Nerdy Nuts Lamington Peanut Butter Supports Australian Wildfire Relief
Michael Hemsworth — January 21, 2020 — Marketing
The Nerdy Nuts Lamington peanut butter has been released by the brand as a new dessert-inspired spread that will help to support aid being sent to Australia in response to the recent wildfires.
All proceeds of the spread will go towards the Wires Wildfire Emergency Fund with a donation goal of $10,000 in order to help support lifesaving efforts in Australia. The spread itself comes in at 180 calories per serving with seven grams of protein and features a flavor profile that's inspired by the Australian cake that it shares its name with.
The Nerdy Nuts Lamington peanut butter is positioned as a social good product for consumers to pick up that will also fit well with the brands existing range of spreads.
All proceeds of the spread will go towards the Wires Wildfire Emergency Fund with a donation goal of $10,000 in order to help support lifesaving efforts in Australia. The spread itself comes in at 180 calories per serving with seven grams of protein and features a flavor profile that's inspired by the Australian cake that it shares its name with.
The Nerdy Nuts Lamington peanut butter is positioned as a social good product for consumers to pick up that will also fit well with the brands existing range of spreads.
Trend Themes
1. Social Good Food Products - The trend of food products that combine consumer enjoyment with charitable donations creates opportunities for brands to make a positive impact on social issues.
2. Dessert-inspired Spreads - The rise of dessert-inspired spreads presents opportunities for innovative flavors and unique product offerings in the condiment industry.
3. Support for Natural Disasters - The increasing demand for products that support and contribute to relief efforts during natural disasters creates opportunities for brands to engage in corporate social responsibility.
Industry Implications
1. Food and Beverage - Food and beverage companies can capitalize on the trend of social good food products by creating innovative products that align with consumer values and support charitable causes.
2. Condiments - The condiment industry has the opportunity to tap into the trend of dessert-inspired spreads by offering unique and indulgent flavor profiles that appeal to consumers.
3. Corporate Social Responsibility - Companies that focus on corporate social responsibility can take advantage of the trend of supporting natural disasters by creating products and initiatives that contribute to relief efforts and engage consumers in social causes.
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