The February 2020 cosmetics trends showcase a variety of solutions launched by different brands to combat skin concerns, improve wellness, and help consumers feel great -- whether that means enhancing their natural beauty with subtle products, or going for a full-glam look.
Traditionally, beauty campaigns have used young and dramatically edited models, however Gucci Beauty's new editorial subverts this -- appealing to a growing base of consumers who are more aware of image doctoring, and critical of the unrealistic standards that are so often promoted. The campaign features models who are all over 60, who show off its new Rouge à Lèvres lipsticks and Memoire fragrance. The images celebrate the unique beauty of each model, and show that beauty is truly ageless.
Top 70 Cosmetics Ideas in February
70
Multi-Sensory Beauty Pop-Ups
The Clarins Lab Offers an Experience That Appeals to the Five Senses
69
Game-Inspired Beauty Collaborations
MAC x Tencent Collection Sold Out Within the First 24 Hours
68
Portable Anti-Waste Toiletry Kits
The TIC Oral Care & Razor Kit Has an Ultra-Modern Design
67
Smart Makeup Mirrors
ICON.AI's Venus Smart Mirror with Amazon Alexa Debuted at CES 2020
66
Gym-Themed Beauty Pop-Ups
Benefit Cosmetics' BeneFIT Anti-Gym Shares Brow-Shaping Tips
65
Ageless Beauty Portraits
The September Issues' Gucci Beauty: 60+ Story Features Models 60 and Over
64
Emoji-Themed Valentine's Day Soaps
Lush Cosmetics Debuts a Risqué Valentine's Day Campaign
63
On-Demand Skincare Devices
L’Occitane Introduced the World to Duolab at CES 2020
62
Gender-Nonconforming Skincare Brands
Soft Breaks Stigmas in Men's Skincare Routines
61
Mushroom-Based Skincare Packaging
Wildsmith Skin's Product Duo Comes in a Compostable Box
60
CBD Self-Tanning Mousses
Ópalens Launched the New Illuminating 'Ó Glow Complex'
59
Sustainable Plant-Based Baby Products
California Baby is Moving to 100% Eco-Conscious Packaging
58
Handbag-Inspired Luxury Lipsticks
The Rouge Hermes Lipsticks Take Cues from the Coveted Birkin Bag
57
Natural Exfoliating Serums
KORA Organics' Noni Night AHA Resurfacing Serum Smoothes & Refines
56
Oil-Free Watermelon Moisturizers
St. Ives' Glowing Oil-Free Face Moisturizer Features Real Melon
55
Porcelain Makeup Brushes
Baseblue Cosmetics' All About Hue Brush is Made with Chinese Porcelain
54
Magical Tween Beauty Brands
Target's 'More Than Magic' Was Created to Empower Tween Girls
53
Naturally Colored Face Masks
Givaudan Active Beauty's Sensory Crush Face Masks Target Gen Z
52
Custom-Printed Face Masks
Amorepacific is Debuting the 3D Printing Mask Pack at CES 2020
51
Customizable Lip Palettes
Westman Atelier's Lip Suede Helps with Creating a Custom Lip Color
50
High-Fashion K-Beauty Collaborations
The Moschino x Tonymoly Collection is Playfully Colorful
49
Skin-Scanning Subscriptions
FaceGenius Uses the SkinScanner to Make Tailored Recommendations
48
Brightening Jelly Masks
Herbivore Botanicals' Prism is a Gentle, Fast-Acting and Lightweight Mask
47
Inclusive Skincare Campaigns
Murad's 'Retinol For All' Introduces the Brand's First Male Model
46
Customized Nutrient-Rich Cosmetics
Hawthorne Personalized Skincare Offers Premium Solutions
45
Overnight Gel Peels
Philosophy's Refining Gel Dries Clear to Enhance Skin Health During Sleep
44
Albino-Friendly False Lashes
Ivoree Beauty Makes Products for People with Albinism
43
Chocolate-Inspired K-Beauty Cosmetics
Etude House & Hershey's Collaborated on Six Makeup Products
42
Express Treatment Lounges
SkinCeuticals SkinLab Locations Share Professional 30-Minute Treatments
41
Exfoliating Lip Tints
Glow Recipe's Watermelon Glow Lip Pop is a Hydrating Balm, Scrub and Tint
40
Customizable Ayurvedic Skincare
Purusha Botanicals' Products Share Hand-Crafted Solutions
39
Vegan All-Natural Deodorants
Each & Every Launched a Natural 6-Base Ingredient Deodorant Line
38
Turmeric-Powered Skincare Collections
Neutrogena's Clear & Soothe Spotlights MightyTurmeric
37
Celebrity-Branded Volume-Enhancing Mascaras
Rihanna’s Fenty Beauty Drops First-Ever Mascara
36
Skin-Healing Facial Oils
Jordan Samuel Pacitti's Retinol Treatment Oil Speeds Up Cell Turnover
35
Water-Activated Exfoliators
Cocokind's Sea Moss Exfoliator Gently Restores the Skin's Radiance
34
Cactus-Infused Peel-Off Masks
Boscia's Gel-Like Cactus Water Peel-Off Mask Revives Dehydrated Skin
33
STEM-Inspired Skincare Ads
Olay's Make Space for Women Super Bowl Ad Has an All-Female Cast
32
Citrus-Scented Facial Wipes
Trader Joe’s New Cucumber + Citrus Face and Body Wipes are Refreshing
31
Plastic Glitter Beauty Bans
Selfridges Pledged to Remove All Plastic-Based Glitter Cosmetics
30
Radiance-Boosting Vitamin Creams
M-61's Brightening Face Cream Boasts 20% Stabilized Vitamin C
29
Volumizing Sweat-Proof Mascaras
Tarte Cosmetics' Surfer Curl Mascara Boasts a Vegan Formula
28
Defense-Boosting Skincare Creams
The Vital-E Microbiome Age Defense Cream Repairs the Skin Barrier
27
Acne-Clearing Moisturizers
The Dr. Jart+ Teatreement Moisturizer Has 81.5% Tea Tree Leaf Extract
26
Emollient-Rich Bath Oils
The Keri Moisturizing Shower and Bath Oil Improves Hydrating Properties
25
Vegan Clay-Infused Skincare
Bl'eau Launched Glacial Oceanic Clay Masks to Nourish Skin
24
Active Postbiotic Serums
The WABUKI Molecular Drone Postbiotics Serum Repairs the Skin Barrier
23
Botanical-Inspired Shower Gels
Lush Cosmetics Recently Expanded Its Shower Gel Collection
22
Reef-Safe Moisturizing Sunscreens
The CōTZ Face Moisture SPF 35 is Chemical-Free
21
Bee-Saving Beauty Kits
Waxing Kara's Skincare is Formulated with Sustainable Honey and Botanicals
20
Clean Smoothing Primers
Revlon's Primer Boasts a Formula That's EWG Verified
19
Almond Oil-Infused Cleansers
Trader Joe’s Nourish Shower & Bath Cleansing Oil is Made with Almonds
18
Acne-Fighting Face Mists
Yes To's Acne Face Mist Uses Salicylic Acid, Witch Hazel & Tomato Extract
17
Brightening Skincare Mists
The Glow-Boosting Unicorn Brightening Mist Fights Dull, Uneven Skin
16
Crystal-Infused Cleansing Bars
The Rose Quartz + Charcoal Facial Cleansing Bar Inspires Self-Love
15
Cooling Skin-Toning Tools
SiO Cryodrop Works with the SiO Energy Serum to Diminish Redness & Lines
14
Plumping Skincare Tonics
Pixi Beauty's Collagen Tonic Boasts Volumizing Qualities
13
Finger-Friendly Cream Blushes
Maybelline's Cheek Heat Warms to Skin When Applied with Fingers
12
Whipped Priming Masks
The Green Goddess Sleeping Mask + Primer Boasts a Luxurious Texture
11
Sugarcane Lip Masks
Sweet Chef's Lip Sleeping Mask Uses Sugarcane as a Natural AHA
10
Rub-Off Charcoal Masks
'The Detoxifier' is Not Meant to Be Rinsed Off with Water
9
Hyaluronic Acid-Infused Moisturizers
The Vichy Mineral 89 Contains a "Skin-Identical" Ingredient
8
Watermelon Jelly Masks
Yes To's Melon Mask for Hydration Also Exfoliates and Brightens the Face
7
Avocado Oil-Infused Lip Balms
Theraderm Launched the Anti-Aging Lip Complex to Combat Dry Lips
6
Brightening Eye Serums
Dermalogica's Vitamin C Eye Serum Has Chia Seed Oil & Mushroom Extracts
5
Collagen-Infused Foundations
Maybelline New York's Foundation for Hydration Has Hyaluronic Acid
4
Grapefruit Cream-to-Foam Cleansers
Neutrogena's Facial Cleanser Supports Acne-Prone Skin
3
Flower-Infused Foundations
Origins' Pretty In Bloom Foundation is Made with 12 Wildflowers
2
Customizable Sheet Masks
Garnier's Sheet Mask with Vitamin C Lets Users Activate It with Serum
1
Non-Abrasive Chemical Exfoliants
Dr. Dennis Gross' Alpha Beta Extra Strength Daily Peel Evens Tone
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Luxury Skincare Holiday Collections
clé de peau's 2023 Holiday Line is Called Believe in Radiance
Stunning Engraved Lipstick Collections
Florasis Became a TikTok Sensation Because of Its Designs
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Three-in-One Anti-Aging Creams
Yves Rocher Expands Its Anti-Aging Collection with a New Cream
Long-Lasting Satin Lipsticks
Elf Cosmetics Launches the O Face Satin Lipstick Shades
Affordable Skincare Holiday Collections
Burt's Bees Launches a Series of Giftable Bundles
Refillable Beauty Launches
The Body Shop Debuts Refillable Makeup Packaging with Recycled Aluminum
Travel-Friendly Skincare-as-Makeup
MILK MAKEUP Debuted the BOUNCE and JUICY TONES Lip + Cheek Line
Updated Affordable Cosmetic Ranges
No7 Beauty's Cosmetic Range Gets a New Look in Recent Launch
Rococo-Inspired Cosmetic Lines
Flower Knows Calls Attention to Its Violet Strawberry Rococo Line
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Limited-Edition Make-Up Bundles
This Cheekbone Beauty Bundle Boasts the Brand's Boldest Products
Luxe Summer-Ready Fashion Series
Gucci Vault Presents a New Collaborative Collection
Affordable Cosmetics Holiday Bundles
e.l.f. Cosmetics Presents a Makeup Set Range for the Holidays
Limited-Edition Spring-Inspired Cosmetic Products
Subtl Beauty Introduces the Spring Stak
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Buttery Face Palettes
Smashbox's HALO Sculpt + Glow Face Palette is Redefining Radiance
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Luxe Lemon Meringue Skincare
Nuxe's Sweet Lemon Skincare Range Targets Gen Z
Cosmetic Advent Calendars
Pupa Milano's Beauty Advent Calendar Features 24 Products
Rejuvenating Springtime Cosmetics
The Tree Hut In Bloom Collection Has New and Returning Favorites
Glow-Boosting Cosmetic Ranges
NARS Cosmetics' Afterglow Range Includes a Lipstick and a Blush
Tinted Lip-Plumping Compounds
U Beauty Debuted Three New Shades of Its Award-Winning Product
All-Over Beauty Palettes
The Groundwork Defining Neutrals Palette Has Two Unique Textures
Stunning Beauty Advent Calendars
Yves Rocher's Advent Calendar Boasts Daily Beauty Surprises
Weightless Matte Lipsticks
Petal Bouche Matte is a Next-Generation French Red Lipstick
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Artful Beauty Metaverses
The Lancôme Happiverse Offers an Immersive Exploration of the Louvre
Inaugural Fashion Brand Cosmetics
Celine Beauté Will Debut a Red Lipstick This Fall
Refillable Cosmetic Packaging
Cheekbone Beauty Launches Its SUSTAIN Lipstick in New Packaging
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
Adaptable Blurring Lipsticks
Charlotte Tilbury's Airbrush Flawless Boasts Powder-Blur Technology
Multi-Use Highlighting Glosses
Pretty Grunge Face Gloss Transforms in Response to pH Levels
Stiletto-Like Luxury Lipsticks
Christian Louboutin's Rouge Stiletto is a Slim, Sleek Lip Product
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Bee-Inspired Premium Skincare Collections
Valmont Supercharges Skin Routines with Essence of Bees
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Lipstick Decorating Games
Redecor Players Can Now Use Revlon-Inspired Shades in Their Designs
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Cardboard Cosmetics Refill Pouches
Freshly Refills Reduce Cosmetics Industry Waste
Refillable Beauty Brands
Maya's Thoughtfully Designed Cosmetics Combat Plastic Waste
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Fashion-Branded Beauty Products
Giorgio Armani Beauty Boasts the Glow Trio
Snowglobe-Inspired Lipsticks
Chromavis Fareva's Snowglobe Has a Shimmery Liquid Core
Gamer-Targeted Beauty Collabs
Revolution Beauty x Fortnite Features Favorite Game Characters
Gemstone-Inspired Marbled Lipsticks
