These December 2019 interactive trends span from festive soda truck tours to immersive tea marketing.
In anticipation of the holiday season, many brands are working to create immersive retail spaces, campaigns, and events to engage and attract consumers during this busy time of year. One standout includes cult-favorite jewelry brand Mejuri's Vault experience that has fans follow a maze-inspired layout to see the direct-to-consumer brand's holiday collection. It also featured several memorable social media moments for visitors to create user-generated content.
Another disruptive retail experience from the December 2019 interactive trends includes the UK Coca-Cola Christmas Truck Tour that spreads holiday cheer with samples and photo opportunities. The immersive experience will also encourage recycling while helping the community -- for each can that's recycled at their truck, Coca-Cola will donate 10p to a local homelessness charity.
Top 50 Interactive Trends in December
50
Unique Candle Scent Samplers
Otherland Offers a Collection of Five Coasters That are Scented
49
Fragranced Festive Pop-Ups
Tiffany's Holiday Ice Rink is Paired with a Scented Display
48
Photography Lab Pop-Ups
Polaroid's Pop-Up Shows Off Smartphone Photos and the Polaroid Lab
47
All-in-One Mobile Cocktail Kits
The Wild Turkey 101 Old Fashioned Barpack Has a Built-In Bar
46
Game Show-Style Sporting Events
Nike's Track and Field Event Fuses Music, Culture & Fashion
45
Experiential Black Friday Pop-Ups
Amazon is Opening 'The Home of Black Friday' for Four Days
44
Aura-Analyzing Cocktail Pop-Ups
Tanqueray Suggests Drinks with Facial Recognition Technology
43
Social Media Merchandise Promotions
DVD Netflix Will Send Company Merchandise to Its Followers
42
Virtual Holiday Pop-Ups
Kohl's Holiday Pop-Up Lets Snapchat Users Experience the Event
41
Branded Recipe Text Generators
Rao's Will Send You a Recipe If You Text the Brand a Food Emoji
40
Sustainability-Focused Virtual Experiences
adidas Created an AR Activation at Its Flagship
39
Social Media Tourism Campaigns
The Vietnam Society of Travel Agents partnered with TikTok
38
Interactive Video Fashion Campaigns
Guess & TikTok Launched Its #InMyDenim Challenge in September
37
Festive Soda Truck Tours
The Coca-Cola Christmas Truck Tour Kicks Off on November 15
36
Educational Cocktail Pop-Ups
Tequila Patrón x Milagro Cantina Offers an Experience in Toronto
35
Sausage-Flavored Candy Canes
Jimmy Dean is Offering Sausage-Flavored Candy Canes This Holiday
34
Reconfiguring Nostalgic Stories
An Interview with Susan Brandt, President of Dr. Seuss Enterprises
33
Branded Basketball Pizza Popups
BuzzFeed and Chase Launched a New York Knicks-Themed Pizza Parlor
32
Social Media Snack Challenges
Kind Launched a TikTok Challenge Promoting Its Simple Crunch Bars
31
Fundraising Insect Influencers
The World's First Bee Influencer is on a Mission to Save the Bees
30
Interactive Video Beauty Campaigns
TikTok and Too Faced Join to Launch the #TFDamnGirl Campaign
29
Bacon-Branded Weighted Blankets
Oscar Mayer Created a 'BAEcon Blanket' for the Winter Months
28
Holiday-Themed AR Ads
Kohl's Enables Snapchat Users to Virtually Browse Exclusive Holiday Products
27
Vault-Themed Jewelry Pop-Ups
Mejuri Launched a Maze-Inspired Vault Experience in New York City
26
Social Media Tourism Campaigns
Penang Global Tourism Announced a Partnership with TikTok
25
Social Media Tourism Promotions
Dubai Tourism Partnered with TikTok on a Social Media Campaign
24
Charitable Discount Promotions
Solo New York Gives You $15 Off When You Donate Your Used Bags
23
Multi-Media Tourism Campaigns
The Indonesian Ministry of Tourism Partnered with TikTok on Tourism
22
Multi-Sensory Music Campaigns
Spotify and Tic Tac's 'Hear For It' Expresses Refreshment with Sound
21
Private TV-Viewing Boxes
The HBO Box Offers a Private Place to Watch Favorite Shows
20
Poverty-Reduction Campaigns
United Way's Unignorable Tower Campaign Highlights Poverty in the GTA
19
Live-Streamed Product Releases
Betabrand Created an Interactive Feed for People to View Releases
18
Newly Single Hair Salons
Pantene Launched the Interactive Popup Called the Breakup Salon
17
Croissant-Shaped Baby Pillows
Cheddar's Scratch Kitchen is Offering a Croissant-Themed Gift Bundle
16
Mobile AR Holiday Promotions
Coca-Cola is Using AR-Activated Cans for a Holiday Promotion
15
Sea-Themed Fundraisers
Toronto's 2019 Boobyball Raised Funds and Awareness for Breast Cancer
14
Shoppable Video Ad Campaigns
eBay Will Sponsor Shoppable Video Ads for a Verizon Ad Campaign
13
Interactive AR Food Ads
Panera Bread Launched Mobile AR Ads with Nutritional Information
12
Restaurant-Branded Home Goods
The #ChilisMyHouse Starter Pack is Filled with Some Great Swag
11
Inclusive Love Awareness Campaigns
PFI and Love Matters India Launched #CoolNotFool on TikTok
10
Interactive Video Platform Ads
YouTube Added Interactive Shoppable Ads with Sitelink Extensions
9
Automotive Music Festivals
Land Rover Will Host a Music Festival to Promote Its Defender SUV
8
Expressive Social Skincare Ads
Clean & Clear Turns to Social Media to Launch the Apna Swag Ad
7
Day of the Dead Documentaries
Jose Cuervo Made a Day of the Dead Documentary Highlighting a Town
6
Clothing Brand Playlists
Vans Partnered with Spotify to Add a Custom Playlist on the Platform
5
Immersive Tea Marketing
Tazo Tea Launched a Camp Experience in Staten Island with the RZA
4
Interactive Conference Content
TimePlay Partnered with Future Festival to Bring Keynotes to Life
3
Branded Cycling Podcasts
Trek's 'Better with Bikes' Podcast Will Feature Famous Athletes and More
2
World Hunger-Combating Campaigns
IFAD Starts a Global Dance Challenge to Combat Worldly Issues
1
Branded Men's Health Initiatives
Mr. Peanut & Queer Eye's Jonathan Van Ness Teamed Up for Movember
Related Ideas
Color-Changing Hot Chocolate Drinks
Crayola Presents Colorful Hot Chocolate to TJ Maxx
Magical Holiday Meal Boxes
Uber Eats is Selling. Wizarding World Holiday Trunk This Christmas
Festively Fashionable Cafe Kitchenwares
Starbucks Holiday Drinkware Comes in Many Styles
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Futuristic Tech Activations
The Reddit CES 2023 Installation Will Share a Glimpse of the Future
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Digital Snowball Competitions
The LEGO Snow Throw Pits NYC and London Stores Against One Another
Immersive Jewelry Exhibitions
The TIFFANY & CO. Tiffany Wonder Exhibition in Tokyo is Engaging
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Seasonal Autumn Treats
Target Launches a Fall-Themed Private Label Sweets Collection
Festive Boba Bottles
Gong Cha's Holiday Bubble Tea is Served in Gingerbread-Shaped Packaging
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Curated Home Decor Platforms
Cribsi Offers Warm and Modern Home Decor
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
Immersive Living Room Concepts
Moooi Presents an Immersive Journey for Milan Design Week
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
Immersive Lighting Installations
Occhio Spotlights Innovation & Imagination with New Installation
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
Metaverse Fashion Festivals
KMFF Showcases Fashion Brands in the Metaverse
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Popcorn Dispenser Billboards
Streaming Service ITVX Marked Its Launch by Sharing Snacks in the UK
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Tea Advent Calendars
VAHDAM India Boasts a Few Holiday Offerings, Ahead of December
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Craft Soda Advent Calendars
The Jones Advent Calendar Shares 25 Days of Bubbly Beverages
Metaverse Shoe Customizers
Crocs Launches a Jibbitz-Themed Virtual Experience with Obsess
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Ice Cream Advent Calendars
Double Rainbow Sweetens December with 12 Days of Ice Cream
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
STEM Holiday Shops
CircuitMess' Holiday Gift Shop Has Presents That Teach Coding & Creative Design
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
Futuristic Cityscape Activations
Coca-Cola Y3000 Zero Sugar Took Over the Las Vegas Sphere
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Opulent Branded Holiday Events
Moët & Chandon Unveils a One-of-a-Kind Event in New York City
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Festive Rooftop Parking Spots
Aldi Installed a Parking Space for Santa's Sleigh and Nine Reindeer
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Nature-Inspired Tech Booths
SUMSEI is Said to Unveil a Distinctive Booth at CES 2024
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Interactive Gift Tags
This Gift-Giving Experience Shares a Personal Video Message from Santa
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Spooky Seasonal Soda Promotions
This Fanta Halloween Promotion Offers the Biggest Rewards Yet
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Beloved Holiday QSR Beverages
Starbucks Canada Ushers in the Holiday Season with Festive Offerings
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Immersive Holiday Pop-Up Experiences
Gay Lea Brings Back Its 'Share Joy by Gay Lea' Holiday Pop-Up
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
TV-Show Christmas Markets
The Emily In Paris Pop-Up In NYC Transported Visitors to Paris
Christmas-Themed Home Goods
LMC Debuts a Festive Christmas Capsule Perfect for Waiting Out Santa
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Sports Fan Advent Calendars
The Countdown to Chill Calendar Aligns with College Basketball Season
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Expansive Seasonal Confectionery Collections
The Nestlé Christmas 2023 Range Has New and Old Faves
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
AR-Focused Holiday Commercials
PepsiCo Beverages and Frito Lay Debut a New Holiday Commercial
Customizable Drink Drops
The Sugar Lab's Custom Holiday Drink Drops Add Minty Flavor to Beverages
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Accessible Seasonal Celebration Products
These Target Holiday Products are Priced at $5 or Less
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Pink Winter Pop-Ups
The Immersive Pink Pier Has Returned for Valentine's Day
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Festive Holiday Beverage Lineups
Twice Daily and White Bison Coffee Launch the New Holiday Menu
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Chromatic Mint Character Campaigns
The 'Take A Ride On A Tic Tac' Campaign is Limited-Edition
Festive Film Vehicles
Turo Helps Drivers Spread Seasonal Cheer with Limited-Edition Elfmobiles
Tradition-Inspired Holiday Cafe Menus
The Costa Coffee Festive Menu is Packed with Holiday Flavor
Unpredictable Festive Ad Campaigns
The American Red Cross Launches the New Snowfall Campaign
Esports Awards Activations
Coca-Cola Returns as a Partner for the 2022 Esports Awards
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Convenient Christmastime Foods
The Co-op 2023 Christmas Food and Drink Ranges Have Been Debuted
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Christmasy Convenience Retailer Promotions
The 7-Eleven Holiday Deals are Here for 2023
Candy-Filled Christmas Ornaments
The Gummy Pop Surprise Holiday Hunt Series & Ornament is Festive
Artisanal Holiday Candy Ranges
Rocky Mountain Chocolate Announced New Treats for Christmas
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Contemporary Home Brand Initiatives
abc carpet & home Participated in the Holiday Cheer
Iconic Pink Doll Trucks
Barbie's Dreamhouse Living Tour Will Make Stops in Florida
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Metaverse-Based Consultancy Events
Hytech Launches its First Metaverse Event in Decentraland
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Electric Vehicle Holiday Updates
Tesla Unveils its New Steam Integration for its Model S and X
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic