With the amount of pizza places and burger joints available for consumers to pick from, restaurants are constantly competing to stay ahead of the game, and these modern fast food branding examples are showcasing how businesses are using creative packaging to attract new people.
Since most fast food places serve relatively similar items on their menus, it takes much more than product placement and the occasional commercial to draw in new consumers. That's why opting to re-design product packages or the entire store layout for a modern or contemporary look can serve to attract a much younger and youthful market audience.
From upscale designer french fry packaging to baseball-inspired takeout containers, these modern fast food branding techniques will surely have people interested and intrigued.
27 Examples of Modern Fast Food Branding
27
Lavish Fast Food Packaging
McDonald's Adopts Minimal Packaging for Its Luxury Burger Series
26
Designer Fast Food
Mcdonald's is McFancy With Hermes Fries
25
Food-Cradling Takeout Packages
Sandra Ferreyro Designs a Mess-Free Takeaway Bag
24
Ugly Pizza
Difficult Branding?
23
Anime Fast Food Packaging
Mini Stop Cleverly Packages Its Fries to Act as Goku's Hair
22
Burger-Adorned Egg Ads
Cossette's McDonald's Print Ad Paints Easter Eggs with Burgers
21
Electronic Fast Food Menus
Burger King Renovations Are a Retro-Futuristic Combo
20
Sophisticated Pizza Packaging
The Domino's Pizza Rebranding Comes with a New Chic Pizza Box
19
Fast Food Packaging Makeovers
McDonald's Revamps Their Image
18
Pizza Box Branding
Footmark and Hi Panda Serve Up Limited-Edition Jeans in Eye-Catching Packaging
17
Healthy Fast Food Advertising
The Happy Meal Bundle Ad Shows the Healthy Value of a Kid’s Me
16
Eco-Friendly Fast Food
McDonald's Opens LEED-Certified Restaurant in Chicago
15
Sauce-Squeezing Fry Sleeves
The Ketchup Presser Makes Eating French Fries Less Messy
14
Meat-Free Fast Food Chains
ZenBurger Lets Vegetarians Eat on the Run Too
13
Pizza Box Packaging
The Fineprint Chicago Serves Their Tees Unsliced
12
Fast Food Aromatherapy
The White Castle Burger-Scented Candle Benefits Autism Speaks
11
Burger Chain Rebrandings
The New Wendy's Logo Highlights Clean Lines and a Fresh Face
10
Upscale Fast Food Mugs
Patrick Norguet x Mcdonald's France Introduces Reusable Ceramic Cups
9
Fast Food Social Campaigns
Domino's Pizza Ups the Ante With Revamped Social Engagement
8
Bandit Burger Joints
Illegal Burger Gets Some Design Help From The Metric System
7
Iconic Fast Food Ads
DDB Bacon Cheeseburger Ad for McDonald's is Simple and Direct
6
Eco-Fast Food
Sustainable Fish for McDonald's EURO locations
5
Vampire Value Meals
Burger King's Adult Fun Meal Includes 'New Moon' Trading Cards
4
Crystalized Corporate Crowns
This Artwork Actualizes an Iconic Consumer Symbol
3
Pizza-Emulating DVDs
This Domino's Pizza Advertising Campaign Delivers Surprises
2
Fast Food Literacy Campaigns
McDonald's Book Giveaway Encourages Children to Read
1
Remixed French Fast Food (UPDATE)
Mcdonald's McBaguette is a Bite of Cultural Goodness
Related Ideas
Everyday Objects as Art
Emma Kelly's Paintings Make McDonalds Art
Aggressively Remixed Anime
Bulat Iraliyev Gives Dragon Ball Z Characters a Harder Edge
Flexible Eco Packaging
Billerud FibreForm is a Receptive and Recyclable Material
Painterly Pop Culture Characters
Bryan Lee Shows Off His Sleek Rendering Style with Kid Favorites
Artful Fast-Food Packaging
These Painted French Fry Containers Reference Pop Culture Iconography
Satirical Couture Rebranding
These 'Fashionista' Brand Logo Remixes are Harsh and Hilarious
Satirical Street Art
Norweigian Street Artist Dolk Provides a Lampoon of Contemporary Society
Fast Food Customer Portraits
People You Meet at McDonalds by Nolan Conway Shows Diverse Patrons
Eclectic Coffee Shop Redesigns
Cielito Querido Cafe Branding Embraces Idiosyncrasy
Friendly Food Packaging
Amelie and Friends is Friendly with its Branding
Epic Fictional Fight Promos
Filipe Capra Pits Pop Culture's Greatest Characters Against Each Other
DIY Computer Docks
The Pizza Box Laptop Stand by Ilya Andreev is Fast Food for Technology
Fashionable Anime Characters
The HMN ALNS 'Dragon Ball Z' Collection Makeover
Upscale Fast Food Cafes
This Fast Food Restaurant Design Encourages Lounging
Prepubescent Pop Culture Caricatures
Riza Turker Depicts Famous Characters as Tiny Kids
Cartoon Character Logo Mashups
These Cartoon Logos by Stefan Asafti Turns Characters into Brands
Kitschy Food Illustrations
Pizza by Kimiaki Yaegashi Focuses on Surreal and Silly Scenarios
Recycled Package Apparel
Munenari Maegawa Creates Clothes Out of Packaging
Fast Food Interior Overhauls (UPDATE)
McDonald's Family-Focused Design Launches in the UK
Tearable Seafood Wrapping
The BagBox Packaging Concept is Adaptable for On-the-Go Eating
Bestselling Beverage Rebranding
The Diet Coke New Packaging Revamps a 5-Year-Old Design
Iconic Publication Rebranding
This National Geographic Logo Concept Changes Up the Classic Image
Mini Kitchen Boxes
Cook and Serve a Whole Meal with Liew Ann Lee's Cookease
Animated Coffee Cups
Aimia Foods 'Pour Moi' Converts Consumers to Vending Machine Mocha
Painterly Comic Book Renderings
Nacho Molina Uses Geeky Characters as Muses for Sophisticated Art
Substance Parallel-Pulling PSAs
The OMA Obesity Combating Campaign Compares Junk Food to Drugs
Takeout Container T-Shirt Packaging
Escudos de Lima Branding is Unusually Inspired
Big Mouth Advertising
The Colgate Pizza Box is an In-the-Box Advertising Campaign
Cracking Restaurant Campaigns
The McDonald's Fresh Eggs Daily Billboard is a Top-Notch Stunt
Sleek Sushi Carries
Gerlinde Gruber Creates an Eco-Friendly Sushi Takeaway Box
Fast Food Burger Remixes
Four Toronto Chefs Take on the Task of Making a Gourmet Big Mac
Pizza Friendship Necklaces
Pizza Necklace Lets You and Your Friends Stay Pizza Buddies for Life
Egg-Shaped Candle Holders
The Tokyo Craft Studios Collection is Modernly Chic
Box Lunch Reviews
This Happy Meal Infographic Deciphers Food Marketing Aimed at Children
Fast Food Timekeepers
The McDonald's Sundial Billboard Lets People Know What to Eat When
Scrumptious Slider Cakes
The Hamburger Cupcakes and Cookie Fries are Deliciously Tricky
Video Game Rebranding Designs
Billy Bishop Creates a Punk Rocker Mario Mash Up for Nintendo World
Home-Cooked Pasta Packaging
Pasta Nona Branding Embraces Grandma's Culinary Cachet
Fast Food Decoy Desserts
These Cupcake Nuggets Offer a Sweet Take on the Crisp Chicken Snack
Fast Food Animal Shoots
Aaron Nace Uses His Photo Manipulation Skills to Enjoy a Meal With Animals
Eco-Event Junkvertising
The Eco Heaven Bazaar is Publicized With Pillow and Pizza Box Posters
Home-Grown Beverage Branding
Organic Valley Milk Packaging Embraces Total Sustainability
Groomed Fast Food Ads
The McDonald's McCafe a.M. p.M. Campaign
Fast Food Figures
The Lab American Dudes and Fast Food Infographic is Frightening and Enlightening
Fresh Processed Food Ads
The Dallas Farmers Market Campaign Transforms Burgers into Vegetables
Pizza Box Proposals
The Pizza Hut Proposal Package Provides Everything Needed to Pop the Question
Pizza Box Branding
Footmark and Hi Panda Serve Up Limited-Edition Jeans in Eye-Catching Packaging
Eco-Friendly Takeout
The Green Box Builds Cutlery Right into its Packaging
Fast Food Mascot Terminations
Retire Ronald Campaigns for Ronald McDonald's Resignation
Heat-Sparking Sandwich Ads
This Spicy Thai McBistro Ad from McDonalds is Made for Online Only
Disguised Dessert Chips
These French Fry-Shaped Cakes are a Sweet Take on Savory Snacks
Fast Food Apparel
The Pepperoni Pizza Shirt Will Leave Your Mouth Watering
Late Night Reflective Billboards
Cossette Creates a Creative Advertising Ploy for McDonald's
Colorful Toggled Teacups
These Attaccare Bottone Coffee Cups Can Accommodate Human Unions Too
Wacky Fast Food Characters
McDonald's Creates Alternative Happy Meal Characters to Appeal to Kids
Sauce Splatter Marketing
The Vantage Ketchup Campaign Challenges the Permanece of Stains
Divinely Disguised Delectables
The Vicky Mcdonald 'Breakfast as Dessert' is a Pseudo Morning Meal
Powered-up Cups
The ThinkGeek Battery Thermokruzkhus Mug is Geeky
Graphic Gourmet Packaging
Pizzas from Tony Vespa Come in Deliciously Decorative Boxes
Caffeinated Venn Diagram Ads
The McDonald's McCafe Campaign is Visually Minimalist
Fast Food Chair Designs
The Lazy Oaf's Pizza Bean Bag Chair Will Make You Both Comfy and Hungry
Fast Food Gaming Infographics
The McDonald's Monopoly 'Peelin' Lucky' Chart Gets Its Game On
Incredibly Speedy Fast Foods
McDonald’s Japan Increases Productivity in Speed-Boosting Campa
Organic Tea Brand Reboots
The Tazo Tea Rebranding is More Streamlined and Focuses on Ingredients
Acute Tokyo Wrestler Photography
The Ismael 'Good Morning Sumo' Set is Up Close
Anime Fast Food Sculptures
KFC's Goku Colonel Sanders Statues Promote the New DBZ Movie
Futuristic Fast Food Shops
The McDonald's by Patrick Norguet is a Contemporary Take on a Classic
Blastoff Beverage Vessels
The Rocket Espresso Cup Delivers a Jolt with Your Morning Java
Bite-Sized Pizza Cakes
This Daydream Kitchen Entree Combines Comfort Food with Confections
Fashionable Citrus Cartoons
Sakiroo Choi Releases a Chic Version of His Popular Characters
Obese Fast Food Clowns
Ron English MC SUPERSIZED Figure Smiles Terrifyingly
Spotlight-Hogging Food
The McDonald's McWrap is the Newest Addition to the Fast Food Family
Filmic Fast Food Boxes
Newt Clements's Happy Meal Boxes Celebrate Pop Culture Films
Anti-Bacterial Utensils
Silver Spoon Kills Germs Without Using Harmful Chemicals
Politically Powered Burgers
McDonald’s China Black and White Burger is Food with an Edge
Live Pizza Order Webcams
Dominos Pizza USA Launch a Live Webcam for People Who Order Online
Junk Food Anatomy
The French Fries Skull Demonstrates Skill and Restraint
Delectable Pizza Salves
The Pizza Lip Balm Packs the Flavor Without the Calories
Miniature Pizza Pressers
The 'Breville Crispy Crust Pizza Maker' Makes Perfect Pie at Home
Understated Dessert Branding
Solo Ice Cream Packaging Saves the Frills for the Treats' Flavoring
Pizza Box Packaging
The Fineprint Chicago Serves Their Tees Unsliced
Ammo-Filled Ketchup Shooters
The Condiment Dispenser Gun is Fun for Any BBQ
Refaced Cafe Packaging
New Starbucks Branding is Launched for Bags and Sleeves
Origami-Inspired Crepe Cones
Lauren Shimming Revamps A.B.'s Coffee and Crepes Take-Out Packaging
Peaceful Packaging
The Peace Tea Cans are Covered With Wicked John Malloy Illustrations
French Fast-Food Wars
New McDonald's Timber Vs Farmer Campaign Competes for Supremacy
Cardboard Sneaker Packaging
The Air Jordan XIV Pizza Box Offers a Blueprint for the Shoe
Revised Rouge Rebranding
Coca-Cola Arctic Home Cans Go Back to Being Iconic Red
Multiple Helping Hamburgers
Burger King's New Pizza-Sized Whopper is a Meal for Five
Superhero Fast Food Ads
McDonald's Happy Meal Ads Get a Heroic Makeover
Caulking Branded Condiments
Montage Saus Packaging Looks More Like Epoxy Applicators
Pepperoni Pizza Perfume Ads
The Pizza Hut Fragrance Gets an Overtly Literal Ad Treatment
Candy-Inspired Cake Packaging
The PushCake by the Meringue Bake Shop is Delicious & Easy to Eat
Mix-and-Match Marketing (UPDATE)
The McDonald's ‘Come As You Are' Diversity Proj
Cheese-Embedded Patties
Burger King Announces Its New Stuffed Burger
Virtual Sandwich Adventures
Look for a Golden McRib in the McDonald's 'The Quest' Game
Marvelous Motif Branding
La Loo's Ice Cream Packaging is Caked in Cutesy Patterns
Earth-Loving Flatbread Ads
The Pizza & Love Global Slice Campaign Feeds the Greater Good
Colorful Cleanser Rebranding
P & G Ivory Soap Makeover is Fun, Fresh and Vibrant
Healthy Happy Meal Branding
The McDonald's 'Champions of Happy' Campaign Shifts Tactics
Monstrous Children Ads
The Mcdonald’s Birthday Party Campaign Takes Kids off Parent's Hands
Fast Food Memes
#Shamrocking Has Users Posing for St. Patricks Day
Bandit Burger Joints
Illegal Burger Gets Some Design Help From The Metric System
Poster Food Orders
Domino's Pizza Ordering App Lets People Get Pies From Their Phones
Crowdsourced Fast Food Films
McDonald's McBites Contest Encourages People to Create Mini Films
Personalized Pizza Paintings
Paintshop.biz Allows Users to Paint a Creation for a Pizza Canvas
Burger-Made Birthday Pizzas
Epic Meal Time Celebrates 2 Years with a Deep Dish Fastfood Pizza
Pizza-Hunting Apps
‘Pizza Compass’ App Leads You to the Perfect Slice of Pizza
Ghoulishly Cheesy Pizza Pies
Turn Your Food into Eerie Decorations with Halloween Themed Snacks
Eco-Promoting Condiments (UPDATE)
Heinz Ketchup 'Join the Growing Movement' Encourages Eco Living
Vintage Pin-Up Packaging
This Deep Eddy Sweet Tea Vodka Features a Sultry Design
French-Cultured Fast Food
The McBaguette is Set To Hit McDonald's Shelves Throughout France
Spicy Tomato Condiments
The Heinz Jalapeno Ketchup Will Add a Tasty Fire to Your Holiday Dishes
Iconic Fast Food Ads
DDB Bacon Cheeseburger Ad for McDonald's is Simple and Direct
Mexican Mash-Up Flatbread
The Closet Cooking Taco Quesadilla Pizza is Oozing in Flavor
Cheesy Veggie Tarts
The Kalyn Kitchen Grilled Zucchini Pizza Slices are a Healthy Option
Overindulgent Pizza Burgers
Boston's Pizzaburger is a Meaty Concoction to Clog Arteries
Cute Character Condiments
The Ketchup Dunny by Sket One is Perfect for BBQ Season
Filthy Rich Hamburgers
Le Burger Extravagant has a Price Tag That Makes People Run for Their Money
Tech-Focused Continent Narratives
The Microsoft 4Afrika Initiative Promotes Entrepreneurship
Brown-Bagged Branding
The Kalorier Bag is Simple and Effective
Pizza-Packed Paninis
This Kitchen Treaty Grilled Cheese is Full-Loaded with Fromage
Crimson Bottle Facelifts
Lot 96 Rebrands with Sultry Red Labeling and a Sexy Shape
Meat-Lover Burgers
Burger King Introduces the Massive Meat Monster Whopper
Bleached Bird Fruit Squeezers
The Dr Bird Juicer is Hummingbird-inspired
Fiery Tofu Squares
This Olives for Dinner Recipe Features a Tasty Kick of Sriracha