The Marble Color Lipstick Adds Color & Skincare with a Swipe
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Nostalgic Cosmetic Cases
Caboodles x Taste Beauty x Hershey's Collaborated on a Beauty Organizer
Premium Beauty Make-Up Collections
Hermès Presents its Le Regard Series to its Beauty Line
Birthday Beauty Gifts
Sephora's 2024 Birthday Gift Options Have Been Revealed
Dark Skin-Centric Beauty Brands
NaChé Cosmetics Aims to Provide a Positive Beauty Experience
Luxury Moisture-Promoting Balms
YSL Launches the New LoveShine Candy Glow Tinted Butter Balm
Cream Rouge Collections
clé de peau Launched the Cream Rouge Shine, Matte, and Sparkles Ranges
Drag Queen-Themed Skincare Masks
MoBeauty's Skincare Masks are Nourishing and Cheekily Designed
Opulent Parisian Haircare Collections
Guerlain Launches its First Commercial Haircare Line
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
UV Protective Luxury Skincare
clé de peau Debuts a UV Protective Cream + Protective Lip Treatment
Minimalist Luxury Beauty Brands
Rabanne is Venturing into Beauty with Sleek, Simplified Essentials
Cushiony Lip Oils
Merit's Shade Slick Gelée Features Blooming Pigments That React to pH
Illumination-Focused Skincare Advent Calendars
Valmont Unveils Its Winter Illuminations Calendar
Turntable-Inspired Palettes
SHEGLAM's Vinyl Pop Color Palette is Made for Mixing and Matching
Exclusive Luxury Lipsticks
Chanel Beauty's 31 Le Rouge Lipsticks Cost $195 USD Each
Fairytale Film Makeup
The Sigma Beauty x Disney Beauty and the Beast Collection is Enchanting
Nourishing Holiday Cosmetics
The Tree Hut Holiday Collection Gifting or Self-Indulgence-Ready
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Spring-Inspired Body Care Collections
Yves Rocher Introduces New Body Care for Various Skin Needs
Luxury Beauty Relaunches
Marc Jacobs Beauty is Relaunching on the Market with Coty
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Waste-Reducing Beauty Lines
Quo Beauty and Shoppers Drug Mart Debut More Planet Love Package
Museum-Inspired Artful Cosmetics
The Lancôme x Louvre Collection Honors Classic Artwork
Peach-Hued Lip Glosses
Pantone & Shades By Shan Made The Lip Shine Based on the Color of the Year
Fall-Ready Makeup Collections
Elate Beauty Recently Released the Covet Collection
Gen X Beauty Brands
Molly Sims Launches Yse Beauty for Those 40 Years and Older
Vintage Glamour Lipsticks
The Hollywood Beauty Icon Lipsticks Revive Golden Age Style
Exclusive Pride Cosmetics
Beekman 1802 Celebrates Pride Month with Bloom with Pride Kit
Lipstick-Paired Smartphones
This Limited-Edition Huawei Pocket S 520 Comes with Guerlain Lipsticks
Glow-Enhancing Vegan Cosmetics
NUXE's Prodigieuse Boost Delivers a Radiant & Luminous Complexion
Refillable Beauty Offerings
La Bouche Rouge Paris La Lumière Highlighter Stick Arrives for Spring
Luxury Makeup Collections
The CHANEL Les Nuits De Chanel Makeup Collection is High-Quality
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Ultra-Femme Pink Lipsticks
Fenty Beauty Debuts a 'Pink Limo' Scene' Liquid Lipstick Shade
Solstice-Inspired Cosmetic Collections
Elate Beauty Launched the Solstice Collection on June 21st
CGI Beauty Avatars
A New Maybelline Mascara is Being Launched by the Brand's First Avatar
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Versatile Vibrantly Packaged Cosmetics
Polite Society Offers a Series of New Makeup Products
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
Festive Film Makeup Collections
The Revolution Beauty x Elf Collection is Holiday-Ready
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Glow-Boosting Skin Tints
Revolution Beauty's Bright Light Face Glow is Multifunctional
Breath Freshener Cosmetics Collections
