The top February 2016 publicity stunts include a variety of experiential pop-ups and dedicated campaign events that introduce products and collections in a unique and genuinely engaging way.
The Skittles Holiday Pawn Shop was a temporary storefront opened in Toronto by the candy brand that let consumers swap unwanted holiday items for packs of Skittles. The experiential pop-up gained international attention thanks to its playful concept and hilarious ad campaign that supported it.
Meanwhile in London, a fleet of scented taxi cabs sanctioned by UK bath and body brand Molton Brown. The 'Christmas Carriages' aimed to draw attention to the brand's larger #MBGiftofLove campaign and introduce their dedicated line of holiday scents.
The top February 2016 publicity stunts speak to the consumer desire for unexpected moments of delight in their everyday routines.
Top 35 Publicity Stunts in February
35
Branded Fitness Park Pop-Ups
This Reebok Pop-Up Brings the Gym Outside in London
34
Luxury Car Digital Experiences
This Bentley Digital Experience Took Over an Amsterdam Hotel
33
Curbside Cupboard Pop-Ups
This KD Pop-Up Celebrated the Launch of the Brand's New Name
32
Dedicated Sneaker Pop-Up Shops
This Adidas BOOST Pop-Up Launches the Tech in London
31
In-Flight Streaming Launches
The Amazon on JetBlue Pop-Up Showcases the New In-Flight Media
30
Oversized Billiards Promotions
This Citroen Event Showcased the Brand's New Airbump Technology
29
Festive Chocolate-Covered Pop-Ups
The Cadbury Christmas Grotto is Part of Its UK Advent Tour
28
Winter-Themed Whiskey Pop-Ups
The Hedonist Project and Diageo Launch a Festive Holiday Bar
27
Branded Skate Park Pop-Ups
The Nike SB Garage Recently Opened Its Doors in Brooklyn
26
Holiday Candy Pawnshop Pop-Ups
The Skittles Holiday Pawn Shop Trades Candy for Unwanted Gifts
25
Urban Safari Treehouse Pop-Ups
This Enormous Activation is for the Lion Sands Game Reserve
24
Festival Gin Pop-Ups
KRADS' Spirit of Njord Pop-Up Bar Was Created for NorthSide's Music Event
23
Commuter-Delight Brand Events
This Celebrity Cruises Activation Delighted Consumers on Blue Monday
22
Projected Swimwear Fashion Shows
This Team Speedo Installation Debuted the New Olympic Line
21
Swedish Furniture Brand Exhibits
A IKEA Exhibition on Storage Will Go on Display in London
20
Vacation-Inspired VR Events
This Kayak Pop-Up Transported People to Miami Via VR
19
Compact Book-Inspired Cars
The 'All Gone' Smart Car is Inspired by the Streetwear Book
18
Outdoor Urban Gym Pop-Ups
Fitness Supplements Brand Maxinutrition Will Host an Outdoor Gym
17
Artwork Advertising
Billboard Advertisements in Los Angeles Display Artwork Instead of Ads
16
Literary Travel Games
Travelzoo's Map Challenges Bookworms to Win a Literary-Themed Holiday
15
Luxury Vehicle Garden Pop-Ups
Lexus Recently Partnered with Harvey Nichols for a Garden Pop-Up
14
Surf Bar Pop-Ups
The Aperol Beach Club Serves Up Drinks and Gourmet Eats at Bondi Beach
13
Rooftop Ice Rinks
Molson Canadian's Anything for Hockey Campaign is Epically Canadian
12
Snowy White Christmas Pop-Ups
The Cadbury Festive Joy Tour Continues to Spread Joy in the UK
11
Easter Candy Pop-Up Cafes
The London Cadbury Creme Egg Pop-Up Has an Adult Ball Pit
10
Adventure Travel Brand Challenges
This Red Bull Challenge Will Have Teams Barter with Cans
9
Dating App Catwalk Livestreams
J.W.Anderson Will Livestream Its F/W 2016 Fashion Show on Grindr
8
Blue Monday Happiness Promotions
Toilet Cleaner Brand Bloo's Delighted Consumers with Bloo Monday
7
Festive Scented Taxi Cabs
Molton Brown's 'Christmas Carriages' Offer Induglent Rides
6
Mobile Tourism Truck Pop-Ups
Visit Florida and Hertz Teamed Up for an Event in London
5
Breakfast Vending Machines
Quaker's Pop-Up Breakfast Vending Machine Doles Out Free Meals
4
Streaming Service Kiosks
A Spotify Pop-Up Has Launched Inside London's King's Cross Station
3
Smartphone Screen Ornaments
Rethink's Modern Christmas Ornament Removes Distracting Technology
2
AR Superhero Displays
This Augmented Reality Mall Stunt Promotes the Batman vs. Superman Film
1
Health-Encouraging Sugar Statues
SodaStream Comments on Healthy Consumption with Statues in London
Related Ideas
Valentine's Day Lingerie Collections
SKIMS Taps White Lotus Stars for Its Valentine's Day Campaign
Celebrity-Starring Swimwear Campaigns
Kim Kardashian Fronts the SKIMS 'Swim Shop' Campaign
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Affordable Skincare Holiday Collections
Burt's Bees Launches a Series of Giftable Bundles
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Immersive Luxe Fashion Installations
The Burberry Streets Campaign Expands to South Korea
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
Fair Trade Beauty Advent Calendars
The Body Shop's Big Advent of Change Gift Set Features 25 Items
Christimas-Themed Pop-Ups
The Miracle Bar is Returning to Toronto This Festive Season
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
All-Pink Corner Shops
The Proper x Barbie Shop Shares Co-Branded Popcorn Packs
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Poolside-Inspired Swimwear Pop-Ups
Willo Perron Creates the SKIMS Pop-Up Space in London
Ice Cream Summer Activations
Halo Top Canada Kicks Off Summer with a Feel Good Summer Campaign
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Digital Snowball Competitions
The LEGO Snow Throw Pits NYC and London Stores Against One Another
Limited-Edition Spring-Inspired Cosmetic Products
Subtl Beauty Introduces the Spring Stak
Bubblegum-Flavored Popsicles
Mars Chocolate Drinks and Treats Debuts the 'Hubba Bubba Ice Lolly'
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Candy-Themed Pop-Up Shops
The HI-CHEW Bite-Size Candy Shop is Opening in New York City
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Airport Skincare Pop-Ups
The Sol de Janerio Delícia Drench Pop-Up Was at Charles de Gaulle Airport
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Sculptural Shoe Activations
Briony Douglas Created a Striking Sculpture Exhibit for Browns Shoes
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
CPG-Inspired Ice Creams
The Ice Cream Project by Anya Hindmarch Features Flavors Like Frozen Peas
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
E-retailer Fashion Pop-ups
The SHEIN Pop-up Shop Experience Opens March 23 at the Eaton Centre
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Expansive Easter Product Ranges
The Mars Wrigley Easter 2024 Range Has Eight New Products
Nostalgic Cosmetic Cases
Caboodles x Taste Beauty x Hershey's Collaborated on a Beauty Organizer
Extreme Plumping Glosses
The First-Ever NYX Big Game Ad is Dropping with an Exclusive Lip Shade
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Autumn eCommerce Fashion Pop-Ups
This SHEIN Pop-Up Will Celebrate the Arrival of Fall Fashions
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Branded Holiday Gifting Suites
Scotch Brand Created a Festive Suite for Wrapping & Packing Gifts
Floral Springtime Ice Creams
The Baskin-Robbins 31 Enjoy Spring Promotion is Launching in Japan
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Licorice Pop-Up Shops
Lakrids by Bülow is on a Mission to Make People Love a Divisive Treat
Co-Branded Daylight Savings Giveaways
Klondike & Instacart Unveil a Surprise This Daylight Savings
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Crunchy Dessert-Flavored Candies
Skittles Desserts Capture the Tastes of Classic Treats
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Celebratory Hot Chocolate Promotions
This Cadbury 200th Anniversary Promotion is Launching Now
Edible Pastry Holiday Homes
Pop-Tarts & Tiffany Pratt Made Designs Inspired by Canadian Dwellings
Sustainable Festival Stands
Mentos' Pure Fresh Gum Stand Will Be Repurposed Post-Use
Anti-Breakup Festive Campaigns
Smirnoff and Lance Bass Debut 'Red, White & Merry' Love Campaign
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Festive Rooftop Parking Spots
Aldi Installed a Parking Space for Santa's Sleigh and Nine Reindeer
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Retailer-Collaborative Fall Streetwear
Stüssy Presents Another Collection Alongside DSM London
Pride Skincare Pop-Ups
Kiehl's Celebrates Pride Month with a Pop-up Event at Stackt Market
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
Spooky Seasonal Soda Promotions
This Fanta Halloween Promotion Offers the Biggest Rewards Yet
On-Demand Mobile Ice Cream Stores
Mars Teamed Up with Store-Hailing Service Conjure
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Beloved Holiday QSR Beverages
Starbucks Canada Ushers in the Holiday Season with Festive Offerings
Over-the-Top Easter Desserts
Serendipity3 & PEEPS Teamed Up to Create an Easter Beverage
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Playful Valentine's Day Gifts
The Clever Candy 2024 Valentine’s Day Collection Has Been Unveiled
Immersive Trivia Experiences
The Samsung SmartThings Connected Home Experience is Now Open
Immersive Holiday Pop-Up Experiences
Gay Lea Brings Back Its 'Share Joy by Gay Lea' Holiday Pop-Up
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Paradise Sparkling Water Activations
Spindrift Debuts Greetings from Paradise for Hot New Yorkers
Luxury Beauty Promotions
The Sephora Spring Savings Event Spotlights YSL Beauty Products
Expansive Valentine's Treat Ranges
The Mars Valentine's Day Products are Here for 2024
Springtime Snack Cake Promotions
The Mr Kipling and Cadbury Cake Easter campaign is Familial
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Macaron-Inspired Pop-Ups
Häagen-Dazs' Flavours of Love Spotlights Two New Decadent Flavors
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Expansive Seasonal Confectionery Collections
The Nestlé Christmas 2023 Range Has New and Old Faves
Over-the-Top Pride Desserts
Serendipity3 and SIGBI Created a Showstopping Pride Month Sundae
Sweet-and-Sour Ice Pops
Bomb Pop Launches the 'Extremes' Line Starring Three Fruity Flavors
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Black History Month Markets
Blair&jack is Part of the Up Express Black History Month Market
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Rescue Pet-Supporting Campaigns
The Hershey Company Brought Back its 'Cadbury Bunny Tryouts'
Tax-Deductible Snack Breaks
KitKat Created a One-Day Event for the End of the Tax Year
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Pink Winter Pop-Ups
The Immersive Pink Pier Has Returned for Valentine's Day
Celebratory Seasonal Chocolate Products
Hershey Seasonal Treats are for Valentine's and Easter
Risk-Worthy Snack Ads
The Super Bowl Pringles Ad Shares a Snack That's Worth Getting Stuck With
Chromatic Mint Character Campaigns
The 'Take A Ride On A Tic Tac' Campaign is Limited-Edition
Festive Film Vehicles
Turo Helps Drivers Spread Seasonal Cheer with Limited-Edition Elfmobiles
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Monthly Pancake Promotions
IHOP Pancake of the Month Kicks Off February1, 2024
Hobby-Funding Sweepstakes
Starburst's Pink Passion Protection Program Fuels Creativity with Cash
Expansive Vegan Candy Campaigns
This Swizzels Campaign Encourages Retailers to Stock Up
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Convenience Store Pizza Promotions
These 7-Eleven Pizza Promotions are Launching Soon
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Pop-Up Celebrity Cookie Bakeries
The Cravings x Shopify Bakery and Pop-Up is Only in LA
Collaborative Mustard-Flavored Candies
French's and Skittles Create an Ambiguous Yellow Skittle
Confectionary Candy Debuts
Hancocks Debuts a Series of Candies for the Autumn Season
Pre-Loved Clothing Markets
Charity Super.Mkt Will Take Over Fenwick's on Bond Street
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Iconic Pink Doll Trucks
Barbie's Dreamhouse Living Tour Will Make Stops in Florida
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Branded Small Business Contests
Staples Canada Honors Small Businesses with Boost My Biz Contest
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Iconically Located Wedding Pop-Ups
Couples Can Wed in Times Square This Valentine's Day
Cost Savings Grocer Campaigns
These Spar New Year Offers Prioritize Value
Retailer-Rewarding Brand Promotions
This PepsiCo Retailer Competition is Running in the UK
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes