Brick-and-mortar retailers typically don't have a lot of trouble establishing an online presence, but online-first brands can face challenges when it comes to building a brick-and-mortar footprint. These innovative digitally native retail concepts explore some of the ways these brands—and retailers—are supporting growth and expansion. Entire retail concepts like BrandBox and Anchor Shops were specifically created to bolster online-first brands and make the creation of offline shops affordable.
While some brick-and-mortar retailers are hoping to entice shoppers by introducing curated shop-in-shop experiences that share products from up-and-coming online brands, other D2C brands are opening their own pop-ups and permanent stores. Some of the most innovative concepts include the Amazon 4-Star store, which offers top-rated products that can be purchased in person, as well as The Drug Store, a space-saving, unstaffed site by functional beverage brand Dirty Lemon.
17 Digitally Native Retail Concepts
17
Indie Cosmetic-Centric Stores
SHOWFIELDS is a Newly Opened Beauty Store in NYC's NoHo Neighborhood
16
Best-Selling Product Stores
The Curated 'Amazon 4-Star' Store Contains Only Top-Selling Items
15
Immersive Sleep Brand Pop-Ups
Endy's Endy Lodge is a Showroom Spotlighting the Brand's Products
14
Digital Native Concept Shops
BrandBox is a New Retail Concept Bridging Physical and Digital
13
Entrepreneurial Concept Shops
eBay's 'The New Stand' Store Spotlights Innovative Small Businesses
12
Start-Up Retail Showcases
'The Edit' by Simon Features a Rotating Selection of New Brands
11
D2C Product Shops
Re:store Familiarizes Consumers with Online Brands in a Tangible Setting
10
Small Business-Supporting Pop-Ups
Amazon 'Clicks and Mortar' Gives Online Businesses Store Space
9
Offline Digital Native Shops
Anchor Shops Give Digitally Native Brands a Brick-and-Mortar Presence
8
Offline Fashion Shops
The First-Ever Brick-and-Mortar Everlane Store is Now Open in NYC
7
E-Commerce-Friendly Concept Stores
The Batch Shop Aids the Informed Buyer in Online Purchases
6
Cashierless Beverage Shops
'The Drug Store' by Dirty Lemon is a Tech-Enabled Cashless Concept
5
Online-Exclusive Product Shops
Westfield London's byCircus Shares Online Beauty & Wellness Brands
4
Bridal Concept Stores
Floravere Offers an Innovative Retail Experience for the Millennial Bride
3
Next-Gen Community Shops
China's RED Home is a Destination for Xiaohongshu's E-Commerce Users
2
Teledentistry Shop-in-Shops
SmileDirectClub's SmileShops Expand the D2C Brand's Reach
1
Offline Beauty Boutiques
The eCommerce Beauty Platform Nykaa is Opening 30 Brick-and-Mortar Stores
Related Ideas
Sustainable Streetwear Store Interiors
Snarkitecture Embraces Recycled Materials for This Store
Woman-Owned Eco Totes
Digital Avenue is a Woman-Founded Spunky Tote Bag Brand Based in Toronto
Social e-Commerce Platforms
Hoppn Creates "A New Type of Centralized Online Shopping Experience"
Next-Gen Sneaker Stores
Foot Locker's Store of the Future Concept is Bolder and Easier to Shop
Multi-Sensory Streetwear Stores
Presented By Launches an Immersive Sneaker Store in Riyadh
AR Fashion Pop-Ups
ZERO10 + Crosby Studios Set Up a Shop with Digital-Only Clothing
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
Unified Grocery Shopping Platforms
Instacart Debuts New All-in-One 'Connected Stores' Platform
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
Contemporary Engaging Stores
New Balance Opens Unique Retail Concept Store on in Boston
Maternity Clothing Pop-Ups
Bumpsuit Created a Pop-Up Pod for Its First Physical Retail Presence
Digital Fashion Labels
Digital Fashion by Printemps is a 40-Piece Virtual Collection
Community-Driven Retail Stores
Stone Island's Munich Store Emphasizes the Importance of Community
Sustainable Canadian Retail Expansions
The Toronto Allbirds Brick-and-Mortar Store is Eco-Friendly
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Sustainable Back-to-Basics Fashion
Story mfg. Emphasizes Sustainability in Its "ROOTS" Installment
Change-Making Bodycare Stores
The Body Shop's Workshop Concept Stores Inspire & Equip Activists
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
One-of-One Clothing Collections
mmERCH Uses Generative Design to Create "Neo-Couture"
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
NFT Fashion Runways
Vivienne Tam AW23 Fused Physical & Digital Elements
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Circular Shopping Experiences
The Stock Market by Selfridges is a Sustainable Shopping Experience
Authentic Streetwear Stores
eBay's Canal Street Wear Features On-Site Authentication
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
AR-Based Store Replicas
Lowe's Will Create a 'Digital Twin Store' Using Augmented Reality
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Small-Format Department Stores
Macy’s Unveils Plan to Open Up to 30 Small-format Stores
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Metaverse Sneaker Shops
CULT&RAIN Launched a Virtual Shopping Experience in CULTR WORLD
Upside-Down Sneaker Pop-Ups
Axel Arigato’s “Topsy-Turvy” Shopping Experience is Unique
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
Solution-Based Menswear
BRIC Boasts Elevated Essentials That are Fitted Perfectly
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Virtual Clothing Designers
Nordcurrent's Pocket Styler Studio is a New Fashion Creation Platform
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
Crypto-Luxury Fashion Pop-Ups
9dcc Unveiled Its Collection 01 Pop-Up Experience in NYC
Plush Footwear Pop-Ups
The Monster Den by On Shares the Joy of Running
E-retailer Fashion Pop-ups
The SHEIN Pop-up Shop Experience Opens March 23 at the Eaton Centre
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Red-Hued Store Interiors
Dan Brunn Designs Road to Awe's New Location in Manhattan
Immersive Back-to-School Pop-Ups
Sprayground's NYC Pop-Up Invites Visitors to Travel Back in Time
Renovated Accessories Flagship Stores
The Boyy Flagship Store Gets Another Refurbishment
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Immersive Flagship Tech Stores
Bang & Olufsen Inaugurates Its Flagship Store on New Bond Street
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Beauty Brand Accelerator Programs
Walmart Start™ Returns to Discover Next Gen Beauty Brands
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
UK-Based Vintage Concessions
Primark Opens Two Vintage Clothing Concessions in its UK Stores
Colorfully Immersive Retail Experiences
Al-Jawad Pike Designs a Athletic Propulsion Labs Store
Art-Centric Retail Concepts
Seven Dials Debuts Unique Art Retail Concept, 'The Hook'
Circular Metaverse Capsules
H&M Releases a Metaverse-Inspired Collection at Its Williamsburg Store
Craft-Centric Retail Locations
LOEWE Amsterdam Opens with a Colorful Interior
Sci-Fi-Inspired Shoe Stores
Rafael de Cárdenas Designs the New Nodaleto Shoe Store
Diversity-Promoting Retail Concepts
Eoghan Ross Designs PUSH as a Conscientious Retail Space
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Textile Fashion Exhibitions
New Order of Fashion Presents Regeneration: Fashion From The Ground Up
Japan-Expansive Physical Fashion Stores
Studio Nicholson Gets a New Store in Tokyo
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Storage Facility-Inspired Fashion Capsules
Francon's New Collection is Inspired by an Art Storage
Retail Sneaker Collaborations
Sneaker District and Reebok Join Forces on the Club C Mid II Vintage
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Digital-Only Wearables
DressX & Zepeto Launched a Fashion Collection in the Metaverse
Modern Consignment Programs
GotStyle Recently Launched a New Consignment Program
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Sustainable Furniture Capsule Shops
Light and Dwell Open up a Store of Furniture Designs
Exclusive Headwear Stores
Lids Launches the 'LidsHatDrop' E-Commerce Concept Store in New York
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Early-Access Shopping Apps
The J.Crew App Provides Users Access to Sales 48 Hours in Advance
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Prom Fashion Pop-Ups
House of Prom is a Limited-Time Pop-Up for Prom Goers
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Virtual Appliance Showrooms
Samsung's Shoppable Instagram Profiles Replace Department Stores
Elderly Customer-Reserved Retail Zones
JD Announced Exclusive Service Zones for Elderly Customers
Experiential Online Marketplaces
REVERSIBLE Launches the Omni-Channel Retail Aggregation Service
Adventure Travel Pop-Up Stores
Craghoppers Has Unveiled a Boutique Store in Kildare Village
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Secondhand Archival Clothing
Tommy Hilfiger Launches a Depop Shop in Support of Circular Fashion
Cozy Luxury Brand Showrooms
KOT Architects Develops a Neutral Palette for Dior's Showroom
One-Stop-Shop Bridal Boutiques
LoversLand Has Everything Wedding-Related in One Marketplace
Regionally Inspired Retail Destinations
Japan & France Converge in the Kenzo Dubai Boutique Design
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Digital Fashion Teasers
Fabricant, the Digital Fashion House, Debuts a Teaser for Its New Line
Exclusive Hat Stores
Lids Hat Drop Offers First Access to Limited-Edition Drops
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Fabric-Inspired Retail Spaces
Aruliden Designs a Store for Jonathan Simkhai in New York City
QR-Equipped Fashion Collections
Nobody's Child Introduces QR Codes for its New Product Line
Apothecary-Style Supplement Stores
The New GNC Flagship Boasts a Warm, Open, Inviting Atmosphere
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
NYC-Based Apparel Stores
Aviator Nation Launches its First Pop-Up Shop in New York City
Vintage Homeware Shops
Galerie Was Opens a Brick-and-mortar Shop in Lower Manhattan
London-Based Startup Retailers
The Nothing Store is Opening a Location in Soho, London
Conversation-Encouraging Retail Spaces
PlayLab Inc Creates a Flagship Store for MadHappy
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
California-Inspired Gallery-Style Stores
Studio FB Designs the New Frame Store in London
Personal Shopping Assistants
Klarna Debuts a More Personalized Shopping Feature Dubbed Ask Klarna
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
Vibrant Apartment Showrooms
&Tradition Designs the Under One Roof Apartment Showroom
Modern Denim Pop-Up Shops
Urban Outfitters Launches a BDG Pop-Up with the Denim Swap Shop
Exclusive Subscription-Based Merchandise
Disney+ Expands Into E-Commerce with a Merch Shop
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Deadstock Concept Stores
size? Launches its Debut Concept Store at Liverpool ONE Shopping Center
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Virtual Convenience Store Concepts
Aldi Launches a Virtual Convenience Store Called Aldi Express
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Immersive Luxury Fashion Campaigns
FLANNELS Launches Its 'Welcome to New Luxury' Campaign
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
Digital-First Denim Brands
True Religion Will Become a Digital-First Brand with its New Mobile App
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Minimally Designed Store Openings
London Opens its Door at the New Self-Portrait Store in Chelsea
Summer-Ready Boutique Shops
Urban Outfitters Unveils a New Dress Boutique Pop Up Opening in April
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta