With the amount of pizza places and burger joints available for consumers to pick from, restaurants are constantly competing to stay ahead of the game, and these modern fast food branding examples are showcasing how businesses are using creative packaging to attract new people.
Since most fast food places serve relatively similar items on their menus, it takes much more than product placement and the occasional commercial to draw in new consumers. That's why opting to re-design product packages or the entire store layout for a modern or contemporary look can serve to attract a much younger and youthful market audience.
From upscale designer french fry packaging to baseball-inspired takeout containers, these modern fast food branding techniques will surely have people interested and intrigued.
27 Examples of Modern Fast Food Branding
27
Lavish Fast Food Packaging
McDonald's Adopts Minimal Packaging for Its Luxury Burger Series
26
Designer Fast Food
Mcdonald's is McFancy With Hermes Fries
25
Food-Cradling Takeout Packages
Sandra Ferreyro Designs a Mess-Free Takeaway Bag
24
Ugly Pizza
Difficult Branding?
23
Anime Fast Food Packaging
Mini Stop Cleverly Packages Its Fries to Act as Goku's Hair
22
Burger-Adorned Egg Ads
Cossette's McDonald's Print Ad Paints Easter Eggs with Burgers
21
Electronic Fast Food Menus
Burger King Renovations Are a Retro-Futuristic Combo
20
Sophisticated Pizza Packaging
The Domino's Pizza Rebranding Comes with a New Chic Pizza Box
19
Fast Food Packaging Makeovers
McDonald's Revamps Their Image
18
Pizza Box Branding
Footmark and Hi Panda Serve Up Limited-Edition Jeans in Eye-Catching Packaging
17
Healthy Fast Food Advertising
The Happy Meal Bundle Ad Shows the Healthy Value of a Kid’s Me
16
Eco-Friendly Fast Food
McDonald's Opens LEED-Certified Restaurant in Chicago
15
Sauce-Squeezing Fry Sleeves
The Ketchup Presser Makes Eating French Fries Less Messy
14
Meat-Free Fast Food Chains
ZenBurger Lets Vegetarians Eat on the Run Too
13
Pizza Box Packaging
The Fineprint Chicago Serves Their Tees Unsliced
12
Fast Food Aromatherapy
The White Castle Burger-Scented Candle Benefits Autism Speaks
11
Burger Chain Rebrandings
The New Wendy's Logo Highlights Clean Lines and a Fresh Face
10
Upscale Fast Food Mugs
Patrick Norguet x Mcdonald's France Introduces Reusable Ceramic Cups
9
Fast Food Social Campaigns
Domino's Pizza Ups the Ante With Revamped Social Engagement
8
Bandit Burger Joints
Illegal Burger Gets Some Design Help From The Metric System
7
Iconic Fast Food Ads
DDB Bacon Cheeseburger Ad for McDonald's is Simple and Direct
6
Eco-Fast Food
Sustainable Fish for McDonald's EURO locations
5
Vampire Value Meals
Burger King's Adult Fun Meal Includes 'New Moon' Trading Cards
4
Crystalized Corporate Crowns
This Artwork Actualizes an Iconic Consumer Symbol
3
Pizza-Emulating DVDs
This Domino's Pizza Advertising Campaign Delivers Surprises
2
Fast Food Literacy Campaigns
McDonald's Book Giveaway Encourages Children to Read
1
Remixed French Fast Food (UPDATE)
Mcdonald's McBaguette is a Bite of Cultural Goodness
Related Ideas
Nostalgic Adult QSR Meals
McDonald's McDonaldland Meal Revives a Classic Marketing Campaign
Modern Backlit Signages
Toronto Sign Media Elevates Brand Visibility with Custom Illuminated Signs
Connected Beverage Platforms
Coca-Cola Uses Freestyle Data to Create New Drinks Faster
Experiential Convenience Stores
FamilyMart Announced IP-Centered Store Experiences in Japan
Fan-Created Menu Items
Creative Customer Orders Inspired the Taco Bell Fan Style Menu
Pristine Fast Food Campaigns
McDonald's All Flavour, No Mess Spotlights a Tidy Snack
Sauce-Proof Shirts
Shake Shack Created Disposable Fashion Inspired by Tray Liners
Thoughtful Packaging Redesigns
Lidl's Private-Label Focuses on Nutritious Value and Children
Country Restaurant Brand Refresh
The Cracker Barrel Rebrand Has a Simple Logo with a New Fall Menu
Show-Inspired QSR Menus
The Stranger Things Meals Campaign Introduces Two Parallel Food Options
Street Burger Campaigns
Mcdonald’s Street Fighter Menu Collaboration Celebrates Arcade Energy
Minimalist Pizza Chain Rebrandings
The Latest Domino's Brand Refresh is Expansive
Snackable Frozen Appetizers
TAST!EZ's New Products Bring Restaurant-Quality Snacks Home
Licensed Flavor Collaborations
Conagra Blends Celebrity and Brand Partnerships Into Snacks
Fast-Food Graphic Capsules
The Mcdonald’s x Graniph 7th Edition Capsule Drops Playful Streetwear
Gen Z-Influenced Drink Menus
These New McDonald’s CosMc Drinks are Headed to Over 500 Locations
QSR Collaborative Streetwear
Pacsun's Mcdonaldland Clothing Line Revives Nostalgia Fashion
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
See-Through Hot Food Packaging
The Inline Plastics Safe-T-Chef Line Has Two New Options
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Novel Toddler-Focused Food Brands
Beyond the Bib Has Officially Launched Across the United States
Vertical Pizza Boxes
Pizza Hut UK Paraded a First-of-Its-Kind Pizza Box on the Streets of London
Flavor Mashup Snacks
Mad Genius Snack Lab Makes Globally Inspired Bites for Gen Z & Millennials
Ultra-Compact Freezable Lunch Boxes
PackIt Expands Its Freezable Snack Box Line for Convenience
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Convenience-Focused Meal Expansions
Ben’s Original™ Debuts Single-Serve Rice Cups and Street Food
Anime Fast Food Collaborations
Popeyes Canada Launches a ONE PIECE-Themed Menu and Experience.
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Upgraded Brand Packaging Schemes
Higgidy Launches a New Brand Look Across Multiple Products
Modern Hustle-Inspired Food Campaigns
StarKist Co. Positions Itself as Fuel for the Modern Hustle
Urban Food Hubs
M&S Expands City Stores with Bakery, Coffee, Sushi, and Fresh Food
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Protein Packaging Refresh Initiatives
Pre® Brands Reimagines Its Grass-Fed Beef Products Packaging
Experiential Fast Food Collaborations
Popeyes Turned Chicken Tenders Into a Music Venue Experience
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Streetstyle Snack Pouches
The Cheez-It Walking Taco's Packaging Was Made for K-12 Foodservice
Football-Inspired Fast-Food Packaging
Bojangles Has Unveiled Its 2025 Big Bo Box Lineup
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
High-Value Pizzeria Promotions
The Little Caesars More for $9.99 Promotion Maximizes Value
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Fast Food-Collaborative Streetwear
CLOT and McDonald's Join Forces on a New Collection
Minimal Snack Packaging
The Calbee Packaging Redesign Replaces Bright Colors with Monochrome
Collectible Fandom Packaging
Spider-Man-Themed Takis Bags Turn Snacks into Fan Collectibles
Approachable Modern Cleaning Products
Oven Pride Debuted Three Products with Refreshed Branding
Personalized Fast-Casual Branding
FUSIAN Rebrands Around Customization and Bold Visual Identity
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
Ready-to-Bake Artisan Pizzas
The PizzaExpress Specials Range Has Four Recipe Options
Fantastical Fast Food Menus
Burger King's How to Train Your Dragon Menu Features Fiery Flavors
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Heritage Grocery Packaging
Bob’s Red Mill Redesigned Its Packaging for Easier Shelf Navigation
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Anniversary-Celebrating Brand Evolutions
Smoothie King Debuts 'The Best Kind of Delicious'
Branded Packaging Solutions
Custom Packaging Enhances Product Presentation And Brand Identity
Heritage-Inspired QSR Ranges
The Chick-fil-A Newstalgia Lineup Pays Homage to the Brand's History
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Pizza Brand Toasted Sandwiches
Papa Johns's New Oven‑Toasted Sandwiches Expand the Brand's Range
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Refreshed Barbecue Sauce Identities
Bachan's Initiated an Update to Its Brand's Visual Identity
Basketball Film-Inspired Pizza Campaigns
Pizza Hut Debuts Space Jam-Inspired Menu Bundle & Recipes
Mediterranean Street Food Expansion
Nick the Greek grows demand for authentic fast-casual gyros
Ingredient-Driven Chip Branding
The Refreshed Tostitos Branding Focuses on Nutritional Benefits
Crafted Fast Food Beverages
McDonald’s Expands into Refreshers, Dirty Sodas and Energy Drinks
Returnable Meal Containers
ReBento Updates Food Packaging with a Reusable Collection System
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Compact Urban Grocery Retail
Whole Foods Expanded Daily Shop Stores into Three U.S. Cities
Burger-Style Frozen Novelties
The Frosty Burger Serves Chicken Ice Cream in an Encrusted Patty
Convenient Meal Campaigns
Ben's Original Debuts Its New Campaign — Keep It Original
Nostalgic Summer Snacks
Entenmann's Launches Childhood-Inspired Seasonal Treats
Truffle-Infused Condiment Packaging Refreshes
TRUFF Undergoes a Packaging Refresh to Stand Out
Nordic QSR Campaigns
McDonald's Launches a New Campaign Inspired by its Dedicated Fans
Food Travel Accessories
The To Go Collection Converts Takeout Packaging into Functional Gear
Gas Station Meal Expansions
7-Eleven Enters Fast-Food Territory with Chicken Items
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Modern Deli Brand Identities
Schlotzsky's is Rebranding Itself as Schlotzsky's Deli
Protein Brand Logo Updates
Premier Protein Unveils Refreshed Branding in Canada
In-Store DIY Packaging Stations
Taco Bell UK is Uniquely Supporting Circular Fashion Sellers
Fusion Pizza Snacks
The McCain Cheesy Pizza Fingers are Crunchy and Ooze Cheese
Pet-Focused Re-Branding Initiatives
My Perfect Pet Boasts a Comprehensive Rebrand
Takeaway-Inspired Snacks
Wall's Pastry Launches Takeaway Pockets to Appeal to Younger Shoppers
Anti-Shrinkflation Restaurant Campaigns
The Back to Maggiano's Campaign Focuses on Large Portions
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Food Service Packaging Platforms
JJ O'Toole Launched Bia to Cater to the Hospitality Sector
Region-Specific Pizza Campaigns
Emmy Squared Pizza Launches Regionally Inspired Pizzas in the US
Fine-Dining Pizza Events
The Pizza Hut Supper Club Let Quality Ingredients Speak for Themselves
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Value-Driven QSR Campaigns
Domino's 'Who Likes Pizza?' Visualizes Pizza's Worth
Limited-Time Asian BBQ Pizzas
Happy's Pizza Launches an Asian BBQ Menu
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Fajita-Inspired QSR Menus
Taco Bell Debuts a Limited-Time Fajita Menu, with Two Noteworthy Dishes
Boutique Grocery Designs
The Meadow Lane Store Introduces a Refined Retail Concept in Tribeca
Globally Inspired Plant-Based Patties
Taste of the World Burgers Let Recognizable Vegetables Shine
Accessible Design Campaigns
Canva's Really, Really Good Design Transformed a Sandwich Business
Modern Premium Pet Packaging
Pet 'n Shape Boasts New Packaging for Its Premium Dog Treats & Chews
Simplified Food Campaigns
gusto! Relaunched its Feel Good Flavor Mission
Community-Centered Bakery Cafés
Paris Baguette expands through neighborhood café experiences
Archival Packaging Revivals
Chick-Fil-A Newstalgia Marks an 80th Anniversary Rollout
Cold-Storage Branded Bagels
Cold Chain 3PL Introduced 'The Fit Bagel' Standalone Line of Bagels
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Donation-Based Menu Deals
Domino’s Turns Pizza Purchases into Donations for Kids with Illnesses
Expansive Meat-Free Food Campaigns
The Meat Free Made Easy! Campaign Features Over 40 Brands
Halloween-Themed Qsr Menus
Burger King Reveals a Monster Menu with Vampire Nuggets and Mummy Fries
Anti-Shrinkflation QSR Initiatives
These Jack in the Box Value Deals Offer Ample Food and Drink
Redesigned Culinary Mix Packaging
The Sun-Bird Brand Debuts New Packaging for Its Range
Canadian Cafe Brand Expansions
Foodtastic and Inspired Brands Partnered to Bring Dunkin' to Canada
Nutrition-Focused Temporary Dining Menus
Ford's Garage Launches the Fuel-Efficient Fare Menu
Young Consumer-Focused Store Redesigns
Auntie Anne's Presents a Contemporary Updated Aesthetic
AR-Enabled Oat Drink Packaging
Alpro and Appetite Creative Partnered for Interactive Packaging
Customizable Packaging Solutions
Wax Paper Global Has Introduced an Innovative Packaging Solution
High-End Gilded Spice Branding
The McCormick Gourmet Collection Showcased a New Premium Branding
Foodservice Product Showcases
McLane Company is Unveiling New Products at the 2025 NACS Show
QSR Color-Shift Cups
Mcdonald’s Launches Limited-Edition Color-Changing Cold Cups
Modernist Burger Interiors
Studio Danel Designs an OMG! Burger in Houston Around a Communal Table
Nostalgic Dessert Mashups
Wendy’s Combines Cookie Dough and Brownie Batter in Frosty Treats
Nostalgia-Powered Retail
Zellers Revives a Canadian Favorite With New Ontario Stores
Plastic-Reduced Food Packaging
SPAR Austria Trials Meat Packaging That Uses 70% Less Plastic
Design-Forward Italian Restaurant Interiors
Katie's Pizza & Pasta Expands to Crestwood
Restaurant-Inspired Prepackaged Burgers
These New Rustlers Burgers Come in Three Options
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Kebab-Inspired Restaurant Totems
KFC Calls Attention to Its New Döner Menu via its Totems
Convenience Dining Growth
Checkers & Rally’s Grows Through Travel Centers and Convenience Stores
Graffiti-Driven Franchise Interiors
Pablito’s Tacos Unveiled a New Mindful Design Concept
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Multi-Brand Snack Boxes
Bobby’s Expands its Delivery Capabilities with the ‘Brand Box’ Service
Meal Delivery Brand Advantages
Clean Eatz Kitchen Signals to Its Advantages in the Market
Revived Modern Burger Bars
PLUTO Burger Bar in Poland Reimagines an American Classic with a Twist
Bold Bright Burger Restaurants
Flip-N-Fry in Berlin Uses Vibrant Colour as Its Core Design Theme
Expanded Breakfast SKUs
Feel Good Foods Launches Breakfast Line At Target Nationwide
Elevated Diner Franchises
Billy’s Downtown Diner expands its modern diner concept in the midwest
Customizable Potato Snacks
Potatoes USA is Highlighting Fry Bags for National French Fry Day