From apparel to soap, the February 2020 social good trends highlight the efforts that brands are making to draw attention to the issue of climate change and, in some cases, even reduce the consumer impact on the planet.
One of the most recent effects of climate change has been the massive fires spreading across Australia. To address this specific incident the beauty brand Lush Cosmetics created the Bush Animal Fund, which aims to provide first aid, rehabilitation, and habitat restoration. To collect funding, Lush is donating proceeds of the sales from its koala bear-shaped 'All The Wild THings' soap.
As the February 2020 social good trends reveal, another brand working on raising awareness of climate change is the Swedish circular marketplace Tradera. The brand recently launched the 'Face the Hidden Facts' campaign to highlight the devastating impact of the fashion industry on the planet and how it has exacerbated climate change.
Top 25 Social Good Ideas in February
From Wildlife Rescue Funds to Climate Change-Exposing Apparel:
Katherine Pendrill — Feb 22, 2020 — Social Good
25
Eco-Conscious Baby Brands
Eco Totz Boasts a Range of Grooming Products, Toys, Apparel & More
24
Traditional Gender-Neutral Parkas
Canada Goose Collaborated with Inuit Designers for Project Atigi
23
Mission-Driven Oat Milk Chocolates
Endangered Species Chocolate's New Bars are Made with Real Oats
22
Social Issue Design Projects
Korean Designer Chicho Cheon Relies on Color, Function, & Form
21
Branded Climate-Conscious Funds
Lush's Animal Fund Helps Wildlife Affected by the Australian Fires
20
Climate-Exposing Replica Apparel
Tradera Hid Climate Facts in Replicas of Famous Clothing
19
Charitable Limited Edition T-Shirts
Bungie's Fundraising T-Shirt is Designed for Australia
18
Awareness-Raising Gaming Skins
A Concept Artist Created a Firefighter Skin for Overwatch
17
Dog-Inspired Alphabet Drawings
‘An Alphabet of Dogs’ by Cielle Graham is Intricate
16
Charitable Gaming Skins
League of Legends is Donating 100% of Proceeds from Dawnbringer Karma
15
Social Good Gaming Tournaments
The Sony Foundation & ESL Debut a Call of Duty Gaming Charity Event
14
Philanthropic Livestream Platforms
The St. Jude PLAY LIVE Receives Funding from Gamers Like DrLupo
13
Gaming Mental Health Partnerships
Tdoug Cockle Joins the Gaming Mental Health Charity
12
Awareness-Raising Video Games
Bushfire Rescue Tactics is Jezz Kabanov's Bushfire Recovery Effort
11
Wellness-Supporting Gaming Partnerships
Hitmarker & Gamer Advantage Work Together for Gamer Health
10
Provocative Gender Inequality Ads
Plan International Debuted the Powerful 'Girls First' Campaign
9
Charitable Tournament Partnerships
The Overwatch Twitch Rivals Charity Competition Gains Support
8
Charitable Week-Long Stream Events
Awesome Games Done Quick Breaks Its Fundraising Record
7
Fundraising Gaming Tournaments
UCI Hosted Super Smash Bros Ultimate Tournament for Giving Tuesday
6
Social Good Peanut Butters
Nerdy Nuts Lamington Peanut Butter Supports Australian Wildfire Relief
5
Gamer-Friendly Fundraising Platforms
Streamlabs Solves a Problem in Livestream Fundraising
4
Charitable Beauty Endorsements
Lena Headey Was Named a Global Ambassador for Haircuts4Homeless
3
Actor Safety Initiative Guides
Time's Up Released Guides to Help Actors Navigate Their Rights
2
Charitable One-Week Gaming Bundles
This Limited Edition Humble Bundle Will Go Towards Australia
1
Climate-Awareness Festive Ads
Red Cross' Burnt Christmas Tree Pays Tribute to Fires in Australia
Related Ideas
Model-Backed Carrying Capsules
Catriona Gray Unveils Her Very Own Sustainable Bag Collection
Couture Bathroom Tissue Fashion
The 2024 Cashmere Collection Merges Fashion and Philanthropy
Thematic Denim Collections
Soorty's SS26 Collection Merges Innovation with Sustainable Practices
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Branded Power Banks
Reale Actives Created a Wireless Battery Pack for Recharging on the Go
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Circular Runway Fashion Events
eBay Endless Runway Brings Pre-Loved Styles to Fashion Capitals
Spring Fashion Blooms
Reformation Drops Seasonal Wardrobe Refresh with Sustainable Flair
Global Social Impact Initiatives
Reckitt Expands Its Catalyst Program in the US
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Supportive Mental Wellness Initiatives
Saks Fifth Avenue Foundation Highlights Its Commitment
K-Beauty Streaming Series Cosmetics
This Squid Game Beauty Collection Celebrates Season Two
Global Beauty Campaigns
L’Oréal Marks World Refill Day With a Global Campaign
Milestone Beauty Campaigns
The Body Shop Launched Its 'Rebellious by Nature' 50th Anniversary Ad
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Mission-Driven Haircare
Burd Beauty is Devoted to Preventing Domestic and Teen Dating Violence
Algorithmic Reset Campaigns
Länsförsäkringar's Algorithm Cleansing Song Brings Positivity to Feeds
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Conscious Beauty Expansions
British B Corp Brand delilah Launches in US Market
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Nostalgic Love-Inspired Collections
Stella McCartney Presents the Summer of Love 2025 Capsule
Sizable Laundry Donation Campaigns
Bath & Body Works Donates Its Products to Two Non-Profits
Springtime-Themed Cosmetics Collections
The Tree Hut Spring Collection Has New Products and Scents
Beauty Brand Community Initiatives
Thrive Causemetics and Beauty 2 The Streetz Partnered in LA
Celebrity Brand Ambassadorships
UNIQLO Taps Cate Blanchett to Champion Its LifeWear Philosophy
Creator Community-Focused Platforms
Gap Inc. Has Introduced a New Centralized Program
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Bee Habitat Billboards
Disney x National Geographic Bee Billboards Double as Shelters
Dessert-Shot Fashion Campaigns
Stella McCartney's Summer 2026 Campaign is Shot in Qatar
Activism-Promoting Sweatshirt Collabs
Tinder, Willy Chavarria and the HRC Release a Sweatshirt
Social-First Local Shopping Schemes
Shop Local by Tiktok Shop Makes Homegrown Goods Accessible
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Charity Firefighter Calendars
The 2026 Australian Firefighters Calendar Pairs Rescue Animals
Family-Focused Cleaning Campaigns
ECOS Celebrates Life's Beautiful Chaos with Little Messes Ad
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Purpose-Driven Fragrance Collections
The Courage of Girls Inspired Pura x Malala Fund Fragrances
Pollinator-Supporting Jewelry Campaigns
Birks Group Strengthens Its Birks for Bees Campaign
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Everyday Sustainable Bags
Out of the Woods Offers Versatile Bags for Essentials
Expansive Social Good-Focused Partnerships
Hyundai is Committed to Community Wellbeing
Waste-Minimizing Household Cleaners
The Grove Co. Spring Collection Has a Special Launch Partner
Global Runner-Inspired Campaigns
PUMA Introduced its 'Go Wild' Campaign
Fashion Label Beauty Collections
Vol. 1 White Fox The Beauty + Lifestyle Collection Debuts
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Heartwarming Life-Tech Apparel
nanamica Introduces a New Collection for Spring/Summer 2025
Fashion Week Beauty Partnerships
L'Oréal Paris Secured Copenhagen Fashion Week Makeup Exclusivity
Earth-Inspired Special-Edition Tofu Packaging
Pulmuone Emphasizes Its Commitment to Sustainability
Kindness-Focused Travel Campaigns
Global Child: Travel & Purpose Debuts a Qatar Episode
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Sustainable Dog Clothes Brands
Pet Passion offers Dog Wear Inspired by Babywear Design Techniques
Coffee Kindess Initiatives
Cambio Roasters Launches Random Act of Kindness Week Campaign
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
Inclusive Makeup Brand Campaigns
LIVE TINTED Launches the 'It Feels Good to Be Seen'
Plant-Based Feather Fashion
Stella McCartney Spring/Summer 2026 Ready-to-Wear Debuted "Fevvers"
Climate-Positive Fashion Milestones
Reformation Has Officially Achieved Climate Positive Status
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Nature-Connected Lifestyle Campaigns
Wild Planet Has Launched Its 'Go Wild' Campaign
Purpose-Driven Wellness Brands
Koala Eco is Reflecting on Its Business Growth and Trajectory
Humorous Wet Wipes Campaigns
goodwipes Partnered with Hallie Batchelder on Wet January
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Pet Cancer-Focused Initiatives
Petco Love and Blue Buffalo Renew Their Collaborative Efforts
Pride-Celebrating Skincare Campaigns
Leland Francis is Running Its Thoughtful 2025 Pride Campaign
Charity Organization Rebrands
Humane World for Animals Launches a Powerful Campaign
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Canine-Focused Wintertime Wellness Campaigns
PetSmart Marks National Walk Your Dog Month
Charitable Lip Beauty Initiatives
Watier Supports Women Through Charitable Donations
Animal-Inspired Habitat Lip Balms
Endangered Animals Lip Balm Links Beauty to Wildlife Awareness
Seasonal Change Spring Fashion
Hiking Patrol Introduces the Transition Collection for SS25
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Eco Charity Advent Calendars
eBay and This is Beauty Collaborated on a Sustainable Advent Calendar
Domestic Violence Awareness Campaigns
GlassesUSA.com Joins The National Domestic Violence Hotline
Rainforest-Focused Fundraising Galas
Sergio Soldano Sponsorerd Monaco's Save the Rainforest 2025
Charitable Fashion Shows
Bloor-Yorkville BIA and Collaborators Ran Couture for a Cause:
Animal Welfare Group Grants
Petco Love Highlights Its Charitable Petco Love Stories Initiative
Skincare Brand Grant Programs
Bubble Skincare Launches its 'Face The Future' Initiative
Breast Cancer Awareness-Focused Mascaras
Thrive Causemetics Debuts the Pink Bow Mascara
Ethical Luxury Shopping Platforms
Brimm Reimagines Conscious Consumerism with Curated Designs
Awareness-Raising Shoe Store Concepts
Soles4Souls Canada Highlights What's Important This Season
Retailer Mental Health Initiatives
L.L. Bean's 'Be An Outsider' Challenge Encouraged Time Outdoors
Brand-Led Disaster Relief Efforts
COOFANDY & Others Offer Support During the Wildfires in the US
Fair Wage-Supporting V-Day Campaigns
Acumen Launched the #Cocoamitment Campaign
Coziness-Focused Winter Fashion Campaigns
Arach&Cloz Launched the 'High Five to Cozy' Campaign
Tree-Planting Drink Campaigns
The Human Bean links beverage sales to global reforestation efforts
Miniature Household Cleaners
The 5% Collection by Grove Co. Shares an Important Recycling Reminder
Branded Warm Clothing Donations
UNIQLO Stands Out with Its Heart of LifeWear Initiative
Cancer Awareness-Supporting Cannabis Initiatives
Ethos Cannabis Launches Colas for a Cure
Animal-Tracking Plush Toys
Fahlo Fuses Playful Technology and Wildlife Conservation
Focused Fashion Feeds
Clone Helps You Stay Updated with Fashion Trends Sustainably
Seasonal Social Good Sandwiches
Urban Eat and Teenage Cancer Trust Partnered for the Holidays
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Social Good Clothing Campaigns
ZigZag and The Salvation Army Partnered to Prevent Fashion Waste
Charitable Protective Clothing
WATSKIN Partners with the Breast Cancer Research Foundation
In-Game Tree-Planting Initatives
Dots.eco & Candivore Debut an Eco Initiative for Match Masters
Ethical Cosmetics Campaigns
Sabrina Elba Advocates for Ethical Sourcing and Child Labor Reform
Climate Change Betting Apps
Climate Bet Lets Users Wager Points on Future Climate Predictions
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Weather-Centric Beauty Collections
Newbeauty's Winter 2024 TestTube is Your Winter Beauty Arsenal
Inclusive Romance-Inspired Activations
Generation Love Presented the Giving Love Campaign
In-Store Cancer Support Programs
JCPenney and Look Good Feel Better are Hosting Workshops
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Celebratory Bath Bombs
Lush Launches the Hutan Limited Edition Bath Bomb for Fundraising
Native Plant-Focused Initiatives
World Wildlife Fund Canada Partners with Loblaw Companies
2SLGBTQIA+ Youth-Focused Fundraising Campaigns
NIVEA Canada Renews Partnership with pflag Canada
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Sleek Outdoor Recreational Gear
Greater Zion Partners With Coalatree to Craft Ethical Outdoor Gear
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
Anniversary-Celebrating Cosmetic Lines
Thrive Causemetics® Debuts the 10th Anniversary Vault L:ine
In-Game Wildfire Relief Funds
Riot Games Adds Two In-Game Bundles for California Wildfire Relief
Targeted Superpollutant Funding Moves
Google Announces Superpollutant Action Initiative Pledge
Retailer-Led Climate Working Groups
Thrive Market Launches Climate Action Working Group
Charitable Advent Calendars
24 Good Deeds Offers a Digital Advent Calendar with a Purpose
Spring-Ready Outdoor Apparel
Earth\Studies Launches a New Performance Articles Capsule
Global Brand Refresh Systems
'Face the Future' Announces Rebrand With ShopTalk Studio
Hurricane Relief Swimwear Initiatives
Goldie Swimwear's Campaign Creates Apparel for a Cause
Wildfire Relief Apparel Lines
Clare V. Unveils a T-Shirt Line Benefitting Los Angeles Residents
Strategic Community Resilience Funds
Mars Impact Fund Will Support Animals and Community
Festive Eco-Friendly Apparel
EarthyTweens Offers Up a New Clothing Capsule for the Holidays
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Displaced Families Initiatives
The HOPE Foundation Supports Those Affected by Wildfires in LA
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Trauma-Informed Healing Home Fundraisers
MoreYoga Joins Forces with Furnishing Futures
Philanthropic Healthcare Initiatives
Toyota Motor North America Boasts the Way Forward Fund
Soccer Equipment Donation Programs
Subaru of America is Running the Gear for Good Program
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Philanthropy Art Marketplaces
TheFaunaClub Connects Wildlife Conservation With Art And Giving
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Spring Cleaning Challenges
eBay's List to £1K Supports a Fresh Start with AI Listing Features
Fundraising Bath Bombs
Lush's Limited-Edition Bath Bomb Helps to Protect Pollinators
Awareness-Raising Cheetah Initiatives
JETOUR and Discovery Relaunch the Return of the Cheetah
Charity Contest Campaigns
Momcozy Recently Announced the Love in Action Campaign
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Collective Participation Campaigns
Garnier Launches the Collective for the Planet Program