These examples of dual-purpose packaging range from transformative snack container toys to pizza boxes that double as working, video projectors. As consumers' need for sustainability grows, food retailers are focusing on packaging that can double as an educational toy or broken off into smaller containers for those on the go.
In the case of these examples, convenience is key and eco-friendly design practices are embraced. Standouts include fragmented pizza boxes that boast individual and slice-inspired containers along with cereal box packages that can be transformed into paper action figures after use.
Other favorites include toy-topped milk bottles that encourage young kids to consume a healthy dose of dairy along with customized soup cans that can be given to loved ones as a get well greeting.
12 Examples of Dual-Purpose Packaging
14
Dual-Role Labels
The Sticker on this Olive Oil Bottle Peels Off to Become a Clever Oil Spout
13
Pizza Box Projectors
Pizza Hut Creates Dual-Purpose Packaging That Marries Food and Entertainment
12
Chopstick-Holding Sushi Packaging
The Umi Takeaway Sushi Packaging Uses Utensils to Stay CLosed
11
Playful Snack Blocks
Varvara Komarova's Snack Packaging Concept Doubles as a Toy for Kids
10
Bovine Dairy Branding
Animal Yogurt Packaging is Visually Appealing and Totally Playful for Kids
9
Dual-Purpose Modern Takeout Cups
These Branded Travel Mugs Can Hold Both Hot and Cold Beverages
8
Personified Popcorn Packaging
Paulina Arzillier Creates Fun Snack Packaging for Kid Consumers
7
Entertaining Cereal Boxes
The Backs of Kix Cereal Boxes Contain Cutouts for Playtime
6
Dual-Purpose Lamp Packaging
The Waarmakers 'Ninebyfour' Light Packaging Turns into a Light
5
Portioned Flatbread Packaging
Pizza Slice Boxes Separate Servings by Toppings for Custom Orders
4
Glass Confectionery Bottles
Hagelswag Packages Its Cocoa Nibs in Reusable Glass Chocolate Bottles
3
Customized Can Campaigns
The Heinz Get Well Soup Campaign Sends Custom Cans to Loved Ones
2
Cartoon-Topped Juices
Good2grow's Rebrand Includes Caps Resembling Characters from Kids' Movies
1
Upcycled Edamame Packages
These Healthy Snacks are Packaged Using Recycled Paper & Edamame Pods
Related Ideas
Nostalgia-Driven Cereal Promotions
Kellogg’s Toy Story 5 Cereal Boxes Reintroduce In-Pack Toys
Convenient Cherry Tomato Boxes
Nijasol's Special Edition Cherry Tomato Snack is Vibrant and Unique
Merit-Based Shareable Chocolates
Cadbury's Made to Share Packaging Rewards Acts of Kindness
3D-Printed Packaging Molds
Unilever Partnered with Serioplast on 3D-Printed Packaging Solutions
Cartoon-Branded Aluminum Water Packaging
B Water & Beverage Debuts New Disney-Inspired Designs
Space-Saving Storage Capsules
IKEA Introduces Kössebär, a Novel Take on Everyday Food Storage
Lockable Pizza Boxes
Domino's Created Packaging with Security Codes to Protect Leftover Slices
Beverage Packaging Updates
Capri Sun's Resealable Bottle is a Modern Twist on a Timeless Favorite
Recycled Plastic Candy Packaging
Berry Global Group and Mars Launched 100% Recycled Plastic Jars
Edible Wrapper Snack Bars
One Good Thing Bars Have a No-Waste Formulation
Lightweight Tray-Style Food Packaging
The kp Elite Nova MAP Tray is the Lightest of its Kind
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Self-Cooling Can Packaging
The 'Cool>Can' Cools Itself in Less Than Two-Minutes
See-Through Hot Food Packaging
The Inline Plastics Safe-T-Chef Line Has Two New Options
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Recyclable Yogurt Drink Packaging
The New Yop Bottles are Made with Clear PET and Recycled PET
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Fully Recyclable Oil Packaging
The New Frylight Packaging Has a Fully Recyclable Spray Pump
Ultra-Compact Freezable Lunch Boxes
PackIt Expands Its Freezable Snack Box Line for Convenience
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Minimal Snack Packaging
The Calbee Packaging Redesign Replaces Bright Colors with Monochrome
Hockey-Inspired Pizza Promotions
Pizza Pizza Unveils the Hockey Box for Post-Pizza Hockey Games
Paper-Packaged Chocolate Bars
Walkers Chocolates Switched to 100% Recyclable Packaging
Sustainable Paper Cosmetic Packaging
The Arcade Beauty Paper Packette is Made with 80% Paper
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Fully Recyclable Paper Wrappers
KIND Snacks Launched Curbside Recyclable Snack Bar Packaging
Streetstyle Snack Pouches
The Cheez-It Walking Taco's Packaging Was Made for K-12 Foodservice
Dual-Chamber Beauty Packaging
Clarins Uses Dual-Chamber Packaging to Merge Formulas at Application
Sustainable Packaging Options
Vetroplas Partners Highlight Refillable, Recycled And Airless Soluti
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Healthy Habit Food Packaging
This Lidl Packaging Update Removes Elements That Appeal to Children
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Reusable Packaging Grocery Stores
Nude Foods Market Packs Foods in Returnable Glass Jars
Paper-Based Barrier Drink Packaging
Tetra Pak and Sterilgarda Alimenti Partnered on New Packaging
Recyclable eCommerce Packaging
This New Amazon Packaging is Paper-Made and Arriving in the UK
Pop-Up Microwave Popcorn Boxes
The Proper Pop-Up Box Transforms into Its Own Serving Bowl
Ring-Based Lunch Systems
Ring Lunch Box by Heegun Yun Uses a Central Core to Stack Containers
Transformative Pizza Box Tables
Pizza Hut Introduces the Moving Box Table Packaging
Air Fryer-Friendly Product Packaging
The PaperSeal Shape Tray Replaces Plastic Alternatives
Earth-Inspired Special-Edition Tofu Packaging
Pulmuone Emphasizes Its Commitment to Sustainability
One-Handed Paper Cartons
The One-Hand Pump Paper Pack is Made from 100% Recyclable Materials
Lightweight PET Bottle Designs
TricorBraun Introduces Lightweight PET Bottle Solutions
Reusable Takeaway Packaging Pilots
VTT Launches Reuse Pilot for Ready Meal Packaging
Pocket-Sized Skincare Packaging
HCP's Color Capsule Combines the Features of a Tube and Bottle
Spooky Interactive Yogurt Packaging
Chobani Flip Greek Yogurt Boasts a Unique Halloween Multipack
Sustainable Retailer Packaging Updates
This Co-op Sustainable Packaging Initiative is Expansive
Domed Lid Yogurt Bowls
The KeepCup and Yo Chi 'Go Bowl' is a Eco-Conscious Packaging Option
Playful Freezable Lunch Boxes
PackIt Presents a New Design for Its Freezable Playtime Lunch Box
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Back-to-School Recycling Challenges
Takis and TerraCycle Teamed Up to Reward Recyclers
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Paper-Made Juice Packaging
The Tetra Park Tetra Brik Aseptic is Made with Up to 80% Paper
Collaborative Packaging Development
UNITED CAPS Launches Live Packaging Co-Creation Sessions
Recyclable Bottle Containers
The 'Recyklobox' Allows For Sustainable In‑Store Returns
Sustainable Cafe Delivery Cases
This Paper Pulp Coffee Carrier Keeps Drinks Hot or Cold
Food-Based Toy Block Alternatives
LEGO Replaces its Plastic Bricks with a Eco-Friendly Options
Limited-Edition Regional-Specific Snack Boxes
Tokyotreat Presents the Harajuku Snackventure Box
Recycled Packaging Planter Pots
Tetra Pak and Keter Partnered for the Cube Planters
Purpose-Built Water Bottle Packaging
The Sidel Returnable PET Bottle is Fully Recyclable
Stackable Canned Fish Packages
Robot Food's 'The Tower of Tuna' Packaging is Convenient
Modular Serving Dishes
Host Introduces its 'Thermal Serving Dish'
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Recycable Sleeve Labels
Phenix Label Introduced Recyclable Shrink Sleeve Options
Reduced Packaging Drink Ranges
The 7-Eleven 7-Select Replenish Range Features a New Bottle Design
Spooky Slider Packaging
White Castle Unleashed Limited-Edition Halloween Retail Packaging
Reduced Plastic Sandwich Packaging
The Seal N’ Flip Packaging from the Lacerta Group Reduces Costs
Reusable Packaging Supermarket Trials
Amcor and Ocado are Working Together for a Packaging Project
Shareable Snack Packs
Lunchables Snackables Comes in Savory-Sweet Double Packs for Splitting
Recycled Liquid Product Packaging
The Sidel StarLite-R Still is Crafted from 100% rPET
Wood Fiber Fruit Packaging
These Metsä Spring Muoto Punnet Products Come in Two Sizes
Compostable Single-Use Beer Cups
The BioPak Beer BioCup is Targeted Towards Stadiums and More
Biodegradable Cheese Packagings
Nestlé Joins Oglivy Colombia on the Self-Packing Cheese
High-Barrier Paper Packaging Platform
ProAmpac Launches a High-Barrier Paper Platform
Globally Inspired Microwavable Lunches
Bonduelle Lunch Bowls Entice Gen Z with Bold Flavors
Collaborative Fiber-Based Food Trays
This Fiber-Based Packaging is Lightweight Yet Functional
Football-Themed Cereal Packaging
This General Mills Football Packaging Updates Several Brands
Moulded Fibre Transport Containers
PAPACKS Launches Fiber Box for Seafood Transport
Food Travel Accessories
The To Go Collection Converts Takeout Packaging into Functional Gear
Eco-Friendly Bread Packaging
Modern Milkman Debuted Compostable Bread Bags
Circular Logistics Systems
Tosca and Cabka introduce reusable pallets for supply chains
In-Store DIY Packaging Stations
Taco Bell UK is Uniquely Supporting Circular Fashion Sellers
Tubular Paper-Made Snack Packaging
The Sonoco Paper Can is Made with 100% Recycled Fiber
Eco-Friendly Shipping Materials
The Kite Packaging Smart Fill Range is Eco-Minded
Sustainable Food Packaging Designs
Placon Crystal Seal Delectables is Tamper-Evident and More
Mono-Material Packaging Designs
Free the Birds Introduced Mono-Materials for Skinimalism Packaging
Reduced Plastic Foodservice Partnerships
Prowrap and Tortilla Partnered to Reduce Plastic Waste
Portable Cosmetic Tube-Bottles
Quadpack's Tottle Packaging is Convenient, Eco-Friendly & Premium
Three-Compartment Meal Trays
Amcor and Cofigeo Release a Three-Compartment Tray for Ready Meals
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Bio-Based Single-Use Cups
The VeriGreen Plus Was Created by eGreen and Polymateria
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Food Service Packaging Platforms
JJ O'Toole Launched Bia to Cater to the Hospitality Sector
Dual-Layer Beverage Lids
Constantia Flexibles Introduces the Dual-Layer ComforLid Patent
Compostable Snack Bar Packaging
The Brawny Bear Date Energy Bars Come in New Packaging from Pakka
Biotransformable Cup Designs
The Verigreen Plus Biotransformable Cup for Single Use Packaging
Recycled PET Industrial Bags
Boxon Launches Food-Contact Big Bags Approved in EMEA
Paper Food Packaging Campaigns
This Koehler Paper Campaign Showcases the Market Shift
Sustainable Easter Chocolate Packaging
Happi Launches its New Reduced-Wrapping Chocolate Packaging
Sustainable Seasonal Chocolate Treats
PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly
Paper-Made Pancake Packaging
Laîta Pancakes Now Come in Packaging from Walki
Streamlined Packaging Updates
Blanco's New Packaging Design is Holistic in Nature
Fresh Produce Containerboards
Mondi Launches the ProVantage SmartKraft Brown for Pacapim
Linerless Produce Packaging
Ravenwood and Troya introduce linerless labelled fruit packs
Carton Packaging Frameworks
The Consumer Goods Forum Unveiled the Liquid Carton Guidance
Recycled Plastic Candy Packaging
Cadbury Mini Eggs Came in Recycled Plastic Packaging This Easter
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Plastic-Free Takeaway Boxes
Just Eat Takeaway.com Launches the Huhtamaki Xampla Boxes
3D Potato Bites
Star-Shaped Pop Stars Snacks Deliver Multidimensional Flavor Experiences
Multi-Compartment Meal Trays
Amcor and Cofigeo Partner on a Sustainable Food Tray Product
Recyclable Reusable Coolers
DS Smith's GoChill Cooler Replaces Plastic and Styrofoam Coolers
Compostable Sauce Containers
Holy Carp! Packaging Offers an Alternative for Soy Sauce Dispensers
Portable Hygiene Packs
Kleenex Introduces Durable Tissue Packs with Secure Snap-Shut Lids
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Efficiency-Driven Beverage Shipping Containers
Whale Pod Shipper Debuts Tray Pods
Recycled Packaging Designs
DEBATIN and PreZero Launch the 60% PCR Material-Sourced Packaging
Recyclable Paper-Made Tray Packaging
The PaperSeal Pressed Packaging is Cost-Efficient
Compact On-The-Go Freezable Bags
PackIt Launches the Freezable Market Tote and a Lunch Container
Recycled Packaging Tray Upgrades
Mondelēz Introduced Recycled Trays Across European Brands
Customizable Packaging Solutions
Wax Paper Global Has Introduced an Innovative Packaging Solution
Reduced-Plastic Packaging Moves
Squire Shifts to Box and Card Packaging
Collapsible Commercial Storage Boxes
These Kite Packaging Collapsible Storage Boxes are Durable
Pet Gear Recycling Schemes
Pet Supplies Plus & Wag N' Wash Achieve a Recycled Packaging Milestone
Reusable Cardboard Buckets
Royal Flora Holland Launches a Reusable Bucket for Logistics
Bio-Based Packaging Concepts
UPM Specialty Materials and Paramelt Debut Paper-Based Packagings
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Eco-Designed Sampling Formats
Sampling Innovations Europe Unveiled Easy Dose
Black-Base Foodstorage Clamshells
Inline Plastics Introduced Safe-T-Chef 8x6 Black-Base Clamshell
Sustainable Aerosol Packaging
Aptar Beauty Adds Twist-to-Lock Mechanisms for Leak-Resistant Sprays
Collapsible Plastic Shipping Solutions
Kite Packaging Plastic Pallet Boxes are Cost-Effective
Rigid Protective Food Containers
Klöckner Pentaplast Launches the New kp Infinity HP3
Tape Dispenser Concepts
This Dual Tape Dispenser is Designed to Be Displayed in Plain Sight
Lightweight Dairy Packaging Pots
Amcor's All-New UniPak 1 kg Pot Was Officially Launched