A drinks pop-up experience is ideal to promote a product or increase the value of a business.
For its 70th anniversary, beloved brand NESTLÉ organized a temporary experience in Los Angeles that allowed guests to sample the company's latest ready-to-drink products. The marketing initative also offered access to gourmet-inspired beverages as the drinks pop-up employed the expertise of Chef Jordan Andino.
An instance of a value increase is present in Moschino and Ritz Carlton's collaborative, high-end temporary experience at the hotel's Cafe 103, where guests could enjoy premium teas and artificially crafted treats.
There are, of course, drinks pop-ups that take marketing to a different level by crossing services. Taco Bell, for example, promoted its new Baja Blast in Canada via a mobile hair salon which offered participants the opportunity for a new hairdo with an extravagant color.
25 Drinks Pop-Up Experiences
25
Champagne-Celebrating Pop-Ups
Veuve Clicquot's Café Cliquot is Open from June 21st Until the 24th
24
Boozy Barbershop Pop-Ups
The Trim & Tonic Pop-Up Offers Hot Shaves and Cold Cocktails
23
Whimsical Fairy Tale Bars
Brooklyn is Set to Host an Alice in Wonderland Pop-Up Bar on a Bus
22
Boozy Lemonade Pop-Ups
Mike's Hard Lemonade Drew a Crowd with an Adult-Sized Ball Pit and Puppies
21
Single-Day Pop-Up Bakeries
Strongbow Dark Fruit Honours Its Fans in Manchester with a Tasty Treat
20
Rebalancing Beverage Pop-Ups
'Recess IRL' is a Temporary Space to Enjoy CBD-Infused Beverages
19
Waste-Reducing Cafe Pop-Ups
The Lush x Change Please Pop-Up Discourages Single-Use Plastic Waste
18
Cocktail-Paired Chocolates
The Pop-Up Kit Kat Bar Pairs Cocktails with New Chocolate Flavors
17
Co-Branded Coffee Pop-Ups
Dove and Dunkin' are Helping Those Who "Run on Coffee and Dry Shampoo"
16
Clean-Air Bars
Ketel One Vodka is Launching an Eco, Plant-Filled Drinking Space
15
Mobile Pop-Up Hair Salons
Taco Bell Promotes Its New Baja Blast with a Fun & Colorful Initative
14
Refreshing Milk-Based Beverage Pop-Ups
Nesquik Celebrates Its Anniversary with a Pop-Up Shop in LA
13
Social Media-Driven Bars
The Twisted Pop-Up Bar Uses Metrics to Design Popular Cocktails
12
Cocktail-Dispensing Fountains
Gin Brand Tanqueray is Launching a Negroni Cocktail Fountain
11
French Riviera-Inspired Pop-Ups
Toronto Will Host a Chic Market for 'Grey Goose Le Grand Fizz'
10
Festive Alcohol-Free Bars
Non-Alcoholic Spirits Brand Seedlip Launched a Holiday Pop-Up Shop & Bar
9
Fashion Label-Branded Afternoon Tea
Moschino and Ritz Carlton Work on a Hi Tea Menu Concept
8
Pop-Up Networking Pubs
The Linked Inn by LinkedIn Offers an Enjoyable Way to Approach Job Hunting
7
Pop-Up Airport Breweries
Voodoo Brewery Has Opened at the Pittsburgh International Airport
6
Iconic Londoner Pop-Ups
The King of Soho Gin Pop-Up Offers "Adult Story Time" and Gin Cocktails
5
Recycled Resinous Beers
Lowlander is Reusing Christmas Trees to Create a Winter IPA
4
Plant-Based Liqueur Pop-Ups
The Vegan Treat Stop by Baileys Almande Pairs Alcohol and Sweets
3
TV-Themed Pop-Up Bars
Chili’s is Sponsoring a Recreation of The Dundies from The Office at Replay
2
Tennis Tournament Pop-Ups
This Wimbledon Pop-Up with Pimm's Allows Attendees to View Matches
1
In-Cafe Brunch Pop-Ups
'Asagohan' is a Monthly Event That Explores Morning Coffee Culture
Related Ideas
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Multisensory Beer Events
Peroni Nastro Azzurro 0.0% Le Paddock is Open During Montreal Grand Prix
Biodegradable 3D-Printed Pop-Up Cafes
The Nescafé Dolce Gusto Neo Store is Eco-Focused
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Streaming Service Restaurants
The Netflix Bites Pop-Up Serves Dishes from Netflix Series
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
Champagne-Branded Holiday Popups
The Art of Gifting from Moët & Chandon is Open at Holt Renfrew
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Christimas-Themed Pop-Ups
The Miracle Bar is Returning to Toronto This Festive Season
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
All-Pink Corner Shops
The Proper x Barbie Shop Shares Co-Branded Popcorn Packs
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
Maternity Clothing Pop-Ups
Bumpsuit Created a Pop-Up Pod for Its First Physical Retail Presence
Emotive Fragrance Pop-Ups