The Rude Cosmetics x Mentos Beauty Collection is Refreshing
Multi-Benefit Tinted Balms
Goop Beauty's Colorblur Glow Balm Adds a Pop of Sheer, Creamy Color
Terracotta-Inspired Blush Collections
Guerlain Expands Its Complexion Essentials
Super-Hydrating Skincare Campaigns
Clinique's Protect your Glow Spotlights Superstar Moisturizers
Upcycled Refillable Fragrances
La Bouche Rouge's Natural Fragrances are Luxe & Resource Efficient
Clean Lip-Plumping Collections
LAWLESS Beauty's Cherry Vanilla Line Expands on a Viral Shade
Luxurious Nude Lipsticks
The Rouge Dior Range Was Refreshed After an Extensive Lip Color Study
White Rose-Infused Skincare Collections
Sabon Introduces the White Rose: La Vie En Roses Capsule
Breathable Longwear Foundations
The Gucci Éternité de Beauté Foundation is Infused with Black Rose
Everyday Hydration Skincare Products
Gemini Beauty is Introducing Four New Products
50s-Style Musical Beauty Collections
The Revolution Beauty x Grease Collection is Fan-Approved
Sea-Inspired Eye Color Palettes
clé de peau Beauté's Eye Color Solo Promotes Luminosity
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Valentine’s Day Beauty Boxes
Glossybox Presents the 2023 Valentine's Day Beauty Box
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Villainous Comic Character Makeup
The Revolution Beauty x DC Super-Villains Collection is Playful
Actress-Fronted Beauty Campaigns
La Mer Enlists Michelle Yeoh for a New Beauty Campaign
Dazzling Holiday Makeup Collections
NARS Unveils Its Special Holiday Capsule for Winter 2023
Streaming Series Makeup Ranges
The Revolution x Emily in Paris Collection Celebrates the Show
Luxury Beauty Promotions
The Sephora Spring Savings Event Spotlights YSL Beauty Products
Plumping Plant-Powered Cosmetics
GXVE Beauty by Gwen Stefani is Launching Two New Products
Hydrating Pigmented Lip Creams
Sigma Beauty Lip Creams Offer an Alternative to Liquid Lipstick
Lollipop-Branded Makeup Collaborations
The Rude Cosmetics x Chupa Chups Collection is Vibrant
Color-Changing Blushes
Dior Backstage Rosy Glow Blush Features Color Reviver Technology
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Science-Based Skincare Pop-Ups
RéVive's Pop-Up Series Educates Consumers on Bio-Renewal Technology
Festive Makeup Collections
The Annabelle Holiday Collection Fuses Bold and Natural Cosmetics
Holistic Wellness Cosmetics
GPI Beauty The Harmony Collection Has Cosmetic and Skincare Solutions
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Vibrantly Packaged Makeup Launches
Polite Society Has Unveiled Three New Products
Exclusive Drugstore Collaborations
about-face beauty Expands into Canada with Shoppers Drug Mart
Dazzling Lipstick Collections
Shiksona Introduces the Chic In The Spotlight Collection
Creator-Backed K-Beauty Brands
Influencer Risabae Launches Her Own Makeup Brand, TWO SLASH FOUR
Architectual Makeup Capsules
Tom Ford Teases a New Makeup Collection Comprised of "Essentials"
Fall-Inspired Beauty Capsules
Annabelle Cosmetics Unveils Autumn-Inspired Beauty Collection
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Women's Health Cosmetic Campaigns
The Dr.PAWPAW Get Lippy Campaign Supports The Even Appeal
Luxury Travel-Friendly Skincare Collections
Valmont Announces Its Mini Luxury Capsule for Summer
Budget-Friendly Makeup Collections
Revolution Beauty Releases New Cosmetics Collection at Walmart
Actress-Inspired Beauty Products
The Marilyn Monroe x KISS Collection Commemorates Legacy
Empowering Skin Pop-Ups
La Roche-Posay's Positivity Lab Celebrates Acne Positivity
Low-Cost Cosmetic Retailer Expansions
Dollar General is Rolling Out a New Beauty Layout
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products
Comprehensive Spring Luxe Fashion
JORDANLUCA Presents About the Perspective of Life