The King of Soho Gin Pop-Up Offers "Adult Story Time" and Gin Cocktails
Justin Lam — November 5, 2018 — Marketing
References: standard & thedrinksbusiness
Inspired by Paul Raymond -- a property developer, club owner and adult magazine publisher -- the King of Soho Gin pop-up aims to celebrate the life of the iconic man. Launched by Harold Raymond, the son of the subject, this pop-up will take place at 21 Great Windmill Street, the first property Paul Raymond allegedly purchased in the area.
The King of Soho Gin pop-up will operate for six weeks and will feature a myriad of gin-based drinks, small plates and plenty of live entertainment. On Friday nights, the King of Soho Gin pop-up will host live comedy performances, burlesque dancing, music and something referred to as "adult story time." The pop-up will also host an experimental gin masterclass to celebrate the fifth year of the spirit company.
Image Credit: King of Sohi
The King of Soho Gin pop-up will operate for six weeks and will feature a myriad of gin-based drinks, small plates and plenty of live entertainment. On Friday nights, the King of Soho Gin pop-up will host live comedy performances, burlesque dancing, music and something referred to as "adult story time." The pop-up will also host an experimental gin masterclass to celebrate the fifth year of the spirit company.
Image Credit: King of Sohi
Trend Themes
1. Pop-up Experiences - The King of Soho Gin pop-up offers a unique and immersive experience that combines gin cocktails with live entertainment, creating a trend for experiential pop-up events.
2. Gin-based Creations - The King of Soho Gin pop-up showcases the growing trend of innovative and creative gin-based drinks, presenting opportunities for mixologists and bartenders to create unique concoctions.
3. Nostalgic Celebration - The King of Soho Gin pop-up celebrates the life of iconic figure Paul Raymond, tapping into the trend of nostalgic experiences that resonate with consumers seeking a connection to the past.
Industry Implications
1. Hospitality and Events - The hospitality and events industry can capitalize on the trend of pop-up experiences by creating unique and engaging events that offer immersive experiences for guests.
2. Alcohol and Beverages - The alcohol and beverages industry can leverage the growing popularity of gin-based creations by developing new and innovative gin products and flavors to meet consumer demand.
3. Entertainment and Nightlife - The entertainment and nightlife industry can incorporate elements of nostalgic celebration into their offerings, creating experiences that tap into a sense of nostalgia and connection with the past.
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