When you think classic hotels, brands like Hilton, Sheraton or Hyatt come to mind. What makes these legacy brands endure well into the 21st century is the fact that they do not rest on their laurels, and instead strive to innovate without losing sight of tradition.
Luxury classic hotels are not just there to feed, water and bed people for the night; they are there to let people experience 'living' in a dream-like environment where everything is taken care of for them. From stunning architecture to attentive service, the big hotel brands leave no stone unturned in their quest to give patrons a memorable experience that keeps them coming back for more.
Indeed the most popular hotels are those that aren't afraid to take risks, embracing new technologies and advertising strategies to get a leg up on their rivals.
29 Classic Hotel Innovations
29
Palatial Parisian Hotels
The Shangri-La Hotel Paris is Now Recognized with Palace Status
28
Stunning Waterfront Hotels
The Four Seasons Seattle Returns to Puget Sound
27
Seductive International Spas
Shangri-La's Villingili Resort and Spa Offers Piece of Paradise
26
Luxe Home Rental Services
Four Seasons' Residential Rentals Provides Short Term Vacation Rentals
25
Cinematic Hotel Packages
Four Seasons' 'Pretty Woman for a Day' Recreates the Movie Experience
24
Couture Hospitality Uniforms
The Hotel Missoni Edinburgh Outfits Staff in Missoni Gear
23
Modern Luxurious Lobbies
Holiday Inn Becomes an “hautel” With New Futuristic Foyers
22
Beachside Casino Hotels
The Westin Dawn Beach Resort & Spa in St. Maarten
21
Luxury Vacation Rentals
Travel En Vogue Helps Vacationers Rent Luxury Condo Suites
20
Tourism Tablets
The Mondrian Hotel iPads are Placed in Every Room to Simplify Guest Experience
19
Immersive Virtual Safaris
An Online Experiential Travel Tool Gives Four Seasons Guests a Preview
18
Healthy Hotels
10 American Chains That Promise to Leave You Feeling Recharged
17
Allergy-Free Hotel Rooms
The Four Seasons in Chicago Offers a Hypoallergenic Suite
16
Interactive Accommodation Apps
MIT's Future Hotel Experience Makes the Marriott More Interactive
15
On-Demand Hotel Apps
The Ritz-Carlton Hotels & Resorts Mobile Hotel App Redefines Luxury Service
14
Global Bed-Jumping
InterContinental Hotels Group Stages World's Largest Bed Jump
13
Mediterranean Winter Getaways
Intercontinental Mar Menor Golf Resort & Spa
12
Beer-Centric Hotel Packages
JW Marriott Chicago's Beer Travel Package is Heaven for Beer Lovers
11
Twin Tower Hotels
The 1717 Broadway Marriott Hotel Will Make You Do a Double Take
10
Luxury Eco-Hotels
Ritz-Carlton Charlotte Luxury Doesn't Sacrifice the Environment
9
Twitter Concierges
Hyatt Extends Hospitality to the Internet With @HyattConcierge
8
Fitness Gear Vending Machines
Westin Hotels & Resorts’ Machine Trades Tweets for Running Gear
7
Complimentary Smartphone Services
Hyatt Regency Tsim Sha Tsui Provides Guests with a Free Phone
6
Glamorous Barbie-Themed Hotels
The Seoul Sheraton Hotel Suites Offer a Fun and Enchanting Vacation
5
Hotel Fitness Outfit Programs
The Westin New Balance Gear Lending Ensures Travellers Stay Active
4
Resort Race Training Camps
The Four Seasons Westlake Village is Offering a Triathlon Training Camp
3
Cultural Luxury Spas
The Marriott Quan Spa in New Delhi Brings Culture to your Spa Experience
2
Tailored Spa Services
The 'Spa by JW' Marriott Hotel and Spa Experience Suits Individual Needs
1
Celebratory Price-Slashed Suites
The Shangri-La Hotel in Dubai Charged Three Dollars for Its Rooms
Related Ideas
Photography Brand Suitcases
This Conceptual Kodak Luggage Follows the Brand's Design Aesthetic
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Human-Quality Dog Beds
Hooman Debuted a First-of-Its-Kind Collection of Pet Beds
Anniversary-Honoring Archival Homeware
Habitat Introduces its 60th Anniversary Collection
Timeless Furniture Capsules
EQ3's Spring/Summer 2023 Embraces Simplicity & Head-Turning Aesthetics
Brand-Honoring Staple Bold Footwear
Dr. Martens' 14XX Blends New and Retro Brand Themes
Local Heritage-Inspired Hotels
Jenny Bukovec Designs The Manchester Hotel's Interior in Kentucky
Inclusive Hotel Soaps
Diamond Brown Aims to Pioneer Inclusivity in Hotel Amenities
Australian Sleep-Focused Hotels
The Emma Sleep Prioritizes a Good Night of Sleep
Stylish City-Inspired Collections
Paris and New York Inspired Dior's 2024 Collection
Stimulating Contemporary Workspaces
Studio Alexander Fehre Designs Hyatt at The Circle
Brutalist Mexican Hotels
Hybrid & Palma Add Organic Elements Within This Brutalist Hotel
Chic Treehouse-Style Hotels
Studio Sax Designs the Suitree Experience Hotel in Costa Rica
Luxury Resort Wear
Wheat Aims to Elevate Hotel Boutiques with Luxury Resort Wear
Luxe Fashion Flagship Stores
Hedi Slimane Design the Celine Miami Flagship Store
Hotel Room Vehicle Designs
The Mercedes x Belmond Vision Pullman Express is a Hotel on Wheels
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Anti-Loyalty Memberships
Dis-Loyalty Actively Rewards Members for Exploring New Destinations
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
3D-Printed Hotels
A First-of-Its-Kind Hotel is Coming to Marfa, Texas
Hospitality-Themed Shoe Designs
The JJJJound x Vans Collaboration Embraces Minimalism
Shapeshifting Outer Space Hotels
The Acromnia Orbital Hotel Imagines Life in Space
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Film-Inspired Whimsical Rental Homes
Airbnb Adds the Latest Addition to its Icons Program
Luxury Hotel Furniture Lines
The Luxury Hotel Group Aman Launches Its Debut Furniture Line
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Luxury Hygiene Brands
Soeder Announces a Strategic Expansion into the French Market
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Restored Art Deco Hotels
Fettle Renovates the Aesthetically Pleasing The Georgian Hotel
Luxury Holistic Wellness Vacations
Byblos Hotel is Pioneering Luxury Wellness in Saint-tropez
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Natural Surrounding Luxe Retreats
Auberge Resorts Collection by Wildflower Farms is in Catskill
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Horror-Themed Overnight Experiences
The Warner Bros Icons of Horror Sees Iconic Wax Figures
Plastic-Free Hotel Amenities
Four Seasons Hotel Kyoto Guests are Treated to Amenities by Diptyque
Eccentric Soho Hotels
Martin Brudnizki is the Designer Behind This Colourful Broadwick Soho Hotel
Central Tokyo Penthouses
Bellustar Tokyo Offers Traditional Japanese Aesthetics and Modern Comfort
Stylish Bamboo Resort Towels
Cozy Earth Introduces Its New Classic Stripe Resort Towel
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Opulent Culturally-Inspired Hotels
The Bulgari Hotel Tokyo is the Latest to Join the Luxe Chain
Musical Vacation Rentals
Marriott Bonvoy's Aloft and Moxy Hotels Provide Music-Themed Stays
Local Material-Elevated Californian Hotels
Home Studios Renovates the Lodge at Marconi Hotel
Luxury Auto-Inspired Venues
Bentley Has Designed An Opulent VIP-Centric Music Room
Californian-Inspired LA Hotels
Gensler and Yabu Pushelberg Designs the Moxy + AC Hotel
Luxury Airport Retail Expansions
Schiphol Airport's Lounge 2 Will Feature More Luxury Brands
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Japanese Island Holiday Villas
BIG Unveils a Look at the Finished Not a Hotel Setouchi
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Saturated Tonal Maximalist Hotels
Atelier Ochre and House of Dré Design the New Locke Hotel
Minimalist Luxury Beauty Brands
Rabanne is Venturing into Beauty with Sleek, Simplified Essentials
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Refined Japanese Serene Homes
The Six Senses Kyoto Home Offers a Relaxed Space for Visitors
Luggage-Honoring Fashion Collections
The Louis Vuitton 'Flight Mode' Collection is Travel-Ready
Industrial Intimate Hotel Interiors
House of Shila Creates a Sultry Look for Mona Athens Hotel
Sustainable Hospitality Cosmetics
The L’Occitane en Provence Aromachology Collection is Eco
Modern Carbon-Neutral Ecolodges
Hotel Belmar Boasts 26 Boutique Rooms in Costa Rica
Parisian Boutique Hotels
Le Grand Mazarin Was Decorated by a Legendary Interior Designer
Digital Vacation Experiences
Fantasyland Hotel Partners with INTELITY for a New Guest Experience
70s-Inspired Rustic Law Offices
And And And Studio Designs a Retro Century City Law Office
Legacy Luxurious Resorts
Raffles Hotels & Resorts Announces Three New Global Properties in 2024
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Meticulously Designed Guest Dwellings
Experiential Hospitality Brand arcana Has Introduced ARHOME
Zero-Waste Hotel Menus
Hilton's The Taste of Zero Waste Aims to Cut Landfill Contrubitions by 50%
Immersive Lighting Hotels
The Luma Hotel Hosts Several Impressive Lighting Installations
Comfort-Focused Wellness Experiences
Hotel X Toronto Now Offers Spa Services Inside Guest Rooms
Sustainable Luxury Hotels
Hotel Juana's Sustainable Transformation: Upcycling Luxury in Antibes
Engaging Airline Platforms
KLM Royal Dutch Airlines Launches a New Travel Well Platform
Intimate Artful Historic Hotels
Emma Marti Converts the Hevresac Hotel in Menorca, Spain
Converted Bank Hotel Buildings
The Rome Edition Retains Elements of the Original Building
Transformed Historic Bank Buildings
Ivy Studio Overhauls the Interior of a Historic Building
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Luxury Chinese Cuisine Experiences
Mott 32 Will Open Its Door at the Shangri-La Hotel in Toronto
Mattress Brand Sleep Hotels
The Emma Sleep Hotel Welcomes Guests in Sydney & Taipei
Mom-Centric Hospitality Experiences
The St. Regis Hotel Toronto Offers a Luxurious Experience
Inaugural Luxury Furniture Brands
Karl Lagerfeld‘s Namesake Brand Announces a New Furniture Line
Anti-Luxury Hotel Designs
Chopard Launches a New Hotel That Embodies Quiet Luxury
AI Travel Campaigns
Trivago is Using AI to Replace Spokespeople & Simplify Productions
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Greece-Inspired Boutique Hotels
Mariette Sans-Rival Studio Designs the Apollo Palm Hotel
Home-Comfort Muted Tonal Hotels
Linehouse Uses Natural Materials for the Ying'nFlo Hotel
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Themed Hotel Rooms
Island Shangri-La Launches ‘Themed Room Experiences’ for Hotel Guests
Oasis-Like Urban Hotels
Montalba Architects Renovates the Nobu Hotel in Palo Alto
Charming Time Period-Inspired Furniture
West Haddon Hall Designs the Collection I of Furniture
Sci-Fi Fragrance Collections
The Hotel Collection Star Wars Range Marks May the Fourth
Femininity-Exploring Boutique Hotels
Estudio Carroll Designs the Xique Boutique Hotel
Personal Overnight Train Cabins
The 'Yolochka' Cabin Concept Supports the Needs of New Passengers
Aromatherapeutic Hotel Amenities
The Yuni Hotel Collection Shares a Relaxing Citrus & Cedar Scent
Opulent Automotive Hospitality Experiences
Genesis Partners with Forbes Travel Guide
1960s-Inspired Airport Hotels
The TWA Hotel in New York Captures the City's 60s Aesthetics
Sustainable Hospitality Cleaning Solutions
Kärcher India Leads Sustainable Cleaning in Hospitality
Hotel-Inspired Home Fragrances
The Hotel Collection by ScentAir Makes Homes Welcoming & Luxurious
City-Overlooking Tranquil Hotels
Keiji Ashizawa and Norm Architects Design the Bellustar Hotel
Glamorous Film Festival Partnerships
St. Regis Toronto is the Hospitality Partner for TIFF
Luxurious Hotel Bed Linens
Fenwick's Contemporary Hotel-Esque Bedding is Made of Premium Linen
Premium Lifestyle Capsules
Banana Republic Debuts an Expanded Homeware Collection Called 'BR Home'
19th-Century Mansion Hotels
Sebastian Cox Designs the New Birch Selsdon in Croydon
Brutalist Artful Hotel Designs
The Hoxton Charlottenburg Hotel Opens in Berlin
Authentic Family-Owned Hotels
The Canaves Collection is Nestled Within Santorini's Original Caves
Award-Winning Toronto Hotels
Forbes Travel Guide Recognizes the Ritz-Carlton, Toronto
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Serene Hawaiian Resorts
The Mauna Lani Hotel Joins the Auberge Resorts Collection
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Modern Traditional Japanese Hotels
The Shinmonzen Hotel has a Juxtaposing Design Language
Artfully Glamorous Cocktail Bars
Moët Hennessy Launches a New Cocktail Bar in Paris
Cannabis Consumption Lounges
The 420 Hotels Launches Crowdfunding Round for Boutique Hotel
Holistic Wellness-Promoting Spaces
IHCL Launches the J Wellness Circle Holistic Experience
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Historically Rooted Elevated Hotels
The Trilogy Montgomery Hotel Restores a Trio of Buildings
Stylishly Luxurious Bath Accessories
Pigeon and Poodle Launches Its 2024 Bath Collection
Custom-Made Furniture Hotel Decor
Lionel Jadot Interior Designs the New Mix Brussels Hotel
Pillow Fort Hotel Retreats
Emma Unveils a New Sleep Retreat for Guests Driven by Nostalgia
Exclusive Hotel Vacation Clubs
Hyatt Hotels Launches a New Vacation Club Program for Guests
Tranquil Architectural Hotel Redesigns
The Nobu Hotel Palo Alto Gets a New Traditional Design
Contemporary Luxe Thai Retreats
AvroKO Designs the Luxurious Centara Reserve Samui Hotel
Sustainable Hotel Brand Pillows
The Marriott Down Alternative Eco Pillow is Hypoallergenic
Hotel Sleep Experiences
Hilton Launches a New Sleep Retreat Experience for Sleep-Driven Consumers
Hospitality Contemporary Cabins
Andreas Martin-Löf Deisgns the Landet Series of Cabins
Fashion House Airport Lounges
Louis Vuitton Opens a Luxurious Airport Lounge in Qatar
Luxury Paris Hotels
Hilton Celebrates its Cannes Debut with the Opening of Canopy by Hilton Cannes
Naturally Powered Hotel Toiletries
25hours Hotels Stocks Eco-Friendly Toiletries from Soeder
Mountainside-Inspired Bespoke Hotels
Bernard Dubois Renovates the Bouchardon Hotel in Paris
Haute Hotel Haircare Products
The Christophe Robin Hotel Collection Includes Two Ranges
Youthful Vintage-Inspired Hotels
Standard International is Set to Launch New Hotel Brand
Hotel-Focused Wireless Solutions
Hotel Flint Uses Unique Security Solutions for its Guests
Threaded Bedlinen Sets
Tielle Love Luxury's Classic Hotel 300-Thread Count Bed Set is Stunning
Slumber-Inducing Hotel Collections
Sleep Glow Launches its Newest Sleep Collection for Hotels
Swift Travel Solutions
Equinox Hotels & BLADE Have Partnered to Redefine Luxury and Focus on Time
Revamped Modern Phone Booths
100architects Brings Digital Touches to the Classic Phone Booth
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Opulent Traveler Rewards
Bank Of America Rewards Program Adds Experiential Perks for its Customers
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Tranquil Old-Charm Boutique Hotels
Somewhere Inn Expands with a 10-Room Location in Collingwood
Cozy Contemporary Hotel Designs
The Woodlark Hotel Features Traditional and Modern Design
Vintage Hotel-Based Automobiles
Sunset Tower Now Allows Guests to Cruise in Rented Automobiles
Nature-Inspired Lounge Furniture Series
Encore Presents the Mayland Guest + Lounge Collection
Animation-Inspired Themed Hotels
Disneyland Resort Debuts the New Pixar Place Hotel
Renovated Luxe Resort Hotels
Tara Bernerd & Partners Redesigns the Tranquil Maroma Hotel