Charlotte Tilbury's London Experience Explores the Future of Fragrance
Alcoholic Boba Pearls
Boba POPS are Caviar-Sized Bubbles Filled with Flavored Liqueurs
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Celebratory Soda Diners
The 125 Pepsi Diner Revisits Iconic Creations of the Last Century
Gourmet Water Bars
The AQUA Water Bar by LUQEL is a Destination for Hydration in Dubai
Video Store Speakeasies
Blockbuster Speakeasy Reimagines the Video Store as a Bar
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
BYO Bottle Drink Stations
The Refilled Refiller Stations Eliminate Single-Use Packaging
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Floral Champagne Pop-Ups
The Perrier-Jouët House of Wonder is an Ethereal Ode to Flowers
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Retrospective Multisensory Installations
Cointreau's Experiential Townhouse Shares Brand Heritage
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Airport Skincare Pop-Ups
The Sol de Janerio Delícia Drench Pop-Up Was at Charles de Gaulle Airport
Mexican Holiday Tequila Pop-Ups
The 1800 Taste Tiendita Returns for Cinco De Mayo
Rosé-Dispensing Billboards
Aldi's Billboard Serves Glasses of Wine at the Optimal Temperature
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Alcohol-Free Festival Bars
The New Bar is Coachella's First Official Nonalcoholic Partner
Recycled Plastic Bottle Campaigns
Coca-Cola Promotes the Toss In, Take Out Initiative
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Beer Pairing Pop-Ups
&Beer Pairs Beer with NYC’s Best Vegan Food
Bespoke QSR Beverages
Starbucks Canada Debuted New Ways to Enjoy Summer Drinks
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Juice-Branded Cocktail Kits
Simply® Beverages Debuts a Playful Cocktail Kit for the Holiday Season
Kid-Friendly Bubbly Beverages
GoodPop's Sparkling Juice Drinks Have No Added Sugar
E-retailer Fashion Pop-ups
The SHEIN Pop-up Shop Experience Opens March 23 at the Eaton Centre
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Popcorn Dispenser Billboards
Streaming Service ITVX Marked Its Launch by Sharing Snacks in the UK
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Cosmic Beverage Activations
CELSIUS Energy Promotes its Space Vibe Trilogy with a Coachella Event
Limited-Edition Retailer Drinks
Circle K and PepsiCo Partnered to Offer an Exclusive Drink
Lunar Boutique Pop-Ups
Celebrate Lunar New Year at Bayview Village's Lunar Luxe Boutique Pop-Up
Breakup Bar Pop-Ups
A Taylor Swift-Themed Breakup Pop-Up is Coming to Chicago for Valentine's Day
Rapper-Branded QSR Pop-Ups
Snoop Dogg Just Unveiled a Snoopified Dogg in Tha Box Restaurant Pop-Up
On-the-Go Coffee Bars
The Nespresso Bar Will Be Located at the Liverpool Street Station in London
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Experiential Fragrance Cafes
The Nina Illusion Café Boosts the Launch of Nina Ricci's New Scent
Berry-Flavored Pearl Beverages
Starbucks' Boba-Inspired Drinks Have Raspberry-Flavored Pearls
Sparkling Wellness Sodas
Fresh Pop is a Plant-Powered Soda Fueled by Functional Ingredients
Erie Halloween Pop-Ups
Black Lagoon Unveils Eerie 2023 Pop-Up Locations for Halloween Thrills
Caffeine-Packed Ice Pops
Sneak Energy Freezies Come in Two Flavors to Boost Alertness
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Popcorn-Flavored Lattes
Emmi Caffe Latte Popcorn Shares a Taste of the Cinema on the Go
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Textural Candy-Inspired Refreshments
Mentos Drinks Come in Three Non-Sparkling Varieties
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Physical Luxe Perfumerie Pop-Ups
CELINE Opens a New Haute Parfumerie Pop-Up in London's Harrods
Coffee Shop Espresso Martinis
The Ray's Runs on Dunkin' Pop-Up Featured Dunkin' Espresso Martinis
Boba-Infused Cafe Drinks
Dutch Bros Poppin’ Boba Drinks Come in Four Varieties
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
Opulent Branded Holiday Events
Moët & Chandon Unveils a One-of-a-Kind Event in New York City
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Hydrating Festival Pop-Ups
evian's Club Hydration Refreshes Festival-Goers
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Health-Focused Fruity Smoothies
Evive Recently Launched the Nutrient-Packed Smoothie Pops
Hangover-Fixing Pop-Ups
The Pho-Fix Shares Free Bowls of Pho and IV Drips
Multi-Sensory Ice Pops
Bomb Pop Extremes Start Off Sour or Spicy and Transition to Sweet
Forest Bathing Beauty Pop-Ups
Tatcha's Immersive Pop-Up Connects the Senses to Nature
Movie Launch Beer Popups
Peroni Elevates TIFF Experience with Authentic Italian Flair
Conveniently Canned Bubble Teas
The Vinut Popping Boba Bubble Tea is Available at Map Trading
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Ready-to-Drink Coffee Products
Pop & Bottle Offers a Super Concentrate Pack for Hot or Cold Coffee
RTD Boba Beverages
What's Poppin' Shares the Taste of Jelly Popping Boba in a Can
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Reusable Contactless Cups
Starbucks' Borrow a Cup Pilot Explores Reusable, Recyclable Packaging
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Self-Service Beer Taprooms
This Interactive Taproom Invites Guests to Peruse & Pour Their Own Beer
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Festive Phygital Pop-Ups
The Teremana Mana Holiday House Can Be Visited Online and In-Person
Champagne-Paired Burger Tours
14 NYC Restaurants are Exploring Burger & Veuve Clicquot Pairings
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Honey-Infused Holiday Pop-ups
Gisou Just Opened Up a Christmas Pop-Up Store in London
Plant-Based Pizza Pop-Ups
Daiya's Slice Club in NYC Serves Plant-Curious People
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Immersive Holiday Pop-Up Experiences
Gay Lea Brings Back Its 'Share Joy by Gay Lea' Holiday Pop-Up
Luxury Experiential Event Brands
The Concierge Club Expands to the US Market
Kava Beverage Pop-Ups
Kavahana is Leading the Kava Movement with Pop-ups and an Online Shop
Concentrated Customizable Drink Mixes
These New Water Enhancers are Arriving Ahead of the Summer
Virtual Oil Tasting Experiences
Corto Lures Consumers in with a Virtual Tasting Experience
Bartender Collaboration Apps
Drinktank is Changing the Way Brands and Bartenders Collaborate
Nostalgic Fizzy Refreshments
Mister Pop Was Inspired by Dr. Pepper & Cascara Fizz
TV-Show Christmas Markets
The Emily In Paris Pop-Up In NYC Transported Visitors to Paris
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Tapioca Pearl QSR Drinks
The Jack in the Box Boba Beverages are Being Tested in California
Paradise Sparkling Water Activations
Spindrift Debuts Greetings from Paradise for Hot New Yorkers
One-Cent Soda Promotions
The Wendy's Penny Pops Promotion Offers Almost Free Refreshments
Macaron-Inspired Pop-Ups
Häagen-Dazs' Flavours of Love Spotlights Two New Decadent Flavors
Hot Milkshake Bars
Costa Coffee's Hot Milkshake Unbelieva-Bar is an Immersive London Pop-Up
Simplified Cocktail Mixers
Fever-Tree Helps Consumers Recreate Bar Experiences at Home
Fine-Dining Bakery Bistros
Bistro Greggs Offers an Elevated Experience from the Bakery Chain
Premium Non-Alcoholic Cocktails
Mocktail Serves Up the Best Parts of Cocktails Without Alcohol
Vegan Soft Serve Pop-Ups
The First Oatly Soft Serve Shares Three Oat Milk Frozen Dessert Flavors
Science-Based Skincare Pop-Ups
RéVive's Pop-Up Series Educates Consumers on Bio-Renewal Technology
Carb-Conscious Cafe Pop-Ups
The CarbSmart Café Supports Guilt-Free Treating on Mother's Day
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Textural Strawberry Drinks
Del Taco Double Strawberry Poppers Come in Three Options
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Pet-and-Owner Salons
Short, Bark and Sides Pampers Pets and Their Owners at the Same Time
Wellness-Themed Rental Pop-Ups
Wander Partners with Good Pharma to Showcase its Offerings
Theatrical Vegan Brunches
Bar Vegan's Bubbles Brunch Presents Champagne in a Photo-Worthy Way
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Exotic Fruit Boba Beverages
Del Taco Mango Pineapple Poppers Come in Two Options
Frozen QSR-Backed Chillers
Taco Bell Debuts the Coffee and Churro Chillers in California
Enhanced Donut Shop Beverages
Randy's Donuts Debuts a New Beverage Menu to Pair with its Donuts
Premium QSR Coffee Products
The A&W Brew Bar Menu Now Features Several New Offerings
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Elevated In-Flight Menus
Delta Airlines Enhances its Onboard Experiences with Upgraded Menus
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Donut Shop Boba Menus
Randy's Donuts Just Added a New Beverage Menu That Includes Boba