly Inclusive Apparel
SHEIN Launches evoluSHEIN Line Designed to be Accessible for All
Refillable Natural Haircare
Wild Launched Tesco-Exclusive, Eco-Friendly Shampoo & Conditioner
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Circular Design Challenges
The 'Make It Circular Challenge' Tackles Climate Change
Activewear Eco Initiatives
Arc’teryx Sets Ambitious Climate Targets and Sustainability Initiatives
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
Eco Cartoon Body Care
This Lush Cosmetics x SpongeBob Collab is Plastic-Free & Supports the Sea
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Awareness-Raising Swimwear Fashion Shows
Natasha Tonic Debuts the Coral City Collection
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Sustainable Artist Endeavors
CASETiFY Launches a New Artistic Upcycling Project Called Re/CASETiFY
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Artist-Designed Rain Apparel
Oatly's Sustainability Program 'Oatly ReRuns' Debuts a New Collection
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Plastic-Free Advent Calendars
Greener Beauty's Beauty Advent Shares Sustainable, Ethical Products
Sustainable Skincare Initiatives
Japanese Beauty Brand Kao Upgrades Its Sustainability Initiatives
Sustainable QSR Merch Launches
Starbucks Releases Eco-friendly Merch and More for Earth Month
Beauty Recycling Programs
Shoppers Drug Mart Launches Recycling Program for Quo Beauty Cosmetics
Urban-Themed Fashion Campaigns
The COS Fall/Winter 2022 Season Celebrates City Living Themes
Mental Health Makeup Campaigns
The Make a Rare Impact Campaign Will Donate 100% of Sales
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Zero-Waste Hi-Tech Premium Fashion
&Or Collective Prepares for Earth Month with New Initiatives
Climate-Positive Outdoor Apparel
Askov Finlayson Launches North Swimwear for Earth Month
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Upcycled Laundry Hampers
Fashion Takes Action Concluded Canada's First Textile Recycling Pilot
Charitable Limited-Edition Leggings
Splits59 & The Goods Mart Create the "Do Good" Leggings
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
Waste-Reducing Beauty Lines
Quo Beauty and Shoppers Drug Mart Debut More Planet Love Package
Accessible Superfood Beauty Brands
Goop Unveils a New Affordable Beauty Brand at Target and Amazon
Buy Nothing New Campaigns
The Buy Nothing New Month Campaign Was Launched by Keep Britain Tidy
Ethical Ocean-Friendly Apparel
Good for Sunday's 'Save the Ocean' Collection is Organically Made
Pizza-Focused Climate Campaigns
Pizza Futures Explores the Impact of Climate Change on Pizza
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
Plastic Waste Brand Initiatives
Roberts Beauty Partnered with Oceanworks to Reduce Plastic Use
Satirical Eco Soaps
Greenwash Soap Parodies Claims Made by So-Called Green Brands
Writer's Strike-Supporting Campaigns
Pure Rush Soap Debuts Campaign to Support WGA Writers Strike
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Novel Outdoor Design Capsules
Marmot & Better™ Gift Shop Collaborate on Eco-Friendly Winter Series
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Indigenous Community-Supporting Campaigns
Lush Debuts Land Defenders, Water Protectors
Eco-Friendly Gin Brand Apparel
The Gray Whale Gin Sustainable Apparel Collection Raises Awareness
Social Good Hats
The Home Depot Canada Foundation is Releasing a New Social Good Hat
Ethical Alternative Search Engines
'Take Care' Helps Consumers find Companies Focused on Ethics
AI-Curated Art Exhibits
The Woods Art Institute Launches 'The Art of Trending' Exhibit
Climate Crisis-Fighting Glasses
Paradigm Eyewear Launched Its ISCC-Certified Winter Collection
Gen Z Sustainability Initiatives
Puma's Voices of a RE:GENERATION is a Project with Changemakers
Woodsy Natural Fall Cosmetics
These Beloved by Love Beauty and Planet Products Welcome Fall
Ethical Fashion Search Engines
Bing Launches the 'Ethical Shopping' Hub in the US and Canada
Kindness-Inspired Beauty Capsules
The Lush Holiday Collection 2022 Focuses on Giving & Community
Thoughtful Outdoor Brand Campaigns
Craghoppers Launches the Cool, Still Campaign for AW 2023
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Limited-Edition Advocacy Soaps
Dr. Bronner's Castile Liquid Soaps Inspire Action to Save Orcas
Conscious Retailer eCommerce Initiatives
The Klarna Conscious Brands Collections is Easy to Shop
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Influencer-Led Livestock Campaigns
Jaxon and Lachlan Fairbairn Partner with Australian Good Meat
Women-Supporting Clothing Brands
'Sozy' Aims to Support Women and Victims of Violence
Natural Tresspassing Campaigns
Lush and Right to Roam Believe Nature Is For Everyone
Alcohol-Free Fundraiser Challenges
Dry Feb Helps to Raise Funds for the American Cancer Society
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Mock Social Good Fashion Ads
Women's Aid Has Launched a New Campaign Called Not Model's Own
Sustainable Warm Parka Designs
Patagonia Presents a Look at the Eco-Friendly Stormshadow Parka
Community-Driven Clothing Companies
'Bombas' Makes a Donation for Each Item Purchased
Land Conservation Campaigns
Kodiak Introduces the Latest Installment of the Keep It Wild Campaign
Online Sustainable Fashion Toolkits
Fashion Takes Action Features an Important Resource
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Carbon Capture Soaps
CleanO2 is Working to Solve Climate Change "One Soap Bar at a Time"
Ocean-Saving Crewnecks
Good for Sunday's Save the Ocean Bamboo Crewneck
Sustainable Beauty Brand Initiatives
Yves Rocher's Eco Initiatives Help to Conserve BioDiversity
Endangered Ice Cream Trucks
Climate Basecamp's Save the Flavors Brings Awareness to Climate Change
Canadian-Inspired Outdoor Wear
Good For Sunday Released Its FW22 Collection
Climate-Conscious Wine Campaigns
California Wines Celebrates Its 13th Annual Down to Earth Month
Community-Supporting Prize Funds
The Lush Spring Prize Awards Announced the Winners
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
Earth-Honoring Spring Fashion
BOTTER Presents its New Collection for the SS23 Season
Vegan-Friendly Grocer Campaigns
These Central Co-op Veganuary Offers Support Vegan Diets
Unpredictable Festive Ad Campaigns
The American Red Cross Launches the New Snowfall Campaign
Sustainable Media Initatives
BlueTriton and Teads Launch a New Digital Sustainability Initiative
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Social Good Healthcare Initiatives
Superdrug is Donating to Beauty Banks for World Oral Health Day
Awareness-Raising Poverty Campaigns
Oxfam Australia Debuts a Platform Called 'Unaccept Inequality'
Progressive Fabric Spring Fashion
Albion Unveils the Zoa Collection for the SS23 Season
Social Good Pajama Donations
Petit Lem and WCK Team up to Support Families Affected by Cancer
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Social Good Ski Initiatives
Christy Sports Launched the Nordica Unleashed Outreach
Society-Reflective Spring Fashion
YONGHAO XIE Presents Into a Better World for the SS23 Season
Weather-Themed Cosmetic Campaigns
This e.l.f. Cosmetics Campaign Stars Meghan Trainor
Charitable Digital Brochures
C.O Cosméticos Partnered with SOS Pantanal on QR Code Initiative
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Ethical Supply Chain Initiatives
'ASOS' is Taking Steps to Weed Out Vendors Who Use Child Labor
Charitable Hygiene Supply Initiatives
Purse Project Collects Personal Care Goods for Those in Need
Eco-Friendly Esports Initatives
Esports Insider Launches the 'Carbon Neutral Collective'
Pre-Loved Clothing Markets
Charity Super.Mkt Will Take Over Fenwick's on Bond Street
Eco-Focused Esports Initiatives
GameSquare and Mastercard Tackle Deforestation with a New Game
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Waste-Reducing Eco Partnerships
This Year City Furniture Partnered with Habitat of Humanity
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road
Collaborative Nonprofit Group Campaigns
The 'Little Labels, Big Impact' Campaign Raises Awareness
Forest-Preserving Brand Initiatives
Three Prominent Chinese Fashion Companies Join Canopy
Earth Month Skincare Projects
Orpheus Skin Partners with The Green Project for Eco Initiative
Polar Bear-supporting Collections
Kodiak's Keep It Wild Capsule Raised Money for the Polar Bears
Charitable Anniversary-Celebrating Initiatives
Earth Therapeutics Emphasizes Mental Health