With the amount of pizza places and burger joints available for consumers to pick from, restaurants are constantly competing to stay ahead of the game, and these modern fast food branding examples are showcasing how businesses are using creative packaging to attract new people.
Since most fast food places serve relatively similar items on their menus, it takes much more than product placement and the occasional commercial to draw in new consumers. That's why opting to re-design product packages or the entire store layout for a modern or contemporary look can serve to attract a much younger and youthful market audience.
From upscale designer french fry packaging to baseball-inspired takeout containers, these modern fast food branding techniques will surely have people interested and intrigued.
27 Examples of Modern Fast Food Branding
27
Lavish Fast Food Packaging
McDonald's Adopts Minimal Packaging for Its Luxury Burger Series
26
Designer Fast Food
Mcdonald's is McFancy With Hermes Fries
25
Food-Cradling Takeout Packages
Sandra Ferreyro Designs a Mess-Free Takeaway Bag
24
Ugly Pizza
Difficult Branding?
23
Anime Fast Food Packaging
Mini Stop Cleverly Packages Its Fries to Act as Goku's Hair
22
Burger-Adorned Egg Ads
Cossette's McDonald's Print Ad Paints Easter Eggs with Burgers
21
Electronic Fast Food Menus
Burger King Renovations Are a Retro-Futuristic Combo
20
Sophisticated Pizza Packaging
The Domino's Pizza Rebranding Comes with a New Chic Pizza Box
19
Fast Food Packaging Makeovers
McDonald's Revamps Their Image
18
Pizza Box Branding
Footmark and Hi Panda Serve Up Limited-Edition Jeans in Eye-Catching Packaging
17
Healthy Fast Food Advertising
The Happy Meal Bundle Ad Shows the Healthy Value of a Kid’s Me
16
Eco-Friendly Fast Food
McDonald's Opens LEED-Certified Restaurant in Chicago
15
Sauce-Squeezing Fry Sleeves
The Ketchup Presser Makes Eating French Fries Less Messy
14
Meat-Free Fast Food Chains
ZenBurger Lets Vegetarians Eat on the Run Too
13
Pizza Box Packaging
The Fineprint Chicago Serves Their Tees Unsliced
12
Fast Food Aromatherapy
The White Castle Burger-Scented Candle Benefits Autism Speaks
11
Burger Chain Rebrandings
The New Wendy's Logo Highlights Clean Lines and a Fresh Face
10
Upscale Fast Food Mugs
Patrick Norguet x Mcdonald's France Introduces Reusable Ceramic Cups
9
Fast Food Social Campaigns
Domino's Pizza Ups the Ante With Revamped Social Engagement
8
Bandit Burger Joints
Illegal Burger Gets Some Design Help From The Metric System
7
Iconic Fast Food Ads
DDB Bacon Cheeseburger Ad for McDonald's is Simple and Direct
6
Eco-Fast Food
Sustainable Fish for McDonald's EURO locations
5
Vampire Value Meals
Burger King's Adult Fun Meal Includes 'New Moon' Trading Cards
4
Crystalized Corporate Crowns
This Artwork Actualizes an Iconic Consumer Symbol
3
Pizza-Emulating DVDs
This Domino's Pizza Advertising Campaign Delivers Surprises
2
Fast Food Literacy Campaigns
McDonald's Book Giveaway Encourages Children to Read
1
Remixed French Fast Food (UPDATE)
Mcdonald's McBaguette is a Bite of Cultural Goodness
Related Ideas
Fast-Food-Inspired Bag Designs
New York Knicks Players Create Custom Chipotle To-Go Bags
Nostalgic Adult QSR Meals
McDonald's McDonaldland Meal Revives a Classic Marketing Campaign
Familiar Free-From Snack Products
Simply Snacks is Debuting Four New Product Varieties
Nostalgic 2000s QSR Menus
Taco Bell Rewinds the Clock with its 'Decades Y2K Menu'
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Fan-Created Menu Items
Creative Customer Orders Inspired the Taco Bell Fan Style Menu
Experiential Convenience Stores
FamilyMart Announced IP-Centered Store Experiences in Japan
Pristine Fast Food Campaigns
McDonald's All Flavour, No Mess Spotlights a Tidy Snack
Sauce-Proof Shirts
Shake Shack Created Disposable Fashion Inspired by Tray Liners
Thoughtful Packaging Redesigns
Lidl's Private-Label Focuses on Nutritious Value and Children
Country Restaurant Brand Refresh
The Cracker Barrel Rebrand Has a Simple Logo with a New Fall Menu
Minimalist Pizza Chain Rebrandings
The Latest Domino's Brand Refresh is Expansive
Snackable Frozen Appetizers
TAST!EZ's New Products Bring Restaurant-Quality Snacks Home
Street Burger Campaigns
Mcdonald’s Street Fighter Menu Collaboration Celebrates Arcade Energy
Show-Inspired QSR Menus
The Stranger Things Meals Campaign Introduces Two Parallel Food Options
Fast-Food Graphic Capsules
The Mcdonald’s x Graniph 7th Edition Capsule Drops Playful Streetwear
Gen Z-Influenced Drink Menus
These New McDonald’s CosMc Drinks are Headed to Over 500 Locations
QSR Collaborative Streetwear
Pacsun's Mcdonaldland Clothing Line Revives Nostalgia Fashion
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
See-Through Hot Food Packaging
The Inline Plastics Safe-T-Chef Line Has Two New Options
Novel Toddler-Focused Food Brands
Beyond the Bib Has Officially Launched Across the United States
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Vertical Pizza Boxes
Pizza Hut UK Paraded a First-of-Its-Kind Pizza Box on the Streets of London
Flavor Mashup Snacks
Mad Genius Snack Lab Makes Globally Inspired Bites for Gen Z & Millennials
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Ultra-Compact Freezable Lunch Boxes
PackIt Expands Its Freezable Snack Box Line for Convenience
Convenience-Focused Meal Expansions
Ben’s Original™ Debuts Single-Serve Rice Cups and Street Food
Anime Fast Food Collaborations
Popeyes Canada Launches a ONE PIECE-Themed Menu and Experience.
Delivery Driver-Centric Pizza Ads
Pizza Hut's New Commercial is Cheeky and Playful
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Upgraded Brand Packaging Schemes
Higgidy Launches a New Brand Look Across Multiple Products
Modern Hustle-Inspired Food Campaigns
StarKist Co. Positions Itself as Fuel for the Modern Hustle
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Protein Packaging Refresh Initiatives
Pre® Brands Reimagines Its Grass-Fed Beef Products Packaging
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Streetstyle Snack Pouches
The Cheez-It Walking Taco's Packaging Was Made for K-12 Foodservice
Football-Inspired Fast-Food Packaging
Bojangles Has Unveiled Its 2025 Big Bo Box Lineup
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
High-Value Pizzeria Promotions
The Little Caesars More for $9.99 Promotion Maximizes Value
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Vibrant Better-For-You Snack Packaging
Catalina Crunch Targets Health-Conscious Consumers
Refreshed Food Packaging Designs
North Coast Organic Marks a Major Update to Its Century-Old Brand
Fast Food-Collaborative Streetwear
CLOT and McDonald's Join Forces on a New Collection
Playful Freezable Lunch Boxes
PackIt Presents a New Design for Its Freezable Playtime Lunch Box
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
CPG-Focused Innovation Launchpads
Albertsons Companies is Running Its Innovation Launchpad
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
Ready-to-Bake Artisan Pizzas
The PizzaExpress Specials Range Has Four Recipe Options
Anniversary-Celebrating Brand Evolutions
Smoothie King Debuts 'The Best Kind of Delicious'
Fantastical Fast Food Menus
Burger King's How to Train Your Dragon Menu Features Fiery Flavors
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Movie-Goer-Inspired Soda Campaigns
Evolution Fresh Introduced its 'Fresh Twist on Soda' Campaign
Branded Packaging Solutions
Custom Packaging Enhances Product Presentation And Brand Identity
Heritage-Inspired QSR Ranges
The Chick-fil-A Newstalgia Lineup Pays Homage to the Brand's History
Pizza Brand Fashion Collections
PizzaExpress The Icons Collection Marks the 60th Anniversary
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Pizza Brand Toasted Sandwiches
Papa Johns's New Oven‑Toasted Sandwiches Expand the Brand's Range
Crafted Fast Food Beverages
McDonald’s Expands into Refreshers, Dirty Sodas and Energy Drinks
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Midlife Crisis Pizza Campaigns
The California Pizza Kitchen 40th Anniversary Marks a Milestone
Refreshed Barbecue Sauce Identities
Bachan's Initiated an Update to Its Brand's Visual Identity
Reduced Plastic Sandwich Packaging
The Seal N’ Flip Packaging from the Lacerta Group Reduces Costs
Basketball Film-Inspired Pizza Campaigns
Pizza Hut Debuts Space Jam-Inspired Menu Bundle & Recipes
Delicious Premium Convenience Meals
Kroger Co. Debuts New Dishes with Globally Inspired Flavors
Ingredient-Driven Chip Branding
The Refreshed Tostitos Branding Focuses on Nutritional Benefits
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Burger-Style Frozen Novelties
The Frosty Burger Serves Chicken Ice Cream in an Encrusted Patty
Convenient Meal Campaigns
Ben's Original Debuts Its New Campaign — Keep It Original
Modern Premium Pet Packaging
Pet 'n Shape Boasts New Packaging for Its Premium Dog Treats & Chews
Truffle-Infused Condiment Packaging Refreshes
TRUFF Undergoes a Packaging Refresh to Stand Out
Nordic QSR Campaigns
McDonald's Launches a New Campaign Inspired by its Dedicated Fans
Seasonal Restaurant Menu Refreshes
Emmy Squared Pizza Enhances Its Food and Beverage Offerings
Food Travel Accessories
The To Go Collection Converts Takeout Packaging into Functional Gear
Gas Station Meal Expansions
7-Eleven Enters Fast-Food Territory with Chicken Items
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Modern Deli Brand Identities
Schlotzsky's is Rebranding Itself as Schlotzsky's Deli
In-Store DIY Packaging Stations
Taco Bell UK is Uniquely Supporting Circular Fashion Sellers
Protein Brand Logo Updates
Premier Protein Unveils Refreshed Branding in Canada
Fusion Pizza Snacks
The McCain Cheesy Pizza Fingers are Crunchy and Ooze Cheese
Takeaway-Inspired Snacks
Wall's Pastry Launches Takeaway Pockets to Appeal to Younger Shoppers
Anti-Shrinkflation Restaurant Campaigns
The Back to Maggiano's Campaign Focuses on Large Portions
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Trendy Private Label Launches
Kroger Unveils a Variety of Elevated Options for its Private Label
Food Service Packaging Platforms
JJ O'Toole Launched Bia to Cater to the Hospitality Sector
Region-Specific Pizza Campaigns
Emmy Squared Pizza Launches Regionally Inspired Pizzas in the US
Fine-Dining Pizza Events
The Pizza Hut Supper Club Let Quality Ingredients Speak for Themselves
Show-Inspired Burger Menus
Burger King Spongebob Menu Brings Animated Flavor to Fast Food
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Simplified Food Campaigns
gusto! Relaunched its Feel Good Flavor Mission
Value-Driven QSR Campaigns
Domino's 'Who Likes Pizza?' Visualizes Pizza's Worth
Limited-Time Asian BBQ Pizzas
Happy's Pizza Launches an Asian BBQ Menu
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Combat-Themed QSR Burger Menus
McDonald's Japan Street Burgers are Street Fighter-Inspired
Boutique Grocery Designs
The Meadow Lane Store Introduces a Refined Retail Concept in Tribeca
Globally Inspired Plant-Based Patties
Taste of the World Burgers Let Recognizable Vegetables Shine
Accessible Design Campaigns
Canva's Really, Really Good Design Transformed a Sandwich Business
Archival Packaging Revivals
Chick-Fil-A Newstalgia Marks an 80th Anniversary Rollout
Tiered QSR Pricing Initiatives
Wendy's Debuts the Value-Driven Biggie Deals Menu
Cold-Storage Branded Bagels
Cold Chain 3PL Introduced 'The Fit Bagel' Standalone Line of Bagels
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Donation-Based Menu Deals
Domino’s Turns Pizza Purchases into Donations for Kids with Illnesses
Expansive Meat-Free Food Campaigns
The Meat Free Made Easy! Campaign Features Over 40 Brands
Halloween-Themed Qsr Menus
Burger King Reveals a Monster Menu with Vampire Nuggets and Mummy Fries
Anti-Shrinkflation QSR Initiatives
These Jack in the Box Value Deals Offer Ample Food and Drink
Redesigned Culinary Mix Packaging
The Sun-Bird Brand Debuts New Packaging for Its Range
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Nutrition-Focused Temporary Dining Menus
Ford's Garage Launches the Fuel-Efficient Fare Menu
Young Consumer-Focused Store Redesigns
Auntie Anne's Presents a Contemporary Updated Aesthetic
AR-Enabled Oat Drink Packaging
Alpro and Appetite Creative Partnered for Interactive Packaging
Customizable Packaging Solutions
Wax Paper Global Has Introduced an Innovative Packaging Solution
Signature Value-Driven Menus
Taco Bell Introduces its New 'Luxe Value Menu' Across the U.S.
High-End Gilded Spice Branding
The McCormick Gourmet Collection Showcased a New Premium Branding
Foodservice Product Showcases
McLane Company is Unveiling New Products at the 2025 NACS Show
QSR Color-Shift Cups
Mcdonald’s Launches Limited-Edition Color-Changing Cold Cups
Modernist Burger Interiors
Studio Danel Designs an OMG! Burger in Houston Around a Communal Table
Fashionable Hospitality Aprons
JClark Designed Reimagines Aprons for Cafés and Restaurants
Design-Forward Italian Restaurant Interiors
Katie's Pizza & Pasta Expands to Crestwood
Restaurant-Inspired Prepackaged Burgers
These New Rustlers Burgers Come in Three Options
Kebab-Inspired Restaurant Totems
KFC Calls Attention to Its New Döner Menu via its Totems
Made-to-Order Retailer Burgers
The Nittany MinitMart Signature Burger Menu is Ready for Summer
Modular Drive-Thru Displays
Creative Realities Debuts Flexible Digital Drive-Thru Platform
Packaging Anniversary Refresh
King’s Hawaiian Marks 75 Years with a Joyful New Look
Laidback Restaurant Burger Menus
The Huddle House Smashed Burgers Come in Three Options
Graffiti-Driven Franchise Interiors
Pablito’s Tacos Unveiled a New Mindful Design Concept
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Multi-Brand Snack Boxes
Bobby’s Expands its Delivery Capabilities with the ‘Brand Box’ Service
Cost-Effective Pizza Programs
Godfather’s Pizza To Go Program Offers an Enhanced Experience
Startup Name Generators
Bake Your Brand Uses AI to Create Unique Startup Names and Taglines
Meal Delivery Brand Advantages
Clean Eatz Kitchen Signals to Its Advantages in the Market
Bold Bright Burger Restaurants
Flip-N-Fry in Berlin Uses Vibrant Colour as Its Core Design Theme
Revived Modern Burger Bars
PLUTO Burger Bar in Poland Reimagines an American Classic with a Twist
Expanded Breakfast SKUs
Feel Good Foods Launches Breakfast Line At Target Nationwide
Customizable Potato Snacks
Potatoes USA is Highlighting Fry Bags for National French Fry